What users are saying about

Adobe Target

110 Ratings

Crownpeak DXM

4 Ratings

Adobe Target

110 Ratings
Score 7.7 out of 101

Crownpeak DXM

4 Ratings
Score 7 out of 101

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Likelihood to Recommend

Adobe Target

1. We changed ship dates on individual product pages depending on customer location so they would have an accurate timeline for their orders. This really helped lower our volume of customer service calls on tracking orders.2. We have stores as well as an online presence. With Target we were able to advertise sales on b-stock items from our warehouse to our local customers without letting those that live outside a certain radius see the promo.3. If your marketing team doesn't have a tech background this software has a steep learning curve. There is quite a bit of manual configuration required. The image carousel is one example that we struggled with.
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Crownpeak DXM

Are you ok having extra people manually categorize content and update most things by hand?
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Pros

  • Because the software is established there is lots of online help available and most of the bugs have been worked out
  • Adobe has a vast supply of resources if your pockets are deep enough.
  • The dashboard is easy to follow and is getting more user-friendly. You no longer have to be an HTML wizard to implement changes.
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  • Hosting simple article pages and images
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Cons

  • The product itself is great. I would like to see more improvement in the service department. Help can be hard to find for smaller companies. It literally took us months sometimes to have someone get back to us.
  • There are lots of products within the Adobe Cloud so there is a lot of clicking to get where you need to be. Having a single sign on or short cut for login would be nice.
  • Target is becoming more user-friendly but knowing code is a huge plus for this software. I have demoed other software with the same capabilities and in my opinion, having developer background is a huge benefit if you will be using Target vs. other competitors.
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  • The development environment is sub-par. It's difficult to create any type of "application" as the format of page templates is not suited for compile-time checks, cross classes, and many .NET libraries are excluded. You cannot use modern development techniques such as SASS for CSS, nor does their system minify or bundle JavaScript or CSS. There is no place for a standard relational database so creating "category" pages of related content is difficult. There is no source control integration. Again. No source control history or usage whatsoever. Also, a real difficulty in development is the code-deploy-wait model used - it's similar to SharePoint in that a developer makes a change to a template, saves, and then needs to "deploy" that change to another server to view it. The deployment usually takes from seconds to minutes. This makes development take a lot longer than other platforms where the feedback is more immediate.
  • The content creation user experience is very confusing. For instance, there is a "new" menu for creating content but the developers control of that is limited and end users often get lost in a large development template folder looking for the "right" template to use. Other content creation systems like Wordpress are a lot more intuitive.
  • The documentation and online forum are particularly lacking. The documentation does not have many examples and the forum is extremely cumbersome and limited. Most of the "help" documentation is sideways Powerpoints. CrownPeak makes up for this with their support email system - they respond very quickly - but it's very hard to look up anything for yourself.
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Likelihood to Renew

Adobe Target6.3
Based on 24 answers
I no longer work for the company that I used Adobe Test & Target at.
Laci Long profile photo
Crownpeak DXM5.0
Based on 1 answer
No answer on this topic is available.

Usability

Adobe Target1.1
Based on 4 answers
Interface is intuitive and easy to use.
Bryant Hoopes profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Target6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Target8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Target7.0
Based on 6 answers
Customer support isn't really used as I am an internal power user of the tool.
Bryant Hoopes profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Adobe Target8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick profile photo
No score
No answers yet
No answers on this topic

Online Training

Adobe Target6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Target7.2
Based on 5 answers
Was implemented at our organization before I began working with it.
Brett Johnson profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

It fits on top of our comprehensive data stack
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Return on Investment

  • Better decisions
  • Faster decisions
  • Less opinion and more fact
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No answers on this topic

Pricing Details

Adobe Target

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Target More Information

Crownpeak DXM

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details

Crownpeak DXM More Information