115 Ratings
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Score 7.6 out of 101
151 Ratings
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Score 7.2 out of 101

Add comparison

Likelihood to Recommend

Adobe Target

1. We changed ship dates on individual product pages depending on customer location so they would have an accurate timeline for their orders. This really helped lower our volume of customer service calls on tracking orders.2. We have stores as well as an online presence. With Target we were able to advertise sales on b-stock items from our warehouse to our local customers without letting those that live outside a certain radius see the promo.3. If your marketing team doesn't have a tech background this software has a steep learning curve. There is quite a bit of manual configuration required. The image carousel is one example that we struggled with.
No photo available

Magento Commerce Cloud (formerly Magento)

It's well suited for a big organisation who needs a bespoke solution and a strong and reliable e-commerce platform. However, for a smaller one with not that many others, it's very hard to learn and use, as well as make changes without the need of a developer, so I would not recommend it.
Stephanie Reed profile photo

Feature Rating Comparison

Online Storefront

Adobe Target
Magento Commerce Cloud (formerly Magento)
6.9
Product catalog & listings
Adobe Target
Magento Commerce Cloud (formerly Magento)
7.5
Product management
Adobe Target
Magento Commerce Cloud (formerly Magento)
7.6
Bulk product upload
Adobe Target
Magento Commerce Cloud (formerly Magento)
6.6
Branding
Adobe Target
Magento Commerce Cloud (formerly Magento)
7.1
Mobile storefront
Adobe Target
Magento Commerce Cloud (formerly Magento)
6.9
Product variations
Adobe Target
Magento Commerce Cloud (formerly Magento)
7.4
Website integration
Adobe Target
Magento Commerce Cloud (formerly Magento)
7.0
Visual customization
Adobe Target
Magento Commerce Cloud (formerly Magento)
6.4
CMS
Adobe Target
Magento Commerce Cloud (formerly Magento)
5.5

Online Shopping Cart

Adobe Target
Magento Commerce Cloud (formerly Magento)
5.8
Abandoned cart recovery
Adobe Target
Magento Commerce Cloud (formerly Magento)
5.5
Checkout user experience
Adobe Target
Magento Commerce Cloud (formerly Magento)
6.2

Online Payment System

Adobe Target
Magento Commerce Cloud (formerly Magento)
7.2
eCommerce security
Adobe Target
Magento Commerce Cloud (formerly Magento)
7.2

eCommerce Marketing

Adobe Target
Magento Commerce Cloud (formerly Magento)
6.9
Promotions & discounts
Adobe Target
Magento Commerce Cloud (formerly Magento)
7.6
Personalized recommendations
Adobe Target
Magento Commerce Cloud (formerly Magento)
6.3
SEO
Adobe Target
Magento Commerce Cloud (formerly Magento)
6.8

eCommerce Business Management

Adobe Target
Magento Commerce Cloud (formerly Magento)
7.2
Multi-site management
Adobe Target
Magento Commerce Cloud (formerly Magento)
7.6
Order processing
Adobe Target
Magento Commerce Cloud (formerly Magento)
7.6
Inventory management
Adobe Target
Magento Commerce Cloud (formerly Magento)
7.2
Shipping
Adobe Target
Magento Commerce Cloud (formerly Magento)
6.8
Custom functionality
Adobe Target
Magento Commerce Cloud (formerly Magento)
7.0

Pros

  • The test report page is very intuitive. It is very easy to analyze a test based on different segments such as new and returning users.
  • Having confidence levels inserted into the reporting tool is a key feature. While it is a simple feature, it allows users to easily understand when results are significant.
  • We have recently created swim lanes for traffic and this has been very helpful to make sure that different tests are not crossing over in terms of traffic.
No photo available
  • Magento is excellent at scalability. You can have 20,000 products and performance is not an issue at all. It can manage a lot of sales, customers, etc. without problems. I think the database and software is extremely optimized for scaling.
  • Exporting data is excellent too. With the proper extensions, you can export your catalog very easily and with a lot of information.
  • Filtering is reasonably quick, considering the amount of products we have.
  • Coupons and promotions are VERY good. You can easily create a discout for 5,000 products in a blink.
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Cons

