What users are saying about

Oracle Eloqua

Top Rated
348 Ratings

Dynamic Tag Management

39 Ratings
Score 8.1 out of 101

Oracle Eloqua

Top Rated
348 Ratings
Score 7.7 out of 101

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Likelihood to Recommend

Dynamic Tag Management

DTM is best when you have a large enterprise, 10,000+ web pages to deliver and requires secure proprietary web data. It does require pre-planning, strategy and staff to implement, managed and test prior to going live. For smaller website implementations, Google Analytics is free, easy to implement and analyze.
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Oracle Eloqua

For bigger companies or companies with a need to integrate multiple systems with marketing automation, they will find Eloqua best suited. But if the need for marketing automation is smaller then the Eloqua can seem a bit too big for the system.
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Feature Rating Comparison

Security

Dynamic Tag Management
10.0
Oracle Eloqua
Role-based user permissions
Dynamic Tag Management
10.0
Oracle Eloqua

Tag Management

Dynamic Tag Management
7.7
Oracle Eloqua
Tag library
Dynamic Tag Management
5.0
Oracle Eloqua
Tag variable mapping
Dynamic Tag Management
7.1
Oracle Eloqua
Ease of writing custom tags
Dynamic Tag Management
8.3
Oracle Eloqua
Rules-driven tag execution
Dynamic Tag Management
8.4
Oracle Eloqua
Tag performance monitoring
Dynamic Tag Management
8.4
Oracle Eloqua
Improved page load times
Dynamic Tag Management
9.0
Oracle Eloqua
Mobile app tagging
Dynamic Tag Management
8.0
Oracle Eloqua
Library of JavaScript extensions
Dynamic Tag Management
7.1
Oracle Eloqua

Data Management & Integrity

Dynamic Tag Management
7.0
Oracle Eloqua
Event tracking
Dynamic Tag Management
9.0
Oracle Eloqua
Mobile event tracking
Dynamic Tag Management
9.0
Oracle Eloqua
Data distribution management
Dynamic Tag Management
7.0
Oracle Eloqua
Universal data layer
Dynamic Tag Management
9.0
Oracle Eloqua
Automated error checking
Dynamic Tag Management
1.0
Oracle Eloqua

Email & Online Marketing

Dynamic Tag Management
Oracle Eloqua
7.3
WYSIWYG email editor
Dynamic Tag Management
Oracle Eloqua
6.1
Dynamic content
Dynamic Tag Management
Oracle Eloqua
7.5
Ability to test dynamic content
Dynamic Tag Management
Oracle Eloqua
6.8
Landing pages
Dynamic Tag Management
Oracle Eloqua
6.7
A/B testing
Dynamic Tag Management
Oracle Eloqua
7.1
Mobile optimization
Dynamic Tag Management
Oracle Eloqua
6.6
Email deliverability
Dynamic Tag Management
Oracle Eloqua
8.5
List management
Dynamic Tag Management
Oracle Eloqua
8.0
Triggered drip sequences
Dynamic Tag Management
Oracle Eloqua
8.6

Lead Management

Dynamic Tag Management
Oracle Eloqua
7.5
Lead nurturing
Dynamic Tag Management
Oracle Eloqua
7.8
Lead scoring and grading
Dynamic Tag Management
Oracle Eloqua
7.8
Data quality management
Dynamic Tag Management
Oracle Eloqua
7.3
Automated sales alerts and tasks
Dynamic Tag Management
Oracle Eloqua
7.1

Campaign Management

Dynamic Tag Management
Oracle Eloqua
6.9
Calendaring
Dynamic Tag Management
Oracle Eloqua
6.8
Event/webinar marketing
Dynamic Tag Management
Oracle Eloqua
7.1

Social Media Marketing

Dynamic Tag Management
Oracle Eloqua
6.4
Social sharing and campaigns
Dynamic Tag Management
Oracle Eloqua
6.2
Social profile integration
Dynamic Tag Management
Oracle Eloqua
6.5

Reporting & Analytics

Dynamic Tag Management
Oracle Eloqua
7.0
Dashboards
Dynamic Tag Management
Oracle Eloqua
7.2
Standard reports
Dynamic Tag Management
Oracle Eloqua
7.0
Custom reports
Dynamic Tag Management
Oracle Eloqua
7.0

