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112 Ratings

HubSpot

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Score 7.7 out of 101

HubSpot

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Top Rated
1320 Ratings
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Score 8.3 out of 101

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Likelihood to Recommend

Adobe Target

1. We changed ship dates on individual product pages depending on customer location so they would have an accurate timeline for their orders. This really helped lower our volume of customer service calls on tracking orders.2. We have stores as well as an online presence. With Target we were able to advertise sales on b-stock items from our warehouse to our local customers without letting those that live outside a certain radius see the promo.3. If your marketing team doesn't have a tech background this software has a steep learning curve. There is quite a bit of manual configuration required. The image carousel is one example that we struggled with.
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HubSpot

HubSpot is great for businesses seeking to accelerate growth and require an easy way to manage data, marketing and sales in one place.However, some versions of HubSpot may be too expensive for a start-up, so there are packages such as free and basic to support them. The key to getting value from HubSpot as the technology platform is understanding the value of an inbound marketing and sales approach. This may mean you need to pivot some of your processes to become more buyer-focused, which will deliver you a greater business benefit in any case!
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Feature Rating Comparison

Email & Online Marketing

Adobe Target
HubSpot
8.6
WYSIWYG email editor
Adobe Target
HubSpot
8.1
Dynamic content
Adobe Target
HubSpot
8.5
Ability to test dynamic content
Adobe Target
HubSpot
8.5
Landing pages
Adobe Target
HubSpot
8.9
A/B testing
Adobe Target
HubSpot
8.6
Mobile optimization
Adobe Target
HubSpot
8.5
Email deliverability
Adobe Target
HubSpot
8.6
List management
Adobe Target
HubSpot
8.8
Triggered drip sequences
Adobe Target
HubSpot
8.9

Lead Management

Adobe Target
HubSpot
8.5
Lead nurturing
Adobe Target
HubSpot
8.8
Lead scoring and grading
Adobe Target
HubSpot
8.2
Data quality management
Adobe Target
HubSpot
8.2
Automated sales alerts and tasks
Adobe Target
HubSpot
8.8

Campaign Management

Adobe Target
HubSpot
8.0
Calendaring
Adobe Target
HubSpot
7.9
Event/webinar marketing
Adobe Target
HubSpot
8.2

Social Media Marketing

Adobe Target
HubSpot
8.5
Social sharing and campaigns
Adobe Target
HubSpot
8.7
Social profile integration
Adobe Target
HubSpot
8.4

Reporting & Analytics

Adobe Target
HubSpot
7.8
Dashboards
Adobe Target
HubSpot
8.1
Standard reports
Adobe Target
HubSpot
7.8
Custom reports
Adobe Target
HubSpot
7.5

Platform & Infrastructure

Adobe Target
HubSpot
8.3
API
Adobe Target
HubSpot
8.5
Role-based workflow & approvals
Adobe Target
HubSpot
8.5
Customizability
Adobe Target
HubSpot
7.7
Integration with Salesforce.com
Adobe Target
HubSpot
8.5
Integration with Microsoft Dynamics CRM
Adobe Target
HubSpot
8.6
Integration with SugarCRM
Adobe Target
HubSpot
8.1

Pros

  • Test & Target is an excellent means to understand and quantify any user experience solutions your business needs to achieve.
  • Large scale tests combined with incremental changes will whip your web properties into shape. You will better understand your customers, as well as your success metrics. In the scope of a campaign, you can better understand the behavior of your audience by setting up specific success metrics (i.e. clicks on specific nav items, white paper downloads, page landings, etc.) alongside your primary conversions (i.e. form fill, purchase, application, etc.)
  • Test & Target is an excellent solution for directing traffic to the appropriate web properties. By targeting specific users, you will have the ability to set up parameters which determine the content which you want the customer to view.
  • Test & Target undergoes product updates on a regular basis, making its capabilities more robust. You must be analytic AND creative to use Test & Target to its fullest potential.
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  • HubSpot provides centralised management of contact information and insights for the whole business to access, in a very user-friendly way.
  • HubSpot delivers a solid set of tools both for the Sales and Marketing teams, along with some of the best training and support in the market to drive value from these tools and processes.
  • HubSpot integrates other tools and services really well, so we can keep data in one place
  • We have a great relationship with the team at HubSpot as well as the ecosystem of supporting vendors and customers. There are numerous groups and educational resources to support HubSpot and learn about inbound marketing.
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Cons

  • It relies on mbox and depending on how they are implemented, you may need to rely on your IT team to implement additional mboxes for certain tests.
  • To set up test offers, most of the time you will need to have knowledge of html and css. And depending on how the mboxes are implemented, you could be heavily relying on jQuery to manipulate the elements on your site for test offers.
  • There is no WYSIWYG interface for you to highlight elements on your site while creating offers, which could be useful for users with less front end development experience.
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  • More in portal optimization checks.
  • The keyword tool for blogs. Currently, it only senses the keyword if you have the entire phrase together, whereas you should optimize by having variations of the keyword throughout the piece. It doesn't sense that.
  • More support for training teams that aren't marketing minds in the software.
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Likelihood to Renew

