Adobe Target vs. VerticalResponse

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Target
Score 7.5 out of 10
N/A
Adobe Test and Target is an A/B, multi-variate testing platform which Adobe acquired as part of the Omniture platform in 2009. It is now part of the Adobe Marketing Cloud. It offers tight integration with Adobe analytics and content management products.N/A
VerticalResponse
Score 10.0 out of 10
N/A
VerticalResponse is an email campaign management software and services platform from Deluxe. In addition to providing email marketing tools, VerticalResponse offers fully managed email marketing services from campaign launch and management to reporting and analysis.
$9
per month
Pricing
Adobe TargetVerticalResponse
Editions & Modules
No answers on this topic
Basic
$11.00
per month
Pro
$16.00
per month
Pro Plus
$196.00
per month
Offerings
Pricing Offerings
Adobe TargetVerticalResponse
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Adobe TargetVerticalResponse
Top Pros
Top Cons
Features
Adobe TargetVerticalResponse
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
Adobe Target
8.1
9 Ratings
6% below category average
VerticalResponse
-
Ratings
a/b experiment testing8.59 Ratings00 Ratings
Split URL testing8.28 Ratings00 Ratings
Multivariate testing8.28 Ratings00 Ratings
Multi-page/funnel testing7.36 Ratings00 Ratings
Cross-browser testing8.65 Ratings00 Ratings
Mobile app testing8.65 Ratings00 Ratings
Test significance7.69 Ratings00 Ratings
Visual / WYSIWYG editor7.78 Ratings00 Ratings
Advanced code editor8.07 Ratings00 Ratings
Page surveys7.84 Ratings00 Ratings
Visitor recordings8.24 Ratings00 Ratings
Preview mode8.28 Ratings00 Ratings
Test duration calculator8.18 Ratings00 Ratings
Experiment scheduler8.19 Ratings00 Ratings
Experiment workflow and approval7.96 Ratings00 Ratings
Dynamic experiment activation7.84 Ratings00 Ratings
Client-side tests8.57 Ratings00 Ratings
Server-side tests7.74 Ratings00 Ratings
Mutually exclusive tests8.28 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Adobe Target
8.4
9 Ratings
5% below category average
VerticalResponse
-
Ratings
Standard visitor segmentation8.69 Ratings00 Ratings
Behavioral visitor segmentation8.28 Ratings00 Ratings
Traffic allocation control8.69 Ratings00 Ratings
Website personalization8.18 Ratings00 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Adobe Target
8.1
9 Ratings
5% below category average
VerticalResponse
-
Ratings
Heatmap tool8.24 Ratings00 Ratings
Click analytics7.37 Ratings00 Ratings
Scroll maps7.84 Ratings00 Ratings
Form fill analysis8.74 Ratings00 Ratings
Conversion tracking8.28 Ratings00 Ratings
Goal tracking8.28 Ratings00 Ratings
Test reporting8.59 Ratings00 Ratings
Results segmentation8.28 Ratings00 Ratings
CSV export7.37 Ratings00 Ratings
Experiments results dashboard8.49 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Adobe Target
-
Ratings
VerticalResponse
9.9
8 Ratings
19% above category average
WYSIWYG email editor00 Ratings10.07 Ratings
Dynamic content00 Ratings10.05 Ratings
Ability to test dynamic content00 Ratings10.04 Ratings
Landing pages00 Ratings10.04 Ratings
A/B testing00 Ratings10.05 Ratings
Mobile optimization00 Ratings10.05 Ratings
Email deliverability reporting00 Ratings10.08 Ratings
List management00 Ratings10.08 Ratings
Triggered drip sequences00 Ratings9.02 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Adobe Target
-
Ratings
VerticalResponse
10.0
9 Ratings
24% above category average
Dashboards00 Ratings10.09 Ratings
Standard reports00 Ratings10.09 Ratings
Custom reports00 Ratings10.06 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Adobe Target
-
Ratings
VerticalResponse
10.0
1 Ratings
16% above category average
URL Validation00 Ratings10.01 Ratings
Link Tracking00 Ratings10.01 Ratings
Image Validation00 Ratings10.01 Ratings
Inbox Display00 Ratings10.01 Ratings
Email Accessibility Tools00 Ratings10.01 Ratings
Spelling and Grammar Check00 Ratings10.01 Ratings
Spam Testing00 Ratings10.01 Ratings
Email Previews00 Ratings10.01 Ratings
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User Ratings
Adobe TargetVerticalResponse
Likelihood to Recommend
6.8
(36 ratings)
10.0
(28 ratings)
Likelihood to Renew
6.3
(24 ratings)
8.6
(19 ratings)
Usability
1.1
(4 ratings)
9.0
(5 ratings)
Availability
6.1
(4 ratings)
10.0
(1 ratings)
Performance
8.0
(3 ratings)
10.0
(1 ratings)
Support Rating
3.5
(9 ratings)
8.0
(4 ratings)
In-Person Training
8.1
(3 ratings)
-
(0 ratings)
Online Training
6.1
(3 ratings)
9.0
(1 ratings)
Implementation Rating
7.2
(5 ratings)
10.0
(4 ratings)
User Testimonials
Adobe TargetVerticalResponse
Likelihood to Recommend
Adobe
If you're using the Adobe stack and tools to power your website, Target is a great solution to implement. I've utilized Target within two organizations, one running on Adobe Experience Manager (AEM), and the other on Adobe Magento. I don't see how companies could harness the full capacity of Target without also having Adobe Analytics integrated. This is their 'secret sauce' and might not be a good solution for companies who are invested in Google Analytics 360. Integration was straightforward but did require support from the Adobe team to implement successfully. While Target is a great tool for digital teams to support, you'll need your tech team aligned and available to support implementation.
