What users are saying about
112 Ratings
Top Rated
76 Ratings
112 Ratings
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Score 7.7 out of 101
Top Rated
76 Ratings
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Score 8.2 out of 101

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Likelihood to Recommend

Adobe Target

1. We changed ship dates on individual product pages depending on customer location so they would have an accurate timeline for their orders. This really helped lower our volume of customer service calls on tracking orders.2. We have stores as well as an online presence. With Target we were able to advertise sales on b-stock items from our warehouse to our local customers without letting those that live outside a certain radius see the promo.3. If your marketing team doesn't have a tech background this software has a steep learning curve. There is quite a bit of manual configuration required. The image carousel is one example that we struggled with.
No photo available

Kentico

Well suited for marketers that do not have in-house web programming or web designing resources available. Less appropriate for people that aren't computer savvy (i.e. don't know how to use basic programs like email, Excel, PowerPoint) or for those who are not detail-oriented because if you skip certain steps when adding/editing content, your webpage won't render correctly and/or create negative impact for search engine optimization without you knowing it.
No photo available

Feature Rating Comparison

Security

Adobe Target
Kentico
9.0
Role-based user permissions
Adobe Target
Kentico
9.0

Platform & Infrastructure

Adobe Target
Kentico
8.8
API
Adobe Target
Kentico
8.6
Internationalization / multi-language
Adobe Target
Kentico
9.0

Web Content Creation

Adobe Target
Kentico
8.2
WYSIWYG editor
Adobe Target
Kentico
7.6
Code quality / cleanliness
Adobe Target
Kentico
8.1
Admin section
Adobe Target
Kentico
9.2
Page templates
Adobe Target
Kentico
9.2
Library of website themes
Adobe Target
Kentico
4.8
Mobile optimization / responsive design
Adobe Target
Kentico
9.4
Publishing workflow
Adobe Target
Kentico
9.2
Form generator
Adobe Target
Kentico
8.2

Web Content Management

Adobe Target
Kentico
8.3
Content taxonomy
Adobe Target
Kentico
8.4
SEO support
Adobe Target
Kentico
8.4
Bulk management
Adobe Target
Kentico
8.1
Availability / breadth of extensions
Adobe Target
Kentico
8.4
Community / comment management
Adobe Target
Kentico
7.9

Pros

  • The test report page is very intuitive. It is very easy to analyze a test based on different segments such as new and returning users.
  • Having confidence levels inserted into the reporting tool is a key feature. While it is a simple feature, it allows users to easily understand when results are significant.
  • We have recently created swim lanes for traffic and this has been very helpful to make sure that different tests are not crossing over in terms of traffic.
No photo available
  • Ease of use for the developer, content authors, and internet marketers that use it. The user interface in Kentico 8 truly is amazing and easy to pick up with no training.
  • Strong customization and integration capabilities, including the built in REST service, Integration Bus, and elegant API. I love the fact that if there is anything not in the box we can use the system to extend it or connect it to any CRM, ERP, or other third party service very easily.
  • Large out of the box functionality. There is an extremely high level of value that the platform provides. Instead of having to build extra modules for things like Event Booking, Forums, Polls, or E-commerce, they are already there for us to use.
  • Ability to control the HTML output of the site at a very fine level. Creating HTML5 is very easy in Kentico and implementing any design, as responsive, is totally possible in the system.
  • The ability to get a very high level of insight into the visitors journey through the website and market back to them with the Contact management, Lead Scoring, and Marketing Automation modules is very impressive.
  • The scalablity of the system is impressive. Running a very highly trafficked web site is totally possible with Kentico and its strong caching and web farm capabilities.
  • The support that Kentico provides is top notch, 24/7 global support is included with any purchase, 7 day bug fix policy, and excellent documentation
  • The development community is engaged and ready to help if you are a developer learning Kentico, and the Kentico partner community is very strong as well.
Brian McKeiver profile photo

