What users are saying about
28 Ratings
40 Ratings
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Score 9.4 out of 101
28 Ratings
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Score 8.4 out of 101

Likelihood to Recommend

Dynamic Tag Management

If you're on the Adobe stack at all, you absolutely need DTM. It will make your life infinitely easier. It's so simple to update your Adobe Analytics code and have version control, and when we implemented Adobe Target, it took literally less than 15 minutes for me to do. I also think it's significantly simpler than Google Tag Manager. I went through all manner of difficulty when implementing tags on that and have not had similar problems on DTM. If you're frequently placing pixels, it's a great tool that will speed their deployment.The only situation in which I think a tag manager is not appropriate is if you have a dev with too much time on their hands. Otherwise, get a TMS and get DTM.
Gitai Ben-Ammi profile photo

UserZoom

It is expensive. It is warrented if your organization has a high volume of studies and is mature enough to do more than qualitative usability testing. On the other hand, if you find yourself doing many surveys (large or small), usability tests, etc. there is cost savings due to the recruiting cost being the only thing you pay for... by the way, you will have to figure out how the coordinate the recruiting, but UserZoom is so helpful with this process and I think recently they have made efforts to bring those solutions in house.
No photo available

Feature Rating Comparison

Security

Dynamic Tag Management
10.0
UserZoom
Role-based user permissions
Dynamic Tag Management
10.0
UserZoom

Tag Management

Dynamic Tag Management
8.6
UserZoom
Tag library
Dynamic Tag Management
7.7
UserZoom
Tag variable mapping
Dynamic Tag Management
8.4
UserZoom
Ease of writing custom tags
Dynamic Tag Management
9.0
UserZoom
Rules-driven tag execution
Dynamic Tag Management
8.7
UserZoom
Tag performance monitoring
Dynamic Tag Management
9.3
UserZoom
Improved page load times
Dynamic Tag Management
9.7
UserZoom
Mobile app tagging
Dynamic Tag Management
9.3
UserZoom
Library of JavaScript extensions
Dynamic Tag Management
7.1
UserZoom

Data Management & Integrity

Dynamic Tag Management
7.4
UserZoom
Event tracking
Dynamic Tag Management
9.7
UserZoom
Mobile event tracking
Dynamic Tag Management
9.7
UserZoom
Data distribution management
Dynamic Tag Management
7.0
UserZoom
Universal data layer
Dynamic Tag Management
9.7
UserZoom
Automated error checking
Dynamic Tag Management
1.0
UserZoom

Pros

Dynamic Tag Management

  • It is a rules based tag management system that allows the application of tracking pixels much easier than hard coding.
  • By placing 2 pieces of code on the top and bottom of each page of a website, we can create rules that track certain events and relay the information back to Adobe Media Optimizer and Google analytics.
  • It has simplified the coding process so one doesn't have to generate tons of gory javascript to deploy on each individual page to get tracking.
Jay Corcoran profile photo

UserZoom

  • CPG online shopping experience testing: path to purchase (and everything in between) capture is excellent
  • Consumer demand validation: can add surveys and capture key quantitative metrics of a large number of actual users (unbiased human testers) all quite easily.
  • Ease of use encourages experience testing far earlier in the product development cycle (test early, test often, change according to authentic measurable results, etc.).
Jackie Bassett profile photo

Cons

Dynamic Tag Management

  • It is only available with Adobe Marketing Cloud so you can't buy it as an independent product.
  • It is easier to use than Google Tag Manager, but not nearly as popular.
  • Whereas Google Tag Manager is free, Dynamic Tag Management must be purchased as part of Adobe Marketing Cloud.
Richard Perroset profile photo

UserZoom

  • The user interface is pretty bad, looks dated and it's not very intuitive.
  • The task-based remote un-moderated tests have also a UI problem, it uses browser windows being repositioned and has some issues with dual monitors and passing the browser's approval to use the cam and mic.
Andres Podesta profile photo

Likelihood to Renew

Dynamic Tag Management

Dynamic Tag Management 10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran profile photo

UserZoom

UserZoom 10.0
Based on 1 answer
I'm actually trying to get a license for my current job at my current company (recently moved to a new company). I gave it this rating because I am about to go to our executive to ask that we purchase it! I know that there will be value because we are forecasting a high volume of research next year
No photo available

Usability

Dynamic Tag Management

Dynamic Tag Management 5.0
Based on 2 answers
It is easy to use at a basic level, however without JavaScript resource you will struggle.
Barry Mann profile photo

UserZoom

No score
No answers yet
No answers on this topic

Support

Dynamic Tag Management

Dynamic Tag Management 10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran profile photo

UserZoom

No score
No answers yet
No answers on this topic

Implementation

Dynamic Tag Management

Dynamic Tag Management 10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran profile photo

UserZoom

No score
No answers yet
No answers on this topic

Alternatives Considered

Dynamic Tag Management

Adobe DTM provides a more secure data analytics solution. It is customized and best used on large scale deployments of websites with pages 10,000+. The Adobe Analytics tool, once learned, is very easy to use and provides more robust, customized graphics and ability to export data to "securely" via FTP from the cloud to SQL database.
No photo available

UserZoom

Loop 11 has no logic, so every user sees every question. This makes the surveys clunky and confuses the panelists, who have to decide whether they need to answer a certain question that doesn't seem appropriate. Additionally, Loop 11 conflicts with certain websites and the data capturing doesn't work. It's also very difficult to find bad results in Loop 11 and remove them from the data set, last I checked you had to click through panelists one by one to see their results and then remove them. Overall reporting is also very limited in Loop 11 in comparison.
No photo available

Return on Investment

Dynamic Tag Management

  • This tool means we can provide better customer service by delivering on time
  • With a small group of people, we can get the work done accurately without technical support
  • Improvements from an efficiency perspective
Abishek Kumar profile photo

UserZoom

  • It had positive impact.
  • The test results helped us and the clients a lot.
No photo available

Pricing Details

Dynamic Tag Management

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

UserZoom

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Dynamic Tag Management
9.7
UserZoom
8.5

Likelihood to Renew

Dynamic Tag Management
10.0
UserZoom
10.0

Usability

Dynamic Tag Management
5.0
UserZoom

Support

Dynamic Tag Management
10.0
UserZoom

Implementation

Dynamic Tag Management
10.0
UserZoom

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