What users are saying about

Dynamic Tag Management

39 Ratings
Score 8.1 out of 101

Signal Tag Management

11 Ratings
Score 9.9 out of 101

Add comparison

Likelihood to Recommend

Dynamic Tag Management

If you're on the Adobe stack at all, you absolutely need DTM. It will make your life infinitely easier. It's so simple to update your Adobe Analytics code and have version control, and when we implemented Adobe Target, it took literally less than 15 minutes for me to do. I also think it's significantly simpler than Google Tag Manager. I went through all manner of difficulty when implementing tags on that and have not had similar problems on DTM. If you're frequently placing pixels, it's a great tool that will speed their deployment.The only situation in which I think a tag manager is not appropriate is if you have a dev with too much time on their hands. Otherwise, get a TMS and get DTM.
Gitai Ben-Ammi profile photo

Signal Tag Management

Signal becomes as flexible as any other tag management solution if you're able define the data layer requirements clearly to your development team. The interface is very outdated if you're coming from Google Tag Manager. You might have to know some sort of JavaScript if you plan to make changes to the properties of some tags.
No photo available

Feature Rating Comparison

Security

Dynamic Tag Management
10.0
Signal Tag Management
7.0
Role-based user permissions
Dynamic Tag Management
10.0
Signal Tag Management
7.0

Tag Management

Dynamic Tag Management
7.7
Signal Tag Management
6.7
Tag library
Dynamic Tag Management
5.0
Signal Tag Management
7.0
Tag variable mapping
Dynamic Tag Management
7.1
Signal Tag Management
5.0
Ease of writing custom tags
Dynamic Tag Management
8.3
Signal Tag Management
8.0
Rules-driven tag execution
Dynamic Tag Management
8.4
Signal Tag Management
8.0
Tag performance monitoring
Dynamic Tag Management
8.4
Signal Tag Management
7.0
Improved page load times
Dynamic Tag Management
9.0
Signal Tag Management
5.0
Mobile app tagging
Dynamic Tag Management
8.0
Signal Tag Management
Library of JavaScript extensions
Dynamic Tag Management
7.1
Signal Tag Management
7.0

Data Management & Integrity

Dynamic Tag Management
7.0
Signal Tag Management
7.2
Event tracking
Dynamic Tag Management
9.0
Signal Tag Management
8.0
Mobile event tracking
Dynamic Tag Management
9.0
Signal Tag Management
8.0
Data distribution management
Dynamic Tag Management
7.0
Signal Tag Management
7.0
Universal data layer
Dynamic Tag Management
9.0
Signal Tag Management
8.0
Automated error checking
Dynamic Tag Management
1.0
Signal Tag Management
5.0

Pros

  • It is a rules based tag management system that allows the application of tracking pixels much easier than hard coding.
  • By placing 2 pieces of code on the top and bottom of each page of a website, we can create rules that track certain events and relay the information back to Adobe Media Optimizer and Google analytics.
  • It has simplified the coding process so one doesn't have to generate tons of gory javascript to deploy on each individual page to get tracking.
Jay Corcoran profile photo
  • Populating your library with new tags is simple whether you're duplicating an existing tag or creating an entirely new one.
  • Creating the firing conditions for a tag.
  • Adding users to different groups with limited or full admin permissions.
  • If you know JavaScript, you shouldn't have an issue with assigning values to the proper variables once your data layer is set up for each page and/or action.
No photo available

Cons

  • The initial training can be challenging, especially for people without a strong coding background, but it isn't impossible.
  • The publishing process is relatively intuitive, but could be improved upon.
  • As it is a newer program for Adobe, support is limited.
Jay Corcoran profile photo
  • BT slows down when an advertiser has more than 1000 tags
  • The permissioning isn't clear to the user. One day I put a tag into the system, the next I wasn't able to see the tag I put in there because there was some funky permissioning on my account.
No photo available

Likelihood to Renew

Dynamic Tag Management10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran profile photo
Signal Tag Management8.2
Based on 4 answers
Service is great, the product does exactly what you'd expect - no funny business.
No photo available

Usability

Dynamic Tag Management5.0
Based on 2 answers
It does exactly what it is designed for in a very user friendly fashion.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Support

Dynamic Tag Management10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Implementation

Dynamic Tag Management10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Since we are using it almost exclusively with the implementation of Adobe Media Optimizer, we have not considered using a different tag management software.
Jay Corcoran profile photo
Most of the tag solutions I've worked with were not nearly as robust. Most systems will let you load another tag not directly placed on the site, but none provide all the different firing levers that BT does
No photo available

Return on Investment

  • It has sped up the coding time of individual website 10 fold.
  • The rate of failure of tracking pixels to fire has dropped dramatically.
  • It has significantly sped up the progress of getting individual clients implemented into AMO.
Jay Corcoran profile photo
  • BT has calmed the client down, we are no longer at fault for misbehaving tags. Not much on the ROI front.
No photo available

Pricing Details

Dynamic Tag Management

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Signal Tag Management

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details