Adobe Target vs. Adobe Commerce (Magento Commerce)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Target
Score 7.5 out of 10
N/A
Adobe Test and Target is an A/B, multi-variate testing platform which Adobe acquired as part of the Omniture platform in 2009. It is now part of the Adobe Marketing Cloud. It offers tight integration with Adobe analytics and content management products.N/A
Adobe Commerce (Magento Commerce)
Score 8.1 out of 10
N/A
Adobe Commerce (Magento Commerce) provides companies with a platform to manage, personalize, and optimize the commerce experience across every touch point and across the customer journey. ACC is built on Magento Commerce Pro and is integrated with Adobe Experience Manager. It was originally developed as an open-source eCommerce content management solution by Varien, Inc. Varien was acquired by eBay in…N/A
Pricing
Adobe TargetAdobe Commerce (Magento Commerce)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe TargetAdobe Commerce (Magento Commerce)
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details—Must contact sales team for pricing.
More Pricing Information
Community Pulse
Adobe TargetAdobe Commerce (Magento Commerce)
Top Pros
Top Cons
Features
Adobe TargetAdobe Commerce (Magento Commerce)
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
Adobe Target
8.1
9 Ratings
6% below category average
Adobe Commerce (Magento Commerce)
-
Ratings
a/b experiment testing8.59 Ratings00 Ratings
Split URL testing8.28 Ratings00 Ratings
Multivariate testing8.28 Ratings00 Ratings
Multi-page/funnel testing7.36 Ratings00 Ratings
Cross-browser testing8.65 Ratings00 Ratings
Mobile app testing8.65 Ratings00 Ratings
Test significance7.69 Ratings00 Ratings
Visual / WYSIWYG editor7.78 Ratings00 Ratings
Advanced code editor8.07 Ratings00 Ratings
Page surveys7.84 Ratings00 Ratings
Visitor recordings8.24 Ratings00 Ratings
Preview mode8.28 Ratings00 Ratings
Test duration calculator8.18 Ratings00 Ratings
Experiment scheduler8.19 Ratings00 Ratings
Experiment workflow and approval7.96 Ratings00 Ratings
Dynamic experiment activation7.84 Ratings00 Ratings
Client-side tests8.57 Ratings00 Ratings
Server-side tests7.74 Ratings00 Ratings
Mutually exclusive tests8.28 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Adobe Target
8.4
9 Ratings
5% below category average
Adobe Commerce (Magento Commerce)
-
Ratings
Standard visitor segmentation8.79 Ratings00 Ratings
Behavioral visitor segmentation8.28 Ratings00 Ratings
Traffic allocation control8.79 Ratings00 Ratings
Website personalization8.18 Ratings00 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Adobe Target
8.1
9 Ratings
5% below category average
Adobe Commerce (Magento Commerce)
-
Ratings
Heatmap tool8.24 Ratings00 Ratings
Click analytics7.37 Ratings00 Ratings
Scroll maps7.84 Ratings00 Ratings
Form fill analysis8.74 Ratings00 Ratings
Conversion tracking8.28 Ratings00 Ratings
Goal tracking8.28 Ratings00 Ratings
Test reporting8.59 Ratings00 Ratings
Results segmentation8.28 Ratings00 Ratings
CSV export7.37 Ratings00 Ratings
Experiments results dashboard8.49 Ratings00 Ratings
Online Storefront
Comparison of Online Storefront features of Product A and Product B
Adobe Target
-
Ratings
Adobe Commerce (Magento Commerce)
8.3
32 Ratings
8% above category average
Product catalog & listings00 Ratings8.031 Ratings
Product management00 Ratings8.032 Ratings
Bulk product upload00 Ratings6.927 Ratings
Branding00 Ratings8.128 Ratings
Mobile storefront00 Ratings8.230 Ratings
Product variations00 Ratings9.530 Ratings
Website integration00 Ratings9.530 Ratings
Visual customization00 Ratings7.932 Ratings
CMS00 Ratings8.531 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
Adobe Target
-
Ratings
Adobe Commerce (Magento Commerce)
7.0
31 Ratings
8% below category average
Abandoned cart recovery00 Ratings7.026 Ratings
Checkout user experience00 Ratings7.131 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
Adobe Target
-
Ratings
Adobe Commerce (Magento Commerce)
9.1
31 Ratings
9% above category average
eCommerce security00 Ratings9.131 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
Adobe Target
-
Ratings
Adobe Commerce (Magento Commerce)
7.4
30 Ratings
1% below category average
Promotions & discounts00 Ratings8.730 Ratings
Personalized recommendations00 Ratings6.727 Ratings
