AdPlayer.Pro vs. Twitter Ads

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdPlayer.Pro
Score 10.0 out of 10
N/A
AdPlayer.Pro provides publishers, brands & agencies, and corporate clients with an ecosystem of outstream video advertising solutions. Among these: Ad-enabled HTML5 video player with advanced self-serve capabilities Video ad server and ad management platform White label solution Outstream solution for publishers of non-video inventory Video hosting solutionN/A
Twitter Ads
Score 6.7 out of 10
N/A
Twitter Ads is a search engine marketing tool built around features such as objective-based campaigns, promoted trends, and in-depth analytics.N/A
Pricing
AdPlayer.ProTwitter Ads
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AdPlayer.ProTwitter Ads
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
AdPlayer.ProTwitter Ads
Considered Both Products
AdPlayer.Pro

No answer on this topic

Twitter Ads
Chose Twitter Ads
This is our first tool for advertising through Twitter, but we also used similar tools for Quora, Reddit and Facebook ads. All of them have similar interfaces and basics.
Top Pros
Top Cons
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AdPlayer.ProTwitter Ads
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All AlternativesView all alternativesView all alternatives
User Ratings
AdPlayer.ProTwitter Ads
Likelihood to Recommend
10.0
(1 ratings)
7.3
(36 ratings)
Likelihood to Renew
-
(0 ratings)
6.0
(1 ratings)
Usability
-
(0 ratings)
6.0
(1 ratings)
User Testimonials
AdPlayer.ProTwitter Ads
Likelihood to Recommend
AdPlayer.Pro
This is an amazing solution for publishers of editorial content, which includes direct and programmatic monetization opportunities. Switching to outstream video ad formats boosts ads viewability and user engagement. With AdPlayer.Pro you can monetize your traffic more efficiently.
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Twitter
I highly recommend Twitter Ads for users looking to establish a strong online presence on the platform and the digital sphere. While a little on the expensive side, the payoff, in the long run, is quite remarkable especially that Twitter Ads will show your content to all the followers gained (while other platforms such as Facebook and Instagram, use algorithms that might place your daily content lower or won't even show them to your fans)..
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Pros
AdPlayer.Pro
  • Powerful technology: advanced video ad player, video ad server and ad management platform.
  • Seamless integration.
  • Great tech support: some custom features were developed on our request.
  • Flexible volume-based pricing.
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Twitter
  • Twitter Ads, just like every form of internet ads, enable us to target users based on their geographical location. This has been very vital for occasions when we are trying to raise awareness about new products specifically tailored for customers and clients from a particular location.
  • Twitter Ads is significantly more cost effective than traditional adverts we run on mainstream TV stations and newspapers, especially since most of our campaigns majorly target the younger generation. Of this group, we are aware that the younger generation in South Africa spend more time on the internet than they ever do sitting behind their TV set or even reading newspapers.
  • Twitter Ads makes it possible to engage live with Twitter users as they view our ad campaigns. This allows us to clarify information , respond to questions and even qualify leads while our campaign is running. This obviously is not possible with traditional mediums of advertisement.
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Cons
AdPlayer.Pro
  • Some live streaming restrictions.
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Twitter
  • Limitation of characters to only 140.
  • While the targeting of Twitter is relevant most of the time, it is not always right and there are some ads that are completely unrelated to the search terms entered.
  • Not as many users as Facebook.
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Likelihood to Renew
AdPlayer.Pro
No answers on this topic
Twitter
Twitter ads are not the best way for people to promote things because they do not pop out enough on people's feeds.
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Usability
AdPlayer.Pro
No answers on this topic
Twitter
The tool is ok to use, and ads are becoming more skippable on Twitter, so we are unsure as a company if it's still a good channel for direct response messaging. It does not perform as efficiently as other social platforms for lower funnel marketing. It does well for awareness campaigns that are set and forget, but optimizing for DR is not as efficient when you are trying to manage the ads on the client side.
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Alternatives Considered
AdPlayer.Pro
No answers on this topic
Twitter
Facebook Ads, Adwords, Snapchat, LinkedIn, Instagram, Youtube all have ad channels you can use to advertise your product. Some are even tied together. Twitter occupies a part of the market which can be difficult to get right. Mostly, we select other channels for better targeting, cheaper leads, and a better fit for the campaigns we were trying to run. However, there are scenarios in which using Twitter Ads can get you big wins.
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Return on Investment
AdPlayer.Pro
No answers on this topic
Twitter
  • One Positive Impact has been that having ads running has increased the number of followers we have on Twitter.
  • Another positive impact is that due to having more followers, we now have more visits to our site.
  • A mixed impact would be that positively, since we have Adwords implemented as well, we can track back the source of our website traffic to being from a social source like Twitter. The negative of it is that Twitter ads does not have the tracking capability and we still need Google Adwords to do so.
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ScreenShots