What users are saying about
39 Ratings
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Score 8.2 out of 101
11 Ratings
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Score 9.9 out of 101

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Likelihood to Recommend

Dynamic Tag Management

If you're on the Adobe stack at all, you absolutely need DTM. It will make your life infinitely easier. It's so simple to update your Adobe Analytics code and have version control, and when we implemented Adobe Target, it took literally less than 15 minutes for me to do. I also think it's significantly simpler than Google Tag Manager. I went through all manner of difficulty when implementing tags on that and have not had similar problems on DTM. If you're frequently placing pixels, it's a great tool that will speed their deployment.The only situation in which I think a tag manager is not appropriate is if you have a dev with too much time on their hands. Otherwise, get a TMS and get DTM.
Gitai Ben-Ammi profile photo

Signal Tag Management

If you need to manage many tracking pixels or only data collection for one tracking pixel, BrightTag is an excellent tool. I would love a free version of this to use on simple sites just for the ease with which I could send tracking event information to Google Analytics without worrying about the exact JavaScript on each page.
Jason Dahlin profile photo

Feature Rating Comparison

Security

Dynamic Tag Management
10.0
Signal Tag Management
7.0
Role-based user permissions
Dynamic Tag Management
10.0
Signal Tag Management
7.0

Tag Management

Dynamic Tag Management
7.6
Signal Tag Management
6.7
Tag library
Dynamic Tag Management
5.0
Signal Tag Management
7.0
Tag variable mapping
Dynamic Tag Management
6.8
Signal Tag Management
5.0
Ease of writing custom tags
Dynamic Tag Management
8.1
Signal Tag Management
8.0
Rules-driven tag execution
Dynamic Tag Management
8.4
Signal Tag Management
8.0
Tag performance monitoring
Dynamic Tag Management
8.4
Signal Tag Management
7.0
Improved page load times
Dynamic Tag Management
9.0
Signal Tag Management
5.0
Mobile app tagging
Dynamic Tag Management
8.0
Signal Tag Management
Library of JavaScript extensions
Dynamic Tag Management
7.1
Signal Tag Management
7.0

Data Management & Integrity

Dynamic Tag Management
7.0
Signal Tag Management
7.2
Event tracking
Dynamic Tag Management
9.0
Signal Tag Management
8.0
Mobile event tracking
Dynamic Tag Management
9.0
Signal Tag Management
8.0
Data distribution management
Dynamic Tag Management
7.0
Signal Tag Management
7.0
Universal data layer
Dynamic Tag Management
9.0
Signal Tag Management
8.0
Automated error checking
Dynamic Tag Management
1.0
Signal Tag Management
5.0

Pros

  • The ability to measure the start and end of an online process to determine where web visitor's are falling out or not completing things such as login, web forms, and shopping cart
  • Measure website traffic
  • Measure and report shopping cart funnel
  • Can be customized to fit your unique business needs
No photo available
  • Tag management - its very easy to place and configure 3rd party tags
  • Its easy to adjust firing rules, so your tag loads once per user or once a day.
No photo available

Cons

  • People who worked on DTM only can navigate and process the rules, so there should not be a criteria complete the processing rules.
  • Framework kind of option should be available
  • Troubleshooting documents should be available in Google for implementation
Abishek Kumar profile photo
  • Placing quotes around variable names in the Tag Attributes, but not in the Event Handlers has caused me to mess up more than once.
  • Being able to search the account for all instances of certain text would be very helpful (e.g., search for s.eVar30 to find all places where I set that SiteCatalyst variable).
Jason Dahlin profile photo

Likelihood to Renew

Dynamic Tag Management10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran profile photo
Signal Tag Management8.2
Based on 4 answers
We are deeply ingrained in BrightTag and very pleased with its performance, but there is always the possibility that another tool with features we have not considered or are even aware of may come along that makes transitioning to a new platform a worthwhile endeavor (perhaps one that integrates A/B Testing or a Personalization engine into the TMS framework)
Jason Dahlin profile photo

Usability

Dynamic Tag Management5.0
Based on 2 answers
It does exactly what it is designed for in a very user friendly fashion.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Support

Dynamic Tag Management10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Implementation

Dynamic Tag Management10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

The one thing GTM has over DTM is that there are a bunch of hosted pixels by companies like Facebook. Otherwise, it's incredibly inferior. The DTM UI is easier, more intuitive, and more comprehensible. Debugging is easier as well, and the triggers are better defined in DTM. Version control is far superior and it's so easy to tell what tags are firing and when. I went from DTM to GTM when switching jobs and was so relieved when my new company made the switch to DTM. I'm much happier and it's much easier now.
Gitai Ben-Ammi profile photo
We're currently using Signal Tag Management because Google Tag Manager wasn't as robust as it is now. It gets the job done, but we do have our challenges with editing or creating existing tags whenever there is an issue with the site. It requires a lot of time to go through Javascript logic coded by different suers for some of our tags.
No photo available

Return on Investment

  • The key factor is that my devs are not tied up with petty things like adding JS or advertising pixels. Simple work like that can be handled by me while they work on feature development.
  • Release cycle is much shorter when a dev is needed, say for a direct call rule that involves JS being written. We don't have to go through the normal release cycle and can do it on an ad hoc basis without all the rigmarole of a hot fix.
Gitai Ben-Ammi profile photo
  • BT has calmed the client down, we are no longer at fault for misbehaving tags. Not much on the ROI front.
No photo available

Pricing Details

Dynamic Tag Management

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Signal Tag Management

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details