What users are saying about
Top Rated
85 Ratings
3 Ratings
Top Rated
85 Ratings
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Score 7.7 out of 101
3 Ratings
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Score 7.3 out of 101

Likelihood to Recommend

AdRoll

AdRoll is great for more advanced Marketing organizations with a robust CRM and Marketing Automation platform as it provides a scalable platform for targeting multiple different audiences along their entire customer journey. Those just starting out may not be able to leverage the tool to its potential without robust training/support
No photo available

Celtra

Celtra is best suited for rich media, expandable, clickable ad creation. It is valuable in terms of granular reporting as well. However, it is not suitable as a DSP i.e. we really can't make any optimizations through Celtra. It is best used for tracking ads, engagement, and performance metrics especially on mobile devices.
Matthew Stein profile photo

Feature Rating Comparison

Ad Network Integration

AdRoll
7.8
Celtra
8.5
Data Transfer
AdRoll
8.3
Celtra
8.0
DSP integration
AdRoll
7.2
Celtra
9.0

Ad Campaigns

AdRoll
8.2
Celtra
4.6
Ad campaign creation
AdRoll
7.9
Celtra
5.0
Ad deployment
AdRoll
8.3
Celtra
7.0
Display advertising
AdRoll
8.4
Celtra
7.0
Ad display and retargeting segmentation
AdRoll
8.5
Celtra
3.0
Sequence targeting
AdRoll
8.1
Celtra
1.0

Ad Reporting & Analytics

AdRoll
7.4
Celtra
10.0
Ad dashboards
AdRoll
7.7
Celtra
10.0
Ad performance reports
AdRoll
7.8
Celtra
10.0
Ad conversion tracking
AdRoll
6.9
Celtra
10.0
Ad attribution reporting
AdRoll
7.1
Celtra
10.0
Cross-channel ad management
AdRoll
7.7
Celtra
10.0
Ad forecasting and optimization
AdRoll
7.3
Celtra
10.0

Pros

AdRoll

  • The reporting dashboard that is accessible to AdRoll clients is very clean and easy to use. The transparency of these dashboards allows for detailed reporting that can be extended to your client.
  • The AdRoll account reps are very responsive.
  • The dynamic retargeting that AdRoll provides in a digital setting can target at a very granular level.
No photo available

Celtra

  • Celtra's creative preview tool works well and is a necessity
  • The UI itself is easy to navigate and does not lag in terms