What users are saying about

SendinBlue

Top Rated
55 Ratings

Dynamic Tag Management

39 Ratings
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Score 8.1 out of 101

SendinBlue

Top Rated
55 Ratings
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Score 8.2 out of 101

Add comparison

Likelihood to Recommend

Dynamic Tag Management

If you're on the Adobe stack at all, you absolutely need DTM. It will make your life infinitely easier. It's so simple to update your Adobe Analytics code and have version control, and when we implemented Adobe Target, it took literally less than 15 minutes for me to do. I also think it's significantly simpler than Google Tag Manager. I went through all manner of difficulty when implementing tags on that and have not had similar problems on DTM. If you're frequently placing pixels, it's a great tool that will speed their deployment.The only situation in which I think a tag manager is not appropriate is if you have a dev with too much time on their hands. Otherwise, get a TMS and get DTM.
Gitai Ben-Ammi profile photo

SendinBlue

SendinBlue is definitely well suited for publishing, from our experience
Michelle Young profile photo

Feature Rating Comparison

Security

Dynamic Tag Management
10.0
SendinBlue
Role-based user permissions
Dynamic Tag Management
10.0
SendinBlue

Tag Management

Dynamic Tag Management
7.6
SendinBlue
Tag library
Dynamic Tag Management
5.0
SendinBlue
Tag variable mapping
Dynamic Tag Management
7.0
SendinBlue
Ease of writing custom tags
Dynamic Tag Management
8.2
SendinBlue
Rules-driven tag execution
Dynamic Tag Management
8.4
SendinBlue
Tag performance monitoring
Dynamic Tag Management
8.4
SendinBlue
Improved page load times
Dynamic Tag Management
9.0
SendinBlue
Mobile app tagging
Dynamic Tag Management
8.0
SendinBlue
Library of JavaScript extensions
Dynamic Tag Management
7.1
SendinBlue

Data Management & Integrity

Dynamic Tag Management
7.0
SendinBlue
Event tracking
Dynamic Tag Management
9.0
SendinBlue
Mobile event tracking
Dynamic Tag Management
9.0
SendinBlue
Data distribution management
Dynamic Tag Management
7.0
SendinBlue
Universal data layer
Dynamic Tag Management
9.0
SendinBlue
Automated error checking
Dynamic Tag Management
1.0
SendinBlue

Email & Online Marketing

Dynamic Tag Management
SendinBlue
7.5
WYSIWYG email editor
Dynamic Tag Management
SendinBlue
8.0
Dynamic content
Dynamic Tag Management
SendinBlue
7.8
Ability to test dynamic content
Dynamic Tag Management
SendinBlue
7.2
Landing pages
Dynamic Tag Management
SendinBlue
6.0
A/B testing
Dynamic Tag Management
SendinBlue
6.5
Mobile optimization
Dynamic Tag Management
SendinBlue
7.6
Email deliverability
Dynamic Tag Management
SendinBlue
8.0
List management
Dynamic Tag Management
SendinBlue
8.1
Triggered drip sequences
Dynamic Tag Management
SendinBlue
8.0

Reporting & Analytics

Dynamic Tag Management
SendinBlue
7.7
Dashboards
Dynamic Tag Management
SendinBlue
8.0
Standard reports
Dynamic Tag Management
SendinBlue
8.3
Custom reports
Dynamic Tag Management
SendinBlue
6.8

Pros

  • It is a rules based tag management system that allows the application of tracking pixels much easier than hard coding.
  • By placing 2 pieces of code on the top and bottom of each page of a website, we can create rules that track certain events and relay the information back to Adobe Media Optimizer and Google analytics.
  • It has simplified the coding process so one doesn't have to generate tons of gory javascript to deploy on each individual page to get tracking.
Jay Corcoran profile photo
  • Amazing log and review of sent/opened/tracked email
  • Best deliverability out of every solution we tested
  • Real easy subscription and newsletter system. No coding required.
  • Easy management of subscribers list
  • Superb sending reports for newsletters
Shachar Tal profile photo

