What users are saying about
118 Ratings
3 Ratings
118 Ratings
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Score 8.2 out of 100
3 Ratings
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Score 8.5 out of 100

Likelihood to Recommend

Adobe Target

Adobe Target is best suited if you have or desire to have the rest of the Adobe stack (Adobe Launch, Adobe Analytics, Adobe AAM, etc.), although analytics itself can be relatively easily integrated with just about any major testing tool. If your testing program is more advanced, and you'd like to get into heavy personalization, I'd say Target has some features that could definitely be beneficial (e.g. Auto Target, Auto Allocation), but another tool like Evergage or Dynamic Yield is probably a better bet.
Anonymous | TrustRadius Reviewer

Vero

Vero tends to play nice with companies that have their websites as the primary source of truth. This allows them to send as many events as they need and develop more complex workflows that introduce conditionality into Vero emails. However, for those that rely more on Salesforce, it might have more limited applications. The product is fairly easy to use, so it's easy for multiple people on the team to pick it up and do what they need for their respective groups. On the other hand, creating email templates will require some knowledge of HTML/CSS, unless those are copied from another source. That would require another product of course that provides more robust layout editing features and templates.
Frank Ramirez | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

Adobe Target
7.5
Vero
a/b experiment testing
Adobe Target
9.0
Vero
Split URL testing
Adobe Target
8.3
Vero
Multivariate testing
Adobe Target
8.7
Vero
Multi-page/funnel testing
Adobe Target
7.3
Vero
Cross-browser testing
Adobe Target
7.5
Vero
Mobile app testing
Adobe Target
6.0
Vero
Test significance
Adobe Target
6.7
Vero
Visual / WYSIWYG editor
Adobe Target
5.7
Vero
Advanced code editor
Adobe Target
8.0
Vero
Page surveys
Adobe Target
6.0
Vero
Preview mode
Adobe Target
5.5
Vero
Test duration calculator
Adobe Target
7.3
Vero
Experiment scheduler
Adobe Target
9.0
Vero
Experiment workflow and approval
Adobe Target
7.0
Vero
Dynamic experiment activation
Adobe Target
8.0
Vero
Client-side tests
Adobe Target
9.5
Vero
Server-side tests
Adobe Target
8.0
Vero
Mutually exclusive tests
Adobe Target
8.0
Vero

Audience Segmentation & Targeting

Adobe Target
8.6
Vero
Standard visitor segmentation
Adobe Target
8.0
Vero
Behavioral visitor segmentation
Adobe Target
8.0
Vero
Traffic allocation control
Adobe Target
9.7
Vero
Website personalization
Adobe Target
8.7
Vero

Results and Analysis

Adobe Target
7.0
Vero
Heatmap tool
Adobe Target
9.0
Vero
Click analytics
Adobe Target
9.0
Vero
Scroll maps
Adobe Target
9.0
Vero
Form fill analysis
Adobe Target
7.0
Vero
Conversion tracking
Adobe Target
5.9
Vero
Goal tracking
Adobe Target
6.5
Vero
Test reporting
Adobe Target
7.0
Vero
Results segmentation
Adobe Target
5.4
Vero
CSV export
Adobe Target
4.9
Vero
Experiments results dashboard
Adobe Target
6.6
Vero

Email & Online Marketing

Adobe Target
Vero
9.0
WYSIWYG email editor
Adobe Target
Vero
7.5
Dynamic content
Adobe Target
Vero
9.5
Ability to test dynamic content
Adobe Target
Vero
10.0
A/B testing
Adobe Target
Vero
10.0
Mobile optimization
Adobe Target
Vero
8.0
Email deliverability
Adobe Target
Vero
8.5
List management
Adobe Target
Vero
9.0
Triggered drip sequences
Adobe Target
Vero
9.5

Reporting & Analytics

Adobe Target
Vero
9.5
Dashboards
Adobe Target
Vero
9.5
Standard reports
Adobe Target
Vero
9.0
Custom reports
Adobe Target
Vero
10.0

Pros

Adobe Target

  • Because the software is established there is lots of online help available and most of the bugs have been worked out
  • Adobe has a vast supply of resources if your pockets are deep enough.
  • The dashboard is easy to follow and is getting more user-friendly. You no longer have to be an HTML wizard to implement changes.
Anonymous | TrustRadius Reviewer

Vero

  • Managing lists/segmentation.
  • Email tracking.
  • Reports and insights.
Anonymous | TrustRadius Reviewer

Cons

Adobe Target

  • There should be some more clarity around what makes a test significant. While this can be decided by the client themselves, some direction from the tool would be helpful.
  • Also, if there was an easier way to organize campaigns and search for them it would be helpful. Right now there is just a long list of campaigns and you have to rely on search to find a specific campaign. What if you don't know the name of the test?
Anonymous | TrustRadius Reviewer

