What users are saying about

Dynamic Tag Management

39 Ratings
Score 8.1 out of 101

Tealium iQ

97 Ratings
Score 8.1 out of 101

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Likelihood to Recommend

Dynamic Tag Management

It specifically saves tons of time by allowing you to use a tag based system for implementation of tracking pixels, in our case Adobe Media Optimizer, where before, we would have to write page specific javascript calling out each individual point of conversion, for the entire website. Now we can apply the universal tag management code throughout the site and simply create rules that trigger tracking pixels within AMO.
Jay Corcoran profile photo

Tealium iQ

Tealium developed its tool with the marketer in mind so that they can manage the process. The way a tag is deployed for testing and the amount of involvement needed from information technology are key points to evaluate. There really isn't a tag management scenario that Tealium does not cover well.
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Feature Rating Comparison

Security

Dynamic Tag Management
10.0
Tealium iQ
10.0
Role-based user permissions
Dynamic Tag Management
10.0
Tealium iQ
10.0

Tag Management

Dynamic Tag Management
7.7
Tealium iQ
9.1
Tag library
Dynamic Tag Management
5.0
Tealium iQ
10.0
Tag variable mapping
Dynamic Tag Management
7.1
Tealium iQ
10.0
Ease of writing custom tags
Dynamic Tag Management
8.3
Tealium iQ
7.0
Rules-driven tag execution
Dynamic Tag Management
8.4
Tealium iQ
10.0
Tag performance monitoring
Dynamic Tag Management
8.4
Tealium iQ
9.0
Improved page load times
Dynamic Tag Management
9.0
Tealium iQ
9.0
Mobile app tagging
Dynamic Tag Management
8.0
Tealium iQ
9.0
Library of JavaScript extensions
Dynamic Tag Management
7.1
Tealium iQ
9.0

Data Management & Integrity

Dynamic Tag Management
7.0
Tealium iQ
9.4
Event tracking
Dynamic Tag Management
9.0
Tealium iQ
10.0
Mobile event tracking
Dynamic Tag Management
9.0
Tealium iQ
10.0
Data distribution management
Dynamic Tag Management
7.0
Tealium iQ
9.0
Universal data layer
Dynamic Tag Management
9.0
Tealium iQ
10.0
Automated error checking
Dynamic Tag Management
1.0
Tealium iQ
8.0

Pros

  • It is a rules based tag management system that allows the application of tracking pixels much easier than hard coding.
  • By placing 2 pieces of code on the top and bottom of each page of a website, we can create rules that track certain events and relay the information back to Adobe Media Optimizer and Google analytics.
  • It has simplified the coding process so one doesn't have to generate tons of gory javascript to deploy on each individual page to get tracking.
Jay Corcoran profile photo
  • Reuse data.
  • Gives marketers and product owners the agility they need to use the data and deploy solutions.
  • Gives IT full control over which data is delivered and how, independently of the tool that will use it.
  • Tool agnostic.
Jordi Roura i Rabat profile photo

Cons

  • The initial training can be challenging, especially for people without a strong coding background, but it isn't impossible.
  • The publishing process is relatively intuitive, but could be improved upon.
  • As it is a newer program for Adobe, support is limited.
Jay Corcoran profile photo
  • Dynamic updates of rules, instead of manual imports of CSV.
  • Better multilingual support.
  • Lookup tables should be able to set values from other variables, not just plain text.
Jordi Roura i Rabat profile photo

Likelihood to Renew

Dynamic Tag Management10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran profile photo
Tealium iQ9.6
Based on 14 answers
Our relationship with Tealium has been terrific. They are a key partner for our business and haven't let us down yet.
Jeremy Myers profile photo

Usability

Dynamic Tag Management5.0
Based on 2 answers
It does exactly what it is designed for in a very user friendly fashion.
Jay Corcoran profile photo
Tealium iQ8.5
Based on 5 answers
Tealium is very straight forward and transparent in its tool interface. It does a good job of providing information and resources around every function of the tool. This allows a user to be comforted knowing there is a wealth of information surrounding any specific action in the tool for a user to rely on
David Campanella profile photo

Performance

No score
No answers yet
No answers on this topic
Tealium iQ9.0
Based on 2 answers
Great user interface. Easy to use. Very responsive.
No photo available

Support

Dynamic Tag Management10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran profile photo
Tealium iQ10.0
Based on 1 answer
Our AM is the best part of our Tealium relationship. He's well aware of our sites and KPIs, responsive, and always goes the extra mile to help.
Jeremy Myers profile photo

Implementation

Dynamic Tag Management10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran profile photo
Tealium iQ7.0
Based on 1 answer
Implementation had some bumps in the road and it was new for all of us, but for the most part, it was easier than many other implementations we've done with other technologies.
Jeremy Myers profile photo

Alternatives Considered

Since we are using it almost exclusively with the implementation of Adobe Media Optimizer, we have not considered using a different tag management software.
Jay Corcoran profile photo
Paul Dunphy profile photo

Return on Investment

  • It has sped up the coding time of individual website 10 fold.
  • The rate of failure of tracking pixels to fire has dropped dramatically.
  • It has significantly sped up the progress of getting individual clients implemented into AMO.
Jay Corcoran profile photo
  • Better employ efficiency - we are spending less time adding and removing tags now.
  • Better user experience as site loads are not hindered by tracking pixels loading poorly or not at all from external sources.
Matthew Rogers profile photo

Pricing Details

Dynamic Tag Management

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Tealium iQ

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details