122 Ratings
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Score 8.3 out of 100
397 Ratings
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Score 7.5 out of 100

Likelihood to Recommend

Adobe Target

Adobe Target is best suited if you have or desire to have the rest of the Adobe stack (Adobe Launch, Adobe Analytics, Adobe AAM, etc.), although analytics itself can be relatively easily integrated with just about any major testing tool. If your testing program is more advanced, and you'd like to get into heavy personalization, I'd say Target has some features that could definitely be beneficial (e.g. Auto Target, Auto Allocation), but another tool like Evergage or Dynamic Yield is probably a better bet.
Anonymous | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

It's great for large field sales organizations that lack the ability to automate email sends that are consistent and on-brand. The idea of templated emails (with the ability to build custom emails) really helps keeps the look-and-feel of each email similar to what the rest of the organization is sending to customers or prospects. This isn't the solution that you'd need if you are looking for an automation tool that easily integrates into other marketing channels. The dynamic content feature is lagging far behind other tools in the space.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

Adobe Target
7.5
Salesforce Marketing Cloud Email Studio
a/b experiment testing
Adobe Target
8.8
Salesforce Marketing Cloud Email Studio
Split URL testing
Adobe Target
8.1
Salesforce Marketing Cloud Email Studio
Multivariate testing
Adobe Target
8.3
Salesforce Marketing Cloud Email Studio
Multi-page/funnel testing
Adobe Target
7.6
Salesforce Marketing Cloud Email Studio
Cross-browser testing
Adobe Target
7.4
Salesforce Marketing Cloud Email Studio
Mobile app testing
Adobe Target
6.0
Salesforce Marketing Cloud Email Studio
Test significance
Adobe Target
6.7
Salesforce Marketing Cloud Email Studio
Visual / WYSIWYG editor
Adobe Target
6.2
Salesforce Marketing Cloud Email Studio
Advanced code editor
Adobe Target
8.0
Salesforce Marketing Cloud Email Studio
Page surveys
Adobe Target
6.7
Salesforce Marketing Cloud Email Studio
Visitor recordings
Adobe Target
8.2
Salesforce Marketing Cloud Email Studio
Preview mode
Adobe Target
5.8
Salesforce Marketing Cloud Email Studio
Test duration calculator
Adobe Target
7.0
Salesforce Marketing Cloud Email Studio
Experiment scheduler
Adobe Target
8.6
Salesforce Marketing Cloud Email Studio
Experiment workflow and approval
Adobe Target
7.7
Salesforce Marketing Cloud Email Studio
Dynamic experiment activation
Adobe Target
7.6
Salesforce Marketing Cloud Email Studio
Client-side tests
Adobe Target
8.8
Salesforce Marketing Cloud Email Studio
Server-side tests
Adobe Target
7.2
Salesforce Marketing Cloud Email Studio
Mutually exclusive tests
Adobe Target
7.6
Salesforce Marketing Cloud Email Studio

Audience Segmentation & Targeting

Adobe Target
8.1
Salesforce Marketing Cloud Email Studio
Standard visitor segmentation
Adobe Target
7.9
Salesforce Marketing Cloud Email Studio
Behavioral visitor segmentation
Adobe Target
7.5
Salesforce Marketing Cloud Email Studio
Traffic allocation control
Adobe Target
8.9
Salesforce Marketing Cloud Email Studio
Website personalization
Adobe Target
8.3
Salesforce Marketing Cloud Email Studio

Results and Analysis

Adobe Target
6.8
Salesforce Marketing Cloud Email Studio
Heatmap tool
Adobe Target
7.5
Salesforce Marketing Cloud Email Studio
Click analytics
Adobe Target
8.0
Salesforce Marketing Cloud Email Studio
Scroll maps
Adobe Target
8.0
Salesforce Marketing Cloud Email Studio
Form fill analysis
Adobe Target
6.6
Salesforce Marketing Cloud Email Studio
Conversion tracking
Adobe Target
6.1
Salesforce Marketing Cloud Email Studio
Goal tracking
Adobe Target
6.8
Salesforce Marketing Cloud Email Studio
Test reporting
Adobe Target
6.9
Salesforce Marketing Cloud Email Studio
Results segmentation
Adobe Target
6.0
Salesforce Marketing Cloud Email Studio
CSV export
Adobe Target
5.3
Salesforce Marketing Cloud Email Studio
Experiments results dashboard
Adobe Target
6.5
Salesforce Marketing Cloud Email Studio

