What users are saying about
112 Ratings
20 Ratings
112 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.7 out of 101
20 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.7 out of 101

Add comparison

Likelihood to Recommend

Adobe Target

1. We changed ship dates on individual product pages depending on customer location so they would have an accurate timeline for their orders. This really helped lower our volume of customer service calls on tracking orders.2. We have stores as well as an online presence. With Target we were able to advertise sales on b-stock items from our warehouse to our local customers without letting those that live outside a certain radius see the promo.3. If your marketing team doesn't have a tech background this software has a steep learning curve. There is quite a bit of manual configuration required. The image carousel is one example that we struggled with.
No photo available

Mule ESB

Well Suited for:
  • REST APIs.
  • Rapid API Development.
  • Most suitable for integration with SFDC.
  • Batch processing.
  • Parallel processing.
Less appropriate for:
  • Integration with Database.
  • Exposing SOAP services.
  • Small organizations, because it is super costly.
Deepak Kushwaha profile photo

Pros

  • Because the software is established there is lots of online help available and most of the bugs have been worked out
  • Adobe has a vast supply of resources if your pockets are deep enough.
  • The dashboard is easy to follow and is getting more user-friendly. You no longer have to be an HTML wizard to implement changes.
No photo available
  • It is best suited for Rest API development. Mule ESB uses RAML as an API descriptor which is less complex and easy to understand. RAML is an open standard majorly supported by Mulesoft. Once RAML is developed, it is very easy (a few clicks)to create flows corresponding to the resources defined in the RAML. One can also include JSON schema validation in RAML, and with the use of APIkit router, Mule ESB makes the request validation very easy (it's automatic basically.)
  • Mule ESB comes with a large spectrum of community and enterprise connectors. We have connectors for all the major platforms like Facebook, Twitter, Salesforce, SAP, etc. This enables Mule ESB to integrate with the other systems in a faster and more robust way. Mule ESB has many components to fulfill the requirements of each integration (for example batch processing, parallel processing, choice, etc.)
  • Mule API gateway is one of the best tools (modules) of Mulesoft's offering. It supports API governance and management very well. One can easily enforce policies on their APIs with API gateway. It enables some of the must-have features in an API solution (i.e. throttling, oAuth, access levels, etc.)
  • Implementing a CI/CD (DevOps) environment for Mule ESB is a very easy task. Mule majorly uses MAVEN as its build tool, which in turn makes it best suitable for CI/CD approach. Mule also provides MAVEN plugins for auto deployments to the servers. Mule also has a best Unit testing module which is MUnit. MUnit can be used for both Unit and Functional testing, and it is easy to write and generates coverage reports in various formats.
Deepak Kushwaha profile photo

Cons

  • The product itself is great. I would like to see more improvement in the service department. Help can be hard to find for smaller companies. It literally took us months sometimes to have someone get back to us.
  • There are lots of products within the Adobe Cloud so there is a lot of clicking to get where you need to be. Having a single sign on or short cut for login would be nice.
  • Target is becoming more user-friendly but knowing code is a huge plus for this software. I have demoed other software with the same capabilities and in my opinion, having developer background is a huge benefit if you will be using Target vs. other competitors.
No photo available
  • Anypoint Studio is the primary IDE to do the Mule ESB development. Although Anypoint Studio is a good tool, and makes the life of a developer very easy with its drag and drop features, it seems too slow at times. Running a slightly large application on the local machine is a bit of a pain because of the slowness of the IDE.
  • I personally feel the Database connector which Mule ESB provides is not very easy to use. It does not fetch metadata from the database, which complicates the mapping. Calling a stored procedure from Mule ESB is a very hectic task because one haa to write DTO classes for complex data types.
  • Documentation provided by Mulesoft doesn't seem complete and sufficient. Sometimes it's very hard understand the configuration of a particular component because most of the documentation doesn't have detailed description.
Deepak Kushwaha profile photo

Likelihood to Renew

Adobe Target6.3
Based on 24 answers
As per my last response, integration with the rest of the Adobe Marketing Cloud is a key factor for us.
No photo available
No score
No answers yet
No answers on this topic

Usability

Adobe Target1.1
Based on 4 answers
Interface is intuitive and easy to use.
Bryant Hoopes profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Target6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Target8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Target7.0
Based on 6 answers
Room for improvement
Richard Hayes profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Adobe Target8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick profile photo
No score
No answers yet
No answers on this topic

Online Training

Adobe Target6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Target7.2
Based on 5 answers
Ensure that documentation is thorough and detailed. Make no assumptions that IT or developers know why they are doing what you're asking them to do, and provide detailed instructions to them.
Bryant Hoopes profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Other products that are typically within the same consideration set are Maxymiser and Monetate. Each tool has its own pros and cons and the best tool can vary depending on the organizations goals, requirements, budget, team structure, etc.
No photo available
I have worked with Oracle SOA Suite and I think if you have APIs with most of the integration with databases (majorly Oracle DB) then you should use Oracle SOA Suite instead of Mule. Oracle SOA Suite is most suitable to call most of the DB objects (i.e. procedures , functions, etc.)Dell Boomi is also a good alternative for Mule ESB. It also comes with a vast number of components for rapid API development. Most importantly, It is featured as a leader in Gartner's magical quadrant of LPass tools.
Deepak Kushwaha profile photo

Return on Investment

  • Better experience and improved conversion rate through targeting.
  • Geo targeting different segments.
  • Analyzing customer behaviour and finding the best design for each campaign.
No photo available
  • Created a means to have a synergy with developers - quickly made us productive
  • Ease of integration with Mule connectors - quicker releases
  • Initial configuration was a challenge. Would have been more challenging without Mule Support
No photo available

Pricing Details

Adobe Target

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Mule ESB

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details