Dynamic Tag Management

39 Ratings
Score 8.1 out of 101

Yoast Wordpress SEO Plugins

Top Rated
153 Ratings
Score 8.7 out of 101

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Likelihood to Recommend

Dynamic Tag Management

If you're on the Adobe stack at all, you absolutely need DTM. It will make your life infinitely easier. It's so simple to update your Adobe Analytics code and have version control, and when we implemented Adobe Target, it took literally less than 15 minutes for me to do. I also think it's significantly simpler than Google Tag Manager. I went through all manner of difficulty when implementing tags on that and have not had similar problems on DTM. If you're frequently placing pixels, it's a great tool that will speed their deployment.The only situation in which I think a tag manager is not appropriate is if you have a dev with too much time on their hands. Otherwise, get a TMS and get DTM.
Gitai Ben-Ammi profile photo

Yoast Wordpress SEO Plugins

Yoast is well suited for any website or small business trying to sell products or rank higher on search engines. Great content is important, but if SEO is poor, you won't rank. This plugin is probably not needed by anyone with a smaller presence that is looking to just have a personal blog that they share with a few people. There would be no need for the extra code bloat in that case.
Joseph Condon profile photo

Feature Rating Comparison

Security

Dynamic Tag Management
10.0
Yoast Wordpress SEO Plugins
Role-based user permissions
Dynamic Tag Management
10.0
Yoast Wordpress SEO Plugins

Tag Management

Dynamic Tag Management
7.7
Yoast Wordpress SEO Plugins
Tag library
Dynamic Tag Management
5.0
Yoast Wordpress SEO Plugins
Tag variable mapping
Dynamic Tag Management
7.1
Yoast Wordpress SEO Plugins
Ease of writing custom tags
Dynamic Tag Management
8.3
Yoast Wordpress SEO Plugins
Rules-driven tag execution
Dynamic Tag Management
8.4
Yoast Wordpress SEO Plugins
Tag performance monitoring
Dynamic Tag Management
8.4
Yoast Wordpress SEO Plugins
Improved page load times
Dynamic Tag Management
9.0
Yoast Wordpress SEO Plugins
Mobile app tagging
Dynamic Tag Management
8.0
Yoast Wordpress SEO Plugins
Library of JavaScript extensions
Dynamic Tag Management
7.1
Yoast Wordpress SEO Plugins

Data Management & Integrity

Dynamic Tag Management
7.0
Yoast Wordpress SEO Plugins
Event tracking
Dynamic Tag Management
9.0
Yoast Wordpress SEO Plugins
Mobile event tracking
Dynamic Tag Management
9.0
Yoast Wordpress SEO Plugins
Data distribution management
Dynamic Tag Management
7.0
Yoast Wordpress SEO Plugins
Universal data layer
Dynamic Tag Management
9.0
Yoast Wordpress SEO Plugins
Automated error checking
Dynamic Tag Management
1.0
Yoast Wordpress SEO Plugins

SEO

Dynamic Tag Management
Yoast Wordpress SEO Plugins
7.5
Keyword analysis
Dynamic Tag Management
Yoast Wordpress SEO Plugins
8.1
Backlink management
Dynamic Tag Management
Yoast Wordpress SEO Plugins
7.0
SERP ranking tracking
Dynamic Tag Management
Yoast Wordpress SEO Plugins
8.2
Page grader
Dynamic Tag Management
Yoast Wordpress SEO Plugins
8.1
Competitive analysis
Dynamic Tag Management
Yoast Wordpress SEO Plugins
6.7
Site audit / diagnostics
Dynamic Tag Management
Yoast Wordpress SEO Plugins
7.1
Site recommendations
Dynamic Tag Management
Yoast Wordpress SEO Plugins
6.5
Task management
Dynamic Tag Management
Yoast Wordpress SEO Plugins
8.6

SEO Channels

Dynamic Tag Management
Yoast Wordpress SEO Plugins
8.6
Local SEO
Dynamic Tag Management
Yoast Wordpress SEO Plugins
8.9
Social SEO
Dynamic Tag Management
Yoast Wordpress SEO Plugins
8.0
Mobile SEO
Dynamic Tag Management
Yoast Wordpress SEO Plugins
8.4
Global SEO
Dynamic Tag Management
Yoast Wordpress SEO Plugins
9.1

