What users are saying about
117 Ratings
103 Ratings
117 Ratings
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Score 7.9 out of 101
103 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.9 out of 101

Likelihood to Recommend

Adobe Target

I feel you need to have a dedicated developer who works solely in Test & Target. If you have that resource, and ensure to train the resource sufficiently, it will make it much easier to be able to run tests and have a clean testing program.
No photo available

Tealium iQ

Anyone with an ecommerce site that partakes in paid marketing campaigns will undoubtedly benefit from Tealium iQ Tag Management System. If you care about data, analytics, and tracking, chances are you'll find the tool very valuable.
Kelly Saux profile photo

Feature Rating Comparison

Testing and Experimentation

Adobe Target
7.8
Tealium iQ
a/b experiment testing
Adobe Target
9.0
Tealium iQ
Split URL testing
Adobe Target
8.0
Tealium iQ
Multivariate testing
Adobe Target
9.0
Tealium iQ
Mutli-page/funnel testing
Adobe Target
7.0
Tealium iQ
Cross-browser testing
Adobe Target
8.0
Tealium iQ
Mobile app testing
Adobe Target
7.0
Tealium iQ
Test significance
Adobe Target
7.0
Tealium iQ
Visual / WYSIWYG editor
Adobe Target
6.0
Tealium iQ
Advanced code editor
Adobe Target
6.0
Tealium iQ
Page surveys
Adobe Target
6.0
Tealium iQ
Preview mode
Adobe Target
8.0
Tealium iQ
Test duration calculator
Adobe Target
9.0
Tealium iQ
Experiment scheduler
Adobe Target
9.0
Tealium iQ
Experiment workflow and approval
Adobe Target
7.0
Tealium iQ
Dynamic experiment activation
Adobe Target
8.0
Tealium iQ
Client-side tests
Adobe Target
9.0
Tealium iQ
Mutually exclusive tests
Adobe Target
10.0
Tealium iQ

Audience Segmentation & Targeting

Adobe Target
8.3
Tealium iQ
Standard visitor segmentation
Adobe Target
7.0
Tealium iQ
Behavioral visitor segmentation
Adobe Target
8.0
Tealium iQ
Traffic allocation control
Adobe Target
9.0
Tealium iQ
Website personalization
Adobe Target
9.0
Tealium iQ

Results and Analysis

Adobe Target
8.7
Tealium iQ
Heatmap tool
Adobe Target
9.0
Tealium iQ
Click analytics
Adobe Target
9.0
Tealium iQ
Scroll maps
Adobe Target
9.0
Tealium iQ
Form fill analysis
Adobe Target
7.0
Tealium iQ
Conversion tracking
Adobe Target
9.0
Tealium iQ
Goal tracking
Adobe Target
9.0
Tealium iQ
Test reporting
Adobe Target
8.0
Tealium iQ
Results segmentation
Adobe Target
9.0
Tealium iQ
CSV export
Adobe Target
9.0
Tealium iQ
Experiments results dashboard
Adobe Target
9.0
Tealium iQ

Security

Adobe Target
Tealium iQ
9.0
Role-based user permissions
Adobe Target
Tealium iQ
9.0

Tag Management

Adobe Target
Tealium iQ
8.0
Tag library
Adobe Target
Tealium iQ
9.0
Tag variable mapping
Adobe Target
Tealium iQ
9.0
Ease of writing custom tags
Adobe Target
Tealium iQ
7.7
Rules-driven tag execution
Adobe Target
Tealium iQ
8.3
Tag performance monitoring
Adobe Target
Tealium iQ
6.9
Improved page load times
Adobe Target
Tealium iQ
5.9
Mobile app tagging
Adobe Target
Tealium iQ
9.0
Library of JavaScript extensions
Adobe Target
Tealium iQ
8.3

Data Management & Integrity

Adobe Target
Tealium iQ
7.2
Event tracking
Adobe Target
Tealium iQ
8.6
Mobile event tracking
Adobe Target
Tealium iQ
7.9
Data distribution management
Adobe Target
Tealium iQ
6.0
Universal data layer
Adobe Target
Tealium iQ
8.6
Automated error checking
Adobe Target
Tealium iQ
5.0

Pros

Adobe Target

  • The test report page is very intuitive. It is very easy to analyze a test based on different segments such as new and returning users.
  • Having confidence levels inserted into the reporting tool is a key feature. While it is a simple feature, it allows users to easily understand when results are significant.
  • We have recently created swim lanes for traffic and this has been very helpful to make sure that different tests are not crossing over in terms of traffic.
No photo available

Tealium iQ

  • Allows us to stay nimble and focus on limited developer resources to other more critical development tasks.
  • By have the flexibility to add, but also to remove tags easily, you can ensure your site speed doesn't suffer from forgotten tags still on the site.
Kelly Saux profile photo