SEO00 Ratings6.827 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
Adobe Target
-
Ratings
Adobe Commerce (Magento Commerce)
8.9
32 Ratings
13% above category average
Multi-site management00 Ratings9.826 Ratings
Order processing00 Ratings9.731 Ratings
Inventory management00 Ratings8.731 Ratings
Shipping00 Ratings7.929 Ratings
Custom functionality00 Ratings8.431 Ratings
Best Alternatives
Adobe TargetAdobe Commerce (Magento Commerce)
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Score 9.5 out of 10
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Score 9.0 out of 10
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Score 9.2 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
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Score 9.2 out of 10
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Score 9.0 out of 10
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User Ratings
Adobe TargetAdobe Commerce (Magento Commerce)
Likelihood to Recommend
6.7
(36 ratings)
7.9
(40 ratings)
Likelihood to Renew
6.3
(24 ratings)
9.8
(8 ratings)
Usability
1.1
(4 ratings)
9.0
(1 ratings)
Availability
6.1
(4 ratings)
10.0
(2 ratings)
Performance
8.0
(3 ratings)
9.0
(1 ratings)
Support Rating
3.5
(9 ratings)
8.0
(1 ratings)
In-Person Training
8.1
(3 ratings)
-
(0 ratings)
Online Training
6.1
(3 ratings)
8.0
(2 ratings)
Implementation Rating
7.2
(5 ratings)
8.0
(1 ratings)
User Testimonials
Adobe TargetAdobe Commerce (Magento Commerce)
Likelihood to Recommend
Adobe
If you're using the Adobe stack and tools to power your website, Target is a great solution to implement. I've utilized Target within two organizations, one running on Adobe Experience Manager (AEM), and the other on Adobe Magento. I don't see how companies could harness the full capacity of Target without also having Adobe Analytics integrated. This is their 'secret sauce' and might not be a good solution for companies who are invested in Google Analytics 360. Integration was straightforward but did require support from the Adobe team to implement successfully. While Target is a great tool for digital teams to support, you'll need your tech team aligned and available to support implementation.
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Adobe
Ultimately, if a company is looking for a solid industry-known E-Commerce system, Magento Commerce does exactly what it's intended to do. The headaches start when your company wants to start getting granular in customizations of the platform to meet specific business needs (which every company eventually has). This becomes a major issue down the road when trying to upgrade said customizations as the core software updates.
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Pros
Adobe
  • This application gives us an incredible integration with Adobe Analytics that allows its operation to be the best and determine the performance of our website.
  • It offers us an analysis based on user behavior and a web page customization option to adapt and meet the needs of those users.
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Adobe
  • Magento Commerce Cloud allows us to develop our own custom solutions for problems that we need solved.
  • Magento Commerce Cloud can also be integrated with many of the third part vendors that we use. This has made many implementations go very smoothly and tends to be much quicker than developing our own custom solution.
  • There are many features available right out of the box. Many of them we have not implemented yet, but it is great to have them available to us when we are ready.
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Cons
Adobe
  • This is something a lot of testing tools struggle with, but I think the WYSIWYG ("What you see is what you get") editor - or Visual Experience Composer (VEC) in Adobe terminology - could definitely use some work. It's a struggle to execute many tests beyond simple copy, color, placement changes, and even the features that do exist are often clunky if not altogether broken.
  • The interface itself can be a bit counterintuitive in certain parts. If you are familiar with other tools, it's likely middle of the road in this respect; think much easier to understand than Monetate for instance, but a far cry from the simplicity of an Optimizely.
