What users are saying about
122 Ratings
645 Ratings
122 Ratings
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Score 8.3 out of 100
645 Ratings
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Score 7.6 out of 100

Likelihood to Recommend

Adobe Target

Adobe Target is best suited if you have or desire to have the rest of the Adobe stack (Adobe Launch, Adobe Analytics, Adobe AAM, etc.), although analytics itself can be relatively easily integrated with just about any major testing tool. If your testing program is more advanced, and you'd like to get into heavy personalization, I'd say Target has some features that could definitely be beneficial (e.g. Auto Target, Auto Allocation), but another tool like Evergage or Dynamic Yield is probably a better bet.
Anonymous | TrustRadius Reviewer

Pardot

Pardot is well suited when you have an organization that wants to get multiple communications out on different levels and to an array of individuals. The reporting systems of Pardot as well as the ability to plan multiple campaigns within the program is unparalleled. Pardot allows you to gain valuable data from the emails sent and more importantly the individuals who opened and interacted with the emails.
Danielle Armour | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

Adobe Target
7.5
Pardot
a/b experiment testing
Adobe Target
8.8
Pardot
Split URL testing
Adobe Target
8.1
Pardot
Multivariate testing
Adobe Target
8.3
Pardot
Multi-page/funnel testing
Adobe Target
7.6
Pardot
Cross-browser testing
Adobe Target
7.4
Pardot
Mobile app testing
Adobe Target
6.0
Pardot
Test significance
Adobe Target
6.7
Pardot
Visual / WYSIWYG editor
Adobe Target
6.2
Pardot
Advanced code editor
Adobe Target
8.0
Pardot
Page surveys
Adobe Target
6.7
Pardot
Visitor recordings
Adobe Target
8.2
Pardot
Preview mode
Adobe Target
5.8
Pardot
Test duration calculator
Adobe Target
7.0
Pardot
Experiment scheduler
Adobe Target
8.6
Pardot
Experiment workflow and approval
Adobe Target
7.7
Pardot
Dynamic experiment activation
Adobe Target
7.6
Pardot
Client-side tests
Adobe Target
8.8
Pardot
Server-side tests
Adobe Target
7.2
Pardot
Mutually exclusive tests
Adobe Target
7.6
Pardot

Audience Segmentation & Targeting

Adobe Target
8.1
Pardot
Standard visitor segmentation
Adobe Target
7.9
Pardot
Behavioral visitor segmentation
Adobe Target
7.5
Pardot
Traffic allocation control
Adobe Target
8.9
Pardot
Website personalization
Adobe Target
8.3
Pardot

Results and Analysis

Adobe Target
6.8
Pardot
Heatmap tool
Adobe Target
7.5
Pardot
Click analytics
Adobe Target
8.0
Pardot
Scroll maps
Adobe Target
8.0
Pardot
Form fill analysis
Adobe Target
6.6
Pardot
Conversion tracking
Adobe Target
6.1
Pardot
Goal tracking
Adobe Target
6.8
Pardot
Test reporting
Adobe Target
6.9
Pardot
Results segmentation
Adobe Target
6.0
Pardot
CSV export
Adobe Target
5.3
Pardot
Experiments results dashboard
Adobe Target
6.5
Pardot

Email & Online Marketing

Adobe Target
Pardot
7.7
WYSIWYG email editor
Adobe Target
Pardot
6.7
Dynamic content
Adobe Target
Pardot
6.9
Ability to test dynamic content
Adobe Target
Pardot
7.3
Landing pages
Adobe Target
Pardot
6.8
A/B testing
Adobe Target
Pardot
8.5
Mobile optimization
Adobe Target
Pardot
7.7
Email deliverability reporting
Adobe Target
Pardot
8.4
List management
Adobe Target
Pardot
8.2
Triggered drip sequences
Adobe Target
Pardot
8.3

Lead Management

Adobe Target
Pardot
8.0
Lead nurturing
Adobe Target
Pardot
8.3
Lead scoring and grading
Adobe Target
Pardot
8.6
Data quality management
Adobe Target
Pardot
7.5
Automated sales alerts and tasks
Adobe Target
Pardot
7.8

Campaign Management

Adobe Target
Pardot
7.7
Calendaring
Adobe Target
Pardot
7.7
Event/webinar marketing
Adobe Target
Pardot
7.8

Social Media Marketing

Adobe Target
Pardot
6.7
Social sharing and campaigns
Adobe Target
Pardot
5.9
Social profile integration
Adobe Target
Pardot
7.5

Reporting & Analytics

Adobe Target
Pardot
7.0
Dashboards
Adobe Target
Pardot
7.4
Standard reports
Adobe Target
Pardot
7.0
Custom reports
Adobe Target
Pardot
6.6