Vero

  • Naming conventions. Some items, once given a name, could not have the name changed.
  • User-friendliness of interface for non-developers. Vero is certainly built with the developer in mind and a marketer/user cannot do much before a developer configures everything.
  • Absolutely terrible if you are hoping to use Vero as a CRM. To its credit, it does not claim to be a CRM.
James McQuillin | TrustRadius Reviewer

Likelihood to Renew

Adobe Target

Adobe Target 6.3
Based on 24 answers
We have a team of people trained on how to use the application and it integrates well with the other Adobe products we use. Our future roadmap of testing will require some complex scenarios which we hope Target will be able to accomplish
Richard Hayes | TrustRadius Reviewer

Vero

No score
No answers yet
No answers on this topic

Usability

Adobe Target

Adobe Target 1.1
Based on 4 answers
Can be difficult to learn, but once you understand Mboxes and the nuances of the system it's very user friendly
Brett Johnson | TrustRadius Reviewer

Vero

No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Target

Adobe Target 6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh | TrustRadius Reviewer

Vero

No score
No answers yet
No answers on this topic

Performance

Adobe Target

Adobe Target 8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson | TrustRadius Reviewer

Vero

No score
No answers yet
No answers on this topic

Support

Adobe Target

Adobe Target 4.5
Based on 8 answers
Adobe rarely responds before the 3rd or 4th time you attempt to get up with them, and when they do there are many delays, transfers, that typically lead to us solving the issue ourselves in the meantime before they can.
Anonymous | TrustRadius Reviewer

Vero

No score
No answers yet
No answers on this topic

In-Person Training

Adobe Target

Adobe Target 8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick | TrustRadius Reviewer

Vero

No score
No answers yet
No answers on this topic

Online Training

Adobe Target

Adobe Target 6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick | TrustRadius Reviewer

Vero

No score
No answers yet
No answers on this topic

Implementation

Adobe Target

Adobe Target 7.2
Based on 5 answers
Implement using a global mBox on the page so you can change any and everything over the traditional method. Traditional method is good if you do not have technical web dev resources, do not know Javascript/jQuery, or you have money to blow on mBox calls. Global deployment reduces mBox calls and allows you to touch many parts of the page easily. A lot more customizable
Anonymous | TrustRadius Reviewer

Vero

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Target

I have used Optimizely for A/B testing. Optimizely makes it easier to set up almost any type of testing experiment. Optimizely is also strongly recommended for a limited number of users and when you want to optimize the cost. Optimizely was selected over Adobe Target since the start-up company had a limited budget to invest on A/B testing platform.
Vaibhav Choksi | TrustRadius Reviewer

Vero

We formerly used Mailchimp for newsletter emails and Mandrill for website transactional emails. While working well, Mailchimp restructured its services a while back, making them more cost prohibitive for us. Furthermore, the two services weren't as well integrated. We chose Vero because it had both types of emails integrated into its product, which made it easy for us to manage. Customer.io was also used briefly, but it only handled drip campaigns, so it wasn't as versatile for us. We found we could do most things with Vero, so it just made more sense.
Frank Ramirez | TrustRadius Reviewer

Return on Investment

Adobe Target

  • The quantifiable results of each campaign are reflected in the lift and confidence. Within each campaign, you have the ability to tie a dollar amount to to each conversion metric, in order to monetarily understand the successes and project the benefits of implementation over a period of time.
  • Within each campaign you can set up any number of success metrics, in the interest of understanding the behavior of your audience for each experience. But you will usually want to optimize for a specific conversion and move forward with the implementation based on the test results.
  • As a conversion optimization specialist in the field of education management, my team was tasked primarily with lead generation. Test & Target helped our marketing team better understand the behavior of our customers, informing our user experience decisions and creating more satisfying experiences for our audience.
Paul Labrise | TrustRadius Reviewer

Vero

  • It's a solid tool that does its job well and at a competitive price.
  • It's fairly easy to use for both technical and non-technical users.
  • It doesn't take much to get an email campaign designed and scheduled.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Adobe Target

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Adobe Target Editions & Modules

Additional Pricing Details

Vero

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Vero Editions & Modules

Edition
Starter - unlimited email and push messages$1251
Growth - unlimited email and push messages$1992
Pro - unlimited email and push messages$3993
Scale - unlimited email and push messages$7494
Enterprise - unlimited email and push messages1,049+5
  1. 15,000 subscribers
  2. 50,000 subscribers
  3. 100,000 subscribers
  4. 200,000 subscribers
  5. 200,000+ subscribers
Additional Pricing Details
Save 15% with an annual subscription

Rating Summary

Likelihood to Recommend

Adobe Target
8.4
Vero
8.5

Likelihood to Renew

Adobe Target
6.3
Vero

Usability

Adobe Target
1.1
Vero

Reliability and Availability

Adobe Target
6.1
Vero

Performance

Adobe Target
8.0
Vero

Support

Adobe Target
4.5
Vero

In-Person Training

Adobe Target
8.1
Vero

Online Training

Adobe Target
6.1
Vero

Implementation

Adobe Target
7.2
Vero

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