Cons

Adobe Target

  • There should be some more clarity around what makes a test significant. While this can be decided by the client themselves, some direction from the tool would be helpful.
  • Also, if there was an easier way to organize campaigns and search for them it would be helpful. Right now there is just a long list of campaigns and you have to rely on search to find a specific campaign. What if you don't know the name of the test?
No photo available

Tealium iQ

  • Really the only thing I can think of is that the js templates for custom containers are hard to find. The casual marketing user would probably never find it unless they researched it. But then again, our marketing department usually isn't changing these. Just one of those things that as a developer, you have to remember how to do or make a note of.
  • This one is minor and based on the perception of certain individuals on our marketing team and didn't apply to me. After the launch of Tealium iQ Tag Management on our site, there was some confusion over a poorly performing third party tag. It was thought (wrongfully) that the Tealium servers were causing the performance problems with data not being sent to said third party. However, this was not the case at all. The Tealium servers were managing and delivering the JavaScript for the tag just fine. It was the final delivery of the data to the third party servers (via a pixel tag) that was causing the issue. So maybe the weakness here was that there was a broader misunderstanding of how Tealium iQ Tag Management actually worked.
David Gailey profile photo

Likelihood to Renew

Adobe Target

Adobe Target 6.3
Based on 24 answers
It's been working great for us even though it has its shortcomings, but it integrates well with other tools that we already have. Unless there is a tool that stands out from the crowd and offers much more benefit, we will be most likely to renew this software.
Leo Ko profile photo

Tealium iQ

Tealium iQ 9.6
Based on 14 answers
Tealium continues to impress us with their focus on innovation and continuous improvement. Their support team makes use feel as though we are their one and only client. They exceed our expectations from both a product and people perspective, so we have no reason to look elsewhere!
No photo available

Usability

Adobe Target

Adobe Target 1.1
Based on 4 answers
Interface is intuitive and easy to use.
Bryant Hoopes profile photo

Tealium iQ

Tealium iQ 8.5
Based on 5 answers
No interface is perfect and the lack of a mobile interface has been an issue on one or two instances.
Jeremy Myers profile photo

Reliability and Availability

Adobe Target

Adobe Target 6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh profile photo

Tealium iQ

No score
No answers yet
No answers on this topic

Performance

Adobe Target

Adobe Target 8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson profile photo

Tealium iQ

Tealium iQ 9.0
Based on 2 answers
Great user interface. Easy to use. Very responsive.
No photo available

Support

Adobe Target

Adobe Target 7.0
Based on 6 answers
Room for improvement
Richard Hayes profile photo

Tealium iQ

Tealium iQ 10.0
Based on 1 answer
Our AM is the best part of our Tealium relationship. He's well aware of our sites and KPIs, responsive, and always goes the extra mile to help.
Jeremy Myers profile photo

In-Person Training

Adobe Target

Adobe Target 8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick profile photo

Tealium iQ

No score
No answers yet
No answers on this topic

Online Training

Adobe Target

Adobe Target 6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick profile photo

Tealium iQ

No score
No answers yet
No answers on this topic

Implementation

Adobe Target

Adobe Target 7.2
Based on 5 answers
Was implemented at our organization before I began working with it.
Brett Johnson profile photo

Tealium iQ

Tealium iQ 7.0
Based on 1 answer
Implementation had some bumps in the road and it was new for all of us, but for the most part, it was easier than many other implementations we've done with other technologies.
Jeremy Myers profile photo

Alternatives Considered

Adobe Target

We have looked at Optimizely but at this point are sticking with Test & Target. We like the integration it has with our Analytics tools such as Ad Hoc and SiteCatalyst. Also, we feel that Adobe has some interesting products that we would like to dig into in the future such as Audience Manager.
No photo available

Tealium iQ

We evaluated Google Tag Manager, Ensighten, and Tagman. We found Google's limited tag library to be a non-starter for our needs. Tagman seemed to lack resources to compete with Tealium and Ensighten. We selected Tealium over Ensighten for three reasons:
  1. Better UI
  2. Better customer references
  3. A corporate leadership we had positive previous experience with (some of us had previously worked with Webside Story)
Jeremy Myers profile photo

Return on Investment

Adobe Target

  • The new cloud-based pricing is cost-effective.
  • The Adobe name gave us trust of the product.
  • Security tests went quickly and smoothly--always a plus.
Arva Adams profile photo

Tealium iQ

  • We haven't recognized all of the benefits yet, since we're still working on implementation, but our last set of tags deployed (Quantcast, Criteo) were quite painful to implement. Once we get our Tealium data layer properly implemented, we're looking forward to the day where we can deploy a new tag for a display vendor with a few clicks.
  • Just having a paid option is a nice improvement over Google's free product, which means support is non-existent. Our business is at the point where paying for support is preferable to free product.
No photo available

Pricing Details

Adobe Target

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Tealium iQ

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Add comparison