What users are saying about

Adobe Target

110 Ratings

Adobe Target

110 Ratings
Score 7.7 out of 101

IBM Watson Campaign Automation

Top Rated
77 Ratings
Score 7.7 out of 101

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Likelihood to Recommend

Adobe Target

It is less appropriate when you are working with wireframes. It's best used when you have an existing website and you would like to test a small change.
Arva Adams profile photo

IBM Watson Campaign Automation

Silverpop is a powerful and comprehensive tool for digital marketers, and is apprprioate for companies of varying sizes, as well as both B2B and B2C models. It's particularly well-suited for companies with large, accurate customer databases and the ability to track customer actions on their websites to use as marketing automation triggers.
Kristin Lucido profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Target
IBM Watson Campaign Automation
8.1
WYSIWYG email editor
Adobe Target
IBM Watson Campaign Automation
8.0
Dynamic content
Adobe Target
IBM Watson Campaign Automation
8.5
Ability to test dynamic content
Adobe Target
IBM Watson Campaign Automation
7.0
Landing pages
Adobe Target
IBM Watson Campaign Automation
8.3
A/B testing
Adobe Target
IBM Watson Campaign Automation
8.3
Mobile optimization
Adobe Target
IBM Watson Campaign Automation
8.0
Email deliverability
Adobe Target
IBM Watson Campaign Automation
8.3
List management
Adobe Target
IBM Watson Campaign Automation
8.6
Triggered drip sequences
Adobe Target
IBM Watson Campaign Automation
7.6

Lead Management

Adobe Target
IBM Watson Campaign Automation
6.7
Lead nurturing
Adobe Target
IBM Watson Campaign Automation
7.3
Lead scoring and grading
Adobe Target
IBM Watson Campaign Automation
7.0
Data quality management
Adobe Target
IBM Watson Campaign Automation
6.7
Automated sales alerts and tasks
Adobe Target
IBM Watson Campaign Automation
6.0

Campaign Management

Adobe Target
IBM Watson Campaign Automation
6.2
Calendaring
Adobe Target
IBM Watson Campaign Automation
6.0
Event/webinar marketing
Adobe Target
IBM Watson Campaign Automation
6.5

Social Media Marketing

Adobe Target
IBM Watson Campaign Automation
6.0
Social sharing and campaigns
Adobe Target
IBM Watson Campaign Automation
7.0
Social profile integration
Adobe Target
IBM Watson Campaign Automation
5.0

Reporting & Analytics

Adobe Target
IBM Watson Campaign Automation
6.0
Dashboards
Adobe Target
IBM Watson Campaign Automation
5.0
Standard reports
Adobe Target
IBM Watson Campaign Automation
7.0
Custom reports
Adobe Target
IBM Watson Campaign Automation
6.0

Platform & Infrastructure

Adobe Target
IBM Watson Campaign Automation
7.3
API
Adobe Target
IBM Watson Campaign Automation
7.5
Role-based workflow & approvals
Adobe Target
IBM Watson Campaign Automation
5.0
Customizability
Adobe Target
IBM Watson Campaign Automation
6.5
Integration with Salesforce.com
Adobe Target
IBM Watson Campaign Automation
9.0
Integration with Microsoft Dynamics CRM
Adobe Target
IBM Watson Campaign Automation
8.0
Integration with SugarCRM
Adobe Target
IBM Watson Campaign Automation
8.0

Pros

  • Quickly loads the URL of the site you are A/B testing
  • Allows you to select your user group from pre-installed commonly tested user groups, or create your own test group.
  • Allows you to quickly create mock-ups of the A/B examples to test.
Arva Adams profile photo
  • Automated Messages - we currently have over 70 automated messages going out on any particular day through feeds and API calls that we pass to Silverpop. We rely on these automated messages to communicate to our customers and can rely on Silverpop to always be up and running to get these messages out.
  • Robust query building - We can target customers easily based on a combination of demographic profile data, as well as email and site behavior and purchase behavior, allowing us to finely segment our audience
  • Deep dive reporting - the UI reporting, as well as the available reports to download through the API give us tremendous insight into how our subscribers are responding to email.
Carey Marston profile photo