Platform & Infrastructure

Adobe Target
Pardot
7.4
API
Adobe Target
Pardot
7.8
Role-based workflow & approvals
Adobe Target
Pardot
7.2
Customizability
Adobe Target
Pardot
7.3
Integration with Salesforce.com
Adobe Target
Pardot
8.6
Integration with Microsoft Dynamics CRM
Adobe Target
Pardot
8.3
Integration with SugarCRM
Adobe Target
Pardot
5.4

Pros

Adobe Target

  • Because the software is established there is lots of online help available and most of the bugs have been worked out
  • Adobe has a vast supply of resources if your pockets are deep enough.
  • The dashboard is easy to follow and is getting more user-friendly. You no longer have to be an HTML wizard to implement changes.
Anonymous | TrustRadius Reviewer

Pardot

  • Automation. Pardot has great automation functionalities for emails and other communications to our network. ex: list building features
  • Wealth of functionality and features. ex: engagement scoring
  • User friendly. It's not very hard to catch on and there are lots of resources to leverage.
  • SalesForce connection! This is probably #1 because SF is our CRM and it integrates seamlessly.
Jillian Papa | TrustRadius Reviewer

Cons

Adobe Target

  • There should be some more clarity around what makes a test significant. While this can be decided by the client themselves, some direction from the tool would be helpful.
  • Also, if there was an easier way to organize campaigns and search for them it would be helpful. Right now there is just a long list of campaigns and you have to rely on search to find a specific campaign. What if you don't know the name of the test?
Anonymous | TrustRadius Reviewer

Pardot

  • Lots of nuances are present - Pardot is great, but there's a TON of little things that it probably should do better being a product that's been around as long as it has. For example, You cannot create drip program emails without an unsubscribe link! That means that if you've automated the emails that go from your Sales team when someone fills out a form asking for a demo, it WILL have the ugly unsubscribe link and additional address tag that Pardot emails require.
  • You cannot have automation that will set the value of one field to be equal to another field or variable - only pre-defined values can be used. For example, you cannot have a date field set to equal today + 180 days (useful for Canadian Anti-Spam Law automation). You cannot set one field to equal the value of another field.
  • As nice as the email builder is, it's certainly no MailChimp. It would be nicer to have better compatibility with mail clients out of the box and a larger variety of templates. The email builder isn't drag-and-drop like other dedicated email systems, so you're usually stuck having to go into the code and cut+paste the section into the new area where you want it to go.
  • There's no option to automate personal emails sent from a team members Gsuite or Outlook 365 account!? Nowadays Marketing is playing a role that goes much farther down the sales cycle - if you are automating emails from your sales team, the email is still sent from Pardot's email server (which has mediocre deliverability compared to Gsuite or Office 365). A simple addition of the Zapier-like ability to trigger emails from a salesperson's actual email account would be a gigantic benefit.
  • No built-in calendar functionality like that offered by Hubspot. I love Pardot, but it does feel like they've been slipping in their product development as I haven't noticed any major addition to the platform that has made a difference to my workflows in probably two years.
Garrett Genest | TrustRadius Reviewer

Likelihood to Renew

Adobe Target

Adobe Target 6.3
Based on 24 answers
We have a team of people trained on how to use the application and it integrates well with the other Adobe products we use. Our future roadmap of testing will require some complex scenarios which we hope Target will be able to accomplish
Richard Hayes | TrustRadius Reviewer

Pardot

Pardot 3.6
Based on 86 answers
As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
Karol Clark | TrustRadius Reviewer

Usability

Adobe Target

Adobe Target 1.1
Based on 4 answers
Can be difficult to learn, but once you understand Mboxes and the nuances of the system it's very user friendly
Brett Johnson | TrustRadius Reviewer

Pardot

Pardot 8.5
Based on 17 answers
The system has so many features that it does take a while to get spun up on what they all do and how they interact with each other. Once you dedicate the time to training to reach that crucial level of understanding however, it is easy to creatively apply the varied functionality of the program to address issues that would have previously seemed to mandate the use of another system.
Marshall Darr | TrustRadius Reviewer

Reliability and Availability

Adobe Target

Adobe Target 6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh | TrustRadius Reviewer

Pardot

Pardot 7.5
Based on 8 answers
There have been a couple of service incidents over the past few months. I'm not sure if it has to do with Pardot integrating their infrastructure with ExactTarget. However, they responded well with proactive communication and a debrief as to what happened.
Pam Risch | TrustRadius Reviewer

Performance

Adobe Target

Adobe Target 8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson | TrustRadius Reviewer

