What users are saying about

Oracle Eloqua

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Top Rated
364 Ratings
39 Ratings
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Score 8.2 out of 101

Oracle Eloqua

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Top Rated
364 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.6 out of 101

Add comparison

Likelihood to Recommend

Dynamic Tag Management

If you're on the Adobe stack at all, you absolutely need DTM. It will make your life infinitely easier. It's so simple to update your Adobe Analytics code and have version control, and when we implemented Adobe Target, it took literally less than 15 minutes for me to do. I also think it's significantly simpler than Google Tag Manager. I went through all manner of difficulty when implementing tags on that and have not had similar problems on DTM. If you're frequently placing pixels, it's a great tool that will speed their deployment.The only situation in which I think a tag manager is not appropriate is if you have a dev with too much time on their hands. Otherwise, get a TMS and get DTM.
Gitai Ben-Ammi profile photo

Oracle Eloqua

Eloqua is very well suited for the experienced marketer, as the software has many options and is very comprehensive. It is not well suited for people who have less experience, who may initially be better off with a program like Vertical Response, iContact, Constant Contact, etc. The learning curve for inexperienced users might be too steep and the program might scare people away.
Richard Angeloni profile photo

Feature Rating Comparison

Security

Dynamic Tag Management
10.0
Oracle Eloqua
Role-based user permissions
Dynamic Tag Management
10.0
Oracle Eloqua

Tag Management

Dynamic Tag Management
7.6
Oracle Eloqua
Tag library
Dynamic Tag Management
5.0
Oracle Eloqua
Tag variable mapping
Dynamic Tag Management
6.8
Oracle Eloqua
Ease of writing custom tags
Dynamic Tag Management
8.1
Oracle Eloqua
Rules-driven tag execution
Dynamic Tag Management
8.4
Oracle Eloqua
Tag performance monitoring
Dynamic Tag Management
8.4
Oracle Eloqua
Improved page load times
Dynamic Tag Management
9.0
Oracle Eloqua
Mobile app tagging
Dynamic Tag Management
8.0
Oracle Eloqua
Library of JavaScript extensions
Dynamic Tag Management
7.1
Oracle Eloqua

Data Management & Integrity

Dynamic Tag Management
7.0
Oracle Eloqua
Event tracking
Dynamic Tag Management
9.0
Oracle Eloqua
Mobile event tracking
Dynamic Tag Management
9.0
Oracle Eloqua
Data distribution management
Dynamic Tag Management
7.0
Oracle Eloqua
Universal data layer
Dynamic Tag Management
9.0
Oracle Eloqua
Automated error checking
Dynamic Tag Management
1.0
Oracle Eloqua

Email & Online Marketing

Dynamic Tag Management
Oracle Eloqua
7.4
WYSIWYG email editor
Dynamic Tag Management
Oracle Eloqua
6.4
Dynamic content
Dynamic Tag Management
Oracle Eloqua
7.4
Ability to test dynamic content
Dynamic Tag Management
Oracle Eloqua
6.7
Landing pages
Dynamic Tag Management
Oracle Eloqua
6.8
A/B testing
Dynamic Tag Management
Oracle Eloqua
6.9
Mobile optimization
Dynamic Tag Management
Oracle Eloqua
6.9
Email deliverability
Dynamic Tag Management
Oracle Eloqua
8.4
List management
Dynamic Tag Management
Oracle Eloqua
8.2
Triggered drip sequences
Dynamic Tag Management
Oracle Eloqua
8.6

Lead Management

Dynamic Tag Management
Oracle Eloqua
7.3
Lead nurturing
Dynamic Tag Management
Oracle Eloqua
7.7
Lead scoring and grading
Dynamic Tag Management
Oracle Eloqua
7.5
Data quality management
Dynamic Tag Management
Oracle Eloqua
7.0
Automated sales alerts and tasks
Dynamic Tag Management
Oracle Eloqua
6.8

Campaign Management

Dynamic Tag Management
Oracle Eloqua
7.0
Calendaring
Dynamic Tag Management
Oracle Eloqua
6.8
Event/webinar marketing
Dynamic Tag Management
Oracle Eloqua
7.2

Social Media Marketing

Dynamic Tag Management
Oracle Eloqua
6.6
Social sharing and campaigns
Dynamic Tag Management
Oracle Eloqua
6.3
Social profile integration
Dynamic Tag Management
Oracle Eloqua
6.8

Reporting & Analytics

Dynamic Tag Management
Oracle Eloqua
7.2
Dashboards
Dynamic Tag Management
Oracle Eloqua
7.4
Standard reports
Dynamic Tag Management
Oracle Eloqua
7.1
Custom reports
Dynamic Tag Management
Oracle Eloqua
7.2

Platform & Infrastructure

Dynamic Tag Management
Oracle Eloqua
7.5
API
Dynamic Tag Management
Oracle Eloqua
7.7
Role-based workflow & approvals
Dynamic Tag Management
Oracle Eloqua
7.7
Customizability
Dynamic Tag Management
Oracle Eloqua
7.8
Integration with Salesforce.com
Dynamic Tag Management
Oracle Eloqua
8.4
Integration with Microsoft Dynamics CRM
Dynamic Tag Management
Oracle Eloqua
6.8
Integration with SugarCRM
Dynamic Tag Management
Oracle Eloqua
6.8

