What users are saying about
123 Ratings
23 Ratings
123 Ratings
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Score 8.2 out of 100
23 Ratings
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Score 6.5 out of 100

Likelihood to Recommend

Adobe Target

Adobe Target is best suited if you have or desire to have the rest of the Adobe stack (Adobe Launch, Adobe Analytics, Adobe AAM, etc.), although analytics itself can be relatively easily integrated with just about any major testing tool. If your testing program is more advanced, and you'd like to get into heavy personalization, I'd say Target has some features that could definitely be beneficial (e.g. Auto Target, Auto Allocation), but another tool like Evergage or Dynamic Yield is probably a better bet.
Anonymous | TrustRadius Reviewer

Emarsys

The Emarsys platform is a great tool for email marketing and automation. If you are looking for a platform that will combine CRM functionality and email automation--this is the suite for you. Email campaigns can be built, scheduled, deployed and A/B tested with ease. The data provided on the back end is robust and helpful. If you are looking for custom development to tie into your email program, I would look for other options.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

Adobe Target
7.5
Emarsys
a/b experiment testing
Adobe Target
8.8
Emarsys
Split URL testing
Adobe Target
8.1
Emarsys
Multivariate testing
Adobe Target
8.2
Emarsys
Multi-page/funnel testing
Adobe Target
7.6
Emarsys
Cross-browser testing
Adobe Target
7.4
Emarsys
Mobile app testing
Adobe Target
6.0
Emarsys
Test significance
Adobe Target
6.7
Emarsys
Visual / WYSIWYG editor
Adobe Target
6.2
Emarsys
Advanced code editor
Adobe Target
8.0
Emarsys
Page surveys
Adobe Target
6.7
Emarsys
Visitor recordings
Adobe Target
8.2
Emarsys
Preview mode
Adobe Target
5.8
Emarsys
Test duration calculator
Adobe Target
7.0
Emarsys
Experiment scheduler
Adobe Target
8.6
Emarsys
Experiment workflow and approval
Adobe Target
7.7
Emarsys
Dynamic experiment activation
Adobe Target
7.6
Emarsys
Client-side tests
Adobe Target
8.8
Emarsys
Server-side tests
Adobe Target
7.2
Emarsys
Mutually exclusive tests
Adobe Target
7.6
Emarsys

Audience Segmentation & Targeting

Adobe Target
8.1
Emarsys
Standard visitor segmentation
Adobe Target
7.9
Emarsys
Behavioral visitor segmentation
Adobe Target
7.5
Emarsys
Traffic allocation control
Adobe Target
8.9
Emarsys
Website personalization
Adobe Target
8.2
Emarsys

Results and Analysis

Adobe Target
6.8
Emarsys
Heatmap tool
Adobe Target
7.5
Emarsys
Click analytics
Adobe Target
8.0
Emarsys
Scroll maps
Adobe Target
8.0
Emarsys
Form fill analysis
Adobe Target
6.6
Emarsys
Conversion tracking
Adobe Target
6.0
Emarsys
Goal tracking
Adobe Target
6.7
Emarsys
Test reporting
Adobe Target
6.9
Emarsys
Results segmentation
Adobe Target
6.0
Emarsys
CSV export
Adobe Target
5.3
Emarsys
Experiments results dashboard
Adobe Target
6.5
Emarsys

Email & Online Marketing

Adobe Target
Emarsys
6.6
WYSIWYG email editor
Adobe Target
Emarsys
1.0
Dynamic content
Adobe Target
Emarsys
7.0
Ability to test dynamic content
Adobe Target
Emarsys
8.3
Landing pages
Adobe Target
Emarsys
7.0
A/B testing
Adobe Target
Emarsys
8.7
Mobile optimization
Adobe Target
Emarsys
7.0
Email deliverability reporting
Adobe Target
Emarsys
8.0
List management
Adobe Target
Emarsys
7.0
Triggered drip sequences
Adobe Target
Emarsys
5.0

Lead Management

Adobe Target
Emarsys
6.0
Lead nurturing
Adobe Target
Emarsys
6.0
Lead scoring and grading
Adobe Target
Emarsys
6.0

Reporting & Analytics

Adobe Target
Emarsys
8.1
Dashboards
Adobe Target
Emarsys
9.0
Standard reports
Adobe Target
Emarsys
8.3
Custom reports
Adobe Target
Emarsys
7.0

Platform & Infrastructure

Adobe Target
Emarsys
6.3
API
Adobe Target
Emarsys
8.0
Role-based workflow & approvals
Adobe Target
Emarsys
1.0
Customizability
Adobe Target
Emarsys
9.9

Pros

Adobe Target

  • Because the software is established there is lots of online help available and most of the bugs have been worked out
  • Adobe has a vast supply of resources if your pockets are deep enough.
  • The dashboard is easy to follow and is getting more user-friendly. You no longer have to be an HTML wizard to implement changes.
Anonymous | TrustRadius Reviewer

