123 Ratings
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Score 8.2 out of 100
11 Ratings
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Score 8.5 out of 100

Likelihood to Recommend

Adobe Target

Adobe Target is best suited if you have or desire to have the rest of the Adobe stack (Adobe Launch, Adobe Analytics, Adobe AAM, etc.), although analytics itself can be relatively easily integrated with just about any major testing tool. If your testing program is more advanced, and you'd like to get into heavy personalization, I'd say Target has some features that could definitely be beneficial (e.g. Auto Target, Auto Allocation), but another tool like Evergage or Dynamic Yield is probably a better bet.
Anonymous | TrustRadius Reviewer

Anaplan Predictive Insights (Mintigo)

Mintigo is unparalleled in certain aspects to its competitors. It provides an amazing level of insight and detail for improving lead flow but is also quite competitive. I think it's most suitable for companies that already believe they've done everything in their knowledge to get to the 90th percentile of what they believe is optimal lead flow. The price of Mintigo still makes it a questionable option for some earlier-stage companies.
Fedor Paretsky | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

Adobe Target
7.5
Anaplan Predictive Insights (Mintigo)
a/b experiment testing
Adobe Target
8.8
Anaplan Predictive Insights (Mintigo)
Split URL testing
Adobe Target
8.1
Anaplan Predictive Insights (Mintigo)
Multivariate testing
Adobe Target
8.2
Anaplan Predictive Insights (Mintigo)
Multi-page/funnel testing
Adobe Target
7.6
Anaplan Predictive Insights (Mintigo)
Cross-browser testing
Adobe Target
7.4
Anaplan Predictive Insights (Mintigo)
Mobile app testing
Adobe Target
6.0
Anaplan Predictive Insights (Mintigo)
Test significance
Adobe Target
6.7
Anaplan Predictive Insights (Mintigo)
Visual / WYSIWYG editor
Adobe Target
6.2
Anaplan Predictive Insights (Mintigo)
Advanced code editor
Adobe Target
8.0
Anaplan Predictive Insights (Mintigo)
Page surveys
Adobe Target
6.7
Anaplan Predictive Insights (Mintigo)
Visitor recordings
Adobe Target
8.2
Anaplan Predictive Insights (Mintigo)
Preview mode
Adobe Target
5.8
Anaplan Predictive Insights (Mintigo)
Test duration calculator
Adobe Target
7.0
Anaplan Predictive Insights (Mintigo)
Experiment scheduler
Adobe Target
8.6
Anaplan Predictive Insights (Mintigo)
Experiment workflow and approval
Adobe Target
7.7
Anaplan Predictive Insights (Mintigo)
Dynamic experiment activation
Adobe Target
7.6
Anaplan Predictive Insights (Mintigo)
Client-side tests
Adobe Target
8.8
Anaplan Predictive Insights (Mintigo)
Server-side tests
Adobe Target
7.2
Anaplan Predictive Insights (Mintigo)
Mutually exclusive tests
Adobe Target
7.6
Anaplan Predictive Insights (Mintigo)

Audience Segmentation & Targeting

Adobe Target
8.1
Anaplan Predictive Insights (Mintigo)
Standard visitor segmentation
Adobe Target
7.9
Anaplan Predictive Insights (Mintigo)
Behavioral visitor segmentation
Adobe Target
7.5
Anaplan Predictive Insights (Mintigo)
Traffic allocation control
Adobe Target
8.9
Anaplan Predictive Insights (Mintigo)
Website personalization
Adobe Target
8.2
Anaplan Predictive Insights (Mintigo)

Results and Analysis

Adobe Target
6.8
Anaplan Predictive Insights (Mintigo)
Heatmap tool
Adobe Target
7.5
Anaplan Predictive Insights (Mintigo)
Click analytics
Adobe Target
8.0
Anaplan Predictive Insights (Mintigo)
Scroll maps
Adobe Target
8.0
Anaplan Predictive Insights (Mintigo)
Form fill analysis
Adobe Target
6.6
Anaplan Predictive Insights (Mintigo)
Conversion tracking
Adobe Target
6.0
Anaplan Predictive Insights (Mintigo)
Goal tracking
Adobe Target
6.7
Anaplan Predictive Insights (Mintigo)
Test reporting
Adobe Target
6.9
Anaplan Predictive Insights (Mintigo)
Results segmentation
Adobe Target
6.0
Anaplan Predictive Insights (Mintigo)
CSV export
Adobe Target
5.3
Anaplan Predictive Insights (Mintigo)
Experiments results dashboard
Adobe Target
6.5
Anaplan Predictive Insights (Mintigo)

Pros

Adobe Target

  • Because the software is established there is lots of online help available and most of the bugs have been worked out
  • Adobe has a vast supply of resources if your pockets are deep enough.
  • The dashboard is easy to follow and is getting more user-friendly. You no longer have to be an HTML wizard to implement changes.
Anonymous | TrustRadius Reviewer

Anaplan Predictive Insights (Mintigo)

  • Customer identification and acquisition
  • Improved lead scoring for aligning buyer's interest to what we sell
Meagen Eisenberg | TrustRadius Reviewer

Cons

Adobe Target

  • There should be some more clarity around what makes a test significant. While this can be decided by the client themselves, some direction from the tool would be helpful.
  • Also, if there was an easier way to organize campaigns and search for them it would be helpful. Right now there is just a long list of campaigns and you have to rely on search to find a specific campaign. What if you don't know the name of the test?
Anonymous | TrustRadius Reviewer

Anaplan Predictive Insights (Mintigo)

  • We stopped using Mintigo recently because we found it to be too expensive. Compared to other marketing insight software, this is quite an expensive option.
  • Our integrations sometimes misbehave - It seems like it loses sync intermittently.
  • There are still a few missing integrations, I wish Mintigo more properly integrated with our CRM
Fedor Paretsky | TrustRadius Reviewer

