What users are saying about

Oracle Eloqua

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Top Rated
425 Ratings
39 Ratings
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Score 8.4 out of 101

Oracle Eloqua

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Top Rated
425 Ratings
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Score 7.8 out of 101

Add comparison

Likelihood to Recommend

Dynamic Tag Management

If you're on the Adobe stack at all, you absolutely need DTM. It will make your life infinitely easier. It's so simple to update your Adobe Analytics code and have version control, and when we implemented Adobe Target, it took literally less than 15 minutes for me to do. I also think it's significantly simpler than Google Tag Manager. I went through all manner of difficulty when implementing tags on that and have not had similar problems on DTM. If you're frequently placing pixels, it's a great tool that will speed their deployment.The only situation in which I think a tag manager is not appropriate is if you have a dev with too much time on their hands. Otherwise, get a TMS and get DTM.
Gitai Ben-Ammi profile photo

Oracle Eloqua

It is well suited for marketing teams who want to be flexible, adaptable to changes in their business and create powerful, sophisticated campaigns to their clients. Teams that want to create automated drip campaigns with dynamic content and personalized cadence and messaging would find Eloqua very easy to use and perfect for their needs. It has powerful, in-depth reporting functionality and great CRM integration (note that I've had experience integrating only with Microsoft Dynamics CRM and Salesforce - both of these integrations worked very well) - so teams that use CRM will also find it complementary to their marketing technology stack.It will not be a good tool if a company doesn't use any CRM - as it is not a CRM replacement; or if all the marketing team is planning to do is "batch and blast" emails (which is a possible scenario for some very small businesses)
Arpine Babloyan profile photo

Feature Rating Comparison

Security

Dynamic Tag Management
10.0
Oracle Eloqua
Role-based user permissions
Dynamic Tag Management
10.0
Oracle Eloqua

Tag Management

Dynamic Tag Management
7.5
Oracle Eloqua
Tag library
Dynamic Tag Management
5.0
Oracle Eloqua
Tag variable mapping
Dynamic Tag Management
6.3
Oracle Eloqua
Ease of writing custom tags
Dynamic Tag Management
7.8
Oracle Eloqua
Rules-driven tag execution
Dynamic Tag Management
8.3
Oracle Eloqua
Tag performance monitoring
Dynamic Tag Management
8.3
Oracle Eloqua
Improved page load times
Dynamic Tag Management
9.0
Oracle Eloqua
Mobile app tagging
Dynamic Tag Management
8.0
Oracle Eloqua
Library of JavaScript extensions
Dynamic Tag Management
7.1
Oracle Eloqua

Data Management & Integrity

Dynamic Tag Management
7.0
Oracle Eloqua
Event tracking
Dynamic Tag Management
9.0
Oracle Eloqua
Mobile event tracking
Dynamic Tag Management
9.0
Oracle Eloqua
Data distribution management
Dynamic Tag Management
7.0
Oracle Eloqua
Universal data layer
Dynamic Tag Management
9.0
Oracle Eloqua
Automated error checking
Dynamic Tag Management
1.0
Oracle Eloqua

Email & Online Marketing

Dynamic Tag Management
Oracle Eloqua
7.4
WYSIWYG email editor
Dynamic Tag Management
Oracle Eloqua
6.6
Dynamic content
Dynamic Tag Management
Oracle Eloqua
7.6
Ability to test dynamic content
Dynamic Tag Management
Oracle Eloqua
6.8
Landing pages
Dynamic Tag Management
Oracle Eloqua
7.0
A/B testing
Dynamic Tag Management
Oracle Eloqua
6.8
Mobile optimization
Dynamic Tag Management
Oracle Eloqua
6.8
Email deliverability
Dynamic Tag Management
Oracle Eloqua
8.2
List management
Dynamic Tag Management
Oracle Eloqua
8.1
Triggered drip sequences
Dynamic Tag Management
Oracle Eloqua
8.5

Lead Management

Dynamic Tag Management
Oracle Eloqua
7.5
Lead nurturing
Dynamic Tag Management
Oracle Eloqua
7.8
Lead scoring and grading
Dynamic Tag Management
Oracle Eloqua
7.6
Data quality management
Dynamic Tag Management
Oracle Eloqua
7.2
Automated sales alerts and tasks
Dynamic Tag Management
Oracle Eloqua
7.3

Campaign Management

Dynamic Tag Management
Oracle Eloqua
6.9
Calendaring
Dynamic Tag Management
Oracle Eloqua
6.6
Event/webinar marketing
Dynamic Tag Management
Oracle Eloqua
7.2

Social Media Marketing

Dynamic Tag Management
Oracle Eloqua
6.6
Social sharing and campaigns
Dynamic Tag Management
Oracle Eloqua
6.5
Social profile integration
Dynamic Tag Management
Oracle Eloqua
6.7

Reporting & Analytics

Dynamic Tag Management
Oracle Eloqua
7.2
Dashboards
Dynamic Tag Management
Oracle Eloqua
7.1
Standard reports
Dynamic Tag Management
Oracle Eloqua
7.3
Custom reports
Dynamic Tag Management
Oracle Eloqua
7.3