  • It can be a bit buggy from time to time. The worst example is the frequency at which the tool will fail to save due to an error, but not inform you of this until you try to save, at which point your only option is to log out, log back in, and make all of your updates once again. It can become an extreme pain point at times, and I personally have just gotten into the habit of saving every couple of minutes to avoid a massive loss of productivity.
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Adobe
  • The platform is difficult to tune and can be slow. Even with expensive best in class hardware the platform performance can be an issue. Even with caching poor coding can lead to unacceptable performance and user experiences.
  • The total cost of ownership for the platform can be quite high as a great deal of technical expertise is required to modify, develop, troubleshoot and maintain the platform. The costs of initial development are only a down payment on what a Magento store will cost. For mid size companies with substantial web revenues this can be overcome for smaller businesses the total cost of ownership may be prohibitive.
  • Security of the platform can be an issue. Magento is often targeted by hackers and much of the security is the responsibility of the store owner.
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Likelihood to Renew
Adobe
We have a team of people trained on how to use the application and it integrates well with the other Adobe products we use. Our future roadmap of testing will require some complex scenarios which we hope Target will be able to accomplish
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Adobe
Magento is well-supported by a big development team at eBay, which not only addresses bug reports very quickly, but also is constantly working on improvements to the platform. The wealth of Magento third party modules ensures that the platform will be up to date with future changes to
Payment or ERP systems.
Security is always a concern and with the Zend framework as a foundation, Magento has had very few security-related patches since I have started to work with it
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Usability
Adobe
Can be difficult to learn, but once you understand Mboxes and the nuances of the system it's very user friendly
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Adobe
Magento offers lots of templates and themes to customize the look and feel of the store, and even optimize it for mobile phones. The have an extensive library of forms and templates.
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Reliability and Availability
Adobe
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
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Adobe
No answers on this topic
Performance
Adobe
The bottleneck is never the software program
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Adobe
No answers on this topic
Support Rating
Adobe
On several occasions, we have had the need to ask for help from the Adobe Target support team, and I must say that they have provided us with an excellent experience, as they take care of solving the problems quickly and with high precision
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Adobe
The technical service was impeccable. They were on point and were very knowledgeable.
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In-Person Training
Adobe
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
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Adobe
No answers on this topic
Online Training
Adobe
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
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Adobe
Great value for an flexible, open source platform.
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Implementation Rating
Adobe
Implement using a global mBox on the page so you can change any and everything over the traditional method. Traditional method is good if you do not have technical web dev resources, do not know Javascript/jQuery, or you have money to blow on mBox calls. Global deployment reduces mBox calls and allows you to touch many parts of the page easily. A lot more customizable
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Adobe
No answers on this topic
Alternatives Considered
Adobe
We seriously considered another software but because we use so many other Adobe products this made the most sense for us. If you are not dependent on other Adobe software and are a smaller company, in my opinion, Target may not be the best fit.
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Adobe
Magento scales much better than any of the other software when it comes to very large e-commerce websites. But all the other options are more user-friendly for smaller sites as there is a bit of a learning curve in learning to manage Magento. Customization is better along with WooCommerce and OpenCart as self-hosted solutions vs. BigCommerce and Shopify which are hosted. Magento should be the first choice for large, extensive e-commerce solutions,but for smaller stores, I would recommend the others first.
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Return on Investment
Adobe
  • We have been able to run specific A/B tests that have shown an increase in conversion, which in turn has led to very large banked sales numbers for the year.
  • We have been able to prove that using and automated Merchandising process did not decrease conversion. This allowed us to greatly increase efficiency by opening up resource time.
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Adobe
  • Magento definitely lets us get a return on our investment. Because we have developers who can customize Magento to our needs, we have been able to create a beautiful and effective website, run promotions, and serve up customized product display pages that are effective and beautifully branded.
  • Magento has also caused a lot of time to be invested in doing something that seems simple, but without a lot of knowledge, end up taking far more time than could otherwise be better-spent.
  • We have had to outsource some of our development work due to Magento being developer-focused rather than marketer/merchandiser-focused. I've used other website management software that is comparable to Magento's capabilities but is far easier to use, that even someone like me (with basic HTML/CSS skills) can customize the front-end without requiring a back-end developer to intervene.
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ScreenShots