What users are saying about

Pendo.io

Top Rated
48 Ratings

Dynamic Tag Management

39 Ratings
Score 8.1 out of 101

Pendo.io

Top Rated
48 Ratings
Score 9.2 out of 101

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Likelihood to Recommend

Dynamic Tag Management

If you're on the Adobe stack at all, you absolutely need DTM. It will make your life infinitely easier. It's so simple to update your Adobe Analytics code and have version control, and when we implemented Adobe Target, it took literally less than 15 minutes for me to do. I also think it's significantly simpler than Google Tag Manager. I went through all manner of difficulty when implementing tags on that and have not had similar problems on DTM. If you're frequently placing pixels, it's a great tool that will speed their deployment.The only situation in which I think a tag manager is not appropriate is if you have a dev with too much time on their hands. Otherwise, get a TMS and get DTM.
Gitai Ben-Ammi profile photo

Pendo.io

If you are looking for an easy to use, out of the box guide or tutorial builder look no further. Pendo also has robust tracking and metrics with event driven guides to help you target exactly who needs to see the message
Lance Gorji profile photo

Feature Rating Comparison

Security

Dynamic Tag Management
10.0
Pendo.io
Role-based user permissions
Dynamic Tag Management
10.0
Pendo.io

Tag Management

Dynamic Tag Management
7.7
Pendo.io
Tag library
Dynamic Tag Management
5.0
Pendo.io
Tag variable mapping
Dynamic Tag Management
7.1
Pendo.io
Ease of writing custom tags
Dynamic Tag Management
8.3
Pendo.io
Rules-driven tag execution
Dynamic Tag Management
8.4
Pendo.io
Tag performance monitoring
Dynamic Tag Management
8.4
Pendo.io
Improved page load times
Dynamic Tag Management
9.0
Pendo.io
Mobile app tagging
Dynamic Tag Management
8.0
Pendo.io
Library of JavaScript extensions
Dynamic Tag Management
7.1
Pendo.io

Data Management & Integrity

Dynamic Tag Management
7.0
Pendo.io
Event tracking
Dynamic Tag Management
9.0
Pendo.io
Mobile event tracking
Dynamic Tag Management
9.0
Pendo.io
Data distribution management
Dynamic Tag Management
7.0
Pendo.io
Universal data layer
Dynamic Tag Management
9.0
Pendo.io
Automated error checking
Dynamic Tag Management
1.0
Pendo.io

Pros

  • Rules: There are a wide variety of native triggers that are included for both plain vanilla HTML and single page applications that allow for many specific combinations of triggers.
  • QA: The plugin that allows for QA within the console makes it easy to tell if a rule is firing or not without the creation of a separate environment.
  • Version Control: It is mercifully simple to roll back to an earlier version if something goes awry. Remember, no matter how good your QA, something will eventually slip through. It's much better to be able to roll back with a couple clicks.
Gitai Ben-Ammi profile photo
  • User Tracking.
  • Intuitive and easy to use guide building.
  • Great customer service.
Lance Gorji profile photo

Cons

  • The initial training can be challenging, especially for people without a strong coding background, but it isn't impossible.
  • The publishing process is relatively intuitive, but could be improved upon.
  • As it is a newer program for Adobe, support is limited.
Jay Corcoran profile photo
  • Some portions of their product can be harder to use for users who do not understand HTML/CSS.
  • I sometimes experience lag in their frame builder.
Lance Gorji profile photo

Likelihood to Renew

Dynamic Tag Management10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran profile photo
Pendo.io9.0
Based on 1 answer
Key business-facing software with room to grow, but waiting on mobile support
No photo available

Usability

Dynamic Tag Management5.0
Based on 2 answers
It does exactly what it is designed for in a very user friendly fashion.
Jay Corcoran profile photo
Pendo.io9.0
Based on 1 answer
Pendo is easy to use, but you still need to know what you're tracking. Until then, it will show a lot of information that you may not know how to leverage.
No photo available

Support

Dynamic Tag Management10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran profile photo
Pendo.io10.0
Based on 1 answer
Support is fast, knowledgeable, and goes out of their way to find solutions. Our particular question had to do with Segment integration, and was resolved immediately
No photo available

Implementation

Dynamic Tag Management10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran profile photo
Pendo.io9.0
Based on 1 answer
Use Segment to install and cut developers out of the work cycle!
No photo available

Alternatives Considered

Since we are using it almost exclusively with the implementation of Adobe Media Optimizer, we have not considered using a different tag management software.
Jay Corcoran profile photo
Google Analytics shows a high overview of how a page is performing. Unable to track individuals performing each action.
No photo available

Return on Investment

  • Excellent ROI investment "if" strategy and roll out are prioritized appropriately. Because this is a custom solution, Adobe does not provide this level of guidance.
  • From a project management timeline perspective, if the team rolling this out tries to tag everything, then they will quickly run out of time and overextend resource hours.
No photo available
  • Don't tell our Pendo AE this, but this is probably one of the best tooling investments we made, it has provided value in many more areas than the initial use case we bought it for.
  • It has highlighted several areas of churn risk or poorly utilized features so we can get ahead of them
Shaun VanWeelden profile photo

Pricing Details

Dynamic Tag Management

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Pendo.io

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details