Adobe Dynamic Tag Management (discontinued) vs. OutSystems

If you're on the Adobe stack at all, you absolutely need DTM. It will make your life infinitely easier. It's so simple to update your Adobe Analytics code and have version control, and when we implemented Adobe Target, it took literally less than 15 minutes for me to do. I also think it's significantly simpler than Google Tag Manager. I went through all manner of difficulty when implementing tags on that and have not had similar problems on DTM. If you're frequently placing pixels, it's a great tool that will speed their deployment. The only situation in which I think a tag manager is not appropriate is if you have a dev with too much time on their hands. Otherwise, get a TMS and get DTM.

Incentivized

Well suited for internal exposure of business processes (invoicing, API layer to other systems, customer maintenance etc), whether a UI is required or not. Not so well suited for full fledged web design. An OutSystems application must serve one particular business need, if gets too much functionalities and responsibilities it tends to get chaotic and complex.

Incentivized

• It is a rules based tag management system that allows the application of tracking pixels much easier than hard coding.
• By placing 2 pieces of code on the top and bottom of each page of a website, we can create rules that track certain events and relay the information back to Adobe Media Optimizer and Google analytics.
• It has simplified the coding process so one doesn't have to generate tons of gory javascript to deploy on each individual page to get tracking.

• Developing end user interfaces with ease and speed with a modern look and feel.
• First class low code development to reduce time to market with visual programming
• Their technical support team is fast and responsive. We've yet to have any issues they could not resolve.

Incentivized

• It is only available with Adobe Marketing Cloud so you can't buy it as an independent product.
• It is easier to use than Google Tag Manager, but not nearly as popular.
• Whereas Google Tag Manager is free, Dynamic Tag Management must be purchased as part of Adobe Marketing Cloud.

Incentivized

• Price – The licensing model of OutSystems is very expensive and not suitable for small scale developments. This is offset by the time to develop and stability for larger scale developments
• Flexibility on PaaS version – The PaaS hosted version of OutSystems limits your flexibility to access the front end and backend database systems which can significantly restrict your options on high data volume developments or where anything requiring slightly out of the ordinary access is required
• Same price for PaaS and self-hosted system. Licensing model dictates that you pay the same price even when you host the system on your own hardware which effectively means you pay more to manage the infrastructure yourself

Incentivized

As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.

We are very happy with OutSystems and our developers deliver good work. OutSystems lets us build new software on a regulare (2 weekly) basis, which is highly flexible and adjustable. Even without very much experience, our developers manage to build usefull software, which is working a lot better than our previous (legacy) software.

It is easy to use at a basic level, however without JavaScript resource you will struggle.

I am really happy using OutSystems in my work. It gives me the opportunity to create good working software without having had very much IT-experience before. It also made me more interested in the background of IT and learning different languages.

Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.

The tech support is very reachable. Usually by [email] from but also by phone if needed. We had some difficulties at the start with understanding "what our machine was doing" under high performance load. After some good sessions understanding our needs they delivered good solutions for our problems we had in the beginning.

Excellent material full of hands on that improve the understanding of the platform.

The online training material is well designed and explanations are step by step, helping trainees to understand and follow each exercise and new concept.

It was quite seamless with the outstanding support from our Adobe account manager.

In a large company, patiently and consistently work the behind the scenes politics with business and IT partners across the firm.
This is transformational - you will need a solid set of key business partners to lock arms together to move forward.

Incentivized

Adobe DTM provides a more secure data analytics solution. It is customized and best used on large scale deployments of websites with pages 10,000+. The Adobe Analytics tool, once learned, is very easy to use and provides more robust, customized graphics and ability to export data to "securely" via FTP from the cloud to SQL database.

Incentivized

I tried to use WordPress with some success. Also looked at Joomla. But when I saw OutSystems I knew I had been wasting my time there. It takes you longer to get going with OutSystems - but even I as a novice realized immediately that Outsystems is simply in another league. Outsystems is powerful. (Can you compare WordPress and Joomla to Outsystems - I don't think so).

• The key factor is that my devs are not tied up with petty things like adding JS or advertising pixels. Simple work like that can be handled by me while they work on feature development.
• Release cycle is much shorter when a dev is needed, say for a direct call rule that involves JS being written. We don't have to go through the normal release cycle and can do it on an ad hoc basis without all the rigmarole of a hot fix.

Incentivized

• The ease of use of the OutSystems development process has been the biggest ROI for us. We have developed our Framework product and maintained/enhanced it with only 4 workers.
• OutSystems has enhanced their product very significantly over the last 4 years. They have gone from a simple to use tool to a very simple to use sophisticated tool that covers the standard mainframe-based computing apps and the apps used on handheld mobile devices all using the same basic set of development tools.

Incentivized