What users are saying about
39 Ratings
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Score 8.4 out of 101
101 Ratings
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Score 7.9 out of 101

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Likelihood to Recommend

Dynamic Tag Management

DTM is best when you have a large enterprise, 10,000+ web pages to deliver and requires secure proprietary web data. It does require pre-planning, strategy and staff to implement, managed and test prior to going live. For smaller website implementations, Google Analytics is free, easy to implement and analyze.
No photo available

Tealium iQ

Tealium is great for any organization that has a lot of tags to manage. If a site only has a handful of tags to manage (a dozen or less) Tealium Tag Management would be overkill, but if you have multiple sites, and dozens or even hundreds of tags, this is the tool to make your life easier.
Jer Tippets profile photo

Feature Rating Comparison

Security

Dynamic Tag Management
10.0
Tealium iQ
8.5
Role-based user permissions
Dynamic Tag Management
10.0
Tealium iQ
8.5

Tag Management

Dynamic Tag Management
7.5
Tealium iQ
8.1
Tag library
Dynamic Tag Management
5.0
Tealium iQ
8.5
Tag variable mapping
Dynamic Tag Management
6.3
Tealium iQ
8.5
Ease of writing custom tags
Dynamic Tag Management
7.8
Tealium iQ
7.0
Rules-driven tag execution
Dynamic Tag Management
8.3
Tealium iQ
8.5
Tag performance monitoring
Dynamic Tag Management
8.3
Tealium iQ
9.0
Improved page load times
Dynamic Tag Management
9.0
Tealium iQ
7.0
Mobile app tagging
Dynamic Tag Management
8.0
Tealium iQ
9.0
Library of JavaScript extensions
Dynamic Tag Management
7.1
Tealium iQ
7.5

Data Management & Integrity

Dynamic Tag Management
7.0
Tealium iQ
7.2
Event tracking
Dynamic Tag Management
9.0
Tealium iQ
8.0
Mobile event tracking
Dynamic Tag Management
9.0
Tealium iQ
8.0
Data distribution management
Dynamic Tag Management
7.0
Tealium iQ
6.0
Universal data layer
Dynamic Tag Management
9.0
Tealium iQ
8.0
Automated error checking
Dynamic Tag Management
1.0
Tealium iQ
6.0

Pros

  • Easy to navigate the interface
  • Dependency on technical team is much less
  • Coding effort will be minimum
Abishek Kumar profile photo
  • A large number of existing vendor templates to make it easy to roll out new tags quickly
  • A robust data layer
  • Excellent user interface
  • Great customer support and large community
Mark Jaggers profile photo

Cons

  • People who worked on DTM only can navigate and process the rules, so there should not be a criteria complete the processing rules.
  • Framework kind of option should be available
  • Troubleshooting documents should be available in Google for implementation
Abishek Kumar profile photo
  • Because our organization has a different Tealium profile for each of our eight sites, it can sometimes be cumbersome to apply the same tag configuration eight different times. We wish there was a way to configure a master change that would apply to all profiles, and then once that's applied, we could hop into each profile and add unique pieces of info, like account IDs.
No photo available

Likelihood to Renew

Dynamic Tag Management10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran profile photo
Tealium iQ9.6
Based on 14 answers
Tealium continues to impress us with their focus on innovation and continuous improvement. Their support team makes use feel as though we are their one and only client. They exceed our expectations from both a product and people perspective, so we have no reason to look elsewhere!
No photo available

Usability

Dynamic Tag Management5.0
Based on 2 answers
It does exactly what it is designed for in a very user friendly fashion.
Jay Corcoran profile photo
Tealium iQ8.5
Based on 5 answers
The user interface is very well thought out, using human readable names and explanations to explain what each thing does. It's very easy to get familiar with it.
Jordi Roura i Rabat profile photo

Performance

No score
No answers yet
No answers on this topic
Tealium iQ9.0
Based on 2 answers
Great user interface. Easy to use. Very responsive.
No photo available

Support

Dynamic Tag Management10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran profile photo
Tealium iQ10.0
Based on 1 answer
Our AM is the best part of our Tealium relationship. He's well aware of our sites and KPIs, responsive, and always goes the extra mile to help.
Jeremy Myers profile photo

Implementation

Dynamic Tag Management10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran profile photo
Tealium iQ7.0
Based on 1 answer
Implementation had some bumps in the road and it was new for all of us, but for the most part, it was easier than many other implementations we've done with other technologies.
Jeremy Myers profile photo

Alternatives Considered

Since we are using it almost exclusively with the implementation of Adobe Media Optimizer, we have not considered using a different tag management software.
Jay Corcoran profile photo
Neither Adobe Tag Manager nor UberTags had what we considered to be an enterprise worthy platform at the time we evaluated them. Although I believe that's changed for both Adobe and UberTags, Tealium is highly focused on TM as well as being forward-looking regarding data collection, beyond its TM origins, with its Audience Stream product.
David Ray profile photo

Return on Investment

  • It has sped up the coding time of individual website 10 fold.
  • The rate of failure of tracking pixels to fire has dropped dramatically.
  • It has significantly sped up the progress of getting individual clients implemented into AMO.
Jay Corcoran profile photo
  • Ad-hoc Tag implementation is easier
Areef Ahamad profile photo

Pricing Details

Dynamic Tag Management

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Tealium iQ

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details