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112 Ratings
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Score 7.6 out of 101
100 Ratings
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Score 7.8 out of 101

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Likelihood to Recommend

Adobe Target

1. We changed ship dates on individual product pages depending on customer location so they would have an accurate timeline for their orders. This really helped lower our volume of customer service calls on tracking orders.2. We have stores as well as an online presence. With Target we were able to advertise sales on b-stock items from our warehouse to our local customers without letting those that live outside a certain radius see the promo.3. If your marketing team doesn't have a tech background this software has a steep learning curve. There is quite a bit of manual configuration required. The image carousel is one example that we struggled with.
No photo available

Tealium iQ

Best for managing web analytics tags. Not sure about its use for dynamic content delivery like Test and Target
Vijayraghav Nerella profile photo

Feature Rating Comparison

Security

Adobe Target
Tealium iQ
8.5
Role-based user permissions
Adobe Target
Tealium iQ
8.5

Tag Management

Adobe Target
Tealium iQ
8.1
Tag library
Adobe Target
Tealium iQ
8.5
Tag variable mapping
Adobe Target
Tealium iQ
8.5
Ease of writing custom tags
Adobe Target
Tealium iQ
7.0
Rules-driven tag execution
Adobe Target
Tealium iQ
8.5
Tag performance monitoring
Adobe Target
Tealium iQ
9.0
Improved page load times
Adobe Target
Tealium iQ
7.0
Mobile app tagging
Adobe Target
Tealium iQ
9.0
Library of JavaScript extensions
Adobe Target
Tealium iQ
7.5

Data Management & Integrity

Adobe Target
Tealium iQ
7.2
Event tracking
Adobe Target
Tealium iQ
8.0
Mobile event tracking
Adobe Target
Tealium iQ
8.0
Data distribution management
Adobe Target
Tealium iQ
6.0
Universal data layer
Adobe Target
Tealium iQ
8.0
Automated error checking
Adobe Target
Tealium iQ
6.0

Pros

  • The test report page is very intuitive. It is very easy to analyze a test based on different segments such as new and returning users.
  • Having confidence levels inserted into the reporting tool is a key feature. While it is a simple feature, it allows users to easily understand when results are significant.
  • We have recently created swim lanes for traffic and this has been very helpful to make sure that different tests are not crossing over in terms of traffic.
No photo available
  • It is feature rich, you have features for all kinds of uses
  • the granularity of configs that are sometime needed by web analytics tags is possible to do. Many can be done with little programming/JS skills
  • amazing number of partners and reliable partnership with CDNs
Vijayraghav Nerella profile photo

Cons

  • Documentation - the current docs are fine for the basics but when you want to do the advanced stuff it sucks and Client Care aren't that helpful with the tricky questions.
  • Standard - the new 'Standard' WYSIWYG version of TnT is very new so I'll be kind however it's full of bugs and unusable - hopefully this will be fixed soon as it looks to have a lot of potential.
  • QAing your tests - the Onsite feature has never worked properly in all the time I have used it. I've been told by people at Adobe not to use the feature.
Richard Hayes profile photo
  • Better notifications when the Tealium code is updated. We had system issues because we were unaware of Tealium updates.
Paul Dunphy profile photo

Likelihood to Renew

Adobe Target6.3
Based on 24 answers
The software is so expensive that we can only use it in limited capacity. It does not simplify any work for our development team in our testing process. We also found that testing results from it weren't always accurate.
Sarah Schick profile photo
Tealium iQ9.6
Based on 14 answers
Exceptional account management support and excellent engineering expertise provided monthly (if needed)
No photo available

Usability

Adobe Target1.1
Based on 4 answers
Interface is intuitive and easy to use.
Bryant Hoopes profile photo
Tealium iQ8.5
Based on 5 answers
The user interface is very well thought out, using human readable names and explanations to explain what each thing does. It's very easy to get familiar with it.
Jordi Roura i Rabat profile photo

Reliability and Availability

Adobe Target6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Target8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson profile photo
Tealium iQ9.0
Based on 2 answers
Great user interface. Easy to use. Very responsive.
No photo available

Support

Adobe Target7.0
Based on 6 answers
Customer support isn't really used as I am an internal power user of the tool.
Bryant Hoopes profile photo
Tealium iQ10.0
Based on 1 answer
Our AM is the best part of our Tealium relationship. He's well aware of our sites and KPIs, responsive, and always goes the extra mile to help.
Jeremy Myers profile photo

In-Person Training

Adobe Target8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick profile photo
No score
No answers yet
No answers on this topic

Online Training

Adobe Target6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Target7.2
Based on 5 answers
Was implemented at our organization before I began working with it.
Brett Johnson profile photo
Tealium iQ7.0
Based on 1 answer
Implementation had some bumps in the road and it was new for all of us, but for the most part, it was easier than many other implementations we've done with other technologies.
Jeremy Myers profile photo

Alternatives Considered

We have looked at Optimizely but at this point are sticking with Test & Target. We like the integration it has with our Analytics tools such as Ad Hoc and SiteCatalyst. Also, we feel that Adobe has some interesting products that we would like to dig into in the future such as Audience Manager.
No photo available
Google was free, but had no support or help with implementation. Others were more expensive and did not get nearly the [same] customer recommendations.
Steve Moon profile photo

Return on Investment

  • The product has definitely led to increased conversion, as eCommerce is the base of our organization.
  • The product also allows us to see what our users want in a product. It allows us to better market to specific regions of the world in specific ways as well as understand cultural boundaries.
No photo available
  • Saved money on development hours and time of deployment
David Campanella profile photo

Pricing Details

Adobe Target

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Tealium iQ

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details