Adobe Target vs. Crownpeak CMS

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Target
Score 7.5 out of 10
N/A
Adobe Test and Target is an A/B, multi-variate testing platform which Adobe acquired as part of the Omniture platform in 2009. It is now part of the Adobe Marketing Cloud. It offers tight integration with Adobe analytics and content management products.N/A
Crownpeak CMS
Score 7.2 out of 10
Enterprise companies (1,001+ employees)
Crownpeak CMS is a composable, enterprise-ready content management system that empowers global teams to seamlessly orchestrate personalized digital experiences across all content channels. Marketing teams can create, manage, and monitor inclusive, accessible, and transactional experiences fast without compromising on functionality, security, or service.N/A
Pricing
Adobe TargetCrownpeak CMS
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe TargetCrownpeak CMS
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Adobe TargetCrownpeak CMS
Top Pros
Top Cons
Features
Adobe TargetCrownpeak CMS
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
Adobe Target
8.1
9 Ratings
6% below category average
Crownpeak CMS
-
Ratings
a/b experiment testing8.59 Ratings00 Ratings
Split URL testing8.28 Ratings00 Ratings
Multivariate testing8.28 Ratings00 Ratings
Multi-page/funnel testing7.36 Ratings00 Ratings
Cross-browser testing8.65 Ratings00 Ratings
Mobile app testing8.65 Ratings00 Ratings
Test significance7.69 Ratings00 Ratings
Visual / WYSIWYG editor7.78 Ratings00 Ratings
Advanced code editor8.07 Ratings00 Ratings
Page surveys7.84 Ratings00 Ratings
Visitor recordings8.24 Ratings00 Ratings
Preview mode8.28 Ratings00 Ratings
Test duration calculator8.18 Ratings00 Ratings
Experiment scheduler8.19 Ratings00 Ratings
Experiment workflow and approval7.96 Ratings00 Ratings
Dynamic experiment activation7.84 Ratings00 Ratings
Client-side tests8.57 Ratings00 Ratings
Server-side tests7.74 Ratings00 Ratings
Mutually exclusive tests8.28 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Adobe Target
8.4
9 Ratings
5% below category average
Crownpeak CMS
-
Ratings
Standard visitor segmentation8.69 Ratings00 Ratings
Behavioral visitor segmentation8.28 Ratings00 Ratings
Traffic allocation control8.69 Ratings00 Ratings
Website personalization8.18 Ratings00 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Adobe Target
8.1
9 Ratings
5% below category average
Crownpeak CMS
-
Ratings
Heatmap tool8.24 Ratings00 Ratings
Click analytics7.37 Ratings00 Ratings
Scroll maps7.84 Ratings00 Ratings
Form fill analysis8.74 Ratings00 Ratings
Conversion tracking8.28 Ratings00 Ratings
Goal tracking8.28 Ratings00 Ratings
Test reporting8.59 Ratings00 Ratings
Results segmentation8.28 Ratings00 Ratings
CSV export7.37 Ratings00 Ratings
Experiments results dashboard8.49 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
Adobe Target
-
Ratings
Crownpeak CMS
8.9
25 Ratings
10% above category average
Role-based user permissions00 Ratings8.925 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Adobe Target
-
Ratings
Crownpeak CMS
8.0
22 Ratings
4% above category average
API00 Ratings7.819 Ratings
Internationalization / multi-language00 Ratings8.120 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Adobe Target
-
Ratings
Crownpeak CMS
8.1
27 Ratings
6% above category average
WYSIWYG editor00 Ratings7.726 Ratings
Code quality / cleanliness00 Ratings7.626 Ratings
Admin section00 Ratings8.325 Ratings
Page templates00 Ratings8.427 Ratings
Mobile optimization / responsive design00 Ratings8.425 Ratings
Publishing workflow00 Ratings8.527 Ratings
Form generator00 Ratings7.823 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Adobe Target
-
Ratings
Crownpeak CMS
7.9
27 Ratings
7% above category average
Content taxonomy00 Ratings7.725 Ratings
SEO support00 Ratings8.524 Ratings
Bulk management00 Ratings8.122 Ratings
Availability / breadth of extensions00 Ratings7.321 Ratings
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Adobe TargetCrownpeak CMS
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Score 9.2 out of 10
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User Ratings
Adobe TargetCrownpeak CMS
Likelihood to Recommend
6.8
(36 ratings)
8.6
(30 ratings)