Pros

  • The ability to measure the start and end of an online process to determine where web visitor's are falling out or not completing things such as login, web forms, and shopping cart
  • Measure website traffic
  • Measure and report shopping cart funnel
  • Can be customized to fit your unique business needs
No photo available
  • Lots of features available to users who want to explore all opportunities their organization may have with marketing automation
  • Since the product is so popular, there are lots of user groups and companies helping with the implementation process
  • The software has an extensive help section.
Richard Angeloni profile photo

Cons

  • Single Page Applications: While it's greatly improved over the years, being able to accurately target certain actions on single page applications. In particular, applications built on React are difficult. The addition of a hash change trigger was quite useful, but more is definitely needed.
  • Data Elements: Great new tool, but I need it to be easier to create. I'm not an inherently technical individual, and the main benefit of tag management is reducing the need for technical people.
Gitai Ben-Ammi profile photo
  • The program can be a little overwhelming for novice or first time users.
  • There are almost too many bells and whistles and features. Someone who is new to marketing automation may not know where to start.
  • A more friendly user interface, specifically for starting a new campaign, would be helpful.
  • Providing templates for new users so they can get their feet wet would be useful.
Richard Angeloni profile photo

Likelihood to Renew

Dynamic Tag Management10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran profile photo
Oracle Eloqua5.0
Based on 66 answers
I just do not believe that Eloqua has been as innovated as their competitors.
Chad Lloyd profile photo

Usability

Dynamic Tag Management5.0
Based on 2 answers
It does exactly what it is designed for in a very user friendly fashion.
Jay Corcoran profile photo
Oracle Eloqua6.7
Based on 11 answers
Oracle's Eloqua is a powerful program but it does have a steep learning curve for someone who has not used it before.
Richard Angeloni profile photo

Support

Dynamic Tag Management10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran profile photo
Oracle Eloqua9.5
Based on 15 answers
Whenever we needed assistance help was easy to access. They understand the request the first time and provided easy to follow instructions to fix it or fixed the issue if it was not something we had control over. It's always best to provide screenshots so support knows exactly what is going on
Stefanie Cash profile photo

Online Training

No score
No answers yet
No answers on this topic
Oracle Eloqua7.6
Based on 11 answers
Eloqua University is very intersting, with a thorough programme and very experienced trainers. The Master programme is great!
Marie Escaro profile photo

Implementation

Dynamic Tag Management10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran profile photo
Oracle Eloqua8.8
Based on 9 answers
The implementation of Eloqua is not a problem if data are correct and if the overall process between Eloqua and the CRM are well taken into account.
Marie Escaro profile photo

Alternatives Considered

Since we are using it almost exclusively with the implementation of Adobe Media Optimizer, we have not considered using a different tag management software.
Jay Corcoran profile photo
I evaluated Eloqua for a large-scale B2B marketing program at a software company. Also considered Marketo and Hubspot. I liked Marketo and Hubspot's usability, feature set and pricing better, but at the time of evaluation they did not have as many references from large programs.
Steve Keifer profile photo

Scalability

No score
No answers yet
No answers on this topic
Oracle Eloqua7.8
Based on 58 answers
A lot its features are modular, meaning they can be added or removed from the system via addons. Similarly, the system is built to handle not only large numbers of contacts, but complex contact segmentation and contact security (separation of contacts based on criteria like business unit, sales region etc.) as well. Finally, user administration is very refined, allowing you to configure users' access very precisely, down to which button they can and cannot click.
Bob Balm profile photo

Return on Investment

  • Excellent ROI investment "if" strategy and roll out are prioritized appropriately. Because this is a custom solution, Adobe does not provide this level of guidance.
  • From a project management timeline perspective, if the team rolling this out tries to tag everything, then they will quickly run out of time and overextend resource hours.
No photo available
  • In one business unit that I measured, the percentage of marketing-sourced sales qualified leads doubled from 20% to 40%. The improved performance was primarily attributed to the lead nurturing, scoring and automation capabilities of Eloqua. Before Eloqua there was always a big debate about what contribution marketing was having to the sales pipeline. With Eloqua, we are able to conclusively demonstrate the impact - ending the debate.
  • Due its complexity Eloqua can have a negative impact on your responsiveness to customers. The complexity of the lead scoring engine can result in significant delays in the time before leads are passed to a sales representative. Also, if programmed incorrectly the lead scoring engine will recommend you not follow up on leads that may have high potential. For example, you might configure Eloqua to score leads from Executive Assistants relatively low, but they are often doing research on behalf of their boss (e.g. the CIO).
Steve Keifer profile photo

Pricing Details

Dynamic Tag Management

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Oracle Eloqua

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
5,000.00*
1.  per installation
Additional Pricing Details