What users are saying about
123 Ratings
23 Ratings
123 Ratings
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Score 8.2 out of 100
23 Ratings
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Score 7.4 out of 100

Likelihood to Recommend

Adobe Target

Adobe Target is best suited if you have or desire to have the rest of the Adobe stack (Adobe Launch, Adobe Analytics, Adobe AAM, etc.), although analytics itself can be relatively easily integrated with just about any major testing tool. If your testing program is more advanced, and you'd like to get into heavy personalization, I'd say Target has some features that could definitely be beneficial (e.g. Auto Target, Auto Allocation), but another tool like Evergage or Dynamic Yield is probably a better bet.
Anonymous | TrustRadius Reviewer

Exponea

Exponea Experience Cloud works great for large e-commerce projects that can leverage the data they have on their user's behavior. It is really simple to set up scenarios that show people different communications based on the actions they take, e.g. show an exit banner with the stuff the user has put in her cart or send a celebratory email to the person who just made his 100th purchase. And best of all you can easily A/B test all these changes to see whether they truly have an impact on your bottom line.
Martin Šimo | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

Adobe Target
7.5
Exponea
a/b experiment testing
Adobe Target
8.8
Exponea
Split URL testing
Adobe Target
8.1
Exponea
Multivariate testing
Adobe Target
8.3
Exponea
Multi-page/funnel testing
Adobe Target
7.6
Exponea
Cross-browser testing
Adobe Target
7.4
Exponea
Mobile app testing
Adobe Target
6.0
Exponea
Test significance
Adobe Target
6.7
Exponea
Visual / WYSIWYG editor
Adobe Target
6.2
Exponea
Advanced code editor
Adobe Target
8.0
Exponea
Page surveys
Adobe Target
6.7
Exponea
Visitor recordings
Adobe Target
8.2
Exponea
Preview mode
Adobe Target
5.8
Exponea
Test duration calculator
Adobe Target
7.0
Exponea
Experiment scheduler
Adobe Target
8.6
Exponea
Experiment workflow and approval
Adobe Target
7.7
Exponea
Dynamic experiment activation
Adobe Target
7.6
Exponea
Client-side tests
Adobe Target
8.8
Exponea
Server-side tests
Adobe Target
7.2
Exponea
Mutually exclusive tests
Adobe Target
7.6
Exponea

Audience Segmentation & Targeting

Adobe Target
8.1
Exponea
Standard visitor segmentation
Adobe Target
7.9
Exponea
Behavioral visitor segmentation
Adobe Target
7.5
Exponea
Traffic allocation control
Adobe Target
8.9
Exponea
Website personalization
Adobe Target
8.3
Exponea

Results and Analysis

Adobe Target
6.8
Exponea
Heatmap tool
Adobe Target
7.5
Exponea
Click analytics
Adobe Target
8.0
Exponea
Scroll maps
Adobe Target
8.0
Exponea
Form fill analysis
Adobe Target
6.6
Exponea
Conversion tracking
Adobe Target
6.0
Exponea
Goal tracking
Adobe Target
6.8
Exponea
Test reporting
Adobe Target
6.9
Exponea
Results segmentation
Adobe Target
6.0
Exponea
CSV export
Adobe Target
5.3
Exponea
Experiments results dashboard
Adobe Target
6.5
Exponea

Pros

Adobe Target

  • Because the software is established there is lots of online help available and most of the bugs have been worked out
  • Adobe has a vast supply of resources if your pockets are deep enough.
  • The dashboard is easy to follow and is getting more user-friendly. You no longer have to be an HTML wizard to implement changes.
Anonymous | TrustRadius Reviewer

Exponea

  • The most valuable benefit is the amount of independence that Exponea has created for marketing teams, not having to rely on IT to deploy.
  • We can create and activate all marketing activities, such as banners or emails, test and evaluate their success.
  • Ability to monitor performance of real-time data and swiftly react with banner variants, change CTA texts or other retention and reactivation methods.
  • It’s simple to use and requires only a graphic designer and marketer to have a wide impact.
  • With extensive analytics, we have the ability to A/B test results, reach, and other performance metrics of each individual activity in real-time.
Lukáš Világi | TrustRadius Reviewer

Cons

Adobe Target

  • There should be some more clarity around what makes a test significant. While this can be decided by the client themselves, some direction from the tool would be helpful.
  • Also, if there was an easier way to organize campaigns and search for them it would be helpful. Right now there is just a long list of campaigns and you have to rely on search to find a specific campaign. What if you don't know the name of the test?
Anonymous | TrustRadius Reviewer