Cons

  • The initial training can be challenging, especially for people without a strong coding background, but it isn't impossible.
  • The publishing process is relatively intuitive, but could be improved upon.
  • As it is a newer program for Adobe, support is limited.
Jay Corcoran profile photo
  • Template updates: I would like to see them rotate or add a few template options for seasonal celebrations. For some of my users, they work off of templates and it would be nice to get a few new options from time to time. But this is not a big deal or deal breaker. They offer enough standard.
  • Video tutorials: not a huge thing, but for visual learners, a few video tutorials would be helpful when onboarding new users.
David Faustina profile photo

Likelihood to Renew

Dynamic Tag Management10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran profile photo
SendinBlue9.4
Based on 4 answers
SendinBlue is providing an excellent value to my business by simplifying and speeding up the way that we interact with our customers
Cameron Andrews profile photo

Usability

Dynamic Tag Management5.0
Based on 2 answers
It does exactly what it is designed for in a very user friendly fashion.
Jay Corcoran profile photo
SendinBlue9.2
Based on 2 answers
I am a web designer and systems admin. I have not found anything with this system that was hard to use. Other systems make it hard to do simple tasks and is very limiting. SendinBlue doesn't limit you.
Kenny Williamson profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
SendinBlue9.1
Based on 1 answer
I have never had any planned outages in the time I have been using the software and have had no issues with accessing it.
Nathaniel Bradley profile photo

Performance

No score
No answers yet
No answers on this topic
SendinBlue9.1
Based on 1 answer
Everything loads very quickly, it saves as you go along so you're unlikely to loose work if your computer fails. Reports are there immediately too so you're able to act quickly on customer engagement.
Nathaniel Bradley profile photo

Support

Dynamic Tag Management10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran profile photo
SendinBlue9.0
Based on 4 answers
I had contacted customer support regarding adding extra credit to my account. I was able to get a response within 24 hours from someone who knew what they were talking about.
Nathaniel Bradley profile photo

Implementation

Dynamic Tag Management10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran profile photo
SendinBlue10.0
Based on 1 answer
If you follow all the steps of the setup process they give you, any one can set this up in about 1 - 2 hours.
Kenny Williamson profile photo

Alternatives Considered

Since we are using it almost exclusively with the implementation of Adobe Media Optimizer, we have not considered using a different tag management software.
Jay Corcoran profile photo
Constant Contact lacked the drip campaign functionality and was far more expensive. MailChimp was also more expensive. We chose SendinBlue based on those two reasons and nothing else.
Jason Shindler profile photo

Scalability

No score
No answers yet
No answers on this topic
SendinBlue9.1
Based on 1 answer
They have multiple options for upgrading bigger senders or if you need more emails sent in a month.
Nathaniel Bradley profile photo

Return on Investment

  • It has sped up the coding time of individual website 10 fold.
  • The rate of failure of tracking pixels to fire has dropped dramatically.
  • It has significantly sped up the progress of getting individual clients implemented into AMO.
Jay Corcoran profile photo
  • We are able to reach our followers with ease and get more people at our events
  • Anyone in our organization can draft an email and send it with relative ease
  • This has given us a more reliable means of emailing our constituency
Derek J. Augustine profile photo

Screenshots

Pricing Details

Dynamic Tag Management

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Dynamic Tag Management Editions & Modules
Dynamic Tag Management
Additional Pricing Details

SendinBlue

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
SendinBlue Editions & Modules
SendinBlue
Edition
Free
0.001
Micro
$252
Bronze
$393
Silver
$664
Gold
$1735
Platinum
$3346
Diamond
$6037
1. 600 / Day
2. 40,000 / Month
3. 60,000 / Month
4. 120,000 / Month
5. 350,000 / Month
6. 750,000 / Month
7. 3 Million / Month
Additional Pricing Details
SendinBlue pricing is based on the number of email messages sent, rather than the number of contacts you keep in your account. Try SendinBlue with a free account and send up to 9,000 emails per month (300 emails per day). As your business grows, you can upgrade to a plan that meets your needs without breaking the bank! Send up to 40,000 emails per month for just $7.37 -- or send even more emails at great prices.