What users are saying about
24 Ratings
39 Ratings
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Score 8.5 out of 101
24 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.2 out of 101

Likelihood to Recommend

Dynamic Tag Management

If you're on the Adobe stack at all, you absolutely need DTM. It will make your life infinitely easier. It's so simple to update your Adobe Analytics code and have version control, and when we implemented Adobe Target, it took literally less than 15 minutes for me to do. I also think it's significantly simpler than Google Tag Manager. I went through all manner of difficulty when implementing tags on that and have not had similar problems on DTM. If you're frequently placing pixels, it's a great tool that will speed their deployment.The only situation in which I think a tag manager is not appropriate is if you have a dev with too much time on their hands. Otherwise, get a TMS and get DTM.
Gitai Ben-Ammi profile photo

Sizmek

I've use Sizmek as media analytics and reporting tool. Unless a site doesn't work properly with Google DoubleClick, I rarely recommend Sizmek over DoubleClick. It can do everything DoubleClick does, but with almost twice the hassle. One Area that makes it easier to track is that ads are given individual tracking ID's that creative can look up and search by when indexing and testing to make sure all ads are working and input.
Collin Berg profile photo

Feature Rating Comparison

Security

Dynamic Tag Management
10.0
Sizmek
Role-based user permissions
Dynamic Tag Management
10.0
Sizmek

Tag Management

Dynamic Tag Management
7.4
Sizmek
Tag library
Dynamic Tag Management
5.0
Sizmek
Tag variable mapping
Dynamic Tag Management
6.1
Sizmek
Ease of writing custom tags
Dynamic Tag Management
7.6
Sizmek
Rules-driven tag execution
Dynamic Tag Management
8.2
Sizmek
Tag performance monitoring
Dynamic Tag Management
8.2
Sizmek
Improved page load times
Dynamic Tag Management
9.0
Sizmek
Mobile app tagging
Dynamic Tag Management
8.0
Sizmek
Library of JavaScript extensions
Dynamic Tag Management
7.1
Sizmek

Data Management & Integrity

Dynamic Tag Management
7.0
Sizmek
Event tracking
Dynamic Tag Management
9.0
Sizmek
Mobile event tracking
Dynamic Tag Management
9.0
Sizmek
Data distribution management
Dynamic Tag Management
7.0
Sizmek
Universal data layer
Dynamic Tag Management
9.0
Sizmek
Automated error checking
Dynamic Tag Management
1.0
Sizmek

Ad Network Integration

Dynamic Tag Management
Sizmek
7.7
Data Transfer
Dynamic Tag Management
Sizmek
7.7
DSP integration
Dynamic Tag Management
Sizmek
7.7

Ad Campaigns

Dynamic Tag Management
Sizmek
7.0
Ad campaign creation
Dynamic Tag Management
Sizmek
6.5
Ad deployment
Dynamic Tag Management
Sizmek
8.5
Display advertising
Dynamic Tag Management
Sizmek
8.1
Ad display and retargeting segmentation
Dynamic Tag Management
Sizmek
6.3
Sequence targeting
Dynamic Tag Management
Sizmek
5.6

Ad Reporting & Analytics

Dynamic Tag Management
Sizmek
8.4
Ad dashboards
Dynamic Tag Management
Sizmek
7.3
Ad performance reports
Dynamic Tag Management
Sizmek
8.8
Ad conversion tracking
Dynamic Tag Management
Sizmek
8.7
Ad attribution reporting
Dynamic Tag Management
Sizmek
8.7
Cross-channel ad management
Dynamic Tag Management
Sizmek
8.6
Ad forecasting and optimization
Dynamic Tag Management
Sizmek
8.0

Pros

Dynamic Tag Management

  • The ability to measure the start and end of an online process to determine where web visitor's are falling out or not completing things such as login, web forms, and shopping cart
  • Measure website traffic
  • Measure and report shopping cart funnel
  • Can be customized to fit your unique business needs
No photo available

Sizmek

  • Uploading multiple ads in bulk
  • It's pretty easy to use from an ad serving standpoint, with functionality being intuitive, a lot of great reporting features.
  • The creative showcase is a good place for learning and finding resources for when it comes to HTML5 builds
Collin Berg profile photo

Cons

Dynamic Tag Management

  • Because Adobe Analytics requires adding DTM tags to the site, it does require some basic web development skills to ensure it does not impact pageload speed. When working across a large organization with many developers, it is equally important the developers do remove the code, lacking the understanding of what it is.
  • The utilization of eVars, Sprops, and events to tag a website, creates a learning curve for technical teams. There is a gap in knowledge of UX | UI design and the strategy of what should be measured and treated as a click event vs. pageload.
  • The Adobe consultants provide very little "real world" examples and they do not look at your web design and the user's functionality to recommend a DTM tagging strategy
  • All implementations should start first with a tagging strategy: 1) define what are the most important, critical actions or behaviors on the website 2) Write out the details within the Adobe provided spreadsheet for assigning eVars, Sprops and Events 3) Tag the site
  • When consulting within the business team, try to refrain from talking eVars, Sprops and events. It is simply too confusing and is much easier to ask what are the online behaviors or interactions that are most important across the site or on the page and then translate those into a DTM tagging strategy and prioritization.
  • Don't try to tag everything! Which often results in over engineering, too many technical resources spending too many hours tagging and testing. Quantity of data is not the same as quality.
No photo available

Sizmek

  • UI
  • Google adwords integration dependencies
  • Debugging tools
Paolo Manara profile photo

Likelihood to Renew

Dynamic Tag Management

Dynamic Tag Management 10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran profile photo

Sizmek

No score
No answers yet
No answers on this topic

Usability

Dynamic Tag Management

Dynamic Tag Management 5.0
Based on 2 answers
It does exactly what it is designed for in a very user friendly fashion.
Jay Corcoran profile photo

Sizmek

No score
No answers yet
No answers on this topic

Support

Dynamic Tag Management

Dynamic Tag Management 10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran profile photo

Sizmek

No score
No answers yet
No answers on this topic

Implementation

Dynamic Tag Management

Dynamic Tag Management 10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran profile photo

Sizmek

No score
No answers yet
No answers on this topic

Alternatives Considered

Dynamic Tag Management

Adobe DTM provides a more secure data analytics solution. It is customized and best used on large scale deployments of websites with pages 10,000+. The Adobe Analytics tool, once learned, is very easy to use and provides more robust, customized graphics and ability to export data to "securely" via FTP from the cloud to SQL database.
No photo available

Sizmek

We selected Sizmek because they are trusted and respected in the industry, and known for customer service.
Lisa Cao profile photo

Return on Investment

Dynamic Tag Management

  • Excellent ROI investment "if" strategy and roll out are prioritized appropriately. Because this is a custom solution, Adobe does not provide this level of guidance.
  • From a project management timeline perspective, if the team rolling this out tries to tag everything, then they will quickly run out of time and overextend resource hours.
No photo available

Sizmek

  • Sizmek allowed us to see which channels and partners were performing best (we did a lot of vendor bakeoffs) and gave us insight into which channels/partners we should focus on for marketing spend.
No photo available

Pricing Details

Dynamic Tag Management

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Sizmek

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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