Adobe Target

110 Ratings
Score 7.7 out of 101

Salesforce Marketing Cloud Email Studio

304 Ratings
Score 7.5 out of 101

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Likelihood to Recommend

Adobe Target

1. We changed ship dates on individual product pages depending on customer location so they would have an accurate timeline for their orders. This really helped lower our volume of customer service calls on tracking orders.2. We have stores as well as an online presence. With Target we were able to advertise sales on b-stock items from our warehouse to our local customers without letting those that live outside a certain radius see the promo.3. If your marketing team doesn't have a tech background this software has a steep learning curve. There is quite a bit of manual configuration required. The image carousel is one example that we struggled with.
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Salesforce Marketing Cloud Email Studio

SFMC is suited to medium and large organisations who need to send large volumes of emails and or SMS. It works particularly well for us having multiple brands administered via the same system. This allows for cost and efficiency savings to be realised.
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Feature Rating Comparison

Email & Online Marketing

Adobe Target
Salesforce Marketing Cloud Email Studio
6.7
WYSIWYG email editor
Adobe Target
Salesforce Marketing Cloud Email Studio
7.0
Dynamic content
Adobe Target
Salesforce Marketing Cloud Email Studio
7.2
Ability to test dynamic content
Adobe Target
Salesforce Marketing Cloud Email Studio
5.3
Landing pages
Adobe Target
Salesforce Marketing Cloud Email Studio
4.1
A/B testing
Adobe Target
Salesforce Marketing Cloud Email Studio
7.5
Mobile optimization
Adobe Target
Salesforce Marketing Cloud Email Studio
7.3
Email deliverability
Adobe Target
Salesforce Marketing Cloud Email Studio
8.0
List management
Adobe Target
Salesforce Marketing Cloud Email Studio
7.5
Triggered drip sequences
Adobe Target
Salesforce Marketing Cloud Email Studio
6.7

Reporting & Analytics

Adobe Target
Salesforce Marketing Cloud Email Studio
4.3
Dashboards
Adobe Target
Salesforce Marketing Cloud Email Studio
5.3
Standard reports
Adobe Target
Salesforce Marketing Cloud Email Studio
4.9
Custom reports
Adobe Target
Salesforce Marketing Cloud Email Studio
2.7

Pros

  • The product interface is very easy to use. Tests are easy to set up and manage.
Sarah Schick profile photo
  • Susbscriber list import and management is simple and easy to maintain.
  • Tracking/monitoring success of campaigns is thorough and relevant for both marketers and management.
  • Creation of text-based emails based on HTML (graphical) emails is simple.
Lisa Franks profile photo

Cons

  • Some of the swap offers don't work. I don't use those because of that flaw.
  • When resizing an item, the interface makes it easy to remove the px, and the px is required. A little awkward to change.
  • I have yet to understand the "rearrange" feature.
Arva Adams profile photo
  • Design and layout of emails - very tough to create lists or tables of information in the body of emails. To get formatting to look right, have to use HTML scripting.
  • Reactivating a subscriber who has unsubscribed accidently is not a simple feat!
  • Pricing! For a small to mid-size company that could benefit from ExactTarget, the pricing can be prohibitive.
Lisa Franks profile photo

Likelihood to Renew

Adobe Target6.3
Based on 24 answers
The Adobe cloud has made renewal a no-brainer.
Arva Adams profile photo
Salesforce Marketing Cloud Email Studio8.9
Based on 18 answers
The Interactive Marketing Hub is continually improving to meet the needs of our marketing teams and challenging them to continually look at what is going on with their marketing efforts, the channels they are utilizing and how to improve on the results we are seeing within our organization
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Usability

Adobe Target1.1
Based on 4 answers
Interface is intuitive and easy to use.
Bryant Hoopes profile photo
Salesforce Marketing Cloud Email Studio7.8
Based on 2 answers
I think the tool is easy to use, protects a company from the spam legislation and manages subscribers very well. It is simple to create a non-complex email. I like the survey function on the email tool as well. Overall usability is quite easy and no necessary to have an IT background or extensive knowledge to use. It is helpful, though, to have an understanding of HTML for formatting at this point.
Lisa Franks profile photo

Reliability and Availability

Adobe Target6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh profile photo
Salesforce Marketing Cloud Email Studio9.0
Based on 1 answer
Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
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Performance

Adobe Target8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson profile photo
Salesforce Marketing Cloud Email Studio2.0
Based on 2 answers
Exact Target performs well and is relatively easy to learn. It handles subscriber management well, and is easy to organize lists and segregation of those subscribers. Emails are easy to classify and group together for re-use or resending to different demographics of the recipients. The product is reliable, and metrics of the campaign results are easy to obtain and interpret.
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Support

Adobe Target7.0
Based on 6 answers
They have some idea of how to debug problems, but much of the time was spent on understanding hierarchical structure of the support team because escalation often slow
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Salesforce Marketing Cloud Email Studio9.0
Based on 4 answers
Support from ExactTarget is very responsive and helpful. The follow-up is timely and the online help actually answered most of my questions and gave information that I needed without having to file an actual help ticket with the support desk. It is also nice to be able to email or CALL (with real people) for support, when needed.
Lisa Franks profile photo

In-Person Training

Adobe Target8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick profile photo
No score
No answers yet
No answers on this topic

Online Training

Adobe Target6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Target7.2
Based on 5 answers
Implementation was very slow and we didn't know the details or timeline until it had already been activated (so we missed our first period of use for the software).
Sarah Schick profile photo
Salesforce Marketing Cloud Email Studio7.9
Based on 2 answers
Easy to implement, with simple emails and solutions initially created. More advanced usage of the tool and more advanced subscriber attribute usage was implemented during later phases when the knowledge of the tool increased. Monitoring success and results of email campaigns were done at a high level initially, but not fully used until the tool and email marketing as a whole was better understood in the corporation.
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Alternatives Considered

While my organization has been using Adobe Test & Target, I have had the chance to evaluate Optimizely, another tool that allows for multivariate testing with a smooth interface. The reason I like to stick with Adobe Test & Target is its ability to interface and interact with other Adobe products. If your company already provides the tools for other Adobe products, it just makes sense to use Adobe Test and & Target because the data can be transferred to any of the applications in the Omniture Suite
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Salesforce Marketing Cloud Email Studio was the best of these three but the cost is significantly higher which is why we ended up not using it full time. It does things the competition can't do and has the ability to send far more email than either Radius or TargetX. The servers are much more robust and help with the campaign logic as well.
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Scalability

No score
No answers yet
No answers on this topic
Salesforce Marketing Cloud Email Studio9.0
Based on 1 answer
We had approximately 20,000 recipients of most email campaigns, with some higher amounts and some smaller campaigns. The tools is easy to use and the recipient list size is really not a factor in the complexity or work to create and email campaign. Our campaigns could just have easily been sent to many more people, with virtually no additional work.
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Return on Investment

  • The product has definitely led to increased conversion, as eCommerce is the base of our organization.
  • The product also allows us to see what our users want in a product. It allows us to better market to specific regions of the world in specific ways as well as understand cultural boundaries.
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  • Better segmentation based on Sales Cloud activity
  • Quicker development time with new content builder tools (classic builder was slow)
  • Centralized digital marketing platform that touches SMS, email, drip, and triggered marketing.
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Pricing Details

Adobe Target

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Salesforce Marketing Cloud Email Studio

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details
To learn more about products and pricing, please visit http://www.exacttarget.com/pricing.