What users are saying about
118 Ratings
3 Ratings
118 Ratings
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Score 8.2 out of 101
3 Ratings
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Score 8.5 out of 101

Likelihood to Recommend

Adobe Target

1. We changed ship dates on individual product pages depending on customer location so they would have an accurate timeline for their orders. This really helped lower our volume of customer service calls on tracking orders.2. We have stores as well as an online presence. With Target we were able to advertise sales on b-stock items from our warehouse to our local customers without letting those that live outside a certain radius see the promo.3. If your marketing team doesn't have a tech background this software has a steep learning curve. There is quite a bit of manual configuration required. The image carousel is one example that we struggled with.
No photo available

Vero

Vero tends to play nice with companies that have their websites as the primary source of truth. This allows them to send as many events as they need and develop more complex workflows that introduce conditionality into Vero emails. However, for those that rely more on Salesforce, it might have more limited applications. The product is fairly easy to use, so it's easy for multiple people on the team to pick it up and do what they need for their respective groups. On the other hand, creating email templates will require some knowledge of HTML/CSS, unless those are copied from another source. That would require another product of course that provides more robust layout editing features and templates.
Frank Ramirez profile photo

Feature Rating Comparison

Testing and Experimentation

Adobe Target
8.2
Vero
a/b experiment testing
Adobe Target
9.5
Vero
Split URL testing
Adobe Target
8.5
Vero
Multivariate testing
Adobe Target
9.5
Vero
Multi-page/funnel testing
Adobe Target
7.0
Vero
Cross-browser testing
Adobe Target
8.0
Vero
Mobile app testing
Adobe Target
7.0
Vero
Test significance
Adobe Target
8.5
Vero
Visual / WYSIWYG editor
Adobe Target
8.0
Vero
Advanced code editor
Adobe Target
7.5
Vero
Page surveys
Adobe Target
6.0
Vero
Preview mode
Adobe Target
8.0
Vero
Test duration calculator
Adobe Target
9.5
Vero
Experiment scheduler
Adobe Target
9.0
Vero
Experiment workflow and approval
Adobe Target
7.0
Vero
Dynamic experiment activation
Adobe Target
8.0
Vero
Client-side tests
Adobe Target
9.5
Vero
Mutually exclusive tests
Adobe Target
9.5
Vero

Audience Segmentation & Targeting

Adobe Target
9.1
Vero
Standard visitor segmentation
Adobe Target
8.5
Vero
Behavioral visitor segmentation
Adobe Target
9.0
Vero
Traffic allocation control
Adobe Target
9.5
Vero
Website personalization
Adobe Target
9.5
Vero

Results and Analysis

Adobe Target
8.8
Vero
Heatmap tool
Adobe Target
9.0
Vero
Click analytics
Adobe Target
9.0
Vero
Scroll maps
Adobe Target
9.0
Vero
Form fill analysis
Adobe Target
7.0
Vero
Conversion tracking
Adobe Target
9.0
Vero
Goal tracking
Adobe Target
9.0
Vero
Test reporting
Adobe Target
9.0
Vero
Results segmentation
Adobe Target
9.0
Vero
CSV export
Adobe Target
9.0
Vero
Experiments results dashboard
Adobe Target
9.0
Vero

Email & Online Marketing

Adobe Target
Vero
9.0
WYSIWYG email editor
Adobe Target
Vero
7.5
Dynamic content
Adobe Target
Vero
9.5
Ability to test dynamic content
Adobe Target
Vero
10.0
A/B testing
Adobe Target
Vero
10.0
Mobile optimization
Adobe Target
Vero
8.0
Email deliverability
Adobe Target
Vero
8.5
List management
Adobe Target
Vero
9.0
Triggered drip sequences
Adobe Target
Vero
9.5

Reporting & Analytics

Adobe Target
Vero
9.5
Dashboards
Adobe Target
Vero
9.5
Standard reports
Adobe Target
Vero
9.0
Custom reports
Adobe Target
Vero
10.0

Pros

Adobe Target

  • The test report page is very intuitive. It is very easy to analyze a test based on different segments such as new and returning users.
  • Having confidence levels inserted into the reporting tool is a key feature. While it is a simple feature, it allows users to easily understand when results are significant.
  • We have recently created swim lanes for traffic and this has been very helpful to make sure that different tests are not crossing over in terms of traffic.
No photo available

Vero

  • Managing lists/segmentation.
  • Email tracking.
  • Reports and insights.
No photo available

