122 Ratings
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Score 8.3 out of 100
7 Ratings
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Score 8 out of 100

Likelihood to Recommend

Adobe Target

Adobe Target is best suited if you have or desire to have the rest of the Adobe stack (Adobe Launch, Adobe Analytics, Adobe AAM, etc.), although analytics itself can be relatively easily integrated with just about any major testing tool. If your testing program is more advanced, and you'd like to get into heavy personalization, I'd say Target has some features that could definitely be beneficial (e.g. Auto Target, Auto Allocation), but another tool like Evergage or Dynamic Yield is probably a better bet.
Anonymous | TrustRadius Reviewer

Bloomreach Experience Manager (formerly Hippo)

The system is ideal if you want to reuse content easily. The "document type" logic, which is not page oriented, but content oriented is a clever and efficient way to build up "content bricks". This guarantees an ideal way to use the same content in different templates or even channels. It can also help to feed some mobile-apps as it is planned in our future online strategy
Laurent Vonach | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

Adobe Target
7.5
Bloomreach Experience Manager (formerly Hippo)
a/b experiment testing
Adobe Target
8.8
Bloomreach Experience Manager (formerly Hippo)
Split URL testing
Adobe Target
8.1
Bloomreach Experience Manager (formerly Hippo)
Multivariate testing
Adobe Target
8.3
Bloomreach Experience Manager (formerly Hippo)
Multi-page/funnel testing
Adobe Target
7.6
Bloomreach Experience Manager (formerly Hippo)
Cross-browser testing
Adobe Target
7.4
Bloomreach Experience Manager (formerly Hippo)
Mobile app testing
Adobe Target
6.0
Bloomreach Experience Manager (formerly Hippo)
Test significance
Adobe Target
6.7
Bloomreach Experience Manager (formerly Hippo)
Visual / WYSIWYG editor
Adobe Target
6.2
Bloomreach Experience Manager (formerly Hippo)
Advanced code editor
Adobe Target
8.0
Bloomreach Experience Manager (formerly Hippo)
Page surveys
Adobe Target
6.7
Bloomreach Experience Manager (formerly Hippo)
Visitor recordings
Adobe Target
8.2
Bloomreach Experience Manager (formerly Hippo)
Preview mode
Adobe Target
5.8
Bloomreach Experience Manager (formerly Hippo)
Test duration calculator
Adobe Target
7.0
Bloomreach Experience Manager (formerly Hippo)
Experiment scheduler
Adobe Target
8.6
Bloomreach Experience Manager (formerly Hippo)
Experiment workflow and approval
Adobe Target
7.7
Bloomreach Experience Manager (formerly Hippo)
Dynamic experiment activation
Adobe Target
7.6
Bloomreach Experience Manager (formerly Hippo)
Client-side tests
Adobe Target
8.8
Bloomreach Experience Manager (formerly Hippo)
Server-side tests
Adobe Target
7.2
Bloomreach Experience Manager (formerly Hippo)
Mutually exclusive tests
Adobe Target
7.6
Bloomreach Experience Manager (formerly Hippo)

Audience Segmentation & Targeting

Adobe Target
8.1
Bloomreach Experience Manager (formerly Hippo)
Standard visitor segmentation
Adobe Target
7.9
Bloomreach Experience Manager (formerly Hippo)
Behavioral visitor segmentation
Adobe Target
7.5
Bloomreach Experience Manager (formerly Hippo)
Traffic allocation control
Adobe Target
8.9
Bloomreach Experience Manager (formerly Hippo)
Website personalization
Adobe Target
8.3
Bloomreach Experience Manager (formerly Hippo)