  • Be careful to not rack up too many server calls - this can be a costly endeavor. If you're in a large corporation which can afford mass quantities of server calls per year, then you won't have to be as concerned. If you are a small company, you must be more prudent and use T&T for specific campaigns which have a life span, can warrant specific results, and do not linger on. De-activating mboxes within T&T is a great way to disable mboxes without bugging IT or your web developers about removing/adding mboxes every time you want to run a campaign.
  • T&T is client-side user experience testing, meaning what the customer sees is based on their specific visit in a specific web browser - and the experience is controlled by T&T during the lifespan of the cookie. This is not a fault of T&T, but it is necessary to understand. As you build and QA campaigns, you still have to check the experience in ALL browsers and you have to be aware that a user visiting your site on more than one computer may see different experiences based on how they were routed in the test campaign.
Paul Labrise profile photo
  • Magento is A HUGE PAIN to modify. Compared to alternatives (like Woocommerce) it is very hard to change things. Mostly because of how it's built with the Zend Framework and 20,000 files. If you would like to change a comma, good luck. It's going to take a whole day. The waterfall model on the theme helps, but it's very, very hard to change behaviors on the platform.
  • Developer community is very small compared to alternatives (again, Woocommerce). There aren't that many plugins, devs, and in general a community to ask for help. It's expensive and plugins (which are called extensions) are not very well maintained. Also, templates are hard to find. You have Ultimo (we used that and support is great) but besides that, there's not that much.
  • Updating Magento is SO painful. You never know what will happen. Expect anything.
  • Creating static content is hard to manage. At least I couldn't find any plugin for easily managing banners or blog pages.
  • The interface is so old and overwhelming at the same time. There are SO many options, but it's hard to find what you want. At least for me, it wasn't comfortable. You can get used to it, but it wasn't great.
  • The API was not that easy to manage. We had some troubles connecting with it.
  • Trying to debug an error is impossible. Good luck finding documentation on Stack Overflow.
No photo available

Likelihood to Renew

Adobe Target6.3
Based on 24 answers
I gave that rate, because currently our organization does not need more resources in those fields where Adobe Test and Target has been used. But, I would love to learn more about Adobe Test and Target.
Abdulrahman Jasim profile photo
Magento Commerce Cloud (formerly Magento)9.8
Based on 8 answers
Magento performs well, it's highly stable for us, and we have no gaps in functionality preventing us from growing our online business
No photo available

Usability

Adobe Target1.1
Based on 4 answers
Interface is intuitive and easy to use.
Bryant Hoopes profile photo
Magento Commerce Cloud (formerly Magento)9.0
Based on 1 answer
Magento offers lots of templates and themes to customize the look and feel of the store, and even optimize it for mobile phones. The have an extensive library of forms and templates.
No photo available

Reliability and Availability

Adobe Target6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh profile photo
Magento Commerce Cloud (formerly Magento)10.0
Based on 2 answers
No answer on this topic is available.

Performance

Adobe Target8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson profile photo
Magento Commerce Cloud (formerly Magento)9.0
Based on 1 answer
No answer on this topic is available.

Support

Adobe Target7.0
Based on 6 answers
Customer support isn't really used as I am an internal power user of the tool.
Bryant Hoopes profile photo
Magento Commerce Cloud (formerly Magento)8.0
Based on 1 answer
The technical service was impeccable. They were on point and were very knowledgeable.
No photo available

In-Person Training

Adobe Target8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick profile photo
No score
No answers yet
No answers on this topic

Online Training

Adobe Target6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick profile photo
Magento Commerce Cloud (formerly Magento)8.0
Based on 2 answers
Great value for an flexible, open source platform.
No photo available

Implementation

Adobe Target7.2
Based on 5 answers
Ensure that documentation is thorough and detailed. Make no assumptions that IT or developers know why they are doing what you're asking them to do, and provide detailed instructions to them.
Bryant Hoopes profile photo
Magento Commerce Cloud (formerly Magento)8.0
Based on 1 answer
No answer on this topic is available.

Alternatives Considered

While my organization has been using Adobe Test & Target, I have had the chance to evaluate Optimizely, another tool that allows for multivariate testing with a smooth interface. The reason I like to stick with Adobe Test & Target is its ability to interface and interact with other Adobe products. If your company already provides the tools for other Adobe products, it just makes sense to use Adobe Test and & Target because the data can be transferred to any of the applications in the Omniture Suite
No photo available
We did evaluate WooCommerce and Wordpress against Magento and I am listing some major plus points that Magento carries over others :- The extent to which Magento can be customised is way beyond the others.- The number of Plugins that are available for Magento is a lot more than others.- Magmi which I used for Magento bulk upload is only available for this.
Tanzeem Ahmed profile photo

Return on Investment

  • Test & Target had a positive impact on ROI for the paid search campaigns we did A/B testing for.
  • It allowed us to learn fast and make changes on the site that would make a positive impact on conversion rates.
Laci Long profile photo
  • We could reduce the number of services we had, using almost a single platform for doing everything we need (except printing labels for shipping and high level accountancy).
  • It results in a cheaper management, but we increment the hours of development for custom features.
No photo available

Pricing Details

Adobe Target

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Magento Commerce Cloud (formerly Magento)

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details