What users are saying about
39 Ratings
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Score 8.4 out of 101
11 Ratings
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Score 10 out of 101

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Likelihood to Recommend

Dynamic Tag Management

It is well-suited most of time. However, as there is no support available for all types of users, sometimes it is very difficult to troubleshoot.
Abishek Kumar profile photo

Signal Tag Management

Signal becomes as flexible as any other tag management solution if you're able define the data layer requirements clearly to your development team. The interface is very outdated if you're coming from Google Tag Manager. You might have to know some sort of JavaScript if you plan to make changes to the properties of some tags.
No photo available

Feature Rating Comparison

Security

Dynamic Tag Management
10.0
Signal Tag Management
7.0
Role-based user permissions
Dynamic Tag Management
10.0
Signal Tag Management
7.0

Tag Management

Dynamic Tag Management
7.5
Signal Tag Management
6.7
Tag library
Dynamic Tag Management
5.0
Signal Tag Management
7.0
Tag variable mapping
Dynamic Tag Management
6.3
Signal Tag Management
5.0
Ease of writing custom tags
Dynamic Tag Management
7.8
Signal Tag Management
8.0
Rules-driven tag execution
Dynamic Tag Management
8.3
Signal Tag Management
8.0
Tag performance monitoring
Dynamic Tag Management
8.3
Signal Tag Management
7.0
Improved page load times
Dynamic Tag Management
9.0
Signal Tag Management
5.0
Mobile app tagging
Dynamic Tag Management
8.0
Signal Tag Management
Library of JavaScript extensions
Dynamic Tag Management
7.1
Signal Tag Management
7.0

Data Management & Integrity

Dynamic Tag Management
7.0
Signal Tag Management
7.2
Event tracking
Dynamic Tag Management
9.0
Signal Tag Management
8.0
Mobile event tracking
Dynamic Tag Management
9.0
Signal Tag Management
8.0
Data distribution management
Dynamic Tag Management
7.0
Signal Tag Management
7.0
Universal data layer
Dynamic Tag Management
9.0
Signal Tag Management
8.0
Automated error checking
Dynamic Tag Management
1.0
Signal Tag Management
5.0

Pros

  • Easy to navigate the interface
  • Dependency on technical team is much less
  • Coding effort will be minimum
Abishek Kumar profile photo
  • Populating your library with new tags is simple whether you're duplicating an existing tag or creating an entirely new one.
  • Creating the firing conditions for a tag.
  • Adding users to different groups with limited or full admin permissions.
  • If you know JavaScript, you shouldn't have an issue with assigning values to the proper variables once your data layer is set up for each page and/or action.
No photo available

Cons

  • People who worked on DTM only can navigate and process the rules, so there should not be a criteria complete the processing rules.
  • Framework kind of option should be available
  • Troubleshooting documents should be available in Google for implementation
Abishek Kumar profile photo
  • The UI is pretty slow.
  • Users do not have the ability to go back to a previous page without losing whatever information was previously input.
  • The search feature could be improved.
Antonio McFadden profile photo

Likelihood to Renew

Dynamic Tag Management10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran profile photo
Signal Tag Management8.2
Based on 4 answers
Because of all of the previous benefits that I mentioned, GM has mandated that any DSP that we use for their campaigns must be integrated with BrightTag. Therefore we will have to use BrightTag for all future GM business
Antonio McFadden profile photo

Usability

Dynamic Tag Management5.0
Based on 2 answers
It does exactly what it is designed for in a very user friendly fashion.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Support

Dynamic Tag Management10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Implementation

Dynamic Tag Management10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

First of all, it's a free tool. We have selected it because of the features and the speciality of the tool. This tool definitely saves money for the company, as there is not as much dependency on the developers.
Abishek Kumar profile photo
BrightTag is the only tag management system that I have used
Antonio McFadden profile photo

Return on Investment

  • This tool means we can provide better customer service by delivering on time
  • With a small group of people, we can get the work done accurately without technical support
  • Improvements from an efficiency perspective
Abishek Kumar profile photo
  • BrightTag has increased employee efficiency.
  • BrightTag has enabled us to cut down the number of times that specific pages are tagged. Tagging a site numerous times slows a page down thus decreasing the user experience.
  • Brighttag has allowed us to easy collect and house tag information, therefore increasing our customer service.
Antonio McFadden profile photo

Pricing Details

Dynamic Tag Management

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Signal Tag Management

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details