Likelihood to Renew

Adobe Target

Adobe Target 6.3
Based on 24 answers
We have a team of people trained on how to use the application and it integrates well with the other Adobe products we use. Our future roadmap of testing will require some complex scenarios which we hope Target will be able to accomplish
Richard Hayes | TrustRadius Reviewer

Anaplan Predictive Insights (Mintigo)

Anaplan Predictive Insights (Mintigo) 10.0
Based on 1 answer
Delivering on the promise. High engagement with the leads. Good conversion rates.
Meagen Eisenberg | TrustRadius Reviewer

Usability

Adobe Target

Adobe Target 1.1
Based on 4 answers
Can be difficult to learn, but once you understand Mboxes and the nuances of the system it's very user friendly
Brett Johnson | TrustRadius Reviewer

Anaplan Predictive Insights (Mintigo)

No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Target

Adobe Target 6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh | TrustRadius Reviewer

Anaplan Predictive Insights (Mintigo)

No score
No answers yet
No answers on this topic

Performance

Adobe Target

Adobe Target 8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson | TrustRadius Reviewer

Anaplan Predictive Insights (Mintigo)

No score
No answers yet
No answers on this topic

Support Rating

Adobe Target

Adobe Target 4.4
Based on 9 answers
On several occasions, we have had the need to ask for help from the Adobe Target support team, and I must say that they have provided us with an excellent experience, as they take care of solving the problems quickly and with high precision
Gary Poppe | TrustRadius Reviewer

Anaplan Predictive Insights (Mintigo)

Anaplan Predictive Insights (Mintigo) 10.0
Based on 2 answers
Great insights on customer insights and behaviors
Meagen Eisenberg | TrustRadius Reviewer

In-Person Training

Adobe Target

Adobe Target 8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick | TrustRadius Reviewer

Anaplan Predictive Insights (Mintigo)

Anaplan Predictive Insights (Mintigo) 10.0
Based on 1 answer
Easy, 30 min
Meagen Eisenberg | TrustRadius Reviewer

Online Training

Adobe Target

Adobe Target 6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick | TrustRadius Reviewer

Anaplan Predictive Insights (Mintigo)

No score
No answers yet
No answers on this topic

Implementation Rating

Adobe Target

Adobe Target 7.2
Based on 5 answers
Implement using a global mBox on the page so you can change any and everything over the traditional method. Traditional method is good if you do not have technical web dev resources, do not know Javascript/jQuery, or you have money to blow on mBox calls. Global deployment reduces mBox calls and allows you to touch many parts of the page easily. A lot more customizable
Anonymous | TrustRadius Reviewer

Anaplan Predictive Insights (Mintigo)

Anaplan Predictive Insights (Mintigo) 10.0
Based on 2 answers
No answer on this topic is available.

Alternatives Considered

Adobe Target

I have used Optimizely for A/B testing. Optimizely makes it easier to set up almost any type of testing experiment. Optimizely is also strongly recommended for a limited number of users and when you want to optimize the cost. Optimizely was selected over Adobe Target since the start-up company had a limited budget to invest on A/B testing platform.
Vaibhav Choksi | TrustRadius Reviewer

Anaplan Predictive Insights (Mintigo)

EverString is our current marketing optimization tool. In the past, we found it to not give us better insight on our customer base, but over time, it seems that the quality of their customer identification has improved. EverString also had more limited integrations in the past, but that has also improved.
Fedor Paretsky | TrustRadius Reviewer

Return on Investment

Adobe Target

  • The quantifiable results of each campaign are reflected in the lift and confidence. Within each campaign, you have the ability to tie a dollar amount to to each conversion metric, in order to monetarily understand the successes and project the benefits of implementation over a period of time.
  • Within each campaign you can set up any number of success metrics, in the interest of understanding the behavior of your audience for each experience. But you will usually want to optimize for a specific conversion and move forward with the implementation based on the test results.
  • As a conversion optimization specialist in the field of education management, my team was tasked primarily with lead generation. Test & Target helped our marketing team better understand the behavior of our customers, informing our user experience decisions and creating more satisfying experiences for our audience.
Paul Labrise | TrustRadius Reviewer

Anaplan Predictive Insights (Mintigo)

  • Negative - This is quite an expensive tool to have for marketing-related tasks, which is the main reason we moved away.
  • Positive - Amazing insight. When in use, Mintigo leverages their AI to give really specific, actionable insight to improving campaigning and lead generation.
  • Positive - Good integrations and easy setup. Mintigo was easy for us to setup when we were in our trial period, which was definitely a plus.
Fedor Paretsky | TrustRadius Reviewer

Pricing Details

Adobe Target

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Anaplan Predictive Insights (Mintigo)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Target
8.5
Anaplan Predictive Insights (Mintigo)
8.0

Likelihood to Renew

Adobe Target
6.3
Anaplan Predictive Insights (Mintigo)
10.0

Usability

Adobe Target
1.1
Anaplan Predictive Insights (Mintigo)

Reliability and Availability

Adobe Target
6.1
Anaplan Predictive Insights (Mintigo)

Performance

Adobe Target
8.0
Anaplan Predictive Insights (Mintigo)

Support Rating

Adobe Target
4.4
Anaplan Predictive Insights (Mintigo)
10.0

In-Person Training

Adobe Target
8.1
Anaplan Predictive Insights (Mintigo)
10.0

Online Training

Adobe Target
6.1
Anaplan Predictive Insights (Mintigo)

Implementation Rating

Adobe Target
7.2
Anaplan Predictive Insights (Mintigo)
10.0

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