Pardot

Pardot 8.3
Based on 5 answers
There are various connectors to the product to other services (SFDC, Google Analytics, Google AdWords, Bit.ly, Social Accounts, etc.). They all seem to sync very well and frequently
Vinny Poliseno | TrustRadius Reviewer

Support Rating

Adobe Target

Adobe Target 4.4
Based on 9 answers
On several occasions, we have had the need to ask for help from the Adobe Target support team, and I must say that they have provided us with an excellent experience, as they take care of solving the problems quickly and with high precision
Gary Poppe | TrustRadius Reviewer

Pardot

Pardot 6.4
Based on 14 answers
They contact us on a regular basis to ensure everything is going well, they keep us updated on new enhancements to the program and also offer weekly webinars to learn more about the program and features. When we do have an issue come up, which is extremely rare, they answer our requests promptly.
Justin Gray | TrustRadius Reviewer

In-Person Training

Adobe Target

Adobe Target 8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick | TrustRadius Reviewer

Pardot

Pardot 9.0
Based on 3 answers
The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
Pam Risch | TrustRadius Reviewer

Online Training

Adobe Target

Adobe Target 6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick | TrustRadius Reviewer

Pardot

Pardot 8.1
Based on 7 answers
Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc...The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
Sean Marsh | TrustRadius Reviewer

Implementation Rating

Adobe Target

Adobe Target 7.2
Based on 5 answers
Implement using a global mBox on the page so you can change any and everything over the traditional method. Traditional method is good if you do not have technical web dev resources, do not know Javascript/jQuery, or you have money to blow on mBox calls. Global deployment reduces mBox calls and allows you to touch many parts of the page easily. A lot more customizable
Anonymous | TrustRadius Reviewer

Pardot

Pardot 8.2
Based on 11 answers
Love the tool, so much easier to see what our visitors are doing, creating campaigns etc. One recommendation about forms in campaigns etc is to make sure the form is not shared between countries. To send out notifications to responsible, you should have one form per country or question.
Anna Johansson | TrustRadius Reviewer

Alternatives Considered

Adobe Target

I have used Optimizely for A/B testing. Optimizely makes it easier to set up almost any type of testing experiment. Optimizely is also strongly recommended for a limited number of users and when you want to optimize the cost. Optimizely was selected over Adobe Target since the start-up company had a limited budget to invest on A/B testing platform.
Vaibhav Choksi | TrustRadius Reviewer

Pardot

We originally looked at both Marketo and Pardot for our marketing automation. They were considered to be almost identical products. The main reason for selecting Pardot was that we were already using salesforce and it made sense not to add too many different systems from different suppliers.
Richard Massey | TrustRadius Reviewer

Return on Investment

Adobe Target

  • The quantifiable results of each campaign are reflected in the lift and confidence. Within each campaign, you have the ability to tie a dollar amount to to each conversion metric, in order to monetarily understand the successes and project the benefits of implementation over a period of time.
  • Within each campaign you can set up any number of success metrics, in the interest of understanding the behavior of your audience for each experience. But you will usually want to optimize for a specific conversion and move forward with the implementation based on the test results.
  • As a conversion optimization specialist in the field of education management, my team was tasked primarily with lead generation. Test & Target helped our marketing team better understand the behavior of our customers, informing our user experience decisions and creating more satisfying experiences for our audience.
Paul Labrise | TrustRadius Reviewer

Pardot

  • Positive in terms of lead generation via web forms and landing pages for Google Ads
  • Positive in terms of reporting and figuring out where to refine marketing initiatives and campaigns
  • Positive in terms of being able to email our contacts and do drip campaigns to turn leads into opportunities
Bailey Witt, MBA | TrustRadius Reviewer

Screenshots

Pricing Details

Adobe Target

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Adobe Target Editions & Modules

Additional Pricing Details

Pardot

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Pardot Editions & Modules

Edition
Standard$1,0001
Pro$2,0002
Ultimate$3,0002
  1. per month (up to 1,000 contacts)
  2. per month (up to 10,000 contacts)
Additional Pricing Details
Salesforce Engage, an additional offering for sales and marketing alignment, is priced at $50 per month per user.

Rating Summary

Likelihood to Recommend

Adobe Target
8.5
Pardot
7.7

Likelihood to Renew

Adobe Target
6.3
Pardot
3.6

Usability

Adobe Target
1.1
Pardot
8.5

Reliability and Availability

Adobe Target
6.1
Pardot
7.5

Performance

Adobe Target
8.0
Pardot
8.3

Support Rating

Adobe Target
4.4
Pardot
6.4

In-Person Training

Adobe Target
8.1
Pardot
9.0

Online Training

Adobe Target
6.1
Pardot
8.1

Implementation Rating

Adobe Target
7.2
Pardot
8.2

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