What users are saying about
123 Ratings
Top Rated
164 Ratings
123 Ratings
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Score 8.2 out of 100
Top Rated
164 Ratings
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Score 8.7 out of 100

Likelihood to Recommend

Adobe Target

Adobe Target is best suited if you have or desire to have the rest of the Adobe stack (Adobe Launch, Adobe Analytics, Adobe AAM, etc.), although analytics itself can be relatively easily integrated with just about any major testing tool. If your testing program is more advanced, and you'd like to get into heavy personalization, I'd say Target has some features that could definitely be beneficial (e.g. Auto Target, Auto Allocation), but another tool like Evergage or Dynamic Yield is probably a better bet.
Anonymous | TrustRadius Reviewer

Freshdesk

It is well suited for organizations that are just looking for an easy to use helpdesk solution, without being too complicated to set up/manage. As it is a web-based cloud solution, there is also the benefit of the back-end of the program being managed by the vendor, so there is not a need for a Sys Admin to run this on a server and manage it. It is less suited for environments that are looking for a "complete" service desk system, which includes features such as asset tracking, inventorying, etc. Freshdesk is more of a basic service desk system, that contains most of what some organizations need for a basic helpdesk tracking solution.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

Adobe Target
7.5
Freshdesk
a/b experiment testing
Adobe Target
8.8
Freshdesk
Split URL testing
Adobe Target
8.1
Freshdesk
Multivariate testing
Adobe Target
8.3
Freshdesk
Multi-page/funnel testing
Adobe Target
7.6
Freshdesk
Cross-browser testing
Adobe Target
7.4
Freshdesk
Mobile app testing
Adobe Target
6.0
Freshdesk
Test significance
Adobe Target
6.7
Freshdesk
Visual / WYSIWYG editor
Adobe Target
6.2
Freshdesk
Advanced code editor
Adobe Target
8.0
Freshdesk
Page surveys
Adobe Target
6.7
Freshdesk
Visitor recordings
Adobe Target
8.2
Freshdesk
Preview mode
Adobe Target
5.8
Freshdesk
Test duration calculator
Adobe Target
7.0
Freshdesk
Experiment scheduler
Adobe Target
8.6
Freshdesk
Experiment workflow and approval
Adobe Target
7.7
Freshdesk
Dynamic experiment activation
Adobe Target
7.6
Freshdesk
Client-side tests
Adobe Target
8.8
Freshdesk
Server-side tests
Adobe Target
7.2
Freshdesk
Mutually exclusive tests
Adobe Target
7.6
Freshdesk

Audience Segmentation & Targeting

Adobe Target
8.1
Freshdesk
Standard visitor segmentation
Adobe Target
7.9
Freshdesk
Behavioral visitor segmentation
Adobe Target
7.5
Freshdesk
Traffic allocation control
Adobe Target
8.9
Freshdesk
Website personalization
Adobe Target
8.3
Freshdesk

Results and Analysis

Adobe Target
6.8
Freshdesk
Heatmap tool
Adobe Target
7.5
Freshdesk
Click analytics
Adobe Target
8.0
Freshdesk
Scroll maps
Adobe Target
8.0
Freshdesk
Form fill analysis
Adobe Target
6.6
Freshdesk
Conversion tracking
Adobe Target
6.0
Freshdesk
Goal tracking
Adobe Target
6.8
Freshdesk
Test reporting
Adobe Target
6.9
Freshdesk
Results segmentation
Adobe Target
6.0
Freshdesk
CSV export
Adobe Target
5.3
Freshdesk
Experiments results dashboard
Adobe Target
6.5
Freshdesk

Incident and problem management

Adobe Target
Freshdesk
8.7
Organize and prioritize service tickets
Adobe Target
Freshdesk
9.0
Expert directory
Adobe Target
Freshdesk
8.4
Subscription-based notifications
Adobe Target
Freshdesk
8.4
ITSM collaboration and documentation
Adobe Target
Freshdesk
7.6
Ticket creation and submission
Adobe Target
Freshdesk
9.3
Ticket response
Adobe Target
Freshdesk
9.7

