AdRoll vs. Campayn

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdRoll
Score 2.8 out of 10
N/A
AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance, run reports, gather insights.
$40
per month
Campayn
Score 8.0 out of 10
N/A
Campayn is an email marketing solution built around features such as contact management, mobile availability, and detailed reporting capabilities.
$19
per month
Pricing
AdRollCampayn
Editions & Modules
Essentials
$12
per month
Growth
$25
per month
Starter
Free
Basic
$19
per month
Unlimited
$39
per month
Offerings
Pricing Offerings
AdRollCampayn
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPay-as-you-go is perfect if you don't send emails frequently. Get credits that never expire and use them as you need them.
More Pricing Information
Features
AdRollCampayn
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
AdRoll
6.7
21 Ratings
9% below category average
Campayn
-
Ratings
Data Transfer6.721 Ratings00 Ratings
DSP integration6.815 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
AdRoll
4.7
44 Ratings
50% below category average
Campayn
-
Ratings
Ad campaign creation1.943 Ratings00 Ratings
Ad deployment8.044 Ratings00 Ratings
Display advertising4.641 Ratings00 Ratings
Ad display and retargeting segmentation4.644 Ratings00 Ratings
Sequence targeting4.426 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
AdRoll
2.4
44 Ratings
106% below category average
Campayn
-
Ratings
Ad dashboards1.944 Ratings00 Ratings
Ad performance reports1.944 Ratings00 Ratings
Ad conversion tracking3.642 Ratings00 Ratings
Ad attribution reporting1.838 Ratings00 Ratings
Cross-channel ad management3.631 Ratings00 Ratings
Ad forecasting and optimization1.728 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
AdRoll
-
Ratings
Campayn
7.7
2 Ratings
5% below category average
WYSIWYG email editor00 Ratings8.02 Ratings
Dynamic content00 Ratings8.02 Ratings
Ability to test dynamic content00 Ratings7.02 Ratings
Landing pages00 Ratings8.02 Ratings
Mobile optimization00 Ratings8.02 Ratings
Email deliverability reporting00 Ratings9.02 Ratings
List management00 Ratings7.02 Ratings
Triggered drip sequences00 Ratings7.01 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
AdRoll
-
Ratings
Campayn
7.0
2 Ratings
10% below category average
Dashboards00 Ratings9.02 Ratings
Standard reports00 Ratings6.02 Ratings
Custom reports00 Ratings6.02 Ratings
Best Alternatives
AdRollCampayn
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.5 out of 10
ReachMail
ReachMail
Score 8.4 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 6.9 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
Emma by Marigold
Emma by Marigold
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdRollCampayn
Likelihood to Recommend
2.1
(49 ratings)
8.0
(2 ratings)
Likelihood to Renew
7.0
(6 ratings)
-
(0 ratings)
Usability
8.0
(6 ratings)
-
(0 ratings)
Support Rating
1.2
(6 ratings)
-
(0 ratings)
Implementation Rating
8.0
(3 ratings)
-
(0 ratings)
User Testimonials
AdRollCampayn
Likelihood to Recommend
NextRoll
Adroll is perfect for companies and situations in which you are trying to retarget customers with specific products. Their platform is perfect for dynamic content on their web and social ads. Also, if you are running multiple campaigns at once then the Adroll platform is perfect when organizing many different campaigns at once. If you are just running one or two social campaigns I feel it is easier to go directly to the source and you can probably leave Adroll out of the mix
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Campayn
For product promotion and newsletters, I would surely recommend Campayn. We use this software for sending weekly newsletters to our clients. This software adds a lot of information with beautiful designs so that our clients get a good idea of our communication. With the help of this software, we send our digital brochures also. It can easily handle this process and gives us good results.
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Pros
NextRoll
  • A customer service rep can help us out with any campaign questions, any time during the work week.
  • The platform has a very transparent platform that provides great detail about analytics of the ads.
  • The platform shows what digital advertising mediums are working the best for your website, not just the ads that you run through them.
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Campayn
  • The user interface of this software is very attractive. It helps users navigate the website easily.
  • It provides a free plan also which is very useful to evaluate this tool before purchasing any subscription plan.
  • It also provides free email templates which can be edited as per the requirement.
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Cons
NextRoll
  • Improved level of support during the technical setup process would really improve the onboarding process
  • Consistent, proactive account management is key with organizations like AdRoll. A dedicated rep goes such a long way.
  • More granular reporting would help with back-end optimization and client recommendations
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Campayn
  • Personally I am not very impressed with its reporting feature. It is not as comprehensive as its competitors.
  • I found less segmentation options for contacts. It should be slightly more.
  • Its customer service is not very active and quick. It takes lot of time.
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Likelihood to Renew
NextRoll
We like AdRoll as it's filling a hole in our advertising right now, but it's not our favorite platform for running our online ads. Google and Facebook especially are our favorites, as we can do much more with them than we can with AdRoll, hence the 7 out of 10 rating.
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Campayn
No answers on this topic
Usability
NextRoll
Once tags are given and things are set up, it is fairly easy to utilize the reporting dashboard and check in on your ongoing campaigns. Metrics are simple to follow and can be toggled for specific dates or other qualifiers
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Campayn
No answers on this topic
Support Rating
NextRoll
We don't use AdRoll support much, but when we have it's been fine, in line with other advertising platforms where it takes a few days maximum to resolve an issue that you have with them. In general though, the platform is very self sufficient and we do not have to use their support much, which is a good thing.
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Campayn
No answers on this topic
Implementation Rating
NextRoll
Implementation was easy, as all we needed to do was use Google Tag Manager's built in AdRoll tag type and input our client ID and we were up and running. If you're not using Google Tag Manager, I imagine the implementation would be relatively easy as well, as all that's needed is a basic pixel.
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Campayn
No answers on this topic
Alternatives Considered
NextRoll
AdRoll is better than Taboola in that the ad creation process. I like how the ads have better retargeting than Taboola. Also, I can make the ads look more elegant and fit our brand more than Taboola. Adroll's analytics are also better than Taboola in my experience. Lastly, Tabool is relatively the same price as Taboola.
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Campayn
I used to send emails through Sendloop but I was not happy with the editor. I used to compromise on many features to create beautiful newsletters. But in Campayn I found the easy-to-use email editor which helped me create beautiful newsletters as per my requirements. Its drag and drop feature saved lots of time. So I started using this software from then on.
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Return on Investment
NextRoll
  • Mixed - while the tool provides an invaluable productivity gain the actual ROI it provides is less certain. We found if used in combination with other revenue analytics it was useful to determine the impact it had on revenue from returning visitors. If data is used on its own the impact on revenue is less quantifiable.
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Campayn
  • Digital reach is more cost-effective than physical reach. With Campayn, we send our information anywhere in this world at very little cost.
  • It helps us to increase our customer base by adding sign-up forms in our emails.
  • We don't need to print a lot of materials as we can make digital formats of those materials and send them via this software.
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ScreenShots