What users are saying about

Dynamic Tag Management

39 Ratings
Score 8.1 out of 101

Urban Airship

3 Ratings
Score 9.6 out of 101

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Likelihood to Recommend

Dynamic Tag Management

DTM is best when you have a large enterprise, 10,000+ web pages to deliver and requires secure proprietary web data. It does require pre-planning, strategy and staff to implement, managed and test prior to going live. For smaller website implementations, Google Analytics is free, easy to implement and analyze.
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Urban Airship

It's well-suited when you want your content to get out quickly. It's best for breaking or big news. We do weigh what types of stories we want to push. We don't want to overuse it, but we want to take advantage. We don't find it appropriate using it between the hours of 11 p.m. and 6 a.m. We sent out a push one time around midnight, and we got a comment back that it woke somebody up and scared them.
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Feature Rating Comparison

Security

Dynamic Tag Management
10.0
Urban Airship
Role-based user permissions
Dynamic Tag Management
10.0
Urban Airship

Tag Management

Dynamic Tag Management
7.7
Urban Airship
Tag library
Dynamic Tag Management
5.0
Urban Airship
Tag variable mapping
Dynamic Tag Management
7.1
Urban Airship
Ease of writing custom tags
Dynamic Tag Management
8.3
Urban Airship
Rules-driven tag execution
Dynamic Tag Management
8.4
Urban Airship
Tag performance monitoring
Dynamic Tag Management
8.4
Urban Airship
Improved page load times
Dynamic Tag Management
9.0
Urban Airship
Mobile app tagging
Dynamic Tag Management
8.0
Urban Airship
Library of JavaScript extensions
Dynamic Tag Management
7.1
Urban Airship

Data Management & Integrity

Dynamic Tag Management
7.0
Urban Airship
Event tracking
Dynamic Tag Management
9.0
Urban Airship
Mobile event tracking
Dynamic Tag Management
9.0
Urban Airship
Data distribution management
Dynamic Tag Management
7.0
Urban Airship
Universal data layer
Dynamic Tag Management
9.0
Urban Airship
Automated error checking
Dynamic Tag Management
1.0
Urban Airship

Pros

  • Rules: There are a wide variety of native triggers that are included for both plain vanilla HTML and single page applications that allow for many specific combinations of triggers.
  • QA: The plugin that allows for QA within the console makes it easy to tell if a rule is firing or not without the creation of a separate environment.
  • Version Control: It is mercifully simple to roll back to an earlier version if something goes awry. Remember, no matter how good your QA, something will eventually slip through. It's much better to be able to roll back with a couple clicks.
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  • It's very fast. As soon as we hit send, it arrives on our phone and tablet apps immediately.
  • The interface is clear. We generally copy and paste the headline right into the box. The font and font size, along with the background, make it easy to read so that we avoid any typos. That's important because we're working quickly.
  • It gives you good and usable analytics to track engagement.
  • It's 100 percent reliable. We've never had an issue with it.
Brian L. Clark profile photo

Cons

  • Because Adobe Analytics requires adding DTM tags to the site, it does require some basic web development skills to ensure it does not impact pageload speed. When working across a large organization with many developers, it is equally important the developers do remove the code, lacking the understanding of what it is.
  • The utilization of eVars, Sprops, and events to tag a website, creates a learning curve for technical teams. There is a gap in knowledge of UX | UI design and the strategy of what should be measured and treated as a click event vs. pageload.
  • The Adobe consultants provide very little "real world" examples and they do not look at your web design and the user's functionality to recommend a DTM tagging strategy
  • All implementations should start first with a tagging strategy: 1) define what are the most important, critical actions or behaviors on the website 2) Write out the details within the Adobe provided spreadsheet for assigning eVars, Sprops and Events 3) Tag the site
  • When consulting within the business team, try to refrain from talking eVars, Sprops and events. It is simply too confusing and is much easier to ask what are the online behaviors or interactions that are most important across the site or on the page and then translate those into a DTM tagging strategy and prioritization.
  • Don't try to tag everything! Which often results in over engineering, too many technical resources spending too many hours tagging and testing. Quantity of data is not the same as quality.
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  • The interface can be a little confusing. In the upper right corner of your dashboard, you'll see "New Push Message" and "New Message" ... Seems odd to have two choices. Then, after you push "New Message" you can copy and paste your text, but then there are about three more buttons before you get to the point of sending it. That just might be how it's integrated with our app so other markets might be different. But, if you have the instructions, it's fairly quick.
  • Again, this could be just the way it's integrated with our app, but when a user clicks on the alert on their phones, it goes to the web site and not to the specific story. So, we have to make sure the story is in a prominent place on our site (Latest News, mainstage).
  • It would be nice to have small photos in our push notifications.
Brian L. Clark profile photo

Likelihood to Renew

Dynamic Tag Management10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Usability

Dynamic Tag Management5.0
Based on 2 answers
It does exactly what it is designed for in a very user friendly fashion.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Support

Dynamic Tag Management10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Implementation

Dynamic Tag Management10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe DTM provides a more secure data analytics solution. It is customized and best used on large scale deployments of websites with pages 10,000+. The Adobe Analytics tool, once learned, is very easy to use and provides more robust, customized graphics and ability to export data to "securely" via FTP from the cloud to SQL database.
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There was a time when we went off Urban Airship and went to Spreed. We were using Spreed's app, so there was much better integration on push notifications. The push notification took readers directly into the story. When we moved from Spreed to our own native app, we went back to Urban Airship.
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Return on Investment

  • Excellent ROI investment "if" strategy and roll out are prioritized appropriately. Because this is a custom solution, Adobe does not provide this level of guidance.
  • From a project management timeline perspective, if the team rolling this out tries to tag everything, then they will quickly run out of time and overextend resource hours.
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  • It's had a positive impact on engagement.
  • It helps lend credibility to our product given that major sites like CNN, AP, ESPN, etc. have push notifications.
  • I have not come across any negative impacts.
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Pricing Details

Dynamic Tag Management

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Urban Airship

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details