Adobe Target6.3
Based on 24 answers
It's been working great for us even though it has its shortcomings, but it integrates well with other tools that we already have. Unless there is a tool that stands out from the crowd and offers much more benefit, we will be most likely to renew this software.
Leo Ko profile photo
HubSpot9.4
Based on 370 answers
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
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Usability

Adobe Target1.1
Based on 4 answers
Interface is intuitive and easy to use.
Bryant Hoopes profile photo
HubSpot9.5
Based on 96 answers
HubSpot is very easy to use now, and is also constantly improving. Where I may have had qualms in the past, the new website, blog, email and editors have removed those. In addition, there are tons of resources in the HubSpot library for how to do anything on the system, as well as having super account managers that are always willing to help!
Carah Counts profile photo

Reliability and Availability

Adobe Target6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh profile photo
HubSpot9.1
Based on 25 answers
We made a decision as an agency to only work with Hubspot. The software is easy to work with, and the support is very good
Jan Beery profile photo

Performance

Adobe Target8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson profile photo
HubSpot8.9
Based on 17 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Carah Counts profile photo

Support

Adobe Target7.0
Based on 6 answers
Customer support isn't really used as I am an internal power user of the tool.
Bryant Hoopes profile photo
HubSpot9.0
Based on 78 answers
The Support team at HubSpot is awesome! They have tons of online support topics to peruse prior to calling, and they offer several ways to get support info (call them, request they call you, send an email). In addition, the Customer Success team is knowledgeable enough in the software to help with questions that aren't software-bug-related.
Carah Counts profile photo

In-Person Training

Adobe Target8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick profile photo
HubSpot9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Carah Counts profile photo

Online Training

Adobe Target6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick profile photo
HubSpot8.5
Based on 25 answers
I started the HubSpot Academy and I did the online classes to get inbound certified long before purchasing the platform. The format is pretty simple: watch videos, do some workshopping, and then take a test to become certified. The classes are very informative and generally do not take too long to complete. Also, part of your implementation fee includes an Inbound Marketing Consultant who helps set up your first campaigns.
Carah Counts profile photo

Implementation

Adobe Target7.2
Based on 5 answers
Was implemented at our organization before I began working with it.
Brett Johnson profile photo
HubSpot8.9
Based on 47 answers
Make use of the Inbound Marketing Consultant. This person is going to help you learn the tools and get your first campaigns/blog posts set up, and they are very valuable — especially in the beginning. Also, consider the on-site training in Cambridge, MA. Not only do you get to see the HubSpot Corporate office, but you also get a classroom-style training with the Academy team. It is well worth the investment.
Carah Counts profile photo

Alternatives Considered

We have looked at Optimizely but at this point are sticking with Test & Target. We like the integration it has with our Analytics tools such as Ad Hoc and SiteCatalyst. Also, we feel that Adobe has some interesting products that we would like to dig into in the future such as Audience Manager.
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I had just started with the company and they were using Eloqua. We researched Hubspot and found that it was going to cost us less, be easier to use and give us a lot more functionality than what we were paying for Eloqua. Hubspot is perfect for our database size where Eloqua is set for larger companies.
Erin Harris profile photo

Scalability

No score
No answers yet
No answers on this topic
HubSpot7.3
Based on 7 answers
While HubSpot initially, seven years ago, seemed built for SMBs it appears they have scaled their solution for larger enterprises. I do not have experience sending out 10 million-plus emails per month so I don't know how HubSpot would handle that. However, I do know that some other marketing automation platforms have had trouble with such scale. As such, I suggest HubSpot have one of it's enterprise customers share data on the length of time it takes to send out 1 million emails. Are we talking minutes, hours or days? Then decide what's right for you based on your business needs.
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Return on Investment

  • Increases in conversion of 50-100% depending on the pages.
Bryant Hoopes profile photo
  • Hubspot has given us better reporting metrics on items we reported on before.
  • I can see contact activity in their profiles.
  • It allows me to manage the blog quickly and efficiently with lots of flexibility for design and posting options within itself and the social media.
Erin Harris profile photo

Pricing Details

Adobe Target

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Target Editions & Modules
Adobe Target
Additional Pricing Details

HubSpot

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
HubSpot Editions & Modules
HubSpot
Edition
Basic
$2001
Pro
$8002
Enterprise
$2,4003
1. per month (up to 100 contacts)
2. per month (up to 1,000 contacts)
3. per month (up to 10,000 contacts)
Additional Pricing Details