What users are saying about
123 Ratings
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Score 8.2 out of 100
11 Ratings
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Score 10 out of 100

Likelihood to Recommend

Adobe Target

Adobe Target is best suited if you have or desire to have the rest of the Adobe stack (Adobe Launch, Adobe Analytics, Adobe AAM, etc.), although analytics itself can be relatively easily integrated with just about any major testing tool. If your testing program is more advanced, and you'd like to get into heavy personalization, I'd say Target has some features that could definitely be beneficial (e.g. Auto Target, Auto Allocation), but another tool like Evergage or Dynamic Yield is probably a better bet.
Anonymous | TrustRadius Reviewer

Signal Tag Management

Signal becomes as flexible as any other tag management solution if you're able define the data layer requirements clearly to your development team. The interface is very outdated if you're coming from Google Tag Manager. You might have to know some sort of JavaScript if you plan to make changes to the properties of some tags.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

Adobe Target
7.5
Signal Tag Management
a/b experiment testing
Adobe Target
8.8
Signal Tag Management
Split URL testing
Adobe Target
8.1
Signal Tag Management
Multivariate testing
Adobe Target
8.2
Signal Tag Management
Multi-page/funnel testing
Adobe Target
7.6
Signal Tag Management
Cross-browser testing
Adobe Target
7.4
Signal Tag Management
Mobile app testing
Adobe Target
6.0
Signal Tag Management
Test significance
Adobe Target
6.7
Signal Tag Management
Visual / WYSIWYG editor
Adobe Target
6.2
Signal Tag Management
Advanced code editor
Adobe Target
8.0
Signal Tag Management
Page surveys
Adobe Target
6.7
Signal Tag Management
Visitor recordings
Adobe Target
8.2
Signal Tag Management
Preview mode
Adobe Target
5.8
Signal Tag Management
Test duration calculator
Adobe Target
7.0
Signal Tag Management
Experiment scheduler
Adobe Target
8.6
Signal Tag Management
Experiment workflow and approval
Adobe Target
7.7
Signal Tag Management
Dynamic experiment activation
Adobe Target
7.6
Signal Tag Management
Client-side tests
Adobe Target
8.8
Signal Tag Management
Server-side tests
Adobe Target
7.2
Signal Tag Management
Mutually exclusive tests
Adobe Target
7.6
Signal Tag Management

Audience Segmentation & Targeting

Adobe Target
8.1
Signal Tag Management
Standard visitor segmentation
Adobe Target
7.9
Signal Tag Management
Behavioral visitor segmentation
Adobe Target
7.5
Signal Tag Management
Traffic allocation control
Adobe Target
8.9
Signal Tag Management
Website personalization
Adobe Target
8.2
Signal Tag Management

Results and Analysis

Adobe Target
6.8
Signal Tag Management
Heatmap tool
Adobe Target
7.5
Signal Tag Management
Click analytics
Adobe Target
8.0
Signal Tag Management
Scroll maps
Adobe Target
8.0
Signal Tag Management
Form fill analysis
Adobe Target
6.6
Signal Tag Management
Conversion tracking
Adobe Target
6.0
Signal Tag Management
Goal tracking
Adobe Target
6.7
Signal Tag Management
Test reporting
Adobe Target
6.9
Signal Tag Management
Results segmentation
Adobe Target
6.0
Signal Tag Management
CSV export
Adobe Target
5.3
Signal Tag Management
Experiments results dashboard
Adobe Target
6.5
Signal Tag Management

Security

Adobe Target
Signal Tag Management
7.0
Role-based user permissions
Adobe Target
Signal Tag Management
7.0

Tag Management

Adobe Target
Signal Tag Management
6.7
Tag library
Adobe Target
Signal Tag Management
7.0
Tag variable mapping
Adobe Target
Signal Tag Management
5.0
Ease of writing custom tags
Adobe Target
Signal Tag Management
8.0
Rules-driven tag execution
Adobe Target
Signal Tag Management
8.0
Tag performance monitoring
Adobe Target
Signal Tag Management
7.0
Improved page load times
Adobe Target
Signal Tag Management
5.0
Library of JavaScript extensions
Adobe Target
Signal Tag Management
7.0

Data Management & Integrity

Adobe Target
Signal Tag Management
7.2
Event tracking
Adobe Target
Signal Tag Management
8.0
Mobile event tracking
Adobe Target
Signal Tag Management
8.0
Data distribution management
Adobe Target
Signal Tag Management
7.0
Universal data layer
Adobe Target
Signal Tag Management
8.0
Automated error checking
Adobe Target
Signal Tag Management
5.0

Pros

Adobe Target

  • Because the software is established there is lots of online help available and most of the bugs have been worked out
  • Adobe has a vast supply of resources if your pockets are deep enough.
  • The dashboard is easy to follow and is getting more user-friendly. You no longer have to be an HTML wizard to implement changes.
Anonymous | TrustRadius Reviewer

Signal Tag Management

  • Flexibility - we are able to strike a good balance between writing one robust data-collection function that works across multiple page-types or create separate data-collection functions for each page type, based on our needs and expectations.
  • Real Time - no need to write code and wait 2 hours before being able to test it. If I see an issue, I can fix it immediately and see results immediately.
  • Adaptability - BrightTag continues to add new features to the product that simplify our lives (e.g., recently added "Preview Mode" which allows only select individuals, such as third party vendors, to see the changes you have made)
  • Support - the support team continues to be responsive, timely, and with excellent product knowledge and recommendations.
Jason Dahlin | TrustRadius Reviewer

