What users are saying about
115 Ratings
4 Ratings
115 Ratings
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Score 7.6 out of 101
4 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7 out of 101

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Likelihood to Recommend

Adobe Target

Let go of your preconceptions about what you think will win a user experience test, but keep hold of your marketing savvy.
Paul Labrise profile photo

Crownpeak DXM

Are you ok having extra people manually categorize content and update most things by hand?
No photo available

Pros

  • Makes it very easy to modify your webpages dynamically for short-term campaigns and testing.
  • Allows you to display certain content to certain audiences or types of users.
  • Provides integration with Adobe Analytics for reporting purposes (also has AEM integrations we haven't explored yet).
  • The interface is pretty easy to use.
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  • Hosting simple article pages and images
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Cons

  • The success measurement of A/B testing seems somewhat limited. You can choose success based on things like views, time on page, or when the user clicked a certain page element, but the options aren't expansive.
  • When adding custom code for a page modification, the CSS modifier is a bit rigid in that you can't modify the "Action Type" manually.
  • Editing an activity on a password-protected webpage can be tricky. Because it loads the webpage within Target, you have to sign in via the embedded frame and then get it to load properly, which has been problematic at times. This has happened when we've used Target activities on our internal staff intranet.
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  • The development environment is sub-par. It's difficult to create any type of "application" as the format of page templates is not suited for compile-time checks, cross classes, and many .NET libraries are excluded. You cannot use modern development techniques such as SASS for CSS, nor does their system minify or bundle JavaScript or CSS. There is no place for a standard relational database so creating "category" pages of related content is difficult. There is no source control integration. Again. No source control history or usage whatsoever. Also, a real difficulty in development is the code-deploy-wait model used - it's similar to SharePoint in that a developer makes a change to a template, saves, and then needs to "deploy" that change to another server to view it. The deployment usually takes from seconds to minutes. This makes development take a lot longer than other platforms where the feedback is more immediate.
  • The content creation user experience is very confusing. For instance, there is a "new" menu for creating content but the developers control of that is limited and end users often get lost in a large development template folder looking for the "right" template to use. Other content creation systems like Wordpress are a lot more intuitive.
  • The documentation and online forum are particularly lacking. The documentation does not have many examples and the forum is extremely cumbersome and limited. Most of the "help" documentation is sideways Powerpoints. CrownPeak makes up for this with their support email system - they respond very quickly - but it's very hard to look up anything for yourself.
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Likelihood to Renew

Adobe Target6.3
Based on 24 answers
The Adobe cloud has made renewal a no-brainer.
Arva Adams profile photo
Crownpeak DXM5.0
Based on 1 answer
No answer on this topic is available.

Usability

Adobe Target1.1
Based on 4 answers
Interface is intuitive and easy to use.
Bryant Hoopes profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Target6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Target8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Target7.0
Based on 6 answers
They have some idea of how to debug problems, but much of the time was spent on understanding hierarchical structure of the support team because escalation often slow
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No score
No answers yet
No answers on this topic

In-Person Training

Adobe Target8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick profile photo
No score
No answers yet
No answers on this topic

Online Training

Adobe Target6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Target7.2
Based on 5 answers
Was implemented at our organization before I began working with it.
Brett Johnson profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

I have not used another product like Adobe Target.
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Return on Investment

  • Test & Target had a positive impact on ROI for the paid search campaigns we did A/B testing for.
  • It allowed us to learn fast and make changes on the site that would make a positive impact on conversion rates.
Laci Long profile photo
No answers on this topic

Pricing Details

Adobe Target

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Target More Information

Crownpeak DXM

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details

Crownpeak DXM More Information