What users are saying about
23 Ratings
39 Ratings
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Score 8.2 out of 101
23 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.5 out of 101

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Likelihood to Recommend

Dynamic Tag Management

If you're on the Adobe stack at all, you absolutely need DTM. It will make your life infinitely easier. It's so simple to update your Adobe Analytics code and have version control, and when we implemented Adobe Target, it took literally less than 15 minutes for me to do. I also think it's significantly simpler than Google Tag Manager. I went through all manner of difficulty when implementing tags on that and have not had similar problems on DTM. If you're frequently placing pixels, it's a great tool that will speed their deployment.The only situation in which I think a tag manager is not appropriate is if you have a dev with too much time on their hands. Otherwise, get a TMS and get DTM.
Gitai Ben-Ammi profile photo

Sizmek

I've use Sizmek as media analytics and reporting tool. Unless a site doesn't work properly with Google DoubleClick, I rarely recommend Sizmek over DoubleClick. It can do everything DoubleClick does, but with almost twice the hassle. One Area that makes it easier to track is that ads are given individual tracking ID's that creative can look up and search by when indexing and testing to make sure all ads are working and input.
Collin Berg profile photo

Feature Rating Comparison

Security

Dynamic Tag Management
10.0
Sizmek
Role-based user permissions
Dynamic Tag Management
10.0
Sizmek

Tag Management

Dynamic Tag Management
7.6
Sizmek
Tag library
Dynamic Tag Management
5.0
Sizmek
Tag variable mapping
Dynamic Tag Management
6.8
Sizmek
Ease of writing custom tags
Dynamic Tag Management
8.1
Sizmek
Rules-driven tag execution
Dynamic Tag Management
8.4
Sizmek
Tag performance monitoring
Dynamic Tag Management
8.4
Sizmek
Improved page load times
Dynamic Tag Management
9.0
Sizmek
Mobile app tagging
Dynamic Tag Management
8.0
Sizmek
Library of JavaScript extensions
Dynamic Tag Management
7.1
Sizmek

Data Management & Integrity

Dynamic Tag Management
7.0
Sizmek
Event tracking
Dynamic Tag Management
9.0
Sizmek
Mobile event tracking
Dynamic Tag Management
9.0
Sizmek
Data distribution management
Dynamic Tag Management
7.0
Sizmek
Universal data layer
Dynamic Tag Management
9.0
Sizmek
Automated error checking
Dynamic Tag Management
1.0
Sizmek

Ad Network Integration

Dynamic Tag Management
Sizmek
7.6
Data Transfer
Dynamic Tag Management
Sizmek
7.6
DSP integration
Dynamic Tag Management
Sizmek
7.6

Ad Campaigns

Dynamic Tag Management
Sizmek
6.9
Ad campaign creation
Dynamic Tag Management
Sizmek
6.8
Ad deployment
Dynamic Tag Management
Sizmek
8.4
Display advertising
Dynamic Tag Management
Sizmek
7.6
Ad display and retargeting segmentation
Dynamic Tag Management
Sizmek
6.1
Sequence targeting
Dynamic Tag Management
Sizmek
5.4

Ad Reporting & Analytics

Dynamic Tag Management
Sizmek
8.3
Ad dashboards
Dynamic Tag Management
Sizmek
7.5
Ad performance reports
Dynamic Tag Management
Sizmek
8.8
Ad conversion tracking
Dynamic Tag Management
Sizmek
8.7
Ad attribution reporting
Dynamic Tag Management
Sizmek
8.7
Cross-channel ad management
Dynamic Tag Management
Sizmek
8.4
Ad forecasting and optimization
Dynamic Tag Management
Sizmek
7.9

Pros

  • It is a rules based tag management system that allows the application of tracking pixels much easier than hard coding.
  • By placing 2 pieces of code on the top and bottom of each page of a website, we can create rules that track certain events and relay the information back to Adobe Media Optimizer and Google analytics.
  • It has simplified the coding process so one doesn't have to generate tons of gory javascript to deploy on each individual page to get tracking.
Jay Corcoran profile photo
  • Allowing customization of automated reports which can be tailored towards individual partners.
  • Reporting is easy to read and provides great detail.
  • "Campaign Monitor" is amazing at providing real time performance.
Andrew S. Perry profile photo

Cons

  • The initial training can be challenging, especially for people without a strong coding background, but it isn't impossible.
  • The publishing process is relatively intuitive, but could be improved upon.
  • As it is a newer program for Adobe, support is limited.
Jay Corcoran profile photo
  • We should have the ability to put multiple KPIs on our reports.
  • There should be cohesive transparency between both agency and publisher's reportings. This issue causes us to sometimes depend on our publisher's numbers.
Andrew S. Perry profile photo

Likelihood to Renew

Dynamic Tag Management10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Usability

Dynamic Tag Management5.0
Based on 2 answers
It does exactly what it is designed for in a very user friendly fashion.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Support

Dynamic Tag Management10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Implementation

Dynamic Tag Management10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe DTM provides a more secure data analytics solution. It is customized and best used on large scale deployments of websites with pages 10,000+. The Adobe Analytics tool, once learned, is very easy to use and provides more robust, customized graphics and ability to export data to "securely" via FTP from the cloud to SQL database.
No photo available
Both have great offerings, however they both miss points when trying to enhance day to day productivity. DoubleClick provided great detail, however Sizmek is able to show the same information with less amount of steps. Still Sizmek's interface provides what's needed but sometimes can cause issues with long loading or sometimes not providing the requested information at all.
Andrew S. Perry profile photo

Return on Investment

  • This tool means we can provide better customer service by delivering on time
  • With a small group of people, we can get the work done accurately without technical support
  • Improvements from an efficiency perspective
Abishek Kumar profile photo
  • Sizmek has had a positive impact on ROI because it delivers the reports our clients want and need
  • Sizmek has had a postive impact on employee morale due to ease of use
Lisa Cao profile photo

Pricing Details

Dynamic Tag Management

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Sizmek

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details