What users are saying about

OutSystems

Top Rated
121 Ratings

Dynamic Tag Management

39 Ratings
Score 8.1 out of 101

OutSystems

Top Rated
121 Ratings
Score 8.9 out of 101

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Likelihood to Recommend

Dynamic Tag Management

If you're on the Adobe stack at all, you absolutely need DTM. It will make your life infinitely easier. It's so simple to update your Adobe Analytics code and have version control, and when we implemented Adobe Target, it took literally less than 15 minutes for me to do. I also think it's significantly simpler than Google Tag Manager. I went through all manner of difficulty when implementing tags on that and have not had similar problems on DTM. If you're frequently placing pixels, it's a great tool that will speed their deployment.The only situation in which I think a tag manager is not appropriate is if you have a dev with too much time on their hands. Otherwise, get a TMS and get DTM.
Gitai Ben-Ammi profile photo

OutSystems

Quick development of applications that can make information flow faster. This means using data collected by existing products and presenting the data in a different format. It can also be used to create easier ways to input data into older existing systems for processing. Exporting from an existing system and formatted that data into Excel spreadsheets are some of the basics.
Lee Penning profile photo

Feature Rating Comparison

Security

Dynamic Tag Management
10.0
OutSystems
Role-based user permissions
Dynamic Tag Management
10.0
OutSystems

Tag Management

Dynamic Tag Management
7.7
OutSystems
Tag library
Dynamic Tag Management
5.0
OutSystems
Tag variable mapping
Dynamic Tag Management
7.1
OutSystems
Ease of writing custom tags
Dynamic Tag Management
8.3
OutSystems
Rules-driven tag execution
Dynamic Tag Management
8.4
OutSystems
Tag performance monitoring
Dynamic Tag Management
8.4
OutSystems
Improved page load times
Dynamic Tag Management
9.0
OutSystems
Mobile app tagging
Dynamic Tag Management
8.0
OutSystems
Library of JavaScript extensions
Dynamic Tag Management
7.1
OutSystems

Data Management & Integrity

Dynamic Tag Management
7.0
OutSystems
Event tracking
Dynamic Tag Management
9.0
OutSystems
Mobile event tracking
Dynamic Tag Management
9.0
OutSystems
Data distribution management
Dynamic Tag Management
7.0
OutSystems
Universal data layer
Dynamic Tag Management
9.0
OutSystems
Automated error checking
Dynamic Tag Management
1.0
OutSystems

Pros

  • It is a rules based tag management system that allows the application of tracking pixels much easier than hard coding.
  • By placing 2 pieces of code on the top and bottom of each page of a website, we can create rules that track certain events and relay the information back to Adobe Media Optimizer and Google analytics.
  • It has simplified the coding process so one doesn't have to generate tons of gory javascript to deploy on each individual page to get tracking.
Jay Corcoran profile photo
  • They allow their customers to share information about issues and fixes to reduce downtime and obtain a wider view of the capabilities of the products through a customer posting section on the OutSystems website.
  • OutSystems also holds conferences during the year at different locations making it easier for customers to interact and openly discuss what they have learned and how they have used the product.
  • OutSystems also has resources that can be contracted to help a company get started using their products very quickly.
Lee Penning profile photo

Cons

  • The initial training can be challenging, especially for people without a strong coding background, but it isn't impossible.
  • The publishing process is relatively intuitive, but could be improved upon.
  • As it is a newer program for Adobe, support is limited.
Jay Corcoran profile photo
  • Doing an online course - i.e. no help - took me some time to get the hang of navigating in the development area. Hopefully their course developers will use questions and errors from novices like me to improve the course design where needed.
  • Although the theory videos are well meant I can't wait to work through them all right now. I will come back to them later. Perhaps that's one of my mistakes. I want to get my hands dirty - NOW. I would much prefer it if the theory could be "built into" the practical exercises. But that's just me.
  • Initially I got stuck here and there, but Outsystems ALWAYS managed to assist me to get past a problem. I appreciate that tremendously. The community forum is a great help. Sometimes answers or suggestions to solve errors may take a while because of my time zone.
  • I am a bit concerned that it may be difficult to do a design model of my own. Having to figure out the data types and the detailed logic without the guidance of a designed exercise, but being a beginner I trust OutSystems has something in store for me in the "Intermediate Level".
Willem Norval profile photo

Likelihood to Renew

Dynamic Tag Management10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran profile photo
OutSystems10.0
Based on 3 answers
It does just what we want, and I'm not aware of any good alternatives for a comparable price
Iain Fogg profile photo

Usability

Dynamic Tag Management5.0
Based on 2 answers
It does exactly what it is designed for in a very user friendly fashion.
Jay Corcoran profile photo
OutSystems10.0
Based on 2 answers
The tool doesn't get in the way of developing software.
Mark O'Neal profile photo

Support

Dynamic Tag Management10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran profile photo
OutSystems10.0
Based on 2 answers
Even during evaluation the support team still provides an excellent support experience.
Mark O'Neal profile photo

Implementation

Dynamic Tag Management10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran profile photo
OutSystems9.0
Based on 1 answer
No answer on this topic is available.

Alternatives Considered

Since we are using it almost exclusively with the implementation of Adobe Media Optimizer, we have not considered using a different tag management software.
Jay Corcoran profile photo
Mendix is getting close to OutSystems but has too many vendor locks. Apart from that Mendix is no way near the current status of OS.Betty Blocks is more suitable to service SME companies, since the costs are lower but the featureset is way smaller.
Eric De Bruin profile photo

Return on Investment

  • It has sped up the coding time of individual website 10 fold.
  • The rate of failure of tracking pixels to fire has dropped dramatically.
  • It has significantly sped up the progress of getting individual clients implemented into AMO.
Jay Corcoran profile photo
  • Thanks to outsystems we can developed fast code, and thanks to this we can give to the customer new features fast than other clients.
  • It can take some investment in the licensing
Luis Filipe Oliveira profile photo

Pricing Details

Dynamic Tag Management

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

OutSystems

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details