Likelihood to Renew
6.3
(24 ratings)
9.1
(5 ratings)
Usability
1.1
(4 ratings)
8.2
(16 ratings)
Availability
6.1
(4 ratings)
8.6
(2 ratings)
Performance
8.0
(3 ratings)
8.2
(2 ratings)
Support Rating
3.5
(9 ratings)
7.6
(27 ratings)
In-Person Training
8.1
(3 ratings)
9.1
(1 ratings)
Online Training
6.1
(3 ratings)
8.2
(2 ratings)
Implementation Rating
7.2
(5 ratings)
8.6
(15 ratings)
Configurability
-
(0 ratings)
8.2
(2 ratings)
Ease of integration
-
(0 ratings)
9.1
(1 ratings)
Product Scalability
-
(0 ratings)
8.6
(2 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(2 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(2 ratings)
User Testimonials
Adobe TargetCrownpeak CMS
Likelihood to Recommend
Adobe
If you're using the Adobe stack and tools to power your website, Target is a great solution to implement. I've utilized Target within two organizations, one running on Adobe Experience Manager (AEM), and the other on Adobe Magento. I don't see how companies could harness the full capacity of Target without also having Adobe Analytics integrated. This is their 'secret sauce' and might not be a good solution for companies who are invested in Google Analytics 360. Integration was straightforward but did require support from the Adobe team to implement successfully. While Target is a great tool for digital teams to support, you'll need your tech team aligned and available to support implementation.
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Crownpeak
Crownpeak DXM is a great solution if you are looking for a flexible platform that allows engineers to quickly develop while also making it easy for content authors to work especially in scenarios where you need multi-language support. It is also good for scenarios where you want a cloud-based solution and are looking for just one vendor to handle hosting and offer the CMS.
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Pros
Adobe
  • This application gives us an incredible integration with Adobe Analytics that allows its operation to be the best and determine the performance of our website.
  • It offers us an analysis based on user behavior and a web page customization option to adapt and meet the needs of those users.
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Crownpeak
  • Build & manage digital experiences without dependency on your IT team
  • Built-in Digital Quality tool (DQM) tool allows you to check the quality of content and any accessibility issues and immediately flag any issues before publishing.
  • Build websites with the component-based technology and spend less effort in creating the best user experience for the end-user
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Cons
Adobe
  • This is something a lot of testing tools struggle with, but I think the WYSIWYG ("What you see is what you get") editor - or Visual Experience Composer (VEC) in Adobe terminology - could definitely use some work. It's a struggle to execute many tests beyond simple copy, color, placement changes, and even the features that do exist are often clunky if not altogether broken.
  • The interface itself can be a bit counterintuitive in certain parts. If you are familiar with other tools, it's likely middle of the road in this respect; think much easier to understand than Monetate for instance, but a far cry from the simplicity of an Optimizely.
  • It can be a bit buggy from time to time. The worst example is the frequency at which the tool will fail to save due to an error, but not inform you of this until you try to save, at which point your only option is to log out, log back in, and make all of your updates once again. It can become an extreme pain point at times, and I personally have just gotten into the habit of saving every couple of minutes to avoid a massive loss of productivity.
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Crownpeak
  • Crownpeak moved to a web browser admin tool in 2018, which has made the admin experience much better, but there are still a couple of features missing from the browser version that won't arrive until later in 2019.
  • Integration with 3rd party digital asset management tools would be great.
  • Smoother integration with source control would be nice.