Cons

Adobe Target

  • Documentation - the current docs are fine for the basics but when you want to do the advanced stuff it sucks and Client Care aren't that helpful with the tricky questions.
  • Standard - the new 'Standard' WYSIWYG version of TnT is very new so I'll be kind however it's full of bugs and unusable - hopefully this will be fixed soon as it looks to have a lot of potential.
  • QAing your tests - the Onsite feature has never worked properly in all the time I have used it. I've been told by people at Adobe not to use the feature.
Richard Hayes profile photo

Vero

  • Naming conventions. Some items, once given a name, could not have the name changed.
  • User-friendliness of interface for non-developers. Vero is certainly built with the developer in mind and a marketer/user cannot do much before a developer configures everything.
  • Absolutely terrible if you are hoping to use Vero as a CRM. To its credit, it does not claim to be a CRM.
James McQuillin profile photo

Likelihood to Renew

Adobe Target

Adobe Target 6.3
Based on 24 answers
Once you get started with your testing program, you realize that it is necessary to continue. You must keep optimizing in order to remain a vital competitor in today's marketing world. Even if you're not using Test & Target or any other user experience testing software, you ought to be performing comparison tests on your own, simply by routing your audience to different experiences and quantifying the aggregate of the results.
Paul Labrise profile photo

Vero

No score
No answers yet
No answers on this topic

Usability

Adobe Target

Adobe Target 1.1
Based on 4 answers
Can be difficult to learn, but once you understand Mboxes and the nuances of the system it's very user friendly
Brett Johnson profile photo

Vero

No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Target

Adobe Target 6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh profile photo

Vero

No score
No answers yet
No answers on this topic

Performance

Adobe Target

Adobe Target 8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson profile photo

Vero

No score
No answers yet
No answers on this topic

Support

Adobe Target

Adobe Target 8.0
Based on 7 answers
Customer service was friendly and very reachable. However, they weren't always knowledgeable in helping us solve our problems. Also, because of our contract we were limited in the number of support hours and help we could receive.
Sarah Schick profile photo

Vero

No score
No answers yet
No answers on this topic

In-Person Training

Adobe Target

Adobe Target 8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick profile photo

Vero

No score
No answers yet
No answers on this topic

Online Training

Adobe Target

Adobe Target 6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick profile photo

Vero

No score
No answers yet
No answers on this topic

Implementation

Adobe Target

Adobe Target 7.2
Based on 5 answers
Implement using a global mBox on the page so you can change any and everything over the traditional method. Traditional method is good if you do not have technical web dev resources, do not know Javascript/jQuery, or you have money to blow on mBox calls. Global deployment reduces mBox calls and allows you to touch many parts of the page easily. A lot more customizable
No photo available

Vero

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Target

I have used Optimizely for A/B testing. Optimizely makes it easier to set up almost any type of testing experiment. Optimizely is also strongly recommended for a limited number of users and when you want to optimize the cost. Optimizely was selected over Adobe Target since the start-up company had a limited budget to invest on A/B testing platform.
Vaibhav Choksi profile photo

Vero

We formerly used Mailchimp for newsletter emails and Mandrill for website transactional emails. While working well, Mailchimp restructured its services a while back, making them more cost prohibitive for us. Furthermore, the two services weren't as well integrated. We chose Vero because it had both types of emails integrated into its product, which made it easy for us to manage. Customer.io was also used briefly, but it only handled drip campaigns, so it wasn't as versatile for us. We found we could do most things with Vero, so it just made more sense.
Frank Ramirez profile photo

Return on Investment

Adobe Target

  • It has helped us make decisions about whether to put manpower behind certain website strategies, as we've been able to test them temporarily and run A/B tests to prove effectiveness.
  • It allows us an easy way to serve different content to different groups of staff members on our internal intranet.
  • It allows us to know more about our users by measuring analytics of how users interact with the dynamic page elements served by Adobe Target.
No photo available

Vero

  • It's a solid tool that does its job well and at a competitive price.
  • It's fairly easy to use for both technical and non-technical users.
  • It doesn't take much to get an email campaign designed and scheduled.
No photo available

Screenshots

Pricing Details

Adobe Target

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Adobe Target Editions & Modules

Additional Pricing Details

Vero

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Vero Editions & Modules

Edition
Starter - unlimited email and push messages$1251
Growth - unlimited email and push messages$1992
Pro - unlimited email and push messages$3993
Scale - unlimited email and push messages$7494
Enterprise - unlimited email and push messages1,049+5
  1. 15,000 subscribers
  2. 50,000 subscribers
  3. 100,000 subscribers
  4. 200,000 subscribers
  5. 200,000+ subscribers
Additional Pricing Details
Save 15% with an annual subscription

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