What users are saying about
112 Ratings
Top Rated
58 Ratings
112 Ratings
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Score 7.7 out of 101
Top Rated
58 Ratings
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Score 8.3 out of 101

Add comparison

Likelihood to Recommend

Adobe Target

I feel you need to have a dedicated developer who works solely in Test & Target. If you have that resource, and ensure to train the resource sufficiently, it will make it much easier to be able to run tests and have a clean testing program.
No photo available

Evergage

We have not yet come across a use case Evergage is not well suited to handle. In fact, its flexibility is such an asset, it may be used in ways that go beyond what it was originally built to accommodate. While we have used Evergage to deliver pop-ups and modals, info bars, callouts, and in-line content swaps on the page, we have also used it to completely rebuild entire website pages with fully responsive CSS and server-side integration via API calls. We have also used it to bridge the attribution gap between website usage and offline (call center) transactions -- something we never could adequately solve prior to using Evergage.
Chris Martin profile photo

Pros

  • Advanced targeting capabilities - TnT allows you to write your own JavaScript/Rhino code in situations when the out-of-the-box features aren't enough.
  • Integration with SiteCatalyst - test data is pushed into SiteCatalyst for comprehensive reporting.
  • Rapid test creation - this can be achieved via "local" HTML offers, redirects or referencing AEM/CQ5 components.
Richard Hayes profile photo
  • Evergage plays nicely with most code frameworks and has been very stable. The only situation in which we could not (yet) find a way to use Evergage is in conjunction with Handlebars.js templates.
  • Enterprise-level data security considerations are well-handled by Evergage. Trust me... as a top-level PCI compliant company that builds travel loyalty solutions for major US banks, we have no greater concern than data security.
  • "No flicker" synchronous integration is a VERY important feature Evergage offers -- I'm unsure if any other competitors offer the same as I think Evergage has a patent on this. So when the webpage loads, users don't see the original page contents flash before being replaced with personalized/alternate contents.
  • The powerful user interface is easy-to-use and comes in two flavors: a more traditional CMS-style "admin" view and an on-page WYSIWYG view.
  • Test use cases in the browser prior to going live.
  • It's easy to build and measure A/B/n tests, either as rule-based tests, or as % split testing.
  • I love the ability to create user segments based on "sentence-style" logic structures that incorporates actions, KPIs, even third-party data.
  • Evergage is built to accommodate everyone from non-technical users to coders. Use the WYSIWYG editor to bring things to life, build complex front-end use cases with Javascript/JQuery, or use the API for control from the server side.
Chris Martin profile photo

Cons

  • It relies on mbox and depending on how they are implemented, you may need to rely on your IT team to implement additional mboxes for certain tests.
  • To set up test offers, most of the time you will need to have knowledge of html and css. And depending on how the mboxes are implemented, you could be heavily relying on jQuery to manipulate the elements on your site for test offers.
  • There is no WYSIWYG interface for you to highlight elements on your site while creating offers, which could be useful for users with less front end development experience.
Leo Ko profile photo
  • Some of the reporting functionality could use some work, but they are making vast improvements.
  • The catalog user interface for available promotable items could benefit from the ability to customize the viewable columns and add filtering.
  • The amount of time that Evergage considers a user's session to be active could be increased. I find myself having to log back into the tool multiple times throughout the day, as I will leave the tool to check emails and during that time, I get logged out.
Melinda Cormier profile photo

Likelihood to Renew

Adobe Target6.3
Based on 24 answers
The Adobe cloud has made renewal a no-brainer.
Arva Adams profile photo
Evergage9.4
Based on 4 answers
When you first engage with Evergage you have to make a choice on how you're going to use and deploy their product. Are you going to use it for, as is my case, an "in-app" deployment for your SaaS application or for your public facing website. We elected to use it for "in-app" first so we could build knowledge and have a measure of churn reduction. We've done well enough that we're developing a strategy for use on our public facing website now for better lead building and qualification. We're about to double our engagement with Evergage essentially. Evergage has been incredibly responsive. They use great customer service tools and eventually gave us our own account manager. As an IT person, once setup, I intentionally worked to remove myself from the product as a support means so our customer service people are working directly with Evergage and great things are happening. Evergage has just been constantly improving for the better.
Rob Sherman profile photo

