What users are saying about
112 Ratings
7 Ratings
112 Ratings
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Score 7.7 out of 101
7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.5 out of 101

Add comparison

Likelihood to Recommend

Adobe Target

I'd recommend Test & Target for a more mature marketing environment that is ready for extensive website testing on a consistent basis. It is not as great for a startup environment
Laci Long profile photo

BounceX

BounceX is well suited if you want to boost list/customer base growth, but a tricky aspect of it for me is that I don't know the benefit smaller companies would get from BounceX to accelerate growth without having an existing customer base.
No photo available

Pros

  • Advanced segmentation and targeting by leveraging the integrations with the rest of Adobe's Digital Marketing Suite - e.g. AudienceManager and Adobe Analytics - as well as by leveraging the built-in automated decisioning and targeting.
  • The campaign configuration process within the UI is very intuitive making it relatively easy to set up basic campaigns.
  • The reporting UI makes it easy to interpret results, examine segments, and push winners.
No photo available
  • Email capture
  • Email retargeting for high-intent customers
  • On-site experiences
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Cons

  • Needs to be integrated with Adobe Marketing Suite, primarily SiteCatalyst. Does not even integrate well with the suite even though it is from the same product line.
  • Can get very confusing and detailed. Need to spend a good bit of time training on it.
  • Adobe recommends mBoxes around each area you want to test. This is not needed, save your time and money and place a global mBox on the page and run tests with some basic JavaScript and jQuery.
No photo available
  • Flexibility with iterating versions of behavioral email sequences - currently running into some issues with emails being inflexible when we think we have room to grow
  • Designing emails within brand standards
  • Identifying new areas for intent nurturing and improvement without making a site seem too cluttered
No photo available

Likelihood to Renew

Adobe Target6.3
Based on 24 answers
I enjoy using the system. It has delivered each time we have used it and relied on it.
Jeremiah Graham, MBA profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Target1.1
Based on 4 answers
Interface is intuitive and easy to use.
Bryant Hoopes profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Target6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Target8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Target7.0
Based on 6 answers
Customer support isn't really used as I am an internal power user of the tool.
Bryant Hoopes profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Adobe Target8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick profile photo
No score
No answers yet
No answers on this topic

Online Training

Adobe Target6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Target7.2
Based on 5 answers
Ensure that documentation is thorough and detailed. Make no assumptions that IT or developers know why they are doing what you're asking them to do, and provide detailed instructions to them.
Bryant Hoopes profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Webtrends Optimize was on the list. Ultimately, my previous experience with Adobe T&T led us to make the decision to use it.
Bryant Hoopes profile photo
No photo available

Return on Investment

  • T&T has increased revenue for my company by helping identify areas our site can improve. We have generated an additional $10 million plus in revenue.
Brett Johnson profile photo
  • Excellent ROI, easy to message the efficiency of what BounceX improves instead of bringing Bounce experiences in-house.
No photo available

Pricing Details

Adobe Target

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

BounceX

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details