Adobe Target

110 Ratings
Score 7.7 out of 101

Magento Commerce Cloud (formerly Magento)

139 Ratings
Score 7.6 out of 101

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Likelihood to Recommend

Adobe Target

It is less appropriate when you are working with wireframes. It's best used when you have an existing website and you would like to test a small change.
Arva Adams profile photo

Magento Commerce Cloud (formerly Magento)

If you have complex requirements, need flexibility and like having control and access to the code base Magento can be an awesome choice. If you are on a limited budget, are not a developer or can't hire a developer or if you can live with the out of the box features from a smaller SAS platform Magento may not be a great fit.
Jeff McRitchie profile photo

Feature Rating Comparison

Online Storefront

Adobe Target
Magento Commerce Cloud (formerly Magento)
7.4
Product catalog & listings
Adobe Target
Magento Commerce Cloud (formerly Magento)
8.1
Product management
Adobe Target
Magento Commerce Cloud (formerly Magento)
8.3
Bulk product upload
Adobe Target
Magento Commerce Cloud (formerly Magento)
7.0
Branding
Adobe Target
Magento Commerce Cloud (formerly Magento)
7.2
Mobile storefront
Adobe Target
Magento Commerce Cloud (formerly Magento)
7.5
Product variations
Adobe Target
Magento Commerce Cloud (formerly Magento)
7.8
Website integration
Adobe Target
Magento Commerce Cloud (formerly Magento)
7.5
Visual customization
Adobe Target
Magento Commerce Cloud (formerly Magento)
7.1
CMS
Adobe Target
Magento Commerce Cloud (formerly Magento)
5.8

Online Shopping Cart

Adobe Target
Magento Commerce Cloud (formerly Magento)
6.2
Abandoned cart recovery
Adobe Target
Magento Commerce Cloud (formerly Magento)
5.9
Checkout user experience
Adobe Target
Magento Commerce Cloud (formerly Magento)
6.4

Online Payment System

Adobe Target
Magento Commerce Cloud (formerly Magento)
8.0
eCommerce security
Adobe Target
Magento Commerce Cloud (formerly Magento)
8.0

eCommerce Marketing

Adobe Target
Magento Commerce Cloud (formerly Magento)
7.4
Promotions & discounts
Adobe Target
Magento Commerce Cloud (formerly Magento)
8.3
Personalized recommendations
Adobe Target
Magento Commerce Cloud (formerly Magento)
6.9
SEO
Adobe Target
Magento Commerce Cloud (formerly Magento)
7.2

eCommerce Business Management

Adobe Target
Magento Commerce Cloud (formerly Magento)
7.9
Multi-site management
Adobe Target
Magento Commerce Cloud (formerly Magento)
8.2
Order processing
Adobe Target
Magento Commerce Cloud (formerly Magento)
8.3
Inventory management
Adobe Target
Magento Commerce Cloud (formerly Magento)
8.0
Shipping
Adobe Target
Magento Commerce Cloud (formerly Magento)
7.5
Custom functionality
Adobe Target
Magento Commerce Cloud (formerly Magento)
7.3

Pros

  • The product is extremely simple and easy to use. The interface is very intuitive and the learning curve is miniscule if one possesses the knowledge of the proper web technologies.
  • It is a robust piece of software with the ability to interface with other Adobe/Omniture products via plugins. In our organization, this cross-functionality saves a lot of time and resources. The terminology is also the same across all Adobe/Omniture products to make for an easy transition.
  • The tool also provides one with the ability to execute multiple tests simultaneously and to segment traffic to particular tests. The software is extremely scalable.
No photo available
  • Highly flexible with open source code make expanding capabilities and customizing experiences virtually limitless
  • Huge community of developers and extensions to solve problems and provide support
  • Great set of out of the box features that provide a foundation for a best in class web experience
Jeff McRitchie profile photo

