What users are saying about
122 Ratings
112 Ratings
122 Ratings
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Score 8.3 out of 100
112 Ratings
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Score 7.7 out of 100

Likelihood to Recommend

Adobe Target

Adobe Target is best suited if you have or desire to have the rest of the Adobe stack (Adobe Launch, Adobe Analytics, Adobe AAM, etc.), although analytics itself can be relatively easily integrated with just about any major testing tool. If your testing program is more advanced, and you'd like to get into heavy personalization, I'd say Target has some features that could definitely be beneficial (e.g. Auto Target, Auto Allocation), but another tool like Evergage or Dynamic Yield is probably a better bet.
Anonymous | TrustRadius Reviewer

Tealium iQ

The scenarios where a tag management solution is appropriate are:
  • Your marketing team needs to move faster on actionable data than your IT team can deploy tags.
  • You want to give your marketing team the power and responsibility of managing and deploying analytics tags.
  • Vendor tags are interfering with site performance or uptime and you wish to have an easy "off" switch.
One key question to ask is: "Do I need assistance with the technical implementation of the data layer?". And if you do, "how much assistance?". Another question is "does our marketing team need direction on a data layer or tagging strategy?" Tealium excels at these areas because of their excellent support before, during, and after implementation.
David Gailey | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

Adobe Target
7.5
Tealium iQ
a/b experiment testing
Adobe Target
8.8
Tealium iQ
Split URL testing
Adobe Target
8.1
Tealium iQ
Multivariate testing
Adobe Target
8.3
Tealium iQ
Multi-page/funnel testing
Adobe Target
7.6
Tealium iQ
Cross-browser testing
Adobe Target
7.4
Tealium iQ
Mobile app testing
Adobe Target
6.0
Tealium iQ
Test significance
Adobe Target
6.7
Tealium iQ
Visual / WYSIWYG editor
Adobe Target
6.2
Tealium iQ
Advanced code editor
Adobe Target
8.0
Tealium iQ
Page surveys
Adobe Target
6.7
Tealium iQ
Visitor recordings
Adobe Target
8.2
Tealium iQ
Preview mode
Adobe Target
5.8
Tealium iQ
Test duration calculator
Adobe Target
7.0
Tealium iQ
Experiment scheduler
Adobe Target
8.6
Tealium iQ
Experiment workflow and approval
Adobe Target
7.7
Tealium iQ
Dynamic experiment activation
Adobe Target
7.6
Tealium iQ
Client-side tests
Adobe Target
8.8
Tealium iQ
Server-side tests
Adobe Target
7.2
Tealium iQ
Mutually exclusive tests
Adobe Target
7.6
Tealium iQ

Audience Segmentation & Targeting

Adobe Target
8.1
Tealium iQ
Standard visitor segmentation
Adobe Target
7.9
Tealium iQ
Behavioral visitor segmentation
Adobe Target
7.5
Tealium iQ
Traffic allocation control
Adobe Target
8.9
Tealium iQ
Website personalization
Adobe Target
8.3
Tealium iQ

Results and Analysis

Adobe Target
6.8
Tealium iQ
Heatmap tool
Adobe Target
7.5
Tealium iQ
Click analytics
Adobe Target
8.0
Tealium iQ
Scroll maps
Adobe Target
8.0
Tealium iQ
Form fill analysis
Adobe Target
6.6
Tealium iQ
Conversion tracking
Adobe Target
6.1
Tealium iQ
Goal tracking
Adobe Target
6.8
Tealium iQ
Test reporting
Adobe Target
6.9
Tealium iQ
Results segmentation
Adobe Target
6.0
Tealium iQ
CSV export
Adobe Target
5.3
Tealium iQ
Experiments results dashboard
Adobe Target
6.5
Tealium iQ

Security

Adobe Target
Tealium iQ
8.8
Role-based user permissions
Adobe Target
Tealium iQ
8.8

