What users are saying about
40 Ratings
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Score 8.7 out of 101
104 Ratings
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Score 8 out of 101

Likelihood to Recommend

Dynamic Tag Management

It is well-suited most of time. However, as there is no support available for all types of users, sometimes it is very difficult to troubleshoot.
Abishek Kumar profile photo

Tealium iQ

I feel a rating of 10 would mean that I would recommend Tealium 100% of the time, but there are scenarios where I would recommend a free solution. For example, if a user doesn't have budget for a paid solution or if he/she is only using Google Analytics. For every other scenario that comes to mind, I WOULD recommend Tealium.
Jeremy Myers profile photo

Feature Rating Comparison

Security

Dynamic Tag Management
10.0
Tealium iQ
8.9
Role-based user permissions
Dynamic Tag Management
10.0
Tealium iQ
8.9

Tag Management

Dynamic Tag Management
7.3
Tealium iQ
8.0
Tag library
Dynamic Tag Management
5.0
Tealium iQ
8.9
Tag variable mapping
Dynamic Tag Management
5.6
Tealium iQ
8.9
Ease of writing custom tags
Dynamic Tag Management
7.4
Tealium iQ
7.7
Rules-driven tag execution
Dynamic Tag Management
8.1
Tealium iQ
8.2
Tag performance monitoring
Dynamic Tag Management
8.1
Tealium iQ
6.8
Improved page load times
Dynamic Tag Management
9.0
Tealium iQ
5.8
Mobile app tagging
Dynamic Tag Management
8.0
Tealium iQ
9.0
Library of JavaScript extensions
Dynamic Tag Management
7.1
Tealium iQ
8.3

Data Management & Integrity

Dynamic Tag Management
7.0
Tealium iQ
7.2
Event tracking
Dynamic Tag Management
9.0
Tealium iQ
8.6
Mobile event tracking
Dynamic Tag Management
9.0
Tealium iQ
7.8
Data distribution management
Dynamic Tag Management
7.0
Tealium iQ
6.0
Universal data layer
Dynamic Tag Management
9.0
Tealium iQ
8.6
Automated error checking
Dynamic Tag Management
1.0
Tealium iQ
5.0

Pros

Dynamic Tag Management

  • Rules: There are a wide variety of native triggers that are included for both plain vanilla HTML and single page applications that allow for many specific combinations of triggers.
  • QA: The plugin that allows for QA within the console makes it easy to tell if a rule is firing or not without the creation of a separate environment.
  • Version Control: It is mercifully simple to roll back to an earlier version if something goes awry. Remember, no matter how good your QA, something will eventually slip through. It's much better to be able to roll back with a couple clicks.
Gitai Ben-Ammi profile photo

Tealium iQ

  • User-interface. We have found the UI to be very intuitive which has made it easier to get use to and features like the color-coding of changed elements and labels make using the tool very eary.
  • Extensions. These are an incredibly powerful way to enrich and power our data layer.
  • Customer service. Our AM is terrific. He's very responsive and always bends over backwards to help.
Jeremy Myers profile photo

Cons

Dynamic Tag Management

  • Single Page Applications: While it's greatly improved over the years, being able to accurately target certain actions on single page applications. In particular, applications built on React are difficult. The addition of a hash change trigger was quite useful, but more is definitely needed.
  • Data Elements: Great new tool, but I need it to be easier to create. I'm not an inherently technical individual, and the main benefit of tag management is reducing the need for technical people.
Gitai Ben-Ammi profile photo

Tealium iQ

  • While the UI is great, it can be a little overwhelming. I am not sure there is much that can be improved. I think it just requires some good training.
Mark Jaggers profile photo

Likelihood to Renew

Dynamic Tag Management

Dynamic Tag Management 10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran profile photo

Tealium iQ

Tealium iQ 9.6
Based on 14 answers
Tealium continues to impress us with their focus on innovation and continuous improvement. Their support team makes use feel as though we are their one and only client. They exceed our expectations from both a product and people perspective, so we have no reason to look elsewhere!
No photo available

Usability

Dynamic Tag Management

Dynamic Tag Management 5.0
Based on 2 answers
It does exactly what it is designed for in a very user friendly fashion.
Jay Corcoran profile photo

Tealium iQ

Tealium iQ 8.5
Based on 5 answers
Tealium is very straight forward and transparent in its tool interface. It does a good job of providing information and resources around every function of the tool. This allows a user to be comforted knowing there is a wealth of information surrounding any specific action in the tool for a user to rely on
David Campanella profile photo

Performance

Dynamic Tag Management

No score
No answers yet
No answers on this topic

Tealium iQ

Tealium iQ 9.0
Based on 2 answers
Great user interface. Easy to use. Very responsive.
No photo available

Support

Dynamic Tag Management

Dynamic Tag Management 10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran profile photo

Tealium iQ

Tealium iQ 10.0
Based on 1 answer
Our AM is the best part of our Tealium relationship. He's well aware of our sites and KPIs, responsive, and always goes the extra mile to help.
Jeremy Myers profile photo

Implementation

Dynamic Tag Management

Dynamic Tag Management 10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran profile photo

Tealium iQ

Tealium iQ 7.0
Based on 1 answer
Implementation had some bumps in the road and it was new for all of us, but for the most part, it was easier than many other implementations we've done with other technologies.
Jeremy Myers profile photo

Alternatives Considered

Dynamic Tag Management

Since we are using it almost exclusively with the implementation of Adobe Media Optimizer, we have not considered using a different tag management software.
Jay Corcoran profile photo

Tealium iQ

Tealium is a game changer for my company
Nathan Normand profile photo

Return on Investment

Dynamic Tag Management

  • It has sped up the coding time of individual website 10 fold.
  • The rate of failure of tracking pixels to fire has dropped dramatically.
  • It has significantly sped up the progress of getting individual clients implemented into AMO.
Jay Corcoran profile photo

Tealium iQ

  • Brought IT and Marketing together
Vijayraghav Nerella profile photo

Pricing Details

Dynamic Tag Management

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Tealium iQ

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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