Platform & Infrastructure

Dynamic Tag Management
Oracle Eloqua
7.6
API
Dynamic Tag Management
Oracle Eloqua
7.6
Role-based workflow & approvals
Dynamic Tag Management
Oracle Eloqua
7.7
Customizability
Dynamic Tag Management
Oracle Eloqua
7.8
Integration with Salesforce.com
Dynamic Tag Management
Oracle Eloqua
8.5
Integration with Microsoft Dynamics CRM
Dynamic Tag Management
Oracle Eloqua
6.8
Integration with SugarCRM
Dynamic Tag Management
Oracle Eloqua
7.4

Pros

  • Easy to navigate the interface
  • Dependency on technical team is much less
  • Coding effort will be minimum
Abishek Kumar profile photo
  • Eloqua does great at addressing complex processes with great flexibility for creativity within the process.
  • Eloqua's campaign canvas allows clear visibility to visualize the marketing campaign to ensure a complete and correct workflow prior to implementing the campaign.
  • Eloqua does great at allowing a clear method of building landing pages and emails if your marketing plan focuses on html style emails. The UI is clear and gives multiple means of reviewing your project prior to publishing.
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Cons

  • People who worked on DTM only can navigate and process the rules, so there should not be a criteria complete the processing rules.
  • Framework kind of option should be available
  • Troubleshooting documents should be available in Google for implementation
Abishek Kumar profile photo
  • Good Reporting - but the functionality of the Analyzer licence should be standard
  • Helpful Support - but their idea of a higher tier of support for certificated users should adopted
  • Should add feature to export all time unsubscribe list into a .csv file
Dan Allis profile photo

Likelihood to Renew

Dynamic Tag Management10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran profile photo
Oracle Eloqua5.0
Based on 66 answers
I have changed companies and my current company does not use Eloqua
Wendy Siegmeier profile photo

Usability

Dynamic Tag Management5.0
Based on 2 answers
It does exactly what it is designed for in a very user friendly fashion.
Jay Corcoran profile photo
Oracle Eloqua6.0
Based on 10 answers
Oracle's Eloqua is a powerful program but it does have a steep learning curve for someone who has not used it before.
Richard Angeloni profile photo

Support

Dynamic Tag Management10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran profile photo
Oracle Eloqua9.0
Based on 14 answers
Most times its a dev issue or a bug
Murali Kandasamy profile photo

Online Training

No score
No answers yet
No answers on this topic
Oracle Eloqua7.6
Based on 11 answers
Eloqua University is very intersting, with a thorough programme and very experienced trainers. The Master programme is great!
Marie Escaro profile photo

Implementation

Dynamic Tag Management10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran profile photo
Oracle Eloqua8.8
Based on 9 answers
The implementation of Eloqua is not a problem if data are correct and if the overall process between Eloqua and the CRM are well taken into account.
Marie Escaro profile photo

Alternatives Considered

The one thing GTM has over DTM is that there are a bunch of hosted pixels by companies like Facebook. Otherwise, it's incredibly inferior. The DTM UI is easier, more intuitive, and more comprehensible. Debugging is easier as well, and the triggers are better defined in DTM. Version control is far superior and it's so easy to tell what tags are firing and when. I went from DTM to GTM when switching jobs and was so relieved when my new company made the switch to DTM. I'm much happier and it's much easier now.
Gitai Ben-Ammi profile photo
HubSpot is a bit easier to use but also has fewer features
Brian Brownrigg profile photo

Scalability

No score
No answers yet
No answers on this topic
Oracle Eloqua7.5
Based on 46 answers
I love how Eloqua can personalize. Personalizing every email and being able to focus on the customer is a great benefit of this tool.
Kelly Mottl profile photo

Return on Investment

  • The key factor is that my devs are not tied up with petty things like adding JS or advertising pixels. Simple work like that can be handled by me while they work on feature development.
  • Release cycle is much shorter when a dev is needed, say for a direct call rule that involves JS being written. We don't have to go through the normal release cycle and can do it on an ad hoc basis without all the rigmarole of a hot fix.
Gitai Ben-Ammi profile photo
  • The ROI of Eloqua for our company is outstanding.
Kelly Mottl profile photo

Pricing Details

Dynamic Tag Management

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Oracle Eloqua

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
5,000.00*
1.  per installation
Additional Pricing Details