What users are saying about

Pendo.io

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Top Rated
58 Ratings
39 Ratings
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Score 8.2 out of 101

Pendo.io

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Top Rated
58 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 9.2 out of 101

Add comparison

Likelihood to Recommend

Dynamic Tag Management

It specifically saves tons of time by allowing you to use a tag based system for implementation of tracking pixels, in our case Adobe Media Optimizer, where before, we would have to write page specific javascript calling out each individual point of conversion, for the entire website. Now we can apply the universal tag management code throughout the site and simply create rules that trigger tracking pixels within AMO.
Jay Corcoran profile photo

Pendo.io

Pendo is well suited for scenarios where a company wishes to look at how a customer is using their website to better understand the likes and dislikes of the UI.Also, it is well suited for easing the on-boarding experience for customers with the aid of help guides that can be created and managed through Pendo.
Tamara Bugarski profile photo

Feature Rating Comparison

Security

Dynamic Tag Management
10.0
Pendo.io
Role-based user permissions
Dynamic Tag Management
10.0
Pendo.io

Tag Management

Dynamic Tag Management
7.6
Pendo.io
Tag library
Dynamic Tag Management
5.0
Pendo.io
Tag variable mapping
Dynamic Tag Management
6.8
Pendo.io
Ease of writing custom tags
Dynamic Tag Management
8.1
Pendo.io
Rules-driven tag execution
Dynamic Tag Management
8.4
Pendo.io
Tag performance monitoring
Dynamic Tag Management
8.4
Pendo.io
Improved page load times
Dynamic Tag Management
9.0
Pendo.io
Mobile app tagging
Dynamic Tag Management
8.0
Pendo.io
Library of JavaScript extensions
Dynamic Tag Management
7.1
Pendo.io

Data Management & Integrity

Dynamic Tag Management
7.0
Pendo.io
Event tracking
Dynamic Tag Management
9.0
Pendo.io
Mobile event tracking
Dynamic Tag Management
9.0
Pendo.io
Data distribution management
Dynamic Tag Management
7.0
Pendo.io
Universal data layer
Dynamic Tag Management
9.0
Pendo.io
Automated error checking
Dynamic Tag Management
1.0
Pendo.io

Pros

  • It is a rules based tag management system that allows the application of tracking pixels much easier than hard coding.
  • By placing 2 pieces of code on the top and bottom of each page of a website, we can create rules that track certain events and relay the information back to Adobe Media Optimizer and Google analytics.
  • It has simplified the coding process so one doesn't have to generate tons of gory javascript to deploy on each individual page to get tracking.
Jay Corcoran profile photo
  • Tracks customer interaction in a way that makes it easy to extract and read data
  • Help provide help content to users in a way that is easy to manage
  • Clean and organized UI help save time when searching for specifics in the website
Tamara Bugarski profile photo

Cons

  • People who worked on DTM only can navigate and process the rules, so there should not be a criteria complete the processing rules.
  • Framework kind of option should be available
  • Troubleshooting documents should be available in Google for implementation
Abishek Kumar profile photo
  • I'd love to see an integration with Airtable, it's my primary organizational tool at this point, and I think it would be quite effective with live Pendo data.
  • I'd love to get more granular data on the analytics side - currently, we use Pendo for higher level reporting (and on-going reporting) on a page / feature basis, but it takes a little time to set up definitions & parse the data. On-demand reporting without a lag would be major.
  • Some parts of the interface have small hiccups (ex: uploading a CSV for a segment doesn't display the CSV name properly), and navigating large tables isn't particularly easy (ex: lack of pagination / scroll area while viewing the guides or pages list)
Jonathan Slavuter profile photo

Likelihood to Renew

Dynamic Tag Management10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran profile photo
Pendo.io9.0
Based on 1 answer
Key business-facing software with room to grow, but waiting on mobile support
No photo available

Usability

Dynamic Tag Management5.0
Based on 2 answers
It does exactly what it is designed for in a very user friendly fashion.
Jay Corcoran profile photo
Pendo.io9.0
Based on 1 answer
Pendo is easy to use, but you still need to know what you're tracking. Until then, it will show a lot of information that you may not know how to leverage.
No photo available

Support

Dynamic Tag Management10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran profile photo
Pendo.io10.0
Based on 1 answer
Support is fast, knowledgeable, and goes out of their way to find solutions. Our particular question had to do with Segment integration, and was resolved immediately
No photo available

Implementation

Dynamic Tag Management10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran profile photo
Pendo.io9.0
Based on 1 answer
Use Segment to install and cut developers out of the work cycle!
No photo available

Alternatives Considered

Since we are using it almost exclusively with the implementation of Adobe Media Optimizer, we have not considered using a different tag management software.
Jay Corcoran profile photo
We felt for our needs Pendo had a better fit for onboarding and ease of use by groups outside of Product. I think this still holds true and it's been easy for us to onboard into our product code
Gareth Bradley profile photo

Return on Investment

  • It has sped up the coding time of individual website 10 fold.
  • The rate of failure of tracking pixels to fire has dropped dramatically.
  • It has significantly sped up the progress of getting individual clients implemented into AMO.
Jay Corcoran profile photo
  • We no longer have to wait weeks for an engineer to produce new product guides, which saves us time, lots of money, and frustration. We can have engineers focus on building new products and features while the product and design team focuses on the messaging and delivery to clients.
Lance Gorji profile photo

Pricing Details

Dynamic Tag Management

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Pendo.io

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details