What users are saying about
Top Rated
74 Ratings
2 Ratings
Top Rated
74 Ratings
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Score 7.5 out of 101
2 Ratings
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Score 6.3 out of 101

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Likelihood to Recommend

AdRoll

AdRoll is ideal for companies not interested or ready for PPC, but is wanting to venture into paid advertising. It works well for our events as well as our solutions to grow our brand awareness.AdRoll is not ideal for very small companies, companies struggling with defining their target audience, or companies with limiting graphics resources. This is not a platform that will walk you through its abilities.
Justina Logozzo profile photo

Celtra

Celtra is best suited for rich media, expandable, clickable ad creation. It is valuable in terms of granular reporting as well. However, it is not suitable as a DSP i.e. we really can't make any optimizations through Celtra. It is best used for tracking ads, engagement, and performance metrics especially on mobile devices.
Matthew Stein profile photo

Feature Rating Comparison

Ad Network Integration

AdRoll
7.6
Celtra
8.5
Data Transfer
AdRoll
7.7
Celtra
8.0
DSP integration
AdRoll
7.4
Celtra
9.0

Ad Campaigns

AdRoll
8.0
Celtra
4.6
Ad campaign creation
AdRoll
8.2
Celtra
5.0
Ad deployment
AdRoll
8.6
Celtra
7.0
Display advertising
AdRoll
8.4
Celtra
7.0
Ad display and retargeting segmentation
AdRoll
8.2
Celtra
3.0
Sequence targeting
AdRoll
6.8
Celtra
1.0

Ad Reporting & Analytics

AdRoll
7.0
Celtra
10.0
Ad dashboards
AdRoll
7.5
Celtra
10.0
Ad performance reports
AdRoll
7.4
Celtra
10.0
Ad conversion tracking
AdRoll
6.6
Celtra
10.0
Ad attribution reporting
AdRoll
6.9
Celtra
10.0
Cross-channel ad management
AdRoll
7.4
Celtra
10.0
Ad forecasting and optimization
AdRoll
6.1
Celtra
10.0

Pros

  • Ad placement. Our ads see good engagement where AdRoll places them.
  • Campaign customization. There are many targeting and budget options within the campaign setup.
  • Reporting. AdRoll provides simple, streamlined reporting on impressions, clicks, conversions, spend, etc.
  • Segmentation. It's pretty easy to set up conversion segments and track where we are seeing conversions.
No photo available
  • Celtra's creative preview tool works well and is a necessity
  • The UI itself is easy to navigate and does not lag in terms of load time
  • The search functionality works well as it should
Matthew Stein profile photo

Cons

  • Full service management was the biggest selling point for us, but not a single campaign went live through our AdRoll reps without tracking errors, billing issues and lack of follow-through from their account teams. Our spend levels were high, which makes me wonder how much worse the customer service would have been if we were just spending a few thousand dollars per month.
  • Despite what they claim, AdRoll's interface is outdated (has not materially changed since 2012) and inefficient. We had to rely on their unresponsive account teams to do even the most basic updates.
  • Slow response time, despite clear service level commitments. Almost every element of our experience with their customer service can be summarized by "over-promise and under-deliver." When things went wrong, they were quick to apologize and make excuses, but the quality of service and response times never improved.
  • Attribution models are very generous to AdRoll campaigns. In one case, they attributed over a quarter of a million in eComm revenue to one of our clients based off less than $10k in ad spend. Even after adjusting down the view-through attribution windows, they still gave their campaigns a disproportionate amount of credit.
  • Finance team is not customer-facing. If you run into payment or refund issues, it will take months and many hours of back and fourth to get them resolved. We had to go through our account reps to get anything resolved, which took far more time that is would have directly with Google, Bing or Facebook.
  • Lack of billing transparency. AdRoll does not tell advertisers this, but they pre-bill for the following period's ad spend. This means that when advertisers put campaigns on pause, they will see a "credit" for future advertising, which is actually their own money. This comes across as deceptive and shady, especially given how hard it was to get refunds processed. For context, no other ad platforms we've used pre-bill for future advertising.
Adam Lewis profile photo
  • It is a very click-happy environment, which means there is room for human error
  • The color scheme can make it easy to loose your place
  • There is no bulk editing option so task completion can be lengthy
Matthew Stein profile photo

Likelihood to Renew

AdRoll6.5
Based on 4 answers
Here are the questions we asked when we were going to renew (note: adroll does not have annual contract and you can cancel at anytime)
  • what new products/ updates were released in the last 6 months?
  • did I find these new products/updates helpful
  • was I informed of these products in a timely fashion?
  • did my Account Manage and Ad opps rep make suggestions on how I could make my campaigns more efficient and effective?
Nadalie Dias profile photo
No score
No answers yet
No answers on this topic

Usability

AdRoll10.0
Based on 3 answers
I find most of the functions usable, but can see room for improvement in some areas
Adam Sabados profile photo
No score
No answers yet
No answers on this topic

Support

AdRoll10.0
Based on 3 answers
They have helped us solve problems, and have been available when we've had questions. They've also helped us optimize campaigns and improve our overall use of the product
Adam Sabados profile photo
No score
No answers yet
No answers on this topic

Implementation

AdRoll6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

I have also worked with another product Perfect Audience. In comparison Adroll out performs them in almost every area. I found that Perfect Audience's UI was hard to navigate and setting up segmentation was especially confusing. Also we use a 3rd party ad-server, which perfect audience will not grant you access to unless you are spending a minimum of $10k a month which is pretty steep for a self-managed platform. I have also worked with Retargeter, which I would recommend it over perfect audience. Their UI is easy to navigate and they don't require minimums to get access to a designated account manager or to use their 3rd party ad serving. The one area they lack in is that they don't have as much social media advertising capabilities
Nadalie Dias profile photo
I've really exclusively used this platform for rich media creation. There are other platforms out there for native advertisements such as TripleLift, which I've used in the past, that stacks up pretty well to Celtra. Truthfully we don't use any other ad creation platforms except for Celtra. We have had the option to work with Teads, but ended up not.
Matthew Stein profile photo

Return on Investment

  • AdRoll has allowed us to reduce the size of the segments we target, to more effectively manage our campaigns.
No photo available
  • Positive - we have a preferred CPM rate while using Celtra so we are able to save costs there.
  • Positive - no need for outsourcing to other creative agencies so we save more costs
  • Positive - achieving KPIs for our clients ensures more revenue down the road as we establish ourselves as a trustworthy vendor
Matthew Stein profile photo

Pricing Details

AdRoll

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Celtra

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details