Cons

  • There might be areas where Adobe Test and Target needs some improvements, but I am not aware of them. I really had not issues with it when I was using it.
Abdulrahman Jasim profile photo
  • When new products or features come to fruition sometimes the support with on-boarding is lacking. Aside from video training, I have found it hard to receive additional training at no cost making the barrier to entry with those products difficult.
  • Some of their features are a bit outdated for how forward thinking of a company they are. As they have even said before, a little 'face-lift' once in a while would be nice in terms of the look and feel of their user-interface.
  • I think more in-person training events would be great. I am confident that customers would be willing to pay to receive in-person training.
Mary Abrahamson profile photo

Likelihood to Renew

Adobe Target6.3
Based on 24 answers
I gave that rate, because currently our organization does not need more resources in those fields where Adobe Test and Target has been used. But, I would love to learn more about Adobe Test and Target.
Abdulrahman Jasim profile photo
IBM Watson Campaign Automation5.5
Based on 30 answers
SilverPop is a great marketing tool that integrates with Salesforce to provide customers and employees a great buying and selling experience. The software takes some very difficult tasks and makes them easy to accomplish. With proper setup and management, Silverpop gives you the tools to gain insight into the productiveness of campaigns.
Shannon Feldpush profile photo

Usability

Adobe Target1.1
Based on 4 answers
Interface is intuitive and easy to use.
Bryant Hoopes profile photo
IBM Watson Campaign Automation8.0
Based on 6 answers
Very easy to use, meaning you can save time by automating all the easy things that would otherwise be manual. Great, intuitive UI. Everything just feels really easy to do
No photo available

Reliability and Availability

Adobe Target6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh profile photo
IBM Watson Campaign Automation10.0
Based on 2 answers
While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
Michael Hobley profile photo

Performance

Adobe Target8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson profile photo
IBM Watson Campaign Automation7.0
Based on 2 answers
Some parts of the system are very quick - others can really crawl. I imagine it depends on overall server strain - but I think part of it can also be traced back to the specific browser being used
Michael Hobley profile photo

Support

Adobe Target7.0
Based on 6 answers
They have some idea of how to debug problems, but much of the time was spent on understanding hierarchical structure of the support team because escalation often slow
No photo available
IBM Watson Campaign Automation5.9
Based on 5 answers
The response time is always fast. The only breakdown seems to be when calls are escalated but or account representative is very helpful.
Becca Ray profile photo

In-Person Training

Adobe Target8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick profile photo
No score
No answers yet
No answers on this topic

Online Training

Adobe Target6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick profile photo
IBM Watson Campaign Automation9.0
Based on 2 answers
The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
Michael Hobley profile photo

Implementation

Adobe Target7.2
Based on 5 answers
Was implemented at our organization before I began working with it.
Brett Johnson profile photo
IBM Watson Campaign Automation7.4
Based on 4 answers
Implementation for the most part went smoothly - and I don't think the hiccups were Silverpop's problem. Understanding our internal need for multiple IP addresses and handling our CRM integration made for some bumps in the road - but that was later, after our first year -- not our initial implementation. The initial implementation went smoothly.
Michael Hobley profile photo

Alternatives Considered

Adobe Test & Target is far superior to these other solutions, but is really meant for a more advanced company. Optimizely is better for a startup because of price point and ease of use.
Laci Long profile photo
We had evaluated Marketo at the time, but had chosen Silverpop instead. Some people compare Hubspot, but we consider that a different flavor of marketing automation--not apples to apples.
No photo available

Return on Investment

  • Increased bookings.
  • Increased Conversions Rates.
  • Ability to implement personalization models.
  • Integrate with 3rd party solutions such as Jira, Qlikview, etc. but took good bit of development to do.
No photo available
  • The time and money we spent set us back a year. We basically wasted a year. Since deploying a different approach to lead nurturing and list management, sales are up over 30%.
No photo available

Screenshots

Pricing Details

Adobe Target

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

IBM Watson Campaign Automation

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details