Results and Analysis

Adobe Target
6.8
Bloomreach Experience Manager (formerly Hippo)
Heatmap tool
Adobe Target
7.5
Bloomreach Experience Manager (formerly Hippo)
Click analytics
Adobe Target
8.0
Bloomreach Experience Manager (formerly Hippo)
Scroll maps
Adobe Target
8.0
Bloomreach Experience Manager (formerly Hippo)
Form fill analysis
Adobe Target
6.6
Bloomreach Experience Manager (formerly Hippo)
Conversion tracking
Adobe Target
6.0
Bloomreach Experience Manager (formerly Hippo)
Goal tracking
Adobe Target
6.8
Bloomreach Experience Manager (formerly Hippo)
Test reporting
Adobe Target
6.9
Bloomreach Experience Manager (formerly Hippo)
Results segmentation
Adobe Target
6.0
Bloomreach Experience Manager (formerly Hippo)
CSV export
Adobe Target
5.3
Bloomreach Experience Manager (formerly Hippo)
Experiments results dashboard
Adobe Target
6.5
Bloomreach Experience Manager (formerly Hippo)

Pros

Adobe Target

  • Because the software is established there is lots of online help available and most of the bugs have been worked out
  • Adobe has a vast supply of resources if your pockets are deep enough.
  • The dashboard is easy to follow and is getting more user-friendly. You no longer have to be an HTML wizard to implement changes.
Anonymous | TrustRadius Reviewer

Bloomreach Experience Manager (formerly Hippo)

  • High scalability and reuse of standard information architecture, templates and features in all countries: Every country will have his own channel, usually multi-language oriented. Product information will be very happy and reuse of content mandatory. The system therefore has to be very robust and scalable.
  • Good usability for back-end users: As more than hundred users will use the system on a daily basis, training had to be as minimal as possible. The backend has to be self-explanatory by itself. Hippo goes this way. If you can use a tree structure and a basic RTEditor, you are ready to use Hippo.
  • State of the art targeting tool: In order to address segmentation of users and to go beyond a simple layout relaunch, our Marketing Department needed a tool which can make use of Personas and build up complex dynamic criterias. Real time analysis of the users behaviors will provide insights and allow the company to build up effective CRM strategies.
Laurent Vonach | TrustRadius Reviewer

Cons

Adobe Target

  • There should be some more clarity around what makes a test significant. While this can be decided by the client themselves, some direction from the tool would be helpful.
  • Also, if there was an easier way to organize campaigns and search for them it would be helpful. Right now there is just a long list of campaigns and you have to rely on search to find a specific campaign. What if you don't know the name of the test?
Anonymous | TrustRadius Reviewer

Bloomreach Experience Manager (formerly Hippo)

  • Hippo lacks some functionality in the backend to help writers, admins to collaborate. Some internal ticketing system for example would be ideal.
Laurent Vonach | TrustRadius Reviewer

Likelihood to Renew

Adobe Target

Adobe Target 6.3
Based on 24 answers
We have a team of people trained on how to use the application and it integrates well with the other Adobe products we use. Our future roadmap of testing will require some complex scenarios which we hope Target will be able to accomplish
Richard Hayes | TrustRadius Reviewer

Bloomreach Experience Manager (formerly Hippo)

Bloomreach Experience Manager (formerly Hippo) 10.0
Based on 1 answer
So far, Hippo is our ideal tool given its use of open standards which helps us to have a clear overview of what's coming next in the future Hippo releases. We are very confident in the future-readiness of the product
Laurent Vonach | TrustRadius Reviewer

Usability

Adobe Target

Adobe Target 1.1
Based on 4 answers
Can be difficult to learn, but once you understand Mboxes and the nuances of the system it's very user friendly
Brett Johnson | TrustRadius Reviewer

Bloomreach Experience Manager (formerly Hippo)

No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Target

Adobe Target 6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh | TrustRadius Reviewer

Bloomreach Experience Manager (formerly Hippo)

Bloomreach Experience Manager (formerly Hippo) 10.0
Based on 2 answers
No answer on this topic is available.