Email & Online Marketing

Adobe Target
Salesforce Marketing Cloud Email Studio
6.6
WYSIWYG email editor
Adobe Target
Salesforce Marketing Cloud Email Studio
7.0
Dynamic content
Adobe Target
Salesforce Marketing Cloud Email Studio
6.6
Ability to test dynamic content
Adobe Target
Salesforce Marketing Cloud Email Studio
5.3
Landing pages
Adobe Target
Salesforce Marketing Cloud Email Studio
4.1
A/B testing
Adobe Target
Salesforce Marketing Cloud Email Studio
6.6
Mobile optimization
Adobe Target
Salesforce Marketing Cloud Email Studio
7.3
Email deliverability reporting
Adobe Target
Salesforce Marketing Cloud Email Studio
8.2
List management
Adobe Target
Salesforce Marketing Cloud Email Studio
7.5
Triggered drip sequences
Adobe Target
Salesforce Marketing Cloud Email Studio
6.7

Reporting & Analytics

Adobe Target
Salesforce Marketing Cloud Email Studio
4.3
Dashboards
Adobe Target
Salesforce Marketing Cloud Email Studio
5.3
Standard reports
Adobe Target
Salesforce Marketing Cloud Email Studio
4.9
Custom reports
Adobe Target
Salesforce Marketing Cloud Email Studio
2.7

Pros

Adobe Target

  • Because the software is established there is lots of online help available and most of the bugs have been worked out
  • Adobe has a vast supply of resources if your pockets are deep enough.
  • The dashboard is easy to follow and is getting more user-friendly. You no longer have to be an HTML wizard to implement changes.
Anonymous | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

  • Sends client confirmations when they subscribe to a newsletter, sign up for a conference, or place an order with our company (SourceMedia). We don't have to hire an agency to send these for us.
  • Manages newsletter subscriptions and allows us to deploy on specific dates/times.
  • Helps us discover and manage the correct audience base per newsletter, and automates the distributions so we don't have to do it manually.
Cassidy Ebert | TrustRadius Reviewer

Cons

Adobe Target

  • There should be some more clarity around what makes a test significant. While this can be decided by the client themselves, some direction from the tool would be helpful.
  • Also, if there was an easier way to organize campaigns and search for them it would be helpful. Right now there is just a long list of campaigns and you have to rely on search to find a specific campaign. What if you don't know the name of the test?
Anonymous | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

  • Deliverability reports - before sending emails they are checked for known issues and deliverability performance. The SFMC offering is ok but could be better. There additional software that can be purchased which should be included as part of the offering
  • SF should make it easier to integrate other clouds i.e commerce cloud and service cloud. The implementation of commerce cloud has improved but I still feel there is a way to go
Gareth Beer | TrustRadius Reviewer

Likelihood to Renew

Adobe Target

Adobe Target 6.3
Based on 24 answers
We have a team of people trained on how to use the application and it integrates well with the other Adobe products we use. Our future roadmap of testing will require some complex scenarios which we hope Target will be able to accomplish
Richard Hayes | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 8.9
Based on 18 answers
Exact Target has an exceptional team with great customer care. Whenever we have a question or concern they are timely in addressing it. They also perform annual reviews in person that provides us with market trends, new tools and features, performance metrics, and new content recommendations. We evaluate this by local market and at the international level
Brittany Dunn | TrustRadius Reviewer

Usability

Adobe Target

Adobe Target 1.1
Based on 4 answers
Can be difficult to learn, but once you understand Mboxes and the nuances of the system it's very user friendly
Brett Johnson | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 8.0
Based on 3 answers
I think the tool is easy to use, protects a company from the spam legislation and manages subscribers very well. It is simple to create a non-complex email. I like the survey function on the email tool as well. Overall usability is quite easy and no necessary to have an IT background or extensive knowledge to use. It is helpful, though, to have an understanding of HTML for formatting at this point.
Lisa Franks | TrustRadius Reviewer

Reliability and Availability

Adobe Target

Adobe Target 6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 9.0
Based on 1 answer
Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
Lisa Franks | TrustRadius Reviewer

Performance

Adobe Target

Adobe Target 8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 2.0
Based on 2 answers
Exact Target performs well and is relatively easy to learn. It handles subscriber management well, and is easy to organize lists and segregation of those subscribers. Emails are easy to classify and group together for re-use or resending to different demographics of the recipients. The product is reliable, and metrics of the campaign results are easy to obtain and interpret.
Lisa Franks | TrustRadius Reviewer

Support Rating

Adobe Target

Adobe Target 4.4
Based on 9 answers
On several occasions, we have had the need to ask for help from the Adobe Target support team, and I must say that they have provided us with an excellent experience, as they take care of solving the problems quickly and with high precision
Gary Poppe | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 1.0
Based on 5 answers
They're fast and knowledgeable. You will always know what's the status of your request and they usually follow up with phone calls to ask you questions or provide updates. Sometimes it takes them a couple of days to investigate, especially if you have custom "situations" like my company usually does but at least they are very good at managing time expectations.
Bogdan Enache | TrustRadius Reviewer