Read full review
VerticalResponse
For businesses requiring advanced email marketing features like sophisticated automation, in-depth analytics, and extensive customization, VerticalResponse might fall short due to its limited featuresVerticalResponse is ideal for small businesses or freelancers who need a simple, straightforward email marketing tool. Its ease of use and basic features make it suitable for those without extensive technical expertise in email marketing
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Pros
Adobe
  • This application gives us an incredible integration with Adobe Analytics that allows its operation to be the best and determine the performance of our website.
  • It offers us an analysis based on user behavior and a web page customization option to adapt and meet the needs of those users.
Read full review
VerticalResponse
  • I love the ease of list builder because we often times have a lot of data to import. It would be simply impossible without this tool, considering the amount of customer data we have for any one given email.
  • We really enjoy the ease of use of the HTML wizard as well. It helps even a novice be able to make a beautiful and attention grabbing email.
  • The dashboard is functional and easy to find when you need with a quick search.
Read full review
Cons
Adobe
  • This is something a lot of testing tools struggle with, but I think the WYSIWYG ("What you see is what you get") editor - or Visual Experience Composer (VEC) in Adobe terminology - could definitely use some work. It's a struggle to execute many tests beyond simple copy, color, placement changes, and even the features that do exist are often clunky if not altogether broken.
  • The interface itself can be a bit counterintuitive in certain parts. If you are familiar with other tools, it's likely middle of the road in this respect; think much easier to understand than Monetate for instance, but a far cry from the simplicity of an Optimizely.
  • It can be a bit buggy from time to time. The worst example is the frequency at which the tool will fail to save due to an error, but not inform you of this until you try to save, at which point your only option is to log out, log back in, and make all of your updates once again. It can become an extreme pain point at times, and I personally have just gotten into the habit of saving every couple of minutes to avoid a massive loss of productivity.
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VerticalResponse
  • The type face is small. Not sure if this is to avoid overwhelming the reader, but I could see this being an issue with vision-impaired people or people who don't see small print well.
  • Sometimes I find it takes multiple clicks to make one simple change. I wish there was a search field at the top of the screen that allowed me to jump directly to a client's entry to update it there.
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Likelihood to Renew
Adobe
We have a team of people trained on how to use the application and it integrates well with the other Adobe products we use. Our future roadmap of testing will require some complex scenarios which we hope Target will be able to accomplish
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VerticalResponse
Product is easy for both technical and non-technical people to use. A cost effective solution for sending out large number of messages. We can manage unsubscribes by individual accounts, so we can have multiple multiple accounts combined to maximize our buying power on credits. Effective API for sending/receiving data makes tool a valuable asset.
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Usability
Adobe
Can be difficult to learn, but once you understand Mboxes and the nuances of the system it's very user friendly
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VerticalResponse
I truly love this product. We are moving to an all-in-one system next year and my greatest fear in doing so is how much I will miss this platform. Although we are excited for things ahead, I will always keep Vertical Response in my back pocket incase I don't love the new platform as much
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Reliability and Availability
Adobe
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
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VerticalResponse
Never had an issue with uptime
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Performance
Adobe
The bottleneck is never the software program
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VerticalResponse
No issues
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Support Rating
Adobe
On several occasions, we have had the need to ask for help from the Adobe Target support team, and I must say that they have provided us with an excellent experience, as they take care of solving the problems quickly and with high precision
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VerticalResponse
At Vertical Response the help desk associates are courteous, knowledgeable and helpful. You can tell they enjoy what they do. And clearly, they are well trained because most times, the first point of contact is able to resolve any issue you may have. There have been very few times where an associate has needed to get back to me or escalate me to a supervisor
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In-Person Training
Adobe
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
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VerticalResponse
No answers on this topic
Online Training
Adobe
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
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VerticalResponse
Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand
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Implementation Rating
Adobe
Implement using a global mBox on the page so you can change any and everything over the traditional method. Traditional method is good if you do not have technical web dev resources, do not know Javascript/jQuery, or you have money to blow on mBox calls. Global deployment reduces mBox calls and allows you to touch many parts of the page easily. A lot more customizable
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VerticalResponse
Salesforce integration never worked right. We had to abandon.
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Alternatives Considered
Adobe
We seriously considered another software but because we use so many other Adobe products this made the most sense for us. If you are not dependent on other Adobe software and are a smaller company, in my opinion, Target may not be the best fit.
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VerticalResponse
In addition to using Vertical Response personally I also manage email marketing for clients that already use Mailchimp, Robly and Constant Contact. While most of these platforms all offer similar features I choose Vertical Response first if the client does not have a platform in place. Typically I am also teaching the client how to use this tool and the Vertical Response visual interface is very easy for me to teach a client how to navigate and create their own campaigns.
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Return on Investment
Adobe
  • We have been able to run specific A/B tests that have shown an increase in conversion, which in turn has led to very large banked sales numbers for the year.
  • We have been able to prove that using and automated Merchandising process did not decrease conversion. This allowed us to greatly increase efficiency by opening up resource time.
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VerticalResponse
  • We were able to blast out promotions our company was having to customers which created an increase in business.
  • By blasting out any service issues, it keeps our customers informed so that they are not wondering what is going on.
  • Allows us to store unsubscribed emails so that we are not constantly pestering people who do not want to be emailed.
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ScreenShots