What users are saying about

Adobe Target

110 Ratings

Salesforce Commerce Cloud

Top Rated
87 Ratings

Adobe Target

110 Ratings
Score 7.7 out of 101

Salesforce Commerce Cloud

Top Rated
87 Ratings
Score 8.1 out of 101

Add comparison

Likelihood to Recommend

Adobe Target

Let go of your preconceptions about what you think will win a user experience test, but keep hold of your marketing savvy.
Paul Labrise profile photo

Salesforce Commerce Cloud

SFCC is a robust, reliable platform for businesses requiring a cloud-based solution that requires limited development and upkeep. Challenges do come with SFCC should you require heavy customisation.
Gareth Beer profile photo

Feature Rating Comparison

Online Storefront

Adobe Target
Salesforce Commerce Cloud
7.4
Product catalog & listings
Adobe Target
Salesforce Commerce Cloud
6.9
Product management
Adobe Target
Salesforce Commerce Cloud
7.7
Bulk product upload
Adobe Target
Salesforce Commerce Cloud
8.1
Branding
Adobe Target
Salesforce Commerce Cloud
7.8
Mobile storefront
Adobe Target
Salesforce Commerce Cloud
7.4
Product variations
Adobe Target
Salesforce Commerce Cloud
7.1
Website integration
Adobe Target
Salesforce Commerce Cloud
8.5
Visual customization
Adobe Target
Salesforce Commerce Cloud
6.7
CMS
Adobe Target
Salesforce Commerce Cloud
5.9

Online Shopping Cart

Adobe Target
Salesforce Commerce Cloud
6.3
Abandoned cart recovery
Adobe Target
Salesforce Commerce Cloud
6.2
Checkout user experience
Adobe Target
Salesforce Commerce Cloud
6.5

Online Payment System

Adobe Target
Salesforce Commerce Cloud
7.2
eCommerce security
Adobe Target
Salesforce Commerce Cloud
7.2

eCommerce Marketing

Adobe Target
Salesforce Commerce Cloud
7.2
Promotions & discounts
Adobe Target
Salesforce Commerce Cloud
6.5
Personalized recommendations
Adobe Target
Salesforce Commerce Cloud
7.3
SEO
Adobe Target
Salesforce Commerce Cloud
7.6

eCommerce Business Management

Adobe Target
Salesforce Commerce Cloud
7.2
Multi-site management
Adobe Target
Salesforce Commerce Cloud
7.7
Order processing
Adobe Target
Salesforce Commerce Cloud
7.0
Inventory management
Adobe Target
Salesforce Commerce Cloud
7.6
Shipping
Adobe Target
Salesforce Commerce Cloud
6.9
Custom functionality
Adobe Target
Salesforce Commerce Cloud
6.9

Pros

  • Test & Target is an excellent means to understand and quantify any user experience solutions your business needs to achieve.
  • Large scale tests combined with incremental changes will whip your web properties into shape. You will better understand your customers, as well as your success metrics. In the scope of a campaign, you can better understand the behavior of your audience by setting up specific success metrics (i.e. clicks on specific nav items, white paper downloads, page landings, etc.) alongside your primary conversions (i.e. form fill, purchase, application, etc.)
  • Test & Target is an excellent solution for directing traffic to the appropriate web properties. By targeting specific users, you will have the ability to set up parameters which determine the content which you want the customer to view.
  • Test & Target undergoes product updates on a regular basis, making its capabilities more robust. You must be analytic AND creative to use Test & Target to its fullest potential.
Paul Labrise profile photo
  • Demandware business manager features a very robust set of options to accomplish many merchandising and content tasks out of the box. For typical retailers, there are usually very simple ways to accomplish common tasks.
  • The ability to schedule content and tie unique content to session data is particularly useful and fully featured.
  • Many features that would typically be missing from a home-grown CMS and would require development are included in business manager and easily controlled by marketers.
William Van Fleet profile photo

