What users are saying about
22 Ratings
39 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.3 out of 101
22 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.7 out of 101

Add comparison

Likelihood to Recommend

Dynamic Tag Management

If you're on the Adobe stack at all, you absolutely need DTM. It will make your life infinitely easier. It's so simple to update your Adobe Analytics code and have version control, and when we implemented Adobe Target, it took literally less than 15 minutes for me to do. I also think it's significantly simpler than Google Tag Manager. I went through all manner of difficulty when implementing tags on that and have not had similar problems on DTM. If you're frequently placing pixels, it's a great tool that will speed their deployment.The only situation in which I think a tag manager is not appropriate is if you have a dev with too much time on their hands. Otherwise, get a TMS and get DTM.
Gitai Ben-Ammi profile photo

UserZoom

It is expensive. It is warrented if your organization has a high volume of studies and is mature enough to do more than qualitative usability testing. On the other hand, if you find yourself doing many surveys (large or small), usability tests, etc. there is cost savings due to the recruiting cost being the only thing you pay for... by the way, you will have to figure out how the coordinate the recruiting, but UserZoom is so helpful with this process and I think recently they have made efforts to bring those solutions in house.
No photo available

Feature Rating Comparison

Security

Dynamic Tag Management
10.0
UserZoom
Role-based user permissions
Dynamic Tag Management
10.0
UserZoom

Tag Management

Dynamic Tag Management
7.5
UserZoom
Tag library
Dynamic Tag Management
5.0
UserZoom
Tag variable mapping
Dynamic Tag Management
6.7
UserZoom
Ease of writing custom tags
Dynamic Tag Management
8.0
UserZoom
Rules-driven tag execution
Dynamic Tag Management
8.3
UserZoom
Tag performance monitoring
Dynamic Tag Management
8.3
UserZoom
Improved page load times
Dynamic Tag Management
9.0
UserZoom
Mobile app tagging
Dynamic Tag Management
8.0
UserZoom
Library of JavaScript extensions
Dynamic Tag Management
7.1
UserZoom

Data Management & Integrity

Dynamic Tag Management
7.0
UserZoom
Event tracking
Dynamic Tag Management
9.0
UserZoom
Mobile event tracking
Dynamic Tag Management
9.0
UserZoom
Data distribution management
Dynamic Tag Management
7.0
UserZoom
Universal data layer
Dynamic Tag Management
9.0
UserZoom
Automated error checking
Dynamic Tag Management
1.0
UserZoom

Pros

  • Easy to navigate the interface
  • Dependency on technical team is much less
  • Coding effort will be minimum
Abishek Kumar profile photo
  • CPG online shopping experience testing: path to purchase (and everything in between) capture is excellent
  • Consumer demand validation: can add surveys and capture key quantitative metrics of a large number of actual users (unbiased human testers) all quite easily.
  • Ease of use encourages experience testing far earlier in the product development cycle (test early, test often, change according to authentic measurable results, etc.).
Jackie Bassett profile photo

Cons

  • People who worked on DTM only can navigate and process the rules, so there should not be a criteria complete the processing rules.
  • Framework kind of option should be available
  • Troubleshooting documents should be available in Google for implementation
Abishek Kumar profile photo
  • The more depth and agility that any UX tool offers, the more successful the offering being tested will be in the marketplace. Therefore we suggest never putting a ceiling on UX testing capabilities.
  • In the early days of our using UserZoom, our own UX with the tool was a bit of a challenge, but it's become far more user-friendly since then.
Jackie Bassett profile photo

Likelihood to Renew

Dynamic Tag Management10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran profile photo
UserZoom10.0
Based on 1 answer
I'm actually trying to get a license for my current job at my current company (recently moved to a new company). I gave it this rating because I am about to go to our executive to ask that we purchase it! I know that there will be value because we are forecasting a high volume of research next year
No photo available

Usability

Dynamic Tag Management5.0
Based on 2 answers
It does exactly what it is designed for in a very user friendly fashion.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Support

Dynamic Tag Management10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Implementation

Dynamic Tag Management10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

The one thing GTM has over DTM is that there are a bunch of hosted pixels by companies like Facebook. Otherwise, it's incredibly inferior. The DTM UI is easier, more intuitive, and more comprehensible. Debugging is easier as well, and the triggers are better defined in DTM. Version control is far superior and it's so easy to tell what tags are firing and when. I went from DTM to GTM when switching jobs and was so relieved when my new company made the switch to DTM. I'm much happier and it's much easier now.
Gitai Ben-Ammi profile photo
Most comparative products that we've used/seen are in-house developed tools, data scientist-based research with a few other tools used in the process such as Validately. UserZoom is a nearly perfect tool as results are real-time, authentic and can capture real-experience results at scale. The increase in pricing came when so few purpose-built alternatives followed suit.
Jackie Bassett profile photo

Return on Investment

  • The key factor is that my devs are not tied up with petty things like adding JS or advertising pixels. Simple work like that can be handled by me while they work on feature development.
  • Release cycle is much shorter when a dev is needed, say for a direct call rule that involves JS being written. We don't have to go through the normal release cycle and can do it on an ad hoc basis without all the rigmarole of a hot fix.
Gitai Ben-Ammi profile photo
  • A must-have tool for any CPG UX website/path-to-purchase testing!
  • App testing: easy enough to work with that there's no excuse for not testing early and often.
  • Not inexpensive, but every great product must have as equally a great user experience designed in!
Jackie Bassett profile photo

Pricing Details

Dynamic Tag Management

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

UserZoom

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details