Usability

Adobe Target1.1
Based on 4 answers
Interface is intuitive and easy to use.
Bryant Hoopes profile photo
Evergage8.1
Based on 6 answers
As a complex product with numerous features, Evergage strikes the right balance between flexibility and ease-of-use. Certain functionality does require a bit of experimentation and explanation (and I wish the documentation was more robust), but Evergage support has always been spot-on with solutions to complex use cases. Core features can be well-utilized by non-technical users, but the more technically-inclined will appreciate aspects of the user interface that enable them to dig into the HTML, CSS and Javascript code to build more complex use cases.
Chris Martin profile photo

Reliability and Availability

Adobe Target6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh profile photo
Evergage10.0
Based on 2 answers
We have never experienced an availability issue and the Evergage Javascript beacon loads very quickly with virtually no impact on page load times.
Chris Martin profile photo

Performance

Adobe Target8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson profile photo
Evergage9.9
Based on 2 answers
Evergage is quick loading and very responsive. We always have concerns about page load time and the integration of Evergage with our websites has never once caused any issue in this regard.
Chris Martin profile photo

Support

Adobe Target7.0
Based on 6 answers
Customer support isn't really used as I am an internal power user of the tool.
Bryant Hoopes profile photo
Evergage9.2
Based on 5 answers
The support team has always answered our questions fast and with an easy to understand solution. Regardless of how simple or complex our question is, they provide a helpful and clear answer, that solves our issue every time. I frequently refer back to their email responses, as the insight they provide, specifically for advanced dynamic campaigns, is something we use repeatedly.
Melinda Cormier profile photo

In-Person Training

Adobe Target8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick profile photo
Evergage5.0
Based on 1 answer
Training program is not very well established. There is very little documentations. More often than not it's in-person training. I wish there were more video tutorials so that somebody can learn the system quickly. Their documentation is very much like an RFP. Long and very technichal. They should definitly improve on this area.
No photo available

Online Training

Adobe Target6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Target7.2
Based on 5 answers
Was implemented at our organization before I began working with it.
Brett Johnson profile photo
Evergage9.6
Based on 3 answers
Ensure that systems are in place to communicate Evergage dependencies to Web Developers so those dependencies don't break with subsequent revisions or enhancements to the website.
Chris Martin profile photo

Alternatives Considered

We have looked at Optimizely but at this point are sticking with Test & Target. We like the integration it has with our Analytics tools such as Ad Hoc and SiteCatalyst. Also, we feel that Adobe has some interesting products that we would like to dig into in the future such as Audience Manager.
No photo available
Appcues - I like them. Very easy to use, which is the one main advantage they have over Evergage. That said their simplicity means the tool is limited in what it can do compared to Evergage. Plus Evergage's data logging capabilities in addition to messaging make it more useful for my needs.
Brian Rogers profile photo

Scalability

No score
No answers yet
No answers on this topic
Evergage9.7
Based on 2 answers
The product has been able to handle considerable web traffic without a problem.
Chris Martin profile photo

Return on Investment

  • Test & Target had a positive impact on ROI for the paid search campaigns we did A/B testing for.
  • It allowed us to learn fast and make changes on the site that would make a positive impact on conversion rates.
Laci Long profile photo
  • Helped reduce churn by 10% through enabling us to test a change in our cancel policy in-app
  • I've used the reporting tool to identify freemium users so we can engage and grow that base
  • I've used the data in Evergage on a weekly basis for customer success, marketing, and/or product needs.
Brian Rogers profile photo

Pricing Details

Adobe Target

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Evergage

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details