Cons

  • From the development standpoint, tests are not any easier to set up than they would be manually. They actually are more complicated and provide more work to our development team.
  • The software is extremely expensive. You cannot segment your tests or campaigns by geo-targeting, for example, unless you pay extra for that portion of the package.
  • Customer service was easy to get into contact with, but your consulting time with them is very limited, and they weren't always knowledgeable about the issues you needed help with.
  • The software is mainly centered around the "Target" portion of the product (I would say about 75% of the product is devoted to this). Once testing completes, there are many options to push your winning campaigns live and target them to specific segments. Unfortunately this adds to the expense of the software; you pay by impressions. We also use an external ad display software. For these reasons, we did not use any of the targeting portion of the product, which left 75% of it unusable.
  • Test results are real-time, but we found they weren't always accurate. For example, when we would implement the winning campaign from a test, we often found no drastic improvement in conversion, or sometimes it even converted worse.
Sarah Schick profile photo
  • The #1 pain with Demandware as a developer has been Pipelines. Originally development on this platform was designed as a visual drag, drop, and configure model. You would create these logic flows (pipelines) in the visual editor, made up of nodes (pipelets) and connectors. These quickly got out of hand and turned into a spiderweb. Worse they were not like anything that most developers are used to. Pipelines save to XML but the markup was not clean and difficult to merge or diff, to say the least. I guess they were aiming for a more simple model but quickly realized that was not sufficient for real-world applications. To their credit, Demandware recognized this and has been steadily moving toward a clean, pure-code model.
  • The benefits of SaaS and the quick release cycle can be a mixed blessing. Features and API's can and do change from time to time. When you're using a platform like this you cannot build it and forget about it. It's not obvious to everyone but you're signing up for some amount of maintenance over time to keep things up to date.
  • The platform has a flaw that still hasn't been resolved. Each Demandware customer "realm" has many instances for development, staging, production, etc. All of the instances have their own user accounts and passwords, and you have to log in to each instance separately. It's very frustrating as an admin or developer, though less so to business users who will only need to access one instance. Demandware could really use a Single Sign On!
  • Demandware has a marketplace for third-party extensions to add pre-build integrations with other systems. While there is a reasonably broad selection of third-party vendors, I have to point out that the quality of many of these components has been sub-par. There are a few gems but many are clunky and quickly cobbled together, and surely require further investment of time. Demandware needs to do a better job of quality assurance with third-party vendors.
Peter Kowalczyk profile photo

Likelihood to Renew

Adobe Target6.3
Based on 24 answers
We did not renew, mostly due to product roadmap and overall cost of the product compared to competitors.
No photo available
Salesforce Commerce Cloud7.8
Based on 10 answers
I don't see anything that is not good with the platform. All I see is just some improvement in the platform features and implementation of people ideas to get it more better.
No photo available

Usability

Adobe Target1.1
Based on 4 answers
Interface is intuitive and easy to use.
Bryant Hoopes profile photo
Salesforce Commerce Cloud8.0
Based on 2 answers
Overall it's going great. Hoping it can reach very good heights soon.
No photo available

Reliability and Availability

Adobe Target6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh profile photo
Salesforce Commerce Cloud8.0
Based on 1 answer
We have only had one instance where the platform went down in the time we have been using it.
Jeremiah Graham, MBA profile photo

Performance

Adobe Target8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson profile photo
Salesforce Commerce Cloud9.0
Based on 1 answer
No answer on this topic is available.

Support

Adobe Target7.0
Based on 6 answers
They have some idea of how to debug problems, but much of the time was spent on understanding hierarchical structure of the support team because escalation often slow
No photo available
Salesforce Commerce Cloud9.0
Based on 3 answers
They are very responsive and a support technician will be assigned quickly. Even if there is further clarification needed for the ticket, or a solution is not immediately available, you feel that someone is there and staying on top of the issue. Most common issues are resolved quickly and satisfactorily.
Peter Kowalczyk profile photo

In-Person Training

Adobe Target8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick profile photo
Salesforce Commerce Cloud8.0
Based on 1 answer
The in-person training was thorough. Trainer was pretty dry, but covered everything really well.
Jeremiah Graham, MBA profile photo

Online Training

Adobe Target6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Target7.2
Based on 5 answers
Implementation was very slow and we didn't know the details or timeline until it had already been activated (so we missed our first period of use for the software).
Sarah Schick profile photo
Salesforce Commerce Cloud8.0
Based on 2 answers
Implementation went fairly smoothly.
Jeremiah Graham, MBA profile photo

Alternatives Considered

Webtrends Optimize was on the list. Ultimately, my previous experience with Adobe T&T led us to make the decision to use it.
Bryant Hoopes profile photo
Selection of Demandware happened prior to I joined the company.
ASHISH PACHAURI profile photo

Return on Investment

  • We saw some nice lifts in conversion from the tests we ran within the product.
  • We were able to easily show other team members when suggestions would work or not work, with numbers backing it up.
No photo available
  • Tracking opportunities
  • Keeping up with leads
Spencer Lewis profile photo

Pricing Details

Adobe Target

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Salesforce Commerce Cloud

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details