What users are saying about
112 Ratings
112 Ratings
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Score 7.7 out of 101
Top Rated
80 Ratings
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Score 7.9 out of 101

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Likelihood to Recommend

Adobe Target

1. We changed ship dates on individual product pages depending on customer location so they would have an accurate timeline for their orders. This really helped lower our volume of customer service calls on tracking orders.2. We have stores as well as an online presence. With Target we were able to advertise sales on b-stock items from our warehouse to our local customers without letting those that live outside a certain radius see the promo.3. If your marketing team doesn't have a tech background this software has a steep learning curve. There is quite a bit of manual configuration required. The image carousel is one example that we struggled with.
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IBM Watson Campaign Automation

Silverpop is possibly an option for companies who are just starting with automation in general or are on a tight budget. For us, we run campaigns globally in multiple languages and we are quickly outgrowing it as our automation needs increase. We need an automation program that can grow and scale with us. Also, its important to have a support team that's responsive and listens to the issues that customers face and makes the necessary improvements. We are looking at other solutions like Pardot and Marketo and they have functionality and usability that far surpasses what we have in Silverpop.
Jennifer Lewis profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Target
IBM Watson Campaign Automation
8.1
WYSIWYG email editor
Adobe Target
IBM Watson Campaign Automation
8.0
Dynamic content
Adobe Target
IBM Watson Campaign Automation
8.5
Ability to test dynamic content
Adobe Target
IBM Watson Campaign Automation
7.0
Landing pages
Adobe Target
IBM Watson Campaign Automation
8.3
A/B testing
Adobe Target
IBM Watson Campaign Automation
8.3
Mobile optimization
Adobe Target
IBM Watson Campaign Automation
8.0
Email deliverability
Adobe Target
IBM Watson Campaign Automation
8.3
List management
Adobe Target
IBM Watson Campaign Automation
8.6
Triggered drip sequences
Adobe Target
IBM Watson Campaign Automation
7.6

Lead Management

Adobe Target
IBM Watson Campaign Automation
6.7
Lead nurturing
Adobe Target
IBM Watson Campaign Automation
7.3
Lead scoring and grading
Adobe Target
IBM Watson Campaign Automation
7.0
Data quality management
Adobe Target
IBM Watson Campaign Automation
6.7
Automated sales alerts and tasks
Adobe Target
IBM Watson Campaign Automation
6.0

Campaign Management

Adobe Target
IBM Watson Campaign Automation
6.2
Calendaring
Adobe Target
IBM Watson Campaign Automation
6.0
Event/webinar marketing
Adobe Target
IBM Watson Campaign Automation
6.5

Social Media Marketing

Adobe Target
IBM Watson Campaign Automation
6.0
Social sharing and campaigns
Adobe Target
IBM Watson Campaign Automation
7.0
Social profile integration
Adobe Target
IBM Watson Campaign Automation
5.0

Reporting & Analytics

Adobe Target
IBM Watson Campaign Automation
5.9
Dashboards
Adobe Target
IBM Watson Campaign Automation
4.9
Standard reports
Adobe Target
IBM Watson Campaign Automation
7.0
Custom reports
Adobe Target
IBM Watson Campaign Automation
5.9

Platform & Infrastructure

Adobe Target
IBM Watson Campaign Automation
7.3
API
Adobe Target
IBM Watson Campaign Automation
7.5
Role-based workflow & approvals
Adobe Target
IBM Watson Campaign Automation
5.0
Customizability
Adobe Target
IBM Watson Campaign Automation
6.5
Integration with Salesforce.com
Adobe Target
IBM Watson Campaign Automation
9.0
Integration with Microsoft Dynamics CRM
Adobe Target
IBM Watson Campaign Automation
8.0
Integration with SugarCRM
Adobe Target
IBM Watson Campaign Automation
8.0

Pros

  • Because the software is established there is lots of online help available and most of the bugs have been worked out
  • Adobe has a vast supply of resources if your pockets are deep enough.
  • The dashboard is easy to follow and is getting more user-friendly. You no longer have to be an HTML wizard to implement changes.
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  • Integration with Salesforce.
  • Drip email campaigning.
  • Easy landing page creation.
Shannon Feldpush profile photo

