Adobe XD vs. WebEngage

If its already part of your organization, and they have a license for Creative Cloud, its worth learning. It doesnt take long to get started, but compared to other software in the same field, its lacking in many ways, from quality of life features to just simply not having the option for Darkmode. Even for website design, UX/UI, and mocking up proof-of-concepts, there are much better tools like Figma.

Incentivized

WebEngage can easily reduce turnaround time for product and marketing teams to execute marketing campaigns for specific user segments as well as remove any dependency on internal tech teams for the development and maintenance of automation journeys. Further, A/B tests can be executed to measure the performance of message variants in real-time directly from the panel. But WebEngage lacks a robust Analytics platform. While basic metrics such as open rate and click-through rate for messages being sent can be considered for reporting, attribution is still not the strongest suit in case the marketing team relies on multiple Ad networks for acquisition. Thus, as per experience, it's better to use the automation suite offered by WebEngage with a different data analytics platform.

Incentivized

• Easy and simple animations.
• Good tool for website mock-ups.
• Easy user interface and tools that are like most Adobe products.
• You can share a dev link and it displays all assets for developers to download or user like it's very own style guide.

Incentivized

• Ease in creating user journeys.
• Easy implementation of APIs.
• Good reporting dashboard and scheduling features.
• Segmentation of the users is easy.

Incentivized

• Doesn’t have image editing tools, so having to go back to Photoshop or Lightroom just to make a sight edit can be a pain.
• Could add some text editing functionality. It feels silly that I have to draw a line under text when I should just be able to underline.
• Would be nice to have some real-time collaboration functionality.

Incentivized

• Relays
• Onsite should have more options of templates.
• Backend support for better reachability of the channels.
• Cohort studies should be more customizable.

Incentivized

We utilize many of the applications in the Adobe CC suite and our usage of this application came about simply because it was the one that was already paid for. Bearing that in mind we will definitely be renewing the software upon the expiration of the licensing. I am not sure if this is the solution we would go with were it not already included, we would have to evaluate all other options

Incentivized

Adobe XD is basically on life-support now, there are much better software out there that do everything XD can do, and a few that you don't even have to pay a monthly subscription fee on. While Adobe XD is great as shortcuts that are used in other CC software works, and its integration with CC is great. But it still lacks compared to its closest competitor.

Incentivized

I have not had a need to connect with the Adobe XD support team as of yet, but from past experience when dealing with the other products, the support has been very very good, and I would have no reason to think that this product would be any different. There are a good number of training videos on the Adobe site for this product as well as on other social media sites so a quick search should let you find the answers in several different ways.

Incentivized

Implementation was a snap

Incentivized

Before XD came to the company, screens were designed in Illustrator or Photoshop and a PDF presentation was generated, which was extremely time-consuming. XD saved us a lot of time (and money) by generating interactive prototypes, which are much more tangible for the client than a PDF. The "fight" with Figma is frequent. Both have features in which they are better than their competition. And, while I still choose Adobe XD, don't rule out moving to Figma with its multiple updates.

WebEngage's dashboard is relatively more intuitive and easy to understand. Further in terms of cost as well it is value to money as it delivers excellent ROI. The after-sales support is also better in terms of responsiveness and helps in case of issues with the execution of campaigns. The account managers also ideate and help in the optimization and creation of new user journeys.

Incentivized

• Ease of use means we are up and running in no time.
• Integrates and is a part of the Adobe CC platform (which we already subscribe to) so there was no additional cost.
• Online proofing and developer handoff links are the icing on the cake. Keeps everything in one place.
• Handles all our assets (mostly created in Illustrator) like a dream. Even imports native Photoshop docs, too, so that saves us so much time round tripping.

Incentivized

• Helped in lowering cost of marketing.
• Driving higher volume of Direct Sales.
• Increasing conversion rate on the website.
• Increasing lead to sale ratio.

Incentivized