What users are saying about

Adobe Target

110 Ratings

IBM Campaign

Top Rated
48 Ratings

Adobe Target

110 Ratings
Score 7.7 out of 101

IBM Campaign

Top Rated
48 Ratings
Score 7.5 out of 101

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Likelihood to Recommend

Adobe Target

I feel you need to have a dedicated developer who works solely in Test & Target. If you have that resource, and ensure to train the resource sufficiently, it will make it much easier to be able to run tests and have a clean testing program.
No photo available

IBM Campaign

It’s fantastic for a list-based generation. I’ve been in a number of fortune 500-row class organizations using the tool and for the most part, there’s very little and can’t do.
Eric Bahme profile photo

Pros

  • Test & Target is an excellent means to understand and quantify any user experience solutions your business needs to achieve.
  • Large scale tests combined with incremental changes will whip your web properties into shape. You will better understand your customers, as well as your success metrics. In the scope of a campaign, you can better understand the behavior of your audience by setting up specific success metrics (i.e. clicks on specific nav items, white paper downloads, page landings, etc.) alongside your primary conversions (i.e. form fill, purchase, application, etc.)
  • Test & Target is an excellent solution for directing traffic to the appropriate web properties. By targeting specific users, you will have the ability to set up parameters which determine the content which you want the customer to view.
  • Test & Target undergoes product updates on a regular basis, making its capabilities more robust. You must be analytic AND creative to use Test & Target to its fullest potential.
Paul Labrise profile photo
  • Marketing Automation - the scheduling capabilities are incredibly sophisticated.
  • Multi-wave, multi-channel capabilities within single Marketing Campaigns.
  • Highly advanced reusability. Every aspect of the users experience can be templates, allowing workflows & objects of every kind to be used again and again.
Tim Biddiscombe profile photo

Cons

  • There might be areas where Adobe Test and Target needs some improvements, but I am not aware of them. I really had not issues with it when I was using it.
Abdulrahman Jasim profile photo
  • IBM Campaign is a tool for enterprise organisations with large and complex data content, with the introduction of IBM Marketing Cloud (dubbed Unica Lite) this will allow access to the power of this tool to smaller organisations. To use a previous reviewers comment "It's VERY involved. Hire a an integrator and educator!" - this is an involved integration process and the right training can make it very easy to use.
  • IBM Campaign by itself lacks data visualisation within it's module, additional modules within IBM's EMM suite does allow data visualisation but as within any additional module it does come with the IBM price tag.
Brent Banning profile photo

Likelihood to Renew

Adobe Target6.3
Based on 24 answers
Not applicable as we don't subscribe to Adobe Target, rather we support clients on their use of the tool. However, we do see a high renewal rate among clients.
No photo available
IBM Campaign8.7
Based on 12 answers
We have a lot of ongoing campaigns built in Unica and overall it is a good tool.
No photo available

Usability

Adobe Target1.1
Based on 4 answers
Can be difficult to learn, but once you understand Mboxes and the nuances of the system it's very user friendly
Brett Johnson profile photo
IBM Campaign8.0
Based on 1 answer
I think it is easy to use, if you don't have to do to complex selections.
No photo available

Reliability and Availability

Adobe Target6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Target8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Target7.0
Based on 6 answers
Our support is in India, so it makes communicating in real time difficult because of the time difference
Brett Johnson profile photo
IBM Campaign3.0
Based on 1 answer
I didn't use the Unica support since it is with IBM, only before.
No photo available

In-Person Training

Adobe Target8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick profile photo
No score
No answers yet
No answers on this topic

Online Training

Adobe Target6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Target7.2
Based on 5 answers
Was implemented at our organization before I began working with it.
Brett Johnson profile photo
IBM Campaign7.2
Based on 2 answers
- We had to rebuild a part of the datamart afterwards to tighten up and simplify the selection process. But as it was too time consuming to rebuild all the existing campaigns, we no run campaigns on different versions of the datamart. - The response tracking of the campaigns never worked out well, it was impossible to implement a direct response where there is a link between the lead and the response in our operational process
No photo available

Alternatives Considered

Target has far superior functionality, it integrates with Adobe Analytics and is easy to build tests.
No photo available
It's been a market leader within this space for over 10 years, it has a high ability to execute time and time again. Against it's competitors it has been tried and proven to been robust but flexible within reason to allow adaptations that will not break the system. Can be simply managed by an experienced DB Administrator and/or DB Developer, along with the appropriate system administration for the maintenance of the actual server environments.It is fair to say that it is generally more expensive that its competitors, but it has been proven that costs on implementation of the base of the IBM EMM suite IBM Campaign is a lot more cost effective when done right but a reputable service provider.
Brent Banning profile photo

Return on Investment

  • We use this tool for our web optimization, in conjunction with SiteCatalyst for web analytics..
  • It has been an integral part helping us to do creative, landing page and price optimizations.
No photo available
  • It is feasible use a control group on our Unadress Mail campaigns, what was impossible in the past.
  • We can calculate the ROI for each campaign
  • We know where our competitors are developping their network
Gabriel Racine profile photo

Pricing Details

Adobe Target

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

IBM Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details