AdPlayer.Pro vs. Zedo

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdPlayer.Pro
Score 10.0 out of 10
N/A
AdPlayer.Pro provides publishers, brands & agencies, and corporate clients with an ecosystem of outstream video advertising solutions. Among these: Ad-enabled HTML5 video player with advanced self-serve capabilities Video ad server and ad management platform White label solution Outstream solution for publishers of non-video inventory Video hosting solutionN/A
Zedo
Score 6.0 out of 10
N/A
N/A
$15
Starting Price Per Month
Pricing
AdPlayer.ProZedo
Editions & Modules
No answers on this topic
Subscription
$15.00
Starting Price Per Month
Offerings
Pricing Offerings
AdPlayer.ProZedo
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Features
AdPlayer.ProZedo
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
AdPlayer.Pro
-
Ratings
Zedo
10.0
1 Ratings
25% above category average
Ad campaign creation00 Ratings10.01 Ratings
Ad deployment00 Ratings10.01 Ratings
Display advertising00 Ratings10.01 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
AdPlayer.Pro
-
Ratings
Zedo
9.6
1 Ratings
21% above category average
Ad dashboards00 Ratings9.01 Ratings
Ad performance reports00 Ratings10.01 Ratings
Ad conversion tracking00 Ratings10.01 Ratings
Cross-channel ad management00 Ratings9.01 Ratings
Ad forecasting and optimization00 Ratings10.01 Ratings
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User Ratings
AdPlayer.ProZedo
Likelihood to Recommend
10.0
(1 ratings)
8.0
(1 ratings)
User Testimonials
AdPlayer.ProZedo
Likelihood to Recommend
AdPlayer.Pro
This is an amazing solution for publishers of editorial content, which includes direct and programmatic monetization opportunities. Switching to outstream video ad formats boosts ads viewability and user engagement. With AdPlayer.Pro you can monetize your traffic more efficiently.
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Zedo
The vendor needs to fit the client so the reason I worked with them was that they were not too big or too small for our organization. Also, they were more likely to adapt to our workflow which is great as some vendors in this space wanted us to conform to their processes, which was not wanted.
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Pros
AdPlayer.Pro
  • Powerful technology: advanced video ad player, video ad server and ad management platform.
  • Seamless integration.
  • Great tech support: some custom features were developed on our request.
  • Flexible volume-based pricing.
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Zedo
  • Campaign set up in our ad server at the time, 27/7 Real Media's OAS platform.
  • Post-campaign reporting.
  • Our main point of contact, I believe her name was Nafisa, was extremely friendly and became an extension of the team. She really was fun to work with and professional.
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Cons
AdPlayer.Pro
  • Some live streaming restrictions.
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Zedo
  • They had their own ad server and there were regular efforts to get us to move to that ad server which was not industry standard at the time. We already an agreement in place with OAS and also used DFP via agency access but they pushed to use this server and it was not something I really needed to keep discussing with them.
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Alternatives Considered
AdPlayer.Pro
No answers on this topic
Zedo
I worked with a company called Asentech whose core competence at the time was not campaign management. Zedo replaced them and did a great job. I have since evaluated Theorem, OAO and YourBow and Zedo offers as much if not more than those companies.
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Return on Investment
AdPlayer.Pro
No answers on this topic
Zedo
  • At the beginning of the month, we had a crush of new campaigns to launch and they stepped up their game to get this accomplished. Also, reporting was done very quickly with a lot of insight into campaign optimization.
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ScreenShots