What users are saying about
112 Ratings
6 Ratings
112 Ratings
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Score 7.7 out of 101
6 Ratings
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Score 7.4 out of 101

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Likelihood to Recommend

Adobe Target

1. We changed ship dates on individual product pages depending on customer location so they would have an accurate timeline for their orders. This really helped lower our volume of customer service calls on tracking orders.2. We have stores as well as an online presence. With Target we were able to advertise sales on b-stock items from our warehouse to our local customers without letting those that live outside a certain radius see the promo.3. If your marketing team doesn't have a tech background this software has a steep learning curve. There is quite a bit of manual configuration required. The image carousel is one example that we struggled with.
No photo available

Hippo CMS

The system is ideal if you want to reuse content easily. The "document type" logic, which is not page oriented, but content oriented is a clever and efficient way to build up "content bricks". This guarantees an ideal way to use the same content in different templates or even channels. It can also help to feed some mobile-apps as it is planned in our future online strategy
Laurent Vonach profile photo

Pros

  • Because the software is established there is lots of online help available and most of the bugs have been worked out
  • Adobe has a vast supply of resources if your pockets are deep enough.
  • The dashboard is easy to follow and is getting more user-friendly. You no longer have to be an HTML wizard to implement changes.
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  • High scalability and reuse of standard information architecture, templates and features in all countries: Every country will have his own channel, usually multi-language oriented. Product information will be very happy and reuse of content mandatory. The system therefore has to be very robust and scalable.
  • Good usability for back-end users: As more than hundred users will use the system on a daily basis, training had to be as minimal as possible. The backend has to be self-explanatory by itself. Hippo goes this way. If you can use a tree structure and a basic RTEditor, you are ready to use Hippo.
  • State of the art targeting tool: In order to address segmentation of users and to go beyond a simple layout relaunch, our Marketing Department needed a tool which can make use of Personas and build up complex dynamic criterias. Real time analysis of the users behaviors will provide insights and allow the company to build up effective CRM strategies.
Laurent Vonach profile photo

Cons

  • There should be some more clarity around what makes a test significant. While this can be decided by the client themselves, some direction from the tool would be helpful.
  • Also, if there was an easier way to organize campaigns and search for them it would be helpful. Right now there is just a long list of campaigns and you have to rely on search to find a specific campaign. What if you don't know the name of the test?
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  • Hippo lacks some functionality in the backend to help writers, admins to collaborate. Some internal ticketing system for example would be ideal.
Laurent Vonach profile photo

Likelihood to Renew

Adobe Target6.3
Based on 24 answers
We have a team of people trained on how to use the application and it integrates well with the other Adobe products we use. Our future roadmap of testing will require some complex scenarios which we hope Target will be able to accomplish
Richard Hayes profile photo
Hippo CMS10.0
Based on 1 answer
So far, Hippo is our ideal tool given its use of open standards which helps us to have a clear overview of what's coming next in the future Hippo releases. We are very confident in the future-readiness of the product
Laurent Vonach profile photo

Usability

Adobe Target1.1
Based on 4 answers
Interface is intuitive and easy to use.
Bryant Hoopes profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Target6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh profile photo
Hippo CMS10.0
Based on 1 answer
No answer on this topic is available.

Performance

Adobe Target8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Target7.0
Based on 6 answers
They have some idea of how to debug problems, but much of the time was spent on understanding hierarchical structure of the support team because escalation often slow
No photo available
No score
No answers yet
No answers on this topic

In-Person Training

Adobe Target8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick profile photo
No score
No answers yet
No answers on this topic

Online Training

Adobe Target6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Target7.2
Based on 5 answers
Was implemented at our organization before I began working with it.
Brett Johnson profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

We have looked at Optimizely but at this point are sticking with Test & Target. We like the integration it has with our Analytics tools such as Ad Hoc and SiteCatalyst. Also, we feel that Adobe has some interesting products that we would like to dig into in the future such as Audience Manager.
No photo available
Magnolia, Typo3, Drupal, Hybris, Intershop, RBS Change, Sitefinity, Liferay, Crownpeak, Ektron, EzPublish, Coremedia, Pironet, ModX,...We built up a requirement sheet and banished from the selection all CMS wich would not fullfill more than 2 "mandatory" features. Although Hippo did not perfom well in the collaborative features, its core features were going exactly toward our needs. Major focus was mutli-level architecture, scalability, native multi-languages capabilities and excellent roadmap for future releases. We needed a very active development schedule, especially in the field of targeting and real time analysis of users behaviors
Laurent Vonach profile photo

Return on Investment

  • Our site is primarily motivated to generate more traffic and conversions (leads) for our clients. In using this software, we had hoped to optimize our traffic and lead generating pieces so that we maximized signups.
Sarah Schick profile photo
  • As we can use one single instance of Hippo CMS to feed 50 different countries websites and more to come (extranets, special user restricted areas, B2B sites, etc), we can easily deploy it and maintenance costs are marginal now compared to the previous situation (different CMS in every country with local hosting, maintenance, etc).
  • As Hippo is future ready, countries are already setting up more complex and efficient digital campaigns. This was impossible before as our systems could not address these needs.
Laurent Vonach profile photo

Pricing Details

Adobe Target

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Hippo CMS

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional
Additional Pricing Details