Cons

Adobe Target

  • There should be some more clarity around what makes a test significant. While this can be decided by the client themselves, some direction from the tool would be helpful.
  • Also, if there was an easier way to organize campaigns and search for them it would be helpful. Right now there is just a long list of campaigns and you have to rely on search to find a specific campaign. What if you don't know the name of the test?
Anonymous | TrustRadius Reviewer

Signal Tag Management

  • The UI is pretty slow.
  • Users do not have the ability to go back to a previous page without losing whatever information was previously input.
  • The search feature could be improved.
Antonio McFadden | TrustRadius Reviewer

Likelihood to Renew

Adobe Target

Adobe Target 6.3
Based on 24 answers
We have a team of people trained on how to use the application and it integrates well with the other Adobe products we use. Our future roadmap of testing will require some complex scenarios which we hope Target will be able to accomplish
Richard Hayes | TrustRadius Reviewer

Signal Tag Management

Signal Tag Management 8.2
Based on 4 answers
Service is great, the product does exactly what you'd expect - no funny business.
Anonymous | TrustRadius Reviewer

Usability

Adobe Target

Adobe Target 1.1
Based on 4 answers
Can be difficult to learn, but once you understand Mboxes and the nuances of the system it's very user friendly
Brett Johnson | TrustRadius Reviewer

Signal Tag Management

No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Target

Adobe Target 6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh | TrustRadius Reviewer

Signal Tag Management

No score
No answers yet
No answers on this topic

Performance

Adobe Target

Adobe Target 8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson | TrustRadius Reviewer

Signal Tag Management

No score
No answers yet
No answers on this topic

Support Rating

Adobe Target

Adobe Target 4.4
Based on 9 answers
On several occasions, we have had the need to ask for help from the Adobe Target support team, and I must say that they have provided us with an excellent experience, as they take care of solving the problems quickly and with high precision
Gary Poppe | TrustRadius Reviewer

Signal Tag Management

No score
No answers yet
No answers on this topic

In-Person Training

Adobe Target

Adobe Target 8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick | TrustRadius Reviewer

Signal Tag Management

No score
No answers yet
No answers on this topic

Online Training

Adobe Target

Adobe Target 6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick | TrustRadius Reviewer

Signal Tag Management

No score
No answers yet
No answers on this topic

Implementation Rating

Adobe Target

Adobe Target 7.2
Based on 5 answers
Implement using a global mBox on the page so you can change any and everything over the traditional method. Traditional method is good if you do not have technical web dev resources, do not know Javascript/jQuery, or you have money to blow on mBox calls. Global deployment reduces mBox calls and allows you to touch many parts of the page easily. A lot more customizable
Anonymous | TrustRadius Reviewer

Signal Tag Management

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Target

I have used Optimizely for A/B testing. Optimizely makes it easier to set up almost any type of testing experiment. Optimizely is also strongly recommended for a limited number of users and when you want to optimize the cost. Optimizely was selected over Adobe Target since the start-up company had a limited budget to invest on A/B testing platform.
Vaibhav Choksi | TrustRadius Reviewer

Signal Tag Management

Bright tag is already in use within our company so there was some bias there. TagMan was a bit expensive but from what I saw, potentially worth it, especially if reporting is important. I believe they had a great global presence.Ensighten was in the running but lacked in a few areas. I believe they are poised to move mountains though. Google Tag Manager was right for the price (Free), but didn't have nearly enough functionability
Anonymous | TrustRadius Reviewer

Return on Investment

Adobe Target

  • The quantifiable results of each campaign are reflected in the lift and confidence. Within each campaign, you have the ability to tie a dollar amount to to each conversion metric, in order to monetarily understand the successes and project the benefits of implementation over a period of time.
  • Within each campaign you can set up any number of success metrics, in the interest of understanding the behavior of your audience for each experience. But you will usually want to optimize for a specific conversion and move forward with the implementation based on the test results.
  • As a conversion optimization specialist in the field of education management, my team was tasked primarily with lead generation. Test & Target helped our marketing team better understand the behavior of our customers, informing our user experience decisions and creating more satisfying experiences for our audience.
Paul Labrise | TrustRadius Reviewer

Signal Tag Management

  • Positive: Increased employee efficiency
  • Positive: Minimize internal discussions on tagging additional content
  • Negative: Requires a large LOE for onboarding other coworkers who will need to use the tool
Anonymous | TrustRadius Reviewer

Pricing Details

Adobe Target

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Signal Tag Management

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Target
8.5
Signal Tag Management
7.0

Likelihood to Renew

Adobe Target
6.3
Signal Tag Management
8.2

Usability

Adobe Target
1.1
Signal Tag Management

Reliability and Availability

Adobe Target
6.1
Signal Tag Management

Performance

Adobe Target
8.0
Signal Tag Management

Support Rating

Adobe Target
4.4
Signal Tag Management

In-Person Training

Adobe Target
8.1
Signal Tag Management

Online Training

Adobe Target
6.1
Signal Tag Management

Implementation Rating

Adobe Target
7.2
Signal Tag Management

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