SEO Platform & Account Management

Dynamic Tag Management
Yoast Wordpress SEO Plugins
8.4
Multi-domain support
Dynamic Tag Management
Yoast Wordpress SEO Plugins
8.0
Integration with web analytics tools
Dynamic Tag Management
Yoast Wordpress SEO Plugins
8.7

Pros

  • The ability to measure the start and end of an online process to determine where web visitor's are falling out or not completing things such as login, web forms, and shopping cart
  • Measure website traffic
  • Measure and report shopping cart funnel
  • Can be customized to fit your unique business needs
No photo available
  • Helps improve posts. What we love most is that is instantly analyzes each post and gives us feedback up to the second. We know what needs to be corrected before we even publish the post or page.
  • Suggests keywords to add to pages. Keywords are the most important part if you are trying to rank on Google. This is what people search for to find specific sites. If you have properly implemented your keyword within your content, you rank higher. Yoast points out when you are not using it enough and suggests that you add it if the page is lacking.
  • Helps keep meta tags updated. This is something we didn't know was so important until using Yoast. The plugin does a great job of helping us keep our meta tags correct on each page to accurately tell the search engines what content is on that page.
Joseph Condon profile photo

Cons

  • Because Adobe Analytics requires adding DTM tags to the site, it does require some basic web development skills to ensure it does not impact pageload speed. When working across a large organization with many developers, it is equally important the developers do remove the code, lacking the understanding of what it is.
  • The utilization of eVars, Sprops, and events to tag a website, creates a learning curve for technical teams. There is a gap in knowledge of UX | UI design and the strategy of what should be measured and treated as a click event vs. pageload.
  • The Adobe consultants provide very little "real world" examples and they do not look at your web design and the user's functionality to recommend a DTM tagging strategy
  • All implementations should start first with a tagging strategy: 1) define what are the most important, critical actions or behaviors on the website 2) Write out the details within the Adobe provided spreadsheet for assigning eVars, Sprops and Events 3) Tag the site
  • When consulting within the business team, try to refrain from talking eVars, Sprops and events. It is simply too confusing and is much easier to ask what are the online behaviors or interactions that are most important across the site or on the page and then translate those into a DTM tagging strategy and prioritization.
  • Don't try to tag everything! Which often results in over engineering, too many technical resources spending too many hours tagging and testing. Quantity of data is not the same as quality.
No photo available
  • I would really like the Yoast plugin to add more of the Schema functionality to each page and post. Especially if it could add the JSON-LD formatting for blog posts and other page posts. Right now it's not as big of an impact on overall SEO performance, but as a built-in feature it would be great to have it site-wide before it becomes and absolutely critical element to have.
  • Weakness: it's easy to misunderstand and think that the Yoast plugin is "doing" SEO for you. That's a total misconception, the plugin is a guide to help manage your SEO for each page. The only thing the Yoast plugin does for you are the things listed in strengths.
Seth Tucker profile photo

Likelihood to Renew

Dynamic Tag Management10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran profile photo
No score
No answers yet
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Usability

Dynamic Tag Management5.0
Based on 2 answers
It does exactly what it is designed for in a very user friendly fashion.
Jay Corcoran profile photo
No score
No answers yet
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Support

Dynamic Tag Management10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Implementation

Dynamic Tag Management10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe DTM provides a more secure data analytics solution. It is customized and best used on large scale deployments of websites with pages 10,000+. The Adobe Analytics tool, once learned, is very easy to use and provides more robust, customized graphics and ability to export data to "securely" via FTP from the cloud to SQL database.
No photo available
Google XML Sitemaps was used to generate sitemap.xml files, but Yoast's plugins now handle this for me (it causes a conflict if you use both). Glue for Yoast SEO & AMP is a plugin that works with the Yoast WordPress SEO plugin and the AMP plugin, which is made by a different developer - this is not a plugin in competition with Yoast, but that assists it to work with another plugin.
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Return on Investment

  • Excellent ROI investment "if" strategy and roll out are prioritized appropriately. Because this is a custom solution, Adobe does not provide this level of guidance.
  • From a project management timeline perspective, if the team rolling this out tries to tag everything, then they will quickly run out of time and overextend resource hours.
No photo available
  • I wouldn't recommend it in terms of financial ROI. Odd thing to measure with an SEO plugin LIKE THIS) but it DOES provide an ROI on time and peace of mind, knowing all the techy SEO stuff for your site is taken care of on auto-pilot.
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Pricing Details

Dynamic Tag Management

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Yoast Wordpress SEO Plugins

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details