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Likelihood to Renew
Adobe
We have a team of people trained on how to use the application and it integrates well with the other Adobe products we use. Our future roadmap of testing will require some complex scenarios which we hope Target will be able to accomplish
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Crownpeak
None of our Crownpeak clients are currently thinking about replatforming.
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Usability
Adobe
Can be difficult to learn, but once you understand Mboxes and the nuances of the system it's very user friendly
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Crownpeak
Crownpeak DXM is a flexible easy to use CMS platform speaking to the most challenging localization scenarios. Crownpeak users have the freedom to integrate DXM platform with their existing technology at no cost. Moving from legacy systems to the Saas platform is painless and cost-effective. Extensive targeting and personalization options are something that users will benefit from.
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Reliability and Availability
Adobe
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Read full review
Crownpeak
We have never encountered any issues with the availability.
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Performance
Adobe
The bottleneck is never the software program
Read full review
Crownpeak
Pages load very fast on production (assuming you develop with basic SEO practices in place) due to Crownpeak's publishing architecture. The slide downside is that publishing can be a bit slow at times.
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Support Rating
Adobe
On several occasions, we have had the need to ask for help from the Adobe Target support team, and I must say that they have provided us with an excellent experience, as they take care of solving the problems quickly and with high precision
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Crownpeak
Crownpeak DXM's service and support are outstanding. We have immediate access to both the tech support team and the software engineering team. We can get a support person on the phone whenever needed, and we can schedule impromptu training sessions at any time. Best support I have ever received from a platform provider in 20 years of software and application development.
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In-Person Training
Adobe
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
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Crownpeak
We received on-site training from Crownpeak, the trainer had touched upon every possible scenario and provided great insights about the product & ease of implementation.
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Online Training
Adobe
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
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Crownpeak
My team left training with a solid understanding of how to use the product and the developer training ended with a test to ensure the ability to properly develop was learned properly. Recently, Crownpeak has added a self-paced training option which makes it extremely flexible to on-board new developers.
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Implementation Rating
Adobe
Implement using a global mBox on the page so you can change any and everything over the traditional method. Traditional method is good if you do not have technical web dev resources, do not know Javascript/jQuery, or you have money to blow on mBox calls. Global deployment reduces mBox calls and allows you to touch many parts of the page easily. A lot more customizable
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Crownpeak
SaaS model is perfect for us to avoid slow and costly version updates to get access to new features and functions. Crownpeak is a true SaaS model, so we get all the good new stuff without the need to invest in effort, time or money. this frees our teams to focus on content creation and deployment, which is pretty fast because the DXM publishes straight to html through the headless model.
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Alternatives Considered
Adobe
We seriously considered another software but because we use so many other Adobe products this made the most sense for us. If you are not dependent on other Adobe software and are a smaller company, in my opinion, Target may not be the best fit.
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Crownpeak
I was not at this team within my organization during the evaluation period of Crownpeak. However, my previous team used Sitecore. Crownpeak is a bit easier to use from a UI perspective and has more creative options within the tool. Sitecore's clunky UI also was a reason I found out later why we ended up using Crownpeak as our DXM.
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Scalability
Adobe
No answers on this topic
Crownpeak
In some recent projects we have delivered to our clients, we were able to roll out sites in shorter time period due the scalability of the Crownpeak's DXM solution.
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Return on Investment
Adobe
  • We have been able to run specific A/B tests that have shown an increase in conversion, which in turn has led to very large banked sales numbers for the year.
  • We have been able to prove that using and automated Merchandising process did not decrease conversion. This allowed us to greatly increase efficiency by opening up resource time.
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Crownpeak
  • I'm pretty sure it raises our back-end development costs by making the development process (of creating input forms and producing outputs from the content) more complicated and painful than it needs to be.
  • It helps lock our clients in to us because not a whole lot of agencies have Crownpeak expertise.
  • It helps our clients not have to deal with their own IT teams, which they tend to dislike working with.
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ScreenShots