Cons

  • From the development standpoint, tests are not any easier to set up than they would be manually. They actually are more complicated and provide more work to our development team.
  • The software is extremely expensive. You cannot segment your tests or campaigns by geo-targeting, for example, unless you pay extra for that portion of the package.
  • Customer service was easy to get into contact with, but your consulting time with them is very limited, and they weren't always knowledgeable about the issues you needed help with.
  • The software is mainly centered around the "Target" portion of the product (I would say about 75% of the product is devoted to this). Once testing completes, there are many options to push your winning campaigns live and target them to specific segments. Unfortunately this adds to the expense of the software; you pay by impressions. We also use an external ad display software. For these reasons, we did not use any of the targeting portion of the product, which left 75% of it unusable.
  • Test results are real-time, but we found they weren't always accurate. For example, when we would implement the winning campaign from a test, we often found no drastic improvement in conversion, or sometimes it even converted worse.
Sarah Schick profile photo
  • NET MVC has a way to go still in Kentico.
  • Some of the older modules that have existed in previous versions of Kentico have some dated HTML markup that makes responsive a challenge.
  • Some of the intranet modules are fairly week in terms of scalability. The document library, projects, and tasks functionality are not that great and ill suited for large uses.
Brian McKeiver profile photo

Likelihood to Renew

Adobe Target6.3
Based on 24 answers
The software is so expensive that we can only use it in limited capacity. It does not simplify any work for our development team in our testing process. We also found that testing results from it weren't always accurate.
Sarah Schick profile photo
Kentico9.2
Based on 22 answers
I know I keep coming back to this, but essentially Kentico's platform is an enjoyable experience as a developer. I actually use the free version of the product for my own projects when I can
No photo available

Usability

Adobe Target1.1
Based on 4 answers
Interface is intuitive and easy to use.
Bryant Hoopes profile photo
Kentico9.0
Based on 3 answers
It seriously is one of the best interfaces I have ever used. I also love the fact that I can use UI personalization to secure any functionality by user or role that I don't want that role to have access to. The best part is the customization of the UI, I can add in any button, tab, or menu item I want through it, no code required.
Brian McKeiver profile photo

Reliability and Availability

Adobe Target6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Target8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Target7.0
Based on 6 answers
They have some idea of how to debug problems, but much of the time was spent on understanding hierarchical structure of the support team because escalation often slow
No photo available
Kentico9.3
Based on 3 answers
They truly are amazing with how fast they get back to us on issues. Almost all of the time the support team is able to answer our issues with direct and to the point information.
Brian McKeiver profile photo

In-Person Training

Adobe Target8.1
Based on 3 answers
Consultants understand how to use the product and business approach but not how it works technically and how to improve the technical implementation. Their rockstar technical consultant left
No photo available
No score
No answers yet
No answers on this topic

Online Training

Adobe Target6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Target7.2
Based on 5 answers
Implementation was very slow and we didn't know the details or timeline until it had already been activated (so we missed our first period of use for the software).
Sarah Schick profile photo
Kentico10.0
Based on 1 answer
The system provides many opportunities to integrate and enhance the platform and makes it easy to do so.
No photo available

Alternatives Considered

We have looked at Optimizely but at this point are sticking with Test & Target. We like the integration it has with our Analytics tools such as Ad Hoc and SiteCatalyst. Also, we feel that Adobe has some interesting products that we would like to dig into in the future such as Audience Manager.
No photo available
Ultimately Kentico is easier to work with both as a developer and an end user. The solution is well built and supported. Both Ektron and Sitecore have their places, but Kentico's price, performance, and flexibility make it a better fit for most of our clients
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Return on Investment

  • Our site is primarily motivated to generate more traffic and conversions (leads) for our clients. In using this software, we had hoped to optimize our traffic and lead generating pieces so that we maximized signups.
Sarah Schick profile photo
  • Development and support efficiency (shorter timelines and less resources required)
  • Customer satisfaction and service (very high retention rate for customers that use the solution)
  • Improving our overall offerings in the space
Christian Twiste profile photo

Pricing Details

Adobe Target

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Target Editions & Modules
Adobe Target
Additional Pricing Details

Kentico

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Kentico Editions & Modules
Kentico
Edition
Kentico CMS Base License for 1 Website
$4,4991
Kentico CMS Base License for 10 Websites
$16,9991
Kentico CMS Base License for Unlimited Sites
$27,9991
Kentico EMS License for 1 Website
$19,9991
Kentico EMS License for 10 Websites
$39,9991
Kentico EMS License for Unlimited Licenses
$69,9991
Kentico CMS Ultimate License for 1 Website
$9,9991
Kentico CMS Ultimate License for 10 Websites
$29,9991
Kentico CMS Ultimate License for Unlimited Websites
$49,9991
Kentico EMS Corporate
$399,0002
1. Lifetime License per Seat
2. Unlimited Users, Websites, Environments, Server Deployment, Source Code, Premium Support
Additional Pricing Details