AdPlayer.Pro vs. AppNexus

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdPlayer.Pro
Score 10.0 out of 10
N/A
AdPlayer.Pro provides publishers, brands & agencies, and corporate clients with an ecosystem of outstream video advertising solutions. Among these: Ad-enabled HTML5 video player with advanced self-serve capabilities Video ad server and ad management platform White label solution Outstream solution for publishers of non-video inventory Video hosting solutionN/A
AppNexus
Score 8.9 out of 10
N/A
AppNexus AppNexus offers online auction infrastructure and technology for data management, optimization, financial clearing and support for directly negotiated advertising campaigns. It integrates with advertising sources including Google's DoubleClick, Microsoft's AdECN, and aggregators.[3]N/A
Pricing
AdPlayer.ProAppNexus
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AdPlayer.ProAppNexus
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
AdPlayer.ProAppNexus
Top Pros
Top Cons
Features
AdPlayer.ProAppNexus
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
AdPlayer.Pro
-
Ratings
AppNexus
8.5
8 Ratings
14% above category average
Data Transfer00 Ratings8.06 Ratings
DSP integration00 Ratings9.08 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
AdPlayer.Pro
-
Ratings
AppNexus
8.0
8 Ratings
2% above category average
Ad campaign creation00 Ratings8.08 Ratings
Ad deployment00 Ratings9.07 Ratings
Display advertising00 Ratings7.07 Ratings
Ad display and retargeting segmentation00 Ratings8.07 Ratings
Sequence targeting00 Ratings8.07 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
AdPlayer.Pro
-
Ratings
AppNexus
8.2
9 Ratings
6% above category average
Ad dashboards00 Ratings9.09 Ratings
Ad performance reports00 Ratings7.09 Ratings
Ad conversion tracking00 Ratings8.08 Ratings
Ad attribution reporting00 Ratings8.08 Ratings
Cross-channel ad management00 Ratings9.08 Ratings
Ad forecasting and optimization00 Ratings8.08 Ratings
Best Alternatives
AdPlayer.ProAppNexus
Small Businesses
Sendspark
Sendspark
Score 10.0 out of 10
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Medium-sized Companies
Loom
Loom
Score 9.2 out of 10
The Trade Desk
The Trade Desk
Score 8.1 out of 10
Enterprises
Vyond
Vyond
Score 8.7 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdPlayer.ProAppNexus
Likelihood to Recommend
10.0
(1 ratings)
8.0
(16 ratings)
Likelihood to Renew
-
(0 ratings)
4.0
(6 ratings)
Usability
-
(0 ratings)
5.0
(2 ratings)
Availability
-
(0 ratings)
10.0
(1 ratings)
Performance
-
(0 ratings)
10.0
(1 ratings)
Support Rating
-
(0 ratings)
6.0
(1 ratings)
Online Training
-
(0 ratings)
2.0
(1 ratings)
Implementation Rating
-
(0 ratings)
5.0
(1 ratings)
Configurability
-
(0 ratings)
5.0
(1 ratings)
Ease of integration
-
(0 ratings)
5.0
(1 ratings)
Product Scalability
-
(0 ratings)
5.0
(1 ratings)
Vendor post-sale
-
(0 ratings)
6.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
4.0
(1 ratings)
User Testimonials
AdPlayer.ProAppNexus
Likelihood to Recommend
AdPlayer.Pro
This is an amazing solution for publishers of editorial content, which includes direct and programmatic monetization opportunities. Switching to outstream video ad formats boosts ads viewability and user engagement. With AdPlayer.Pro you can monetize your traffic more efficiently.
Read full review
AppNexus
Appnexus is specifically well suited for CTV campaigns. They have the full technology stack to help you scale campaigns in any format, whether you need a lot of volume in traditional formats like banners and interstitials or if you need high-impact formats like video and other alternatives. Appnexus has a very strong set of unique publishers which makes it a great DSP for branding campaigns.
Read full review
Pros
AdPlayer.Pro
  • Powerful technology: advanced video ad player, video ad server and ad management platform.
  • Seamless integration.
  • Great tech support: some custom features were developed on our request.
  • Flexible volume-based pricing.
Read full review
AppNexus
  • As per my experience they have strong support personnel. Solving the issues as and when required.
  • We can solve certain issues like campaign performance, inventory optimization and more with the help of AppNexus wiki. We get all the required information in the Wiki itself.
  • They have given the right platform to both buyers and sellers to workout and meet their digital marketing needs and goals.
Read full review
Cons
AdPlayer.Pro
  • Some live streaming restrictions.
Read full review
AppNexus
  • The platform is incredibly complex and requires a great deal of understanding of how the platform works that caught us by surprise.
  • The wiki is not enough and when we resorted to reaching out to AppNexus it was a nuisance of having several emails going back and forth.
  • No phone support is offered which would have made several things easier than exchanging confusing emails.
  • Video inventory is still not implemented.
Read full review
Likelihood to Renew
AdPlayer.Pro
No answers on this topic
AppNexus
I love almost everything about AppNexus because I feel like the user data is easy to track because of the identifiers, you can see which adverts got clicked and which were ignored. We can track the location of the ad on the page fold and this makes it so much easier for future campaigns. The only thing I don't like is that the data is only kept for a year, and I'd like it for a longer period of time
Read full review
Usability
AdPlayer.Pro
No answers on this topic
AppNexus
Because I think the interface is kind of confusing at the beginning and it confuses you a lot.
Read full review
Reliability and Availability
AdPlayer.Pro
No answers on this topic
AppNexus
I've never had any problems with appnexus - the software is always available
Read full review
Performance
AdPlayer.Pro
No answers on this topic
AppNexus
Yes, everything works great in that sense
Read full review
Support Rating
AdPlayer.Pro
No answers on this topic
AppNexus
Because the support team does give you support, they take 24hrs to get back to you but once they open a ticket they focus on resolving the issue for you. My only problem is that you don't have a specific account representative assigned to you.
Read full review
Online Training
AdPlayer.Pro
No answers on this topic
AppNexus
Online training are not user friendly and not easy to understand
Read full review
Alternatives Considered
AdPlayer.Pro
No answers on this topic
AppNexus
The TTD platform seems to have better CTV/OLV inventory, so that is typically preferred over AppNexus (APN). Usually, if clients have an internal desk, they will use TTD, which can often lead to us bidding against them, which is also another benefit of running campaigns within AppNexus (APN). Google DSP is typically used to increase the scale for display and build larger re-messaging pools.
Read full review
Scalability
AdPlayer.Pro
No answers on this topic
AppNexus
Because it's a great DSP but not the best
Read full review
Return on Investment
AdPlayer.Pro
No answers on this topic
AppNexus
  • The 1 USD audit fee makes it very hard to A/B test creatives and improve performance, hurting ROI.
  • We have been able to reach some users that we weren't able to get before, increasing spending, which is good for ROI.
  • We can run campaigns on TV, which is a big boost for the business, and very ROI positive.
Read full review
ScreenShots