AdPlayer.Pro vs. Kevel

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdPlayer.Pro
Score 10.0 out of 10
N/A
AdPlayer.Pro provides publishers, brands & agencies, and corporate clients with an ecosystem of outstream video advertising solutions. Among these: Ad-enabled HTML5 video player with advanced self-serve capabilities Video ad server and ad management platform White label solution Outstream solution for publishers of non-video inventory Video hosting solutionN/A
Kevel
Score 8.5 out of 10
Enterprise companies (1,001+ employees)
Kevel's (formerly Adzerk) APIs is designed to make it easy for engineers and PMs to build their own server-side, fully-customized ad server. E-retailers and user communities can use Kevel to build ad servers to promote anything from native ads to internal content to sponsored listings (where vendors and sellers pay for their organic listing to be promoted in search and browsing results). According to the vendor, engineers reliably see a significant reduction in dev time using Kevel’s APIs…N/A
Pricing
AdPlayer.ProKevel
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AdPlayer.ProKevel
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsPricing is customized based on feature needs, support needs, and monthly request volume.
More Pricing Information
Features
AdPlayer.ProKevel
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
AdPlayer.Pro
-
Ratings
Kevel
10.0
1 Ratings
30% above category average
DSP integration00 Ratings10.01 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
AdPlayer.Pro
-
Ratings
Kevel
10.0
1 Ratings
25% above category average
Ad campaign creation00 Ratings10.01 Ratings
Ad deployment00 Ratings10.01 Ratings
Display advertising00 Ratings10.01 Ratings
Ad display and retargeting segmentation00 Ratings10.01 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
AdPlayer.Pro
-
Ratings
Kevel
9.2
1 Ratings
17% above category average
Ad dashboards00 Ratings9.01 Ratings
Ad performance reports00 Ratings9.01 Ratings
Ad conversion tracking00 Ratings10.01 Ratings
Ad attribution reporting00 Ratings9.01 Ratings
Cross-channel ad management00 Ratings9.01 Ratings
Best Alternatives
AdPlayer.ProKevel
Small Businesses
Sendspark
Sendspark
Score 10.0 out of 10
Google Ad Manager
Google Ad Manager
Score 8.5 out of 10
Medium-sized Companies
Loom
Loom
Score 9.2 out of 10
The Trade Desk
The Trade Desk
Score 6.9 out of 10
Enterprises
Vyond
Vyond
Score 8.7 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdPlayer.ProKevel
Likelihood to Recommend
10.0
(1 ratings)
10.0
(1 ratings)
User Testimonials
AdPlayer.ProKevel
Likelihood to Recommend
AdPlayer.Pro
This is an amazing solution for publishers of editorial content, which includes direct and programmatic monetization opportunities. Switching to outstream video ad formats boosts ads viewability and user engagement. With AdPlayer.Pro you can monetize your traffic more efficiently.
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Kevel
For ad serving, implementing client-side header bidding with prebid was actually easier with Kevel than it is with Google Ad Manager in most cases, particularly for display advertising. I found though that with more complex integrations (like video), there were more solutions and code snippets available with other larger ad servers (Google).
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Pros
AdPlayer.Pro
  • Powerful technology: advanced video ad player, video ad server and ad management platform.
  • Seamless integration.
  • Great tech support: some custom features were developed on our request.
  • Flexible volume-based pricing.
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Kevel
  • More personable team that can address customizations needed to the product.
  • Easy to use interface.
  • Frequent product updates with notifications via email.
  • Well documented API.
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Cons
AdPlayer.Pro
  • Some live streaming restrictions.
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Kevel
  • User interface could be faster to load.
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Alternatives Considered
AdPlayer.Pro
No answers on this topic
Kevel
Kevel was an easier initial implementation for header bidding with prebid. The team worked alongside us to make sure everything was operating as intended. We ultimately switched to Ads Manager to access AdX demand and other features that were not possible with Kevel (for instance, EBDA). There are benefits to both but I appreciated the attention we got from Kevel support when we were first working through the implementation. We are still using Kevel for many things, just not as our primary display advertising ad server.
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Return on Investment
AdPlayer.Pro
No answers on this topic
Kevel
  • Kevel enabled us to get up and running with client side header bidding when our team was still small and the technology was still new. This improved our ability to monetize our inventory.
Read full review
ScreenShots

Kevel Screenshots

Screenshot of Adzerk homepageScreenshot of Decision API JSON exampleScreenshot of Management API example