Cons

  • Be careful to not rack up too many server calls - this can be a costly endeavor. If you're in a large corporation which can afford mass quantities of server calls per year, then you won't have to be as concerned. If you are a small company, you must be more prudent and use T&T for specific campaigns which have a life span, can warrant specific results, and do not linger on. De-activating mboxes within T&T is a great way to disable mboxes without bugging IT or your web developers about removing/adding mboxes every time you want to run a campaign.
  • T&T is client-side user experience testing, meaning what the customer sees is based on their specific visit in a specific web browser - and the experience is controlled by T&T during the lifespan of the cookie. This is not a fault of T&T, but it is necessary to understand. As you build and QA campaigns, you still have to check the experience in ALL browsers and you have to be aware that a user visiting your site on more than one computer may see different experiences based on how they were routed in the test campaign.
Paul Labrise profile photo
  • Dealing with duplicate email addresses.
  • More advanced landing page design.
  • Easier administration for SFDC integration.
Shannon Feldpush profile photo

Likelihood to Renew

Adobe Target6.3
Based on 24 answers
The software is so expensive that we can only use it in limited capacity. It does not simplify any work for our development team in our testing process. We also found that testing results from it weren't always accurate.
Sarah Schick profile photo
IBM Watson Campaign Automation5.5
Based on 30 answers
We have 0 reasons to jump ship! I don't know of a better product for our business needs at this time.
Ruth Michel profile photo

Usability

Adobe Target1.1
Based on 4 answers
Interface is intuitive and easy to use.
Bryant Hoopes profile photo
IBM Watson Campaign Automation8.0
Based on 6 answers
In my opinion the web training for Silverpop is very comprehensive and the system itself is pretty easy to pick up if you have had past experience with email marketing systems. If this is your first foray into email marketing it may be a bit tougher to learn than the entry level systems like mailchimp or constant contact.
Joe Sisler profile photo

Reliability and Availability

Adobe Target6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh profile photo
IBM Watson Campaign Automation10.0
Based on 2 answers
While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
Michael Hobley profile photo

Performance

Adobe Target8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson profile photo
IBM Watson Campaign Automation7.0
Based on 2 answers
Some parts of the system are very quick - others can really crawl. I imagine it depends on overall server strain - but I think part of it can also be traced back to the specific browser being used
Michael Hobley profile photo

Support

Adobe Target7.0
Based on 6 answers
Customer service was friendly and very reachable. However, they weren't always knowledgeable in helping us solve our problems. Also, because of our contract we were limited in the number of support hours and help we could receive.
Sarah Schick profile photo
IBM Watson Campaign Automation5.9
Based on 5 answers
The Salesforce Integration support team is fantastic. I'd give them greater than a 10 if possible. The rest of the support team can be extremely frustrating to work with. Too often they try to blame something obscure and refuse to escalate or look into the issue. And on occasion when you find system glitches they don't seem to care about fixing them
Joe Sisler profile photo

In-Person Training

Adobe Target8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick profile photo
No score
No answers yet
No answers on this topic

Online Training

Adobe Target6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick profile photo
IBM Watson Campaign Automation9.0
Based on 2 answers
The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
Michael Hobley profile photo

Implementation

Adobe Target7.2
Based on 5 answers
Implementation was very slow and we didn't know the details or timeline until it had already been activated (so we missed our first period of use for the software).
Sarah Schick profile photo
IBM Watson Campaign Automation7.4
Based on 4 answers
Implementation for the most part went smoothly - and I don't think the hiccups were Silverpop's problem. Understanding our internal need for multiple IP addresses and handling our CRM integration made for some bumps in the road - but that was later, after our first year -- not our initial implementation. The initial implementation went smoothly.
Michael Hobley profile photo

Alternatives Considered

We have looked at Optimizely but at this point are sticking with Test & Target. We like the integration it has with our Analytics tools such as Ad Hoc and SiteCatalyst. Also, we feel that Adobe has some interesting products that we would like to dig into in the future such as Audience Manager.
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I've used IBM Campaign and Apteco PeopleStage and find WCA significantly easier to get to grips with. Simplicity comes from the presentation of the data to the tool and an intuitive UI. IBM Campaign has significantly greater ease of access to and manipulation of ad hoc data sources, but that ease can lead to excessive/unecessary data being drawn in and laziness around preparation.
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Return on Investment

  • The new cloud-based pricing is cost-effective.
  • The Adobe name gave us trust of the product.
  • Security tests went quickly and smoothly--always a plus.
Arva Adams profile photo
  • You get a lot of features out of the box as standard.
  • What you can't get do of the box, you can either purchase as an add-on or execute via some API development.
  • Automating simple campaigns easily frees up more time to work on more complex work.
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Screenshots

Pricing Details

Adobe Target

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

IBM Watson Campaign Automation

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details