Performance

Adobe Target

Adobe Target 8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson | TrustRadius Reviewer

Bloomreach Experience Manager (formerly Hippo)

No score
No answers yet
No answers on this topic

Support Rating

Adobe Target

Adobe Target 4.4
Based on 9 answers
On several occasions, we have had the need to ask for help from the Adobe Target support team, and I must say that they have provided us with an excellent experience, as they take care of solving the problems quickly and with high precision
Gary Poppe | TrustRadius Reviewer

Bloomreach Experience Manager (formerly Hippo)

No score
No answers yet
No answers on this topic

In-Person Training

Adobe Target

Adobe Target 8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick | TrustRadius Reviewer

Bloomreach Experience Manager (formerly Hippo)

No score
No answers yet
No answers on this topic

Online Training

Adobe Target

Adobe Target 6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick | TrustRadius Reviewer

Bloomreach Experience Manager (formerly Hippo)

No score
No answers yet
No answers on this topic

Implementation Rating

Adobe Target

Adobe Target 7.2
Based on 5 answers
Implement using a global mBox on the page so you can change any and everything over the traditional method. Traditional method is good if you do not have technical web dev resources, do not know Javascript/jQuery, or you have money to blow on mBox calls. Global deployment reduces mBox calls and allows you to touch many parts of the page easily. A lot more customizable
Anonymous | TrustRadius Reviewer

Bloomreach Experience Manager (formerly Hippo)

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Target

I have used Optimizely for A/B testing. Optimizely makes it easier to set up almost any type of testing experiment. Optimizely is also strongly recommended for a limited number of users and when you want to optimize the cost. Optimizely was selected over Adobe Target since the start-up company had a limited budget to invest on A/B testing platform.
Vaibhav Choksi | TrustRadius Reviewer

Bloomreach Experience Manager (formerly Hippo)

Magnolia, Typo3, Drupal, Hybris, Intershop, RBS Change, Sitefinity, Liferay, Crownpeak, Ektron, EzPublish, Coremedia, Pironet, ModX,...We built up a requirement sheet and banished from the selection all CMS wich would not fullfill more than 2 "mandatory" features. Although Hippo did not perfom well in the collaborative features, its core features were going exactly toward our needs. Major focus was mutli-level architecture, scalability, native multi-languages capabilities and excellent roadmap for future releases. We needed a very active development schedule, especially in the field of targeting and real time analysis of users behaviors
Laurent Vonach | TrustRadius Reviewer

Return on Investment

Adobe Target

  • The quantifiable results of each campaign are reflected in the lift and confidence. Within each campaign, you have the ability to tie a dollar amount to to each conversion metric, in order to monetarily understand the successes and project the benefits of implementation over a period of time.
  • Within each campaign you can set up any number of success metrics, in the interest of understanding the behavior of your audience for each experience. But you will usually want to optimize for a specific conversion and move forward with the implementation based on the test results.
  • As a conversion optimization specialist in the field of education management, my team was tasked primarily with lead generation. Test & Target helped our marketing team better understand the behavior of our customers, informing our user experience decisions and creating more satisfying experiences for our audience.
Paul Labrise | TrustRadius Reviewer

Bloomreach Experience Manager (formerly Hippo)

  • As we can use one single instance of Hippo CMS to feed 50 different countries websites and more to come (extranets, special user restricted areas, B2B sites, etc), we can easily deploy it and maintenance costs are marginal now compared to the previous situation (different CMS in every country with local hosting, maintenance, etc).
  • As Hippo is future ready, countries are already setting up more complex and efficient digital campaigns. This was impossible before as our systems could not address these needs.
Laurent Vonach | TrustRadius Reviewer

Pricing Details

Adobe Target

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Bloomreach Experience Manager (formerly Hippo)

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Rating Summary

Likelihood to Recommend

Adobe Target
8.5
Bloomreach Experience Manager (formerly Hippo)
10.0

Likelihood to Renew

Adobe Target
6.3
Bloomreach Experience Manager (formerly Hippo)
10.0

Usability

Adobe Target
1.1
Bloomreach Experience Manager (formerly Hippo)

Reliability and Availability

Adobe Target
6.1
Bloomreach Experience Manager (formerly Hippo)
10.0

Performance

Adobe Target
8.0
Bloomreach Experience Manager (formerly Hippo)

Support Rating

Adobe Target
4.4
Bloomreach Experience Manager (formerly Hippo)

In-Person Training

Adobe Target
8.1
Bloomreach Experience Manager (formerly Hippo)

Online Training

Adobe Target
6.1
Bloomreach Experience Manager (formerly Hippo)

Implementation Rating

Adobe Target
7.2
Bloomreach Experience Manager (formerly Hippo)

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