Cons

  • Documentation: There is an overall lack of documentation, and lack of a user community for more assistance.
  • Integration with server side scripting (you must convert everything to client side).
  • The user interface is difficult to navigate and use.
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  • The platform is difficult to tune and can be slow. Even with expensive best in class hardware the platform performance can be an issue. Even with caching poor coding can lead to unacceptable performance and user experiences.
  • The total cost of ownership for the platform can be quite high as a great deal of technical expertise is required to modify, develop, troubleshoot and maintain the platform. The costs of initial development are only a down payment on what a Magento store will cost. For mid size companies with substantial web revenues this can be overcome for smaller businesses the total cost of ownership may be prohibitive.
  • Security of the platform can be an issue. Magento is often targeted by hackers and much of the security is the responsibility of the store owner.
Jeff McRitchie profile photo

Likelihood to Renew

Adobe Target6.3
Based on 24 answers
This software is the most difficult to use in the industry but also the most robust. With the excellent support we receive this is a great product.
No photo available
Magento Commerce Cloud (formerly Magento)9.8
Based on 8 answers
Magento is well-supported by a big development team at eBay, which not only addresses bug reports very quickly, but also is constantly working on improvements to the platform. The wealth of Magento third party modules ensures that the platform will be up to date with future changes to
Payment or ERP systems.
Security is always a concern and with the Zend framework as a foundation, Magento has had very few security-related patches since I have started to work with it
Christian Kern profile photo

Usability

Adobe Target1.1
Based on 4 answers
Can be difficult to learn, but once you understand Mboxes and the nuances of the system it's very user friendly
Brett Johnson profile photo
Magento Commerce Cloud (formerly Magento)9.0
Based on 1 answer
Magento offers lots of templates and themes to customize the look and feel of the store, and even optimize it for mobile phones. The have an extensive library of forms and templates.
No photo available

Reliability and Availability

Adobe Target6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh profile photo
Magento Commerce Cloud (formerly Magento)10.0
Based on 2 answers
No answer on this topic is available.

Performance

Adobe Target8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson profile photo
Magento Commerce Cloud (formerly Magento)9.0
Based on 1 answer
No answer on this topic is available.

Support

Adobe Target7.0
Based on 6 answers
They have some idea of how to debug problems, but much of the time was spent on understanding hierarchical structure of the support team because escalation often slow
No photo available
Magento Commerce Cloud (formerly Magento)8.0
Based on 1 answer
The technical service was impeccable. They were on point and were very knowledgeable.
No photo available

In-Person Training

Adobe Target8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick profile photo
No score
No answers yet
No answers on this topic

Online Training

Adobe Target6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick profile photo
Magento Commerce Cloud (formerly Magento)8.0
Based on 2 answers
Great value for an flexible, open source platform.
No photo available

Implementation

Adobe Target7.2
Based on 5 answers
Was implemented at our organization before I began working with it.
Brett Johnson profile photo
Magento Commerce Cloud (formerly Magento)8.0
Based on 1 answer
No answer on this topic is available.

Alternatives Considered

Varun Shah profile photo
Magento is a great mid market product. It give you the ability to customize and can handle more complex business needs than both Shopify and BigCommerce. The ability to host the platform yourself and have full access to the source code allows for larger more complex catalogs, custom integrations and provides the ability to scale. When compared to SAP Hybris and Oracle ATG the cost is substantially lower both for development, maintenance and licensing costs
Jeff McRitchie profile photo

Return on Investment

  • Increases in conversion of 50-100% depending on the pages.
Bryant Hoopes profile photo
  • Magento definitely lets us get a return on our investment. Because we have developers who can customize Magento to our needs, we have been able to create a beautiful and effective website, run promotions, and serve up customized product display pages that are effective and beautifully branded.
  • Magento has also caused a lot of time to be invested in doing something that seems simple, but without a lot of knowledge, end up taking far more time than could otherwise be better-spent.
  • We have had to outsource some of our development work due to Magento being developer-focused rather than marketer/merchandiser-focused. I've used other website management software that is comparable to Magento's capabilities but is far easier to use, that even someone like me (with basic HTML/CSS skills) can customize the front-end without requiring a back-end developer to intervene.
Steffany Winkelmann profile photo

Pricing Details

Adobe Target

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Magento Commerce Cloud (formerly Magento)

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details