What users are saying about
112 Ratings
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Score 7.7 out of 101
30 Ratings
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Score 6.8 out of 101

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Likelihood to Recommend

Adobe Target

1. We changed ship dates on individual product pages depending on customer location so they would have an accurate timeline for their orders. This really helped lower our volume of customer service calls on tracking orders.2. We have stores as well as an online presence. With Target we were able to advertise sales on b-stock items from our warehouse to our local customers without letting those that live outside a certain radius see the promo.3. If your marketing team doesn't have a tech background this software has a steep learning curve. There is quite a bit of manual configuration required. The image carousel is one example that we struggled with.
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Oracle Content Marketing

If you are a large organization looking to set up your online website/blog and you expect to create a lot of content that requires multi-layer approval or multi-levels of work then Oracle Content Marketing is perfect for you. Also if you are already using other Oracle products, then Oracle Content Marketing integrates well with them.If you are a small scale company, or you are looking to publish a semi-static website that you expect to update infrequently, then you are better off signing up to a smaller-scale and less expensive alternative.
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Feature Rating Comparison

Content Creation

Adobe Target
Oracle Content Marketing
7.0
Ideation
Adobe Target
Oracle Content Marketing
6.3
Approval workflows
Adobe Target
Oracle Content Marketing
8.0
Content collaboration
Adobe Target
Oracle Content Marketing
7.4
Content calendar
Adobe Target
Oracle Content Marketing
7.1
Network for content licensing/production
Adobe Target
Oracle Content Marketing
6.0

Content Publishing

Adobe Target
Oracle Content Marketing
6.6
Content hub
Adobe Target
Oracle Content Marketing
6.7
Forms / Gated content
Adobe Target
Oracle Content Marketing
5.9
Embedded CTAs
Adobe Target
Oracle Content Marketing
6.9
Content distribution
Adobe Target
Oracle Content Marketing
6.8
Content promotion
Adobe Target
Oracle Content Marketing
6.1
Content automation
Adobe Target
Oracle Content Marketing
6.9

Content Reporting & Analytics

Adobe Target
Oracle Content Marketing
6.5
Audience profiling and targeting
Adobe Target
Oracle Content Marketing
6.2
Closed-loop tracking and reporting
Adobe Target
Oracle Content Marketing
6.3
Content performance analytics
Adobe Target
Oracle Content Marketing
7.0
Campaign optimization dashboard
Adobe Target
Oracle Content Marketing
6.8
Competitive analytics
Adobe Target
Oracle Content Marketing
6.2

Pros

  • The test report page is very intuitive. It is very easy to analyze a test based on different segments such as new and returning users.
  • Having confidence levels inserted into the reporting tool is a key feature. While it is a simple feature, it allows users to easily understand when results are significant.
  • We have recently created swim lanes for traffic and this has been very helpful to make sure that different tests are not crossing over in terms of traffic.
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  • Permission levels are also nice so a random user cannot just post without a certain level of access.
  • I also like being able to update the code if necessary.
  • It's easy for users to access and write, and there's a nice workflow to review any content before it gets published.
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Cons

  • Unfortunately we didn't use it for much more than what I provided. Major testing initiatives were conducted through a home grown solution.
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  • Adding images have proved to be difficult at times.
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Likelihood to Renew

Adobe Target6.3
Based on 24 answers
Does not justify the cost for our particular situation. Just speaking for myself and the business setting I used it in.
No photo available
Oracle Content Marketing8.0
Based on 1 answer
Easy to use, and supporting several permutations, the CM suite is an excellent solution for a mid to large size business. It's meant to be used by a team, and the functionality can work across websites and landing pages. There's also the high benefit of translation management, providing support for localized products.
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Usability

Adobe Target1.1
Based on 4 answers
Interface is intuitive and easy to use.
Bryant Hoopes profile photo
Oracle Content Marketing10.0
Based on 1 answer
It has never been down since we have used this software.
No photo available

Reliability and Availability

Adobe Target6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Target8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Target7.0
Based on 6 answers
They have some idea of how to debug problems, but much of the time was spent on understanding hierarchical structure of the support team because escalation often slow
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Oracle Content Marketing10.0
Based on 1 answer
To be perfectly honest, every one of my concerns and problems has been handled by the support team in a very timely manner. If they could not fix my issue they assured me it be addressed in future updates.
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In-Person Training

Adobe Target8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick profile photo
No score
No answers yet
No answers on this topic

Online Training

Adobe Target6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Target7.2
Based on 5 answers
Was implemented at our organization before I began working with it.
Brett Johnson profile photo
Oracle Content Marketing6.0
Based on 1 answer
Don't forget about customer service once you have a closed the sale with a customer. Oracle seemed to not care about our needs/timeline after we gave them our Purchase Order
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Alternatives Considered

Varun Shah profile photo
While OCM was a lot more money, they were able to prove to us that they are a much better solution to use and worth the extra cost. The reporting, capabilities along with the analytics that was easy to download was a big discussion factor for us.
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Return on Investment

  • I really did not have too much visibility to this part of Adobe test and target.
Abdulrahman Jasim profile photo
  • Everyone had their own plan and executed them without taking into consideration the impact of another ongoing project. Compendium has created communication between teams that were not communicating before.
No photo available

Pricing Details

Adobe Target

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Oracle Content Marketing

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details