Tag Management

Adobe Target
Tealium iQ
7.6
Tag library
Adobe Target
Tealium iQ
8.6
Tag variable mapping
Adobe Target
Tealium iQ
8.4
Ease of writing custom tags
Adobe Target
Tealium iQ
6.9
Rules-driven tag execution
Adobe Target
Tealium iQ
7.6
Tag performance monitoring
Adobe Target
Tealium iQ
6.5
Improved page load times
Adobe Target
Tealium iQ
6.1
Mobile app tagging
Adobe Target
Tealium iQ
8.0
Library of JavaScript extensions
Adobe Target
Tealium iQ
8.6

Data Management & Integrity

Adobe Target
Tealium iQ
8.4
Event tracking
Adobe Target
Tealium iQ
8.6
Mobile event tracking
Adobe Target
Tealium iQ
8.6
Data distribution management
Adobe Target
Tealium iQ
8.7
Universal data layer
Adobe Target
Tealium iQ
8.9
Automated error checking
Adobe Target
Tealium iQ
7.0

Pros

Adobe Target

  • Because the software is established there is lots of online help available and most of the bugs have been worked out
  • Adobe has a vast supply of resources if your pockets are deep enough.
  • The dashboard is easy to follow and is getting more user-friendly. You no longer have to be an HTML wizard to implement changes.
Anonymous | TrustRadius Reviewer

Tealium iQ

  • Allows us to stay nimble and focus on limited developer resources to other more critical development tasks.
  • By have the flexibility to add, but also to remove tags easily, you can ensure your site speed doesn't suffer from forgotten tags still on the site.
Kelly Saux | TrustRadius Reviewer

Cons

Adobe Target

  • There should be some more clarity around what makes a test significant. While this can be decided by the client themselves, some direction from the tool would be helpful.
  • Also, if there was an easier way to organize campaigns and search for them it would be helpful. Right now there is just a long list of campaigns and you have to rely on search to find a specific campaign. What if you don't know the name of the test?
Anonymous | TrustRadius Reviewer

Tealium iQ

  • Tealium iQ can be an intimidating solution to understand and use. So, it is highly valuable to have walkthroughs and setup wizards that reduce that barrier of entry to the solution.
  • Communicating out the latest changes and ways to leverage them is a constant challenge for Tealium given the rapid release of features. Making sure this messaging is clear by leveraging a mobile Tealium Customer Application like that used for Digital Velocity to communicate out the latest and greatest changes may be an opportunity.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Adobe Target

Adobe Target 6.3
Based on 24 answers
We have a team of people trained on how to use the application and it integrates well with the other Adobe products we use. Our future roadmap of testing will require some complex scenarios which we hope Target will be able to accomplish
Richard Hayes | TrustRadius Reviewer

Tealium iQ

Tealium iQ 9.6
Based on 14 answers
Tealium continues to impress us with their focus on innovation and continuous improvement. Their support team makes use feel as though we are their one and only client. They exceed our expectations from both a product and people perspective, so we have no reason to look elsewhere!
Anonymous | TrustRadius Reviewer

Usability

Adobe Target

Adobe Target 1.1
Based on 4 answers
Can be difficult to learn, but once you understand Mboxes and the nuances of the system it's very user friendly
Brett Johnson | TrustRadius Reviewer

Tealium iQ

Tealium iQ 9.0
Based on 6 answers
Tealium is very straight forward and transparent in its tool interface. It does a good job of providing information and resources around every function of the tool. This allows a user to be comforted knowing there is a wealth of information surrounding any specific action in the tool for a user to rely on
David Campanella | TrustRadius Reviewer

Reliability and Availability

Adobe Target

Adobe Target 6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh | TrustRadius Reviewer

Tealium iQ

No score
No answers yet
No answers on this topic

Performance

Adobe Target

Adobe Target 8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson | TrustRadius Reviewer

Tealium iQ

Tealium iQ 9.0
Based on 2 answers
Great user interface. Easy to use. Very responsive.
Anonymous | TrustRadius Reviewer

