What users are saying about

Adobe Target

110 Ratings

Sitecore

Top Rated
104 Ratings

Adobe Target

110 Ratings
Score 7.7 out of 101

Sitecore

Top Rated
104 Ratings
Score 7.3 out of 101

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Likelihood to Recommend

Adobe Target

It's a very flexible tool with some great features however you'll need to have users that understand your business but are also technically savvy. If you don't have the right people/person then you may want to consider something easier to use ..saying that I believe the Standard version that was recently released has tried to address this however it's a beta product right now with more than a few issues.
Richard Hayes profile photo

Sitecore

Sitecore is an enterprise-level CXM...not just a CMS. It is a great foundation for the marketing technology stack of an organization that has the resources and need for high-powered experience marketing. For organizations that just need a CMS, it is possible that Sitecore may be overkill. I liken Sitecore to a Ferrari. It is a high-performance machine, but to get the most out of it, you also need a professional driver (i.e. trained users), expert mechanics (i.e. an experienced partner), and invest in regular maintenance and performance tuning.
Aaron Branson profile photo

Feature Rating Comparison

Security

Adobe Target
Sitecore
8.0
Role-based user permissions
Adobe Target
Sitecore
8.0

Platform & Infrastructure

Adobe Target
Sitecore
7.4
API
Adobe Target
Sitecore
7.8
Internationalization / multi-language
Adobe Target
Sitecore
6.9

Web Content Creation

Adobe Target
Sitecore
6.9
WYSIWYG editor
Adobe Target
Sitecore
6.6
Code quality / cleanliness
Adobe Target
Sitecore
6.9
Admin section
Adobe Target
Sitecore
6.8
Page templates
Adobe Target
Sitecore
6.5
Library of website themes
Adobe Target
Sitecore
7.5
Mobile optimization / responsive design
Adobe Target
Sitecore
7.1
Publishing workflow
Adobe Target
Sitecore
7.5
Form generator
Adobe Target
Sitecore
6.6

Web Content Management

Adobe Target
Sitecore
7.1
Content taxonomy
Adobe Target
Sitecore
8.1
SEO support
Adobe Target
Sitecore
7.5
Bulk management
Adobe Target
Sitecore
8.0
Availability / breadth of extensions
Adobe Target
Sitecore
5.4
Community / comment management
Adobe Target
Sitecore
6.4

Pros

  • It is simple to use and gets the job done fast
  • You don't have to wait for IT for months to make a change on the site. With Adobe Test and Target you can do it with a very short time.
Abdulrahman Jasim profile photo
  • Content and styling separation
  • Customizability of the platform
  • Work flow of publishing
No photo available

Cons

  • Adobe Test & Target is a premium product and with that it comes at a very premium price. Usually smaller businesses/individuals cannot afford to pay for such a tool because it ranges high in pricing per month. If the product is used optimally then it can pay for itself.
No photo available
  • For good authoring experience for content authors, heavy development to customize the interface is necessary
  • Learning curve for developers and users is very high
  • A/B testing is hard to set up
  • Personalization is hard to setup
No photo available

Likelihood to Renew

Adobe Target6.3
Based on 24 answers
It is unlikely that the business will discontinue its use of Adobe Test & Target, as so many of the company's resources have gone into this product such as training individuals and developing a relationship with Adobe. Their technical support is great and the service they provide us is invaluable. It has become the backbone of the marketing department
No photo available
Sitecore9.0
Based on 9 answers
We are using it on a daily basis
No photo available

Usability

Adobe Target1.1
Based on 4 answers
Can be difficult to learn, but once you understand Mboxes and the nuances of the system it's very user friendly
Brett Johnson profile photo
Sitecore7.3
Based on 4 answers
Mostly, it's great for developers and content editors, but due to the flexibility of the system it can also be complicated at times.
No photo available

Reliability and Availability

Adobe Target6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Target8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Target7.0
Based on 6 answers
Customer support isn't really used as I am an internal power user of the tool.
Bryant Hoopes profile photo
Sitecore9.1
Based on 2 answers
We have never had an issue go unresolved. They handle issues quickly and efficiently.
Chris Spears, CMTO profile photo

In-Person Training

Adobe Target8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick profile photo
No score
No answers yet
No answers on this topic

Online Training

Adobe Target6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick profile photo
Sitecore10.0
Based on 1 answer
Sitecore captures and remembers every single interaction your customers and prospects have in any part of the system, allowing you to build comprehensive, ever-learning profiles of each individual. From email marketing, to social media, to online shopping, Sitecore remembers where each interaction left off so you can automatically continue the conversation. Sitecore helps you manage your content for each and every experience your customers enjoy. Customize what content you want and the system will take care of how it's displayed.
No photo available

Implementation

Adobe Target7.2
Based on 5 answers
Ensure that documentation is thorough and detailed. Make no assumptions that IT or developers know why they are doing what you're asking them to do, and provide detailed instructions to them.
Bryant Hoopes profile photo
Sitecore9.1
Based on 2 answers
Make sure you work with a partner that can help you take advantage of the entire platform. Specifically we see a lot of customers not taking advantage of Sitecore DMS and thus missing a huge opportunity. Sitecore is a platform that is meant to be constantly optimized and improved upon.
Chris Spears, CMTO profile photo

Alternatives Considered

Webtrends Optimize was on the list. Ultimately, my previous experience with Adobe T&T led us to make the decision to use it.
Bryant Hoopes profile photo
For us, Sitecore was all about the integration possibilities and a CMS that empowered our staff to get their information published online in a timely fashion. At the time SiteFinity was still early in its development. Sitecore was a more mature product with many more features.
David Drinnon profile photo

Return on Investment

  • Better decisions
  • Faster decisions
  • Less opinion and more fact
No photo available
  • Reduced the time spent managing content and documents.
  • Allowed non-technical staff to manage documents directly, freeing up technical resources to work on more engaging elements.
  • Integration of our leads form with SalesForce.com helped to streamline the process.
Jason Vaters profile photo

Pricing Details

Adobe Target

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Sitecore

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details