What users are saying about

Sizmek

23 Ratings

Dynamic Tag Management

39 Ratings
Score 8.1 out of 101

Sizmek

23 Ratings
Score 7.4 out of 101

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Likelihood to Recommend

Dynamic Tag Management

If you're on the Adobe stack at all, you absolutely need DTM. It will make your life infinitely easier. It's so simple to update your Adobe Analytics code and have version control, and when we implemented Adobe Target, it took literally less than 15 minutes for me to do. I also think it's significantly simpler than Google Tag Manager. I went through all manner of difficulty when implementing tags on that and have not had similar problems on DTM. If you're frequently placing pixels, it's a great tool that will speed their deployment.The only situation in which I think a tag manager is not appropriate is if you have a dev with too much time on their hands. Otherwise, get a TMS and get DTM.
Gitai Ben-Ammi profile photo

Sizmek

Sizmek is great for a full-service media agency due to its ease of use and customer service. When I was at a large media agency, Sizmek was a very useful ad-server for junior media buyers to learn transparency in all aspects of the media buying process.
Lisa Cao profile photo

Feature Rating Comparison

Security

Dynamic Tag Management
10.0
Sizmek
Role-based user permissions
Dynamic Tag Management
10.0
Sizmek

Tag Management

Dynamic Tag Management
7.7
Sizmek
Tag library
Dynamic Tag Management
5.0
Sizmek
Tag variable mapping
Dynamic Tag Management
7.1
Sizmek
Ease of writing custom tags
Dynamic Tag Management
8.3
Sizmek
Rules-driven tag execution
Dynamic Tag Management
8.4
Sizmek
Tag performance monitoring
Dynamic Tag Management
8.4
Sizmek
Improved page load times
Dynamic Tag Management
9.0
Sizmek
Mobile app tagging
Dynamic Tag Management
8.0
Sizmek
Library of JavaScript extensions
Dynamic Tag Management
7.1
Sizmek

Data Management & Integrity

Dynamic Tag Management
7.0
Sizmek
Event tracking
Dynamic Tag Management
9.0
Sizmek
Mobile event tracking
Dynamic Tag Management
9.0
Sizmek
Data distribution management
Dynamic Tag Management
7.0
Sizmek
Universal data layer
Dynamic Tag Management
9.0
Sizmek
Automated error checking
Dynamic Tag Management
1.0
Sizmek

Ad Network Integration

Dynamic Tag Management
Sizmek
7.5
Data Transfer
Dynamic Tag Management
Sizmek
7.5
DSP integration
Dynamic Tag Management
Sizmek
7.5

Ad Campaigns

Dynamic Tag Management
Sizmek
6.8
Ad campaign creation
Dynamic Tag Management
Sizmek
6.9
Ad deployment
Dynamic Tag Management
Sizmek
8.4
Display advertising
Dynamic Tag Management
Sizmek
7.3
Ad display and retargeting segmentation
Dynamic Tag Management
Sizmek
5.9
Sequence targeting
Dynamic Tag Management
Sizmek
5.3

Ad Reporting & Analytics

Dynamic Tag Management
Sizmek
8.3
Ad dashboards
Dynamic Tag Management
Sizmek
7.5
Ad performance reports
Dynamic Tag Management
Sizmek
8.8
Ad conversion tracking
Dynamic Tag Management
Sizmek
8.7
Ad attribution reporting
Dynamic Tag Management
Sizmek
8.7
Cross-channel ad management
Dynamic Tag Management
Sizmek
8.4
Ad forecasting and optimization
Dynamic Tag Management
Sizmek
7.9

Pros

  • The ability to measure the start and end of an online process to determine where web visitor's are falling out or not completing things such as login, web forms, and shopping cart
  • Measure website traffic
  • Measure and report shopping cart funnel
  • Can be customized to fit your unique business needs
No photo available
  • Report pulls
  • Ad management
  • Advanced analytics
No photo available

Cons

  • Single Page Applications: While it's greatly improved over the years, being able to accurately target certain actions on single page applications. In particular, applications built on React are difficult. The addition of a hash change trigger was quite useful, but more is definitely needed.
  • Data Elements: Great new tool, but I need it to be easier to create. I'm not an inherently technical individual, and the main benefit of tag management is reducing the need for technical people.
Gitai Ben-Ammi profile photo
  • We should have the ability to put multiple KPIs on our reports.
  • There should be cohesive transparency between both agency and publisher's reportings. This issue causes us to sometimes depend on our publisher's numbers.
Andrew S. Perry profile photo

Likelihood to Renew

Dynamic Tag Management10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Usability

Dynamic Tag Management5.0
Based on 2 answers
It does exactly what it is designed for in a very user friendly fashion.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Support

Dynamic Tag Management10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Implementation

Dynamic Tag Management10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe DTM provides a more secure data analytics solution. It is customized and best used on large scale deployments of websites with pages 10,000+. The Adobe Analytics tool, once learned, is very easy to use and provides more robust, customized graphics and ability to export data to "securely" via FTP from the cloud to SQL database.
No photo available
Both have great offerings, however they both miss points when trying to enhance day to day productivity. DoubleClick provided great detail, however Sizmek is able to show the same information with less amount of steps. Still Sizmek's interface provides what's needed but sometimes can cause issues with long loading or sometimes not providing the requested information at all.
Andrew S. Perry profile photo

Return on Investment

  • The key factor is that my devs are not tied up with petty things like adding JS or advertising pixels. Simple work like that can be handled by me while they work on feature development.
  • Release cycle is much shorter when a dev is needed, say for a direct call rule that involves JS being written. We don't have to go through the normal release cycle and can do it on an ad hoc basis without all the rigmarole of a hot fix.
Gitai Ben-Ammi profile photo
  • It has allows the team to optimize effectively in programmatic
  • Allowed the team to make reasonable decisions about reallocation
  • Post campaign analysis is insightful for the next campaigns
No photo available

Pricing Details

Dynamic Tag Management

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Sizmek

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details