In-Person Training

Adobe Target

Adobe Target 8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

No score
No answers yet
No answers on this topic

Online Training

Adobe Target

Adobe Target 6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

No score
No answers yet
No answers on this topic

Implementation Rating

Adobe Target

Adobe Target 7.2
Based on 5 answers
Implement using a global mBox on the page so you can change any and everything over the traditional method. Traditional method is good if you do not have technical web dev resources, do not know Javascript/jQuery, or you have money to blow on mBox calls. Global deployment reduces mBox calls and allows you to touch many parts of the page easily. A lot more customizable
Anonymous | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 7.9
Based on 2 answers
Easy to implement, with simple emails and solutions initially created. More advanced usage of the tool and more advanced subscriber attribute usage was implemented during later phases when the knowledge of the tool increased. Monitoring success and results of email campaigns were done at a high level initially, but not fully used until the tool and email marketing as a whole was better understood in the corporation.
Lisa Franks | TrustRadius Reviewer

Alternatives Considered

Adobe Target

I have used Optimizely for A/B testing. Optimizely makes it easier to set up almost any type of testing experiment. Optimizely is also strongly recommended for a limited number of users and when you want to optimize the cost. Optimizely was selected over Adobe Target since the start-up company had a limited budget to invest on A/B testing platform.
Vaibhav Choksi | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

I have used Epsilon and I have evaluated Silverpop, e-Dialogue and Yesmail. From my analysis Salesforce MC is far more superior in flexibility, scalability and freedom to custom built initiatives. The AMPscripting is one of the driving forces in allowing the previous mentioned abilities. However, I can see from a marketers perspective where they simply want to send emails and segment easily. But given that effective email marketing requires a lot of different components and there is no simple way of doing it and I found that most companies that offer the out of the box solutions do a good job but there is no one size fits all and if you are trying to be really good at it which includes integrating your business such as registration, stats, CMS, API, etc. This is a much better solution.
Danny (Danny Blaq) Tran | TrustRadius Reviewer

Scalability

Adobe Target

No score
No answers yet
No answers on this topic

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 9.0
Based on 1 answer
We had approximately 20,000 recipients of most email campaigns, with some higher amounts and some smaller campaigns. The tools is easy to use and the recipient list size is really not a factor in the complexity or work to create and email campaign. Our campaigns could just have easily been sent to many more people, with virtually no additional work.
Lisa Franks | TrustRadius Reviewer

Return on Investment

Adobe Target

  • The quantifiable results of each campaign are reflected in the lift and confidence. Within each campaign, you have the ability to tie a dollar amount to to each conversion metric, in order to monetarily understand the successes and project the benefits of implementation over a period of time.
  • Within each campaign you can set up any number of success metrics, in the interest of understanding the behavior of your audience for each experience. But you will usually want to optimize for a specific conversion and move forward with the implementation based on the test results.
  • As a conversion optimization specialist in the field of education management, my team was tasked primarily with lead generation. Test & Target helped our marketing team better understand the behavior of our customers, informing our user experience decisions and creating more satisfying experiences for our audience.
Paul Labrise | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

  • Better execution/monitoring - when multiple steps are involved, IMH is great at dashboarding.
  • Facilitates exploratory campaigns - it is great at instilling confidence when you're trying a new facet of a campaign, due to the process transparency.
  • Cloud - can be a double-edged sword. Allows for on the go access, but isn't truly mobile-friendly, and can sometimes sputter. But certainly will improve with time.
Andrew Windle | TrustRadius Reviewer

Screenshots

Pricing Details

Adobe Target

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Salesforce Marketing Cloud Email Studio

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Target
8.5
Salesforce Marketing Cloud Email Studio
7.3

Likelihood to Renew

Adobe Target
6.3
Salesforce Marketing Cloud Email Studio
8.9

Usability

Adobe Target
1.1
Salesforce Marketing Cloud Email Studio
8.0

Reliability and Availability

Adobe Target
6.1
Salesforce Marketing Cloud Email Studio
9.0

Performance

Adobe Target
8.0
Salesforce Marketing Cloud Email Studio
2.0

Support Rating

Adobe Target
4.4
Salesforce Marketing Cloud Email Studio
1.0

In-Person Training

Adobe Target
8.1
Salesforce Marketing Cloud Email Studio

Online Training

Adobe Target
6.1
Salesforce Marketing Cloud Email Studio

Implementation Rating

Adobe Target
7.2
Salesforce Marketing Cloud Email Studio
7.9

Scalability

Adobe Target
Salesforce Marketing Cloud Email Studio
9.0

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