What users are saying about
115 Ratings
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Score 7.6 out of 101
108 Ratings
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Score 8.3 out of 101

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Likelihood to Recommend

Adobe Target

Adobe Target is well suited for organizations that produce a variety of content types, run different types of campaigns, and desire to do frequent A/B testing of content to measure effectiveness, especially if they desire to serve those different content experiences to different audience groups. It also is useful for those that like to test short-term page modifications. It is less appropriate for organizations that have very static content, or those without the need to run A/B testing.
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Salesforce Commerce Cloud

Best retail ecom platform in a SaS format. Lower costs to get up and running with no capital investment other than the development of the site. Costs are based on a revenue share with the ecom site.
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Feature Rating Comparison

Online Storefront

Adobe Target
Salesforce Commerce Cloud
7.9
Product catalog & listings
Adobe Target
Salesforce Commerce Cloud
8.2
Product management
Adobe Target
Salesforce Commerce Cloud
8.3
Bulk product upload
Adobe Target
Salesforce Commerce Cloud
8.0
Branding
Adobe Target
Salesforce Commerce Cloud
8.1
Mobile storefront
Adobe Target
Salesforce Commerce Cloud
7.8
Product variations
Adobe Target
Salesforce Commerce Cloud
7.3
Website integration
Adobe Target
Salesforce Commerce Cloud
9.1
Visual customization
Adobe Target
Salesforce Commerce Cloud
7.6
CMS
Adobe Target
Salesforce Commerce Cloud
7.0

Online Shopping Cart

Adobe Target
Salesforce Commerce Cloud
7.5
Abandoned cart recovery
Adobe Target
Salesforce Commerce Cloud
7.2
Checkout user experience
Adobe Target
Salesforce Commerce Cloud
7.7

Online Payment System

Adobe Target
Salesforce Commerce Cloud
8.0
eCommerce security
Adobe Target
Salesforce Commerce Cloud
8.0

eCommerce Marketing

Adobe Target
Salesforce Commerce Cloud
8.0
Promotions & discounts
Adobe Target
Salesforce Commerce Cloud
8.0
Personalized recommendations
Adobe Target
Salesforce Commerce Cloud
8.0
SEO
Adobe Target
Salesforce Commerce Cloud
8.0

eCommerce Business Management

Adobe Target
Salesforce Commerce Cloud
7.9
Multi-site management
Adobe Target
Salesforce Commerce Cloud
8.5
Order processing
Adobe Target
Salesforce Commerce Cloud
8.0
Inventory management
Adobe Target
Salesforce Commerce Cloud
7.5
Shipping
Adobe Target
Salesforce Commerce Cloud
8.1
Custom functionality
Adobe Target
Salesforce Commerce Cloud
7.6

Pros

  • It is simple to use and gets the job done fast
  • You don't have to wait for IT for months to make a change on the site. With Adobe Test and Target you can do it with a very short time.
Abdulrahman Jasim profile photo
  • Integrations
  • Granularity of data
  • Reporting
Gwen Rivet profile photo

Cons

  • Segments must be configured and applied prior to publishing the test - that is, there is no post-hoc segmentation capability. This is a feature of some other tools that allow for analysis of particular segments after a test has run. It can be made possible with Adobe Target through the integration with Adobe Analytics, but it is not an inherent feature of Target.
  • The data export capabilities could use improvements. Often there is a need to export data out of the tool to integrate that data into another database and/or perform deeper analysis. Adobe Target does not make this easy within the UI (although there is an API that can be leveraged for these purposes).
  • The need to implement mboxes around each piece of content that is to be tested (as opposed to deployment of a single line of code) can often be a dependency that can slow down the testing rhythm for organizations that must adhere to a standard web development cycle as opposed to continuous deployment. One solution to this is the use of global mboxes but requires a deeper level of technical expertise to implement campaigns using this method.
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  • UX/UI
  • Email templating
  • Ease of use
  • Access to support
Gwen Rivet profile photo

Likelihood to Renew

Adobe Target6.3
Based on 24 answers
Not applicable as we don't subscribe to Adobe Target, rather we support clients on their use of the tool. However, we do see a high renewal rate among clients.
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Salesforce Commerce Cloud7.8
Based on 10 answers
Personally, I am not aware of Demandware's feature roadmap for the next 2-3 years. Bringing this awareness to the industry will help boost confidence.
ASHISH PACHAURI profile photo

Usability

Adobe Target1.1
Based on 4 answers
Interface is intuitive and easy to use.
Bryant Hoopes profile photo
Salesforce Commerce Cloud8.0
Based on 2 answers
Overall it's going great. Hoping it can reach very good heights soon.
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Reliability and Availability

Adobe Target6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh profile photo
Salesforce Commerce Cloud8.0
Based on 1 answer
We have only had one instance where the platform went down in the time we have been using it.
Jeremiah Graham, MBA profile photo

Performance

Adobe Target8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson profile photo
Salesforce Commerce Cloud9.0
Based on 1 answer
No answer on this topic is available.

Support

Adobe Target7.0
Based on 6 answers
They have some idea of how to debug problems, but much of the time was spent on understanding hierarchical structure of the support team because escalation often slow
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Salesforce Commerce Cloud9.0
Based on 3 answers
The support team assistance is always a great help for developers as well retailers in any case to control the things to not lead into problems.
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In-Person Training

Adobe Target8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick profile photo
Salesforce Commerce Cloud8.0
Based on 1 answer
The in-person training was thorough. Trainer was pretty dry, but covered everything really well.
Jeremiah Graham, MBA profile photo

Online Training

Adobe Target6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Target7.2
Based on 5 answers
Was implemented at our organization before I began working with it.
Brett Johnson profile photo
Salesforce Commerce Cloud8.0
Based on 2 answers
Implementation went fairly smoothly.
Jeremiah Graham, MBA profile photo

Alternatives Considered

Webtrends Optimize was on the list. Ultimately, my previous experience with Adobe T&T led us to make the decision to use it.
Bryant Hoopes profile photo
We selected Demandware as it is easy to use but also robust enough to build a good site foundation and effectively manage many of our online marketing channels.
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Return on Investment

  • We saw some nice lifts in conversion from the tests we ran within the product.
  • We were able to easily show other team members when suggestions would work or not work, with numbers backing it up.
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  • Increased employee interest and efficiency due to simple GUI to maintain catalog, inventory, promos etc
ASHISH PACHAURI profile photo

Pricing Details

Adobe Target

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Salesforce Commerce Cloud

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details