Likelihood to Recommend If you're on the Adobe stack at all, you absolutely need DTM. It will make your life infinitely easier. It's so simple to update your
Adobe Analytics code and have version control, and when we implemented
Adobe Target , it took literally less than 15 minutes for me to do. I also think it's significantly simpler than
Google Tag Manager . I went through all manner of difficulty when implementing tags on that and have not had similar problems on DTM. If you're frequently placing pixels, it's a great tool that will speed their deployment. The only situation in which I think a tag manager is not appropriate is if you have a dev with too much time on their hands. Otherwise, get a TMS and get DTM.
Read full review UserZoom is well suited for usability testing, I found specifically around test websites and marketing materials. I was able to invite others to participate and watch as well as screen share so that it was an interactive session. Other tools I have used have been a little better with the video output and transcripts of each session so that we could capture notes quickly, but overall it was a good tool to use to test.
Read full review Pros It is a rules based tag management system that allows the application of tracking pixels much easier than hard coding. By placing 2 pieces of code on the top and bottom of each page of a website, we can create rules that track certain events and relay the information back to Adobe Media Optimizer and Google analytics. It has simplified the coding process so one doesn't have to generate tons of gory javascript to deploy on each individual page to get tracking. Read full review Quantitative testing can be done on the cheap compared to other quant tools or vendors... once you buy the license, you only pay for additional recruiting and you are managing the project, so there isn't the high cost of having other vendors doing the project management or running a survey etc. Farily robust means of tracking and recording data. I also relied heavily on the excel spreadsheet of all the raw data, which you can have UZ customize for you to get what you need. Great support system from the UserZoom team - they have researchers who can help with coding and also provide research support for a very good price. Also they have tree testing, card sorting, survey capabilities (in addition to usability testing)... and mobile testing. and they seem to be continously be developing the tool to support additional methods. Read full review Cons It is only available with Adobe Marketing Cloud so you can't buy it as an independent product. It is easier to use than Google Tag Manager, but not nearly as popular. Whereas Google Tag Manager is free, Dynamic Tag Management must be purchased as part of Adobe Marketing Cloud. Read full review Compared with some other tools, because their video conferencing platform is web-based (vs. using Zoom, which has a desktop app), I find the connection buffers a lot and it's kind of annoying Their screening tool on the UserZoom side (not Go) is clunky. Just let me select May, Must, or Should not for criteria rather than the weird interface design they have now. Logic panel is a little confusing, sometimes I do a double-take, sometimes it's wonky and resets itself. It's just not as easy to use as it could be. They haven't integrated UserZoom and UserZoom Go (formerly Validately) It's expensive! We signed up for a high sample size license with unlimited tests, but we're finding their panel doesn't fill as fast as their biggest competitor, UserTesting. We've struggled to fill n=100 sample tests with fairly general criteria. A lot of their licenses only allow limited concurrent studies, whereas UserTesting had unlimited tests that you could launch at a time. It's slowed us down. Read full review Likelihood to Renew As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Read full review I'm actually trying to get a license for my current job at my current company (recently moved to a new company). I gave it this rating because I am about to go to our executive to ask that we purchase it! I know that there will be value because we are forecasting a high volume of research next year
Read full review Usability It is easy to use at a basic level, however without JavaScript resource you will struggle.
Barry Mann Freelance Web Analytics, Insight and Optimisation
Read full review Overall, it was fairly easy to use. Especially if you are familiar with this type of product. We were able to use it for testing pretty much right after we got it (same day) and didn't have many issues figuring out how to invite, test, and share which was great.
Read full review Support Rating Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Read full review From my experience, the UserZoom team has really done a great job answering the limited questions we have given them thus far. I think the platform is popular enough that many of my questions have been answered by their help pages - or other online content with helpful tips and tricks. I think the community has done a nice job of providing end-user tutorials for those who are new to the platform.
Read full review Implementation Rating It was quite seamless with the outstanding support from our Adobe account manager.
Read full review Alternatives Considered Adobe DTM provides a more secure data analytics solution. It is customized and best used on large scale deployments of websites with pages 10,000+. The Adobe Analytics tool, once learned, is very easy to use and provides more robust, customized graphics and ability to export data to "securely" via FTP from the cloud to SQL database.
Read full review Client selected it due to how they used it, pricing, and what it could do for them. It's about the same as these other tools but
UsabilityHub let's you run multiple types of task in one test, and
UserTesting still has a bigger panel I think
Read full review Return on Investment The key factor is that my devs are not tied up with petty things like adding JS or advertising pixels. Simple work like that can be handled by me while they work on feature development. Release cycle is much shorter when a dev is needed, say for a direct call rule that involves JS being written. We don't have to go through the normal release cycle and can do it on an ad hoc basis without all the rigmarole of a hot fix. Read full review Time-efficient: quick to gather insights Making informed decisions: repeat testing before launching the app/website to reduce errors in the future Guarantee customers' satisfaction: ensure the errors are reduced to the minimum so that the purchase process is smooth and there will be no need to reach out to our customer support team Read full review ScreenShots