Platform & Infrastructure

Dynamic Tag Management
Oracle Eloqua
7.4
API
Dynamic Tag Management
Oracle Eloqua
7.4
Role-based workflow & approvals
Dynamic Tag Management
Oracle Eloqua
7.2
Customizability
Dynamic Tag Management
Oracle Eloqua
7.3
Integration with Salesforce.com
Dynamic Tag Management
Oracle Eloqua
8.1
Integration with Microsoft Dynamics CRM
Dynamic Tag Management
Oracle Eloqua
6.9
Integration with SugarCRM
Dynamic Tag Management
Oracle Eloqua
7.2

Pros

  • It is a rules based tag management system that allows the application of tracking pixels much easier than hard coding.
  • By placing 2 pieces of code on the top and bottom of each page of a website, we can create rules that track certain events and relay the information back to Adobe Media Optimizer and Google analytics.
  • It has simplified the coding process so one doesn't have to generate tons of gory javascript to deploy on each individual page to get tracking.
Jay Corcoran profile photo
  • Segmentation - Being able to target employees based on HR data is huge. Before Eloqua, we were doing 'batch and blast' emails because we didn't have an easy, quick way to set up distribution lists.
  • Analytics - Before Eloqua, we used our work email account(s) to send communications. Obviously we were not able to track opens and clicks using Lotus Notes/Outlook, and this has been critical in the evolution of our communication strategy.
  • Integration - I know our marketing teams are using our external instance of Eloqua and integrating it with our other digital tools (like Salesforce) to create robust campaigns.
Kate Bowling profile photo

Cons

  • The initial training can be challenging, especially for people without a strong coding background, but it isn't impossible.
  • The publishing process is relatively intuitive, but could be improved upon.
  • As it is a newer program for Adobe, support is limited.
Jay Corcoran profile photo
  • The reporting functionality could use some updates in the interface department - it feels old-fashioned and less visually intuitive compared to other tools. Although I am being told this is addressed
  • Because Oracle is such a large enterprise itself, performing many acquisitions in rapid succession, product documentation is often out of date and scattered, which can make it a little hard to find answers to support questions.
  • Similarly, the support platform can be confusing due to outdated interfaces and multiple platforms existing alongside one another.
Bob Balm profile photo

Likelihood to Renew

Dynamic Tag Management10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran profile photo
Oracle Eloqua5.0
Based on 66 answers
I just do not believe that Eloqua has been as innovated as their competitors.
Chad Lloyd profile photo

Usability

Dynamic Tag Management5.0
Based on 2 answers
It does exactly what it is designed for in a very user friendly fashion.
Jay Corcoran profile photo
Oracle Eloqua6.7
Based on 11 answers
Oracle is usable but it does have a learning curve. While the learning tools give you access to navigation and how to do simple tasks - trying to figure out complex items such as editing past campaign elements or finding the proper report can take a bit. Overall, you'll need to sit in front of the system and not be afraid to get your hands dirty and touch some buttons. Nothing terrible will happen and you'll learn a ton making it easy to use
Stefanie Cash profile photo

Support

Dynamic Tag Management10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran profile photo
Oracle Eloqua9.5
Based on 15 answers
Whenever we needed assistance help was easy to access. They understand the request the first time and provided easy to follow instructions to fix it or fixed the issue if it was not something we had control over. It's always best to provide screenshots so support knows exactly what is going on
Stefanie Cash profile photo

Online Training

No score
No answers yet
No answers on this topic
Oracle Eloqua7.6
Based on 11 answers
Eloqua University is very intersting, with a thorough programme and very experienced trainers. The Master programme is great!
Marie Escaro profile photo

Implementation

Dynamic Tag Management10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran profile photo
Oracle Eloqua8.8
Based on 9 answers
The implementation of Eloqua is not a problem if data are correct and if the overall process between Eloqua and the CRM are well taken into account.
Marie Escaro profile photo

Alternatives Considered

Since we are using it almost exclusively with the implementation of Adobe Media Optimizer, we have not considered using a different tag management software.
Jay Corcoran profile photo
Everything is contingent on where you want to go with your automation strategy. Eloqua is the industry standard for a reason--they've been in the marketing automation space significantly longer than their closest competitor and do provide the best suite of tools to support it.
Nick McGirr profile photo

Scalability

No score
No answers yet
No answers on this topic
Oracle Eloqua8.2
Based on 99 answers
Oracle Eloqua is built for enterprises, meaning that it is extremely scalable to enterprises and accommodate its growth trajectory. Our email volume has grown from thousands to millions, and Eloqua has handled the growth without any issues or hiccups. If anything, with the growth in volume, we needed Eloqua's intelligence to segment for us and personalize the experience automatically. This is what Eloqua is built to do.
Steven Tsao profile photo

Return on Investment

  • It has sped up the coding time of individual website 10 fold.
  • The rate of failure of tracking pixels to fire has dropped dramatically.
  • It has significantly sped up the progress of getting individual clients implemented into AMO.
Jay Corcoran profile photo
  • Faster lead conversion
  • Increased employee efficiency
  • Less need for technical users on the front-end of the application
Nick McGirr profile photo

Pricing Details

Dynamic Tag Management

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Oracle Eloqua

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
5,000.00*
1.  per installation
Additional Pricing Details