Support Rating

Adobe Target

Adobe Target 4.4
Based on 9 answers
On several occasions, we have had the need to ask for help from the Adobe Target support team, and I must say that they have provided us with an excellent experience, as they take care of solving the problems quickly and with high precision
Gary Poppe | TrustRadius Reviewer

Tealium iQ

Tealium iQ 10.0
Based on 2 answers
Our AM is the best part of our Tealium relationship. He's well aware of our sites and KPIs, responsive, and always goes the extra mile to help.
Jeremy Myers | TrustRadius Reviewer

In-Person Training

Adobe Target

Adobe Target 8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick | TrustRadius Reviewer

Tealium iQ

No score
No answers yet
No answers on this topic

Online Training

Adobe Target

Adobe Target 6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick | TrustRadius Reviewer

Tealium iQ

No score
No answers yet
No answers on this topic

Implementation Rating

Adobe Target

Adobe Target 7.2
Based on 5 answers
Implement using a global mBox on the page so you can change any and everything over the traditional method. Traditional method is good if you do not have technical web dev resources, do not know Javascript/jQuery, or you have money to blow on mBox calls. Global deployment reduces mBox calls and allows you to touch many parts of the page easily. A lot more customizable
Anonymous | TrustRadius Reviewer

Tealium iQ

Tealium iQ 7.0
Based on 1 answer
Implementation had some bumps in the road and it was new for all of us, but for the most part, it was easier than many other implementations we've done with other technologies.
Jeremy Myers | TrustRadius Reviewer

Alternatives Considered

Adobe Target

I have used Optimizely for A/B testing. Optimizely makes it easier to set up almost any type of testing experiment. Optimizely is also strongly recommended for a limited number of users and when you want to optimize the cost. Optimizely was selected over Adobe Target since the start-up company had a limited budget to invest on A/B testing platform.
Vaibhav Choksi | TrustRadius Reviewer

Tealium iQ

Tealium is the only tag management system I've personally used, but it's way better than our websites' former tagging systems (autotagging or WebTrends) because it gives us the flexibility to rename key/value pairs so our data is intuitive and easily understandable for an end user.
Courtney Craig | TrustRadius Reviewer

Return on Investment

Adobe Target

  • The quantifiable results of each campaign are reflected in the lift and confidence. Within each campaign, you have the ability to tie a dollar amount to to each conversion metric, in order to monetarily understand the successes and project the benefits of implementation over a period of time.
  • Within each campaign you can set up any number of success metrics, in the interest of understanding the behavior of your audience for each experience. But you will usually want to optimize for a specific conversion and move forward with the implementation based on the test results.
  • As a conversion optimization specialist in the field of education management, my team was tasked primarily with lead generation. Test & Target helped our marketing team better understand the behavior of our customers, informing our user experience decisions and creating more satisfying experiences for our audience.
Paul Labrise | TrustRadius Reviewer

Tealium iQ

  • We haven't recognized all of the benefits yet, since we're still working on implementation, but our last set of tags deployed (Quantcast, Criteo) were quite painful to implement. Once we get our Tealium data layer properly implemented, we're looking forward to the day where we can deploy a new tag for a display vendor with a few clicks.
  • Just having a paid option is a nice improvement over Google's free product, which means support is non-existent. Our business is at the point where paying for support is preferable to free product.
Anonymous | TrustRadius Reviewer

Pricing Details

Adobe Target

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Tealium iQ

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Target
8.5
Tealium iQ
7.7

Likelihood to Renew

Adobe Target
6.3
Tealium iQ
9.6

Usability

Adobe Target
1.1
Tealium iQ
9.0

Reliability and Availability

Adobe Target
6.1
Tealium iQ

Performance

Adobe Target
8.0
Tealium iQ
9.0

Support Rating

Adobe Target
4.4
Tealium iQ
10.0

In-Person Training

Adobe Target
8.1
Tealium iQ

Online Training

Adobe Target
6.1
Tealium iQ

Implementation Rating

Adobe Target
7.2
Tealium iQ
7.0

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