Emarsys

  • Good segmentation
  • Good reporting
  • Once implemented, it's a fast and easy to use tool
Anonymous | TrustRadius Reviewer

Cons

Adobe Target

  • There should be some more clarity around what makes a test significant. While this can be decided by the client themselves, some direction from the tool would be helpful.
  • Also, if there was an easier way to organize campaigns and search for them it would be helpful. Right now there is just a long list of campaigns and you have to rely on search to find a specific campaign. What if you don't know the name of the test?
Anonymous | TrustRadius Reviewer

Emarsys

  • The email and content builder is significantly worse than other email marketing platforms I've used
  • Emails campaigns cannot be used in more than one automation flow
  • Amount of emails collected and being sent for smart insight are inaccurate
  • I've rarely completed a task without some type of user interface error
  • Customer service mostly directs you to help center on website
  • You have to pay extra for training
  • You have to pay extra for reporting in which the system cannot provide
  • Lengthy contract with a high price tag
Joel Samonie | TrustRadius Reviewer

Likelihood to Renew

Adobe Target

Adobe Target 6.3
Based on 24 answers
We have a team of people trained on how to use the application and it integrates well with the other Adobe products we use. Our future roadmap of testing will require some complex scenarios which we hope Target will be able to accomplish
Richard Hayes | TrustRadius Reviewer

Emarsys

Emarsys 9.9
Based on 2 answers
We have no intention of changing Emarsys
Anonymous | TrustRadius Reviewer

Usability

Adobe Target

Adobe Target 1.1
Based on 4 answers
Can be difficult to learn, but once you understand Mboxes and the nuances of the system it's very user friendly
Brett Johnson | TrustRadius Reviewer

Emarsys

No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Target

Adobe Target 6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh | TrustRadius Reviewer

Emarsys

No score
No answers yet
No answers on this topic

Performance

Adobe Target

Adobe Target 8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson | TrustRadius Reviewer

Emarsys

No score
No answers yet
No answers on this topic

Support Rating

Adobe Target

Adobe Target 4.4
Based on 9 answers
On several occasions, we have had the need to ask for help from the Adobe Target support team, and I must say that they have provided us with an excellent experience, as they take care of solving the problems quickly and with high precision
Gary Poppe | TrustRadius Reviewer

Emarsys

No score
No answers yet
No answers on this topic

In-Person Training

Adobe Target

Adobe Target 8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick | TrustRadius Reviewer

Emarsys

No score
No answers yet
No answers on this topic

Online Training

Adobe Target

Adobe Target 6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick | TrustRadius Reviewer

Emarsys

No score
No answers yet
No answers on this topic

Implementation Rating

Adobe Target

Adobe Target 7.2
Based on 5 answers
Implement using a global mBox on the page so you can change any and everything over the traditional method. Traditional method is good if you do not have technical web dev resources, do not know Javascript/jQuery, or you have money to blow on mBox calls. Global deployment reduces mBox calls and allows you to touch many parts of the page easily. A lot more customizable
Anonymous | TrustRadius Reviewer

Emarsys

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Target

I have used Optimizely for A/B testing. Optimizely makes it easier to set up almost any type of testing experiment. Optimizely is also strongly recommended for a limited number of users and when you want to optimize the cost. Optimizely was selected over Adobe Target since the start-up company had a limited budget to invest on A/B testing platform.
Vaibhav Choksi | TrustRadius Reviewer

Emarsys

Emarsys competes very well with its competitors
Anonymous | TrustRadius Reviewer

Return on Investment

Adobe Target

  • The quantifiable results of each campaign are reflected in the lift and confidence. Within each campaign, you have the ability to tie a dollar amount to to each conversion metric, in order to monetarily understand the successes and project the benefits of implementation over a period of time.
  • Within each campaign you can set up any number of success metrics, in the interest of understanding the behavior of your audience for each experience. But you will usually want to optimize for a specific conversion and move forward with the implementation based on the test results.
  • As a conversion optimization specialist in the field of education management, my team was tasked primarily with lead generation. Test & Target helped our marketing team better understand the behavior of our customers, informing our user experience decisions and creating more satisfying experiences for our audience.
Paul Labrise | TrustRadius Reviewer

Emarsys

  • We have seen significant ROI in using the Emarsys suite. We are able to drive revenue across all business units annually, and this revenue far outweighs the cost of our annual contract.
Anonymous | TrustRadius Reviewer

Pricing Details

Adobe Target

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Emarsys

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Rating Summary

Likelihood to Recommend

Adobe Target
8.5
Emarsys
3.7

Likelihood to Renew

Adobe Target
6.3
Emarsys
9.9

Usability

Adobe Target
1.1
Emarsys

Reliability and Availability

Adobe Target
6.1
Emarsys

Performance

Adobe Target
8.0
Emarsys

Support Rating

Adobe Target
4.4
Emarsys

In-Person Training

Adobe Target
8.1
Emarsys

Online Training

Adobe Target
6.1
Emarsys

Implementation Rating

Adobe Target
7.2
Emarsys

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