Exponea

  • -There’s nothing in particular about the platform that I don’t like. It is a little tricky to use at the beginning, like most things, but after a very short period, it is super easy to use and the unlimited options are amazing.
Bohumil Pokstefl | TrustRadius Reviewer

Likelihood to Renew

Adobe Target

Adobe Target 6.3
Based on 24 answers
We have a team of people trained on how to use the application and it integrates well with the other Adobe products we use. Our future roadmap of testing will require some complex scenarios which we hope Target will be able to accomplish
Richard Hayes | TrustRadius Reviewer

Exponea

No score
No answers yet
No answers on this topic

Usability

Adobe Target

Adobe Target 1.1
Based on 4 answers
Can be difficult to learn, but once you understand Mboxes and the nuances of the system it's very user friendly
Brett Johnson | TrustRadius Reviewer

Exponea

No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Target

Adobe Target 6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh | TrustRadius Reviewer

Exponea

No score
No answers yet
No answers on this topic

Performance

Adobe Target

Adobe Target 8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson | TrustRadius Reviewer

Exponea

No score
No answers yet
No answers on this topic

Support Rating

Adobe Target

Adobe Target 4.4
Based on 9 answers
On several occasions, we have had the need to ask for help from the Adobe Target support team, and I must say that they have provided us with an excellent experience, as they take care of solving the problems quickly and with high precision
Gary Poppe | TrustRadius Reviewer

Exponea

No score
No answers yet
No answers on this topic

In-Person Training

Adobe Target

Adobe Target 8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick | TrustRadius Reviewer

Exponea

No score
No answers yet
No answers on this topic

Online Training

Adobe Target

Adobe Target 6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick | TrustRadius Reviewer

Exponea

No score
No answers yet
No answers on this topic

Implementation Rating

Adobe Target

Adobe Target 7.2
Based on 5 answers
Implement using a global mBox on the page so you can change any and everything over the traditional method. Traditional method is good if you do not have technical web dev resources, do not know Javascript/jQuery, or you have money to blow on mBox calls. Global deployment reduces mBox calls and allows you to touch many parts of the page easily. A lot more customizable
Anonymous | TrustRadius Reviewer

Exponea

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Target

I have used Optimizely for A/B testing. Optimizely makes it easier to set up almost any type of testing experiment. Optimizely is also strongly recommended for a limited number of users and when you want to optimize the cost. Optimizely was selected over Adobe Target since the start-up company had a limited budget to invest on A/B testing platform.
Vaibhav Choksi | TrustRadius Reviewer

Exponea

Exponea provides one solution for web and app analytics and allows to execute immediate campaings based on insights you reveal. No other tools has this out of the box integration of analytics and campaings.
Juraj Frank | TrustRadius Reviewer

Return on Investment

Adobe Target

  • The quantifiable results of each campaign are reflected in the lift and confidence. Within each campaign, you have the ability to tie a dollar amount to to each conversion metric, in order to monetarily understand the successes and project the benefits of implementation over a period of time.
  • Within each campaign you can set up any number of success metrics, in the interest of understanding the behavior of your audience for each experience. But you will usually want to optimize for a specific conversion and move forward with the implementation based on the test results.
  • As a conversion optimization specialist in the field of education management, my team was tasked primarily with lead generation. Test & Target helped our marketing team better understand the behavior of our customers, informing our user experience decisions and creating more satisfying experiences for our audience.
Paul Labrise | TrustRadius Reviewer

Exponea

  • With the right smart tool we have been able to grow our business.
  • Exponea helps us boost conversion and increase sales.
  • The tool is customer-centric, as are we, therefore happy customers mean more customers and more revenue.
  • We are bringing relevant content to our customer groups.
  • Our company has found great financial benefits by adding information about recently viewed products.
Kamil Aujesky | TrustRadius Reviewer

Screenshots

Pricing Details

Adobe Target

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Exponea

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Rating Summary

Likelihood to Recommend

Adobe Target
8.5
Exponea
8.9

Likelihood to Renew

Adobe Target
6.3
Exponea

Usability

Adobe Target
1.1
Exponea

Reliability and Availability

Adobe Target
6.1
Exponea

Performance

Adobe Target
8.0
Exponea

Support Rating

Adobe Target
4.4
Exponea

In-Person Training

Adobe Target
8.1
Exponea

Online Training

Adobe Target
6.1
Exponea

Implementation Rating

Adobe Target
7.2
Exponea

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