Self Help Community

Adobe Target
Freshdesk
8.3
External knowledge base
Adobe Target
Freshdesk
8.7
Internal knowledge base
Adobe Target
Freshdesk
7.9

Multi-Channel Help

Adobe Target
Freshdesk
7.4
Customer portal
Adobe Target
Freshdesk
8.4
IVR
Adobe Target
Freshdesk
3.0
Social integration
Adobe Target
Freshdesk
7.6
Email support
Adobe Target
Freshdesk
9.8
Help Desk CRM integration
Adobe Target
Freshdesk
8.3

Pros

Adobe Target

  • Because the software is established there is lots of online help available and most of the bugs have been worked out
  • Adobe has a vast supply of resources if your pockets are deep enough.
  • The dashboard is easy to follow and is getting more user-friendly. You no longer have to be an HTML wizard to implement changes.
Anonymous | TrustRadius Reviewer

Freshdesk

  • The new interface is very clean and easy to navigate.
  • Awesome knowledgebase, free training and responsive support (even with a free plan) allow my team to spin up on the system without hours of internal training sessions.
  • Easily integrates with custom domains for seamless client experience.
  • Tagging and reassigning is easy.
  • Mobile apps work well and allow for easy use across multiple platforms (particularly useful when working remotely).
  • Lots of great features within the free plan.
  • The free plan allows for a fair amount of branding/customization of client portal.
Jennifer Hess | TrustRadius Reviewer

Cons

Adobe Target

  • There should be some more clarity around what makes a test significant. While this can be decided by the client themselves, some direction from the tool would be helpful.
  • Also, if there was an easier way to organize campaigns and search for them it would be helpful. Right now there is just a long list of campaigns and you have to rely on search to find a specific campaign. What if you don't know the name of the test?
Anonymous | TrustRadius Reviewer

Freshdesk

  • We are a b2b provider, and we haven't found a good way of identifying the contacts with each of our customers. Tagging the contact seems to be a way, but you need to do couple of extra clics to go into the contact details and then introduce the client identification as a tag.
  • I didn't find a good way to identify tickets with a status representing that it's overdue because of the client.
  • The merging tool, although VERY useful, isn't for me completely intuitive. I have to pay a lot of attention at the icons and read the tooltip to make sure I'm keeping as main ticket the one that I want.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Adobe Target

Adobe Target 6.3
Based on 24 answers
We have a team of people trained on how to use the application and it integrates well with the other Adobe products we use. Our future roadmap of testing will require some complex scenarios which we hope Target will be able to accomplish
Richard Hayes | TrustRadius Reviewer

Freshdesk

Freshdesk 10.0
Based on 4 answers
Freshdesk is feature rich and easy to use. The setup is intuitive and can integrate with Google, so we do not need to create accounts for new employees. The first time an employee needs to create a ticket they login with their Google account and the Freshdesk account is automatically generated
Jeffery Albertson | TrustRadius Reviewer

Usability

Adobe Target

Adobe Target 1.1
Based on 4 answers
Can be difficult to learn, but once you understand Mboxes and the nuances of the system it's very user friendly
Brett Johnson | TrustRadius Reviewer

Freshdesk

Freshdesk 10.0
Based on 2 answers
The only downside is flexibility in multi email traffic within a single ticket. Other than that everything else is easy to use to get the job done and keep the customer happy.
Mark Wright | TrustRadius Reviewer

Reliability and Availability

Adobe Target

Adobe Target 6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh | TrustRadius Reviewer

Freshdesk

No score
No answers yet
No answers on this topic

Performance

Adobe Target

Adobe Target 8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson | TrustRadius Reviewer

Freshdesk

No score
No answers yet
No answers on this topic

Support Rating

Adobe Target

Adobe Target 4.4
Based on 9 answers
On several occasions, we have had the need to ask for help from the Adobe Target support team, and I must say that they have provided us with an excellent experience, as they take care of solving the problems quickly and with high precision
Gary Poppe | TrustRadius Reviewer

Freshdesk

Freshdesk 10.0
Based on 3 answers
We have never had an incident where Freskdesk was out of service. Any issues we have had was resolved in a timely fashion without the need for multiple contacts. I do not have to worry about the service having problems, because of the quality of support they provide their customers.
Jeffery Albertson | TrustRadius Reviewer

In-Person Training

Adobe Target

Adobe Target 8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick | TrustRadius Reviewer

Freshdesk

No score
No answers yet
No answers on this topic

Online Training

Adobe Target

Adobe Target 6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick | TrustRadius Reviewer

Freshdesk

No score
No answers yet
No answers on this topic

Implementation Rating

Adobe Target

Adobe Target 7.2
Based on 5 answers
Implement using a global mBox on the page so you can change any and everything over the traditional method. Traditional method is good if you do not have technical web dev resources, do not know Javascript/jQuery, or you have money to blow on mBox calls. Global deployment reduces mBox calls and allows you to touch many parts of the page easily. A lot more customizable
Anonymous | TrustRadius Reviewer

Freshdesk

Freshdesk 10.0
Based on 1 answer
No, it is easy to do
Victor Vũ | TrustRadius Reviewer

Alternatives Considered

Adobe Target

I have used Optimizely for A/B testing. Optimizely makes it easier to set up almost any type of testing experiment. Optimizely is also strongly recommended for a limited number of users and when you want to optimize the cost. Optimizely was selected over Adobe Target since the start-up company had a limited budget to invest on A/B testing platform.
Vaibhav Choksi | TrustRadius Reviewer

Freshdesk

The big competitors of Freshdesk are Zendesk and HappyFox. Freshdesk provides a free version for you to try the product and also is cheaper than other competitors. It is great for SMB segment. For Enterprises there are other options that are more popular like JIRA. Also highly recommended for its ease of use.
Naveen Gabrani | TrustRadius Reviewer

Return on Investment

Adobe Target

  • The quantifiable results of each campaign are reflected in the lift and confidence. Within each campaign, you have the ability to tie a dollar amount to to each conversion metric, in order to monetarily understand the successes and project the benefits of implementation over a period of time.
  • Within each campaign you can set up any number of success metrics, in the interest of understanding the behavior of your audience for each experience. But you will usually want to optimize for a specific conversion and move forward with the implementation based on the test results.
  • As a conversion optimization specialist in the field of education management, my team was tasked primarily with lead generation. Test & Target helped our marketing team better understand the behavior of our customers, informing our user experience decisions and creating more satisfying experiences for our audience.
Paul Labrise | TrustRadius Reviewer

Freshdesk

  • Positive: Helps me and my team stay on top of our queue so we know when Contacts are engaging with us.
  • Positive: Freshdesk is very simple to use and easy to get started on.
  • Positive: Their API works well with the applications we use in between our app and theirs.
Eric Weiss | TrustRadius Reviewer

Screenshots

Pricing Details

Adobe Target

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Adobe Target Editions & Modules

Additional Pricing Details

Freshdesk

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Freshdesk Editions & Modules

Edition
Sprout$01
Blossom$192
Garden$352
Estate$492
Forest$892
  1. Unlimited
  2. per Agent
Additional Pricing Details
Starts at $0 for unlimited agents with the Sprout plan . Higher plans at $19, $35, $49 and $89. The 21-day free trial covers all features at the Estate plan.

Rating Summary

Likelihood to Recommend

Adobe Target
8.5
Freshdesk
9.1

Likelihood to Renew

Adobe Target
6.3
Freshdesk
10.0

Usability

Adobe Target
1.1
Freshdesk
10.0

Reliability and Availability

Adobe Target
6.1
Freshdesk

Performance

Adobe Target
8.0
Freshdesk

Support Rating

Adobe Target
4.4
Freshdesk
10.0

In-Person Training

Adobe Target
8.1
Freshdesk

Online Training

Adobe Target
6.1
Freshdesk

Implementation Rating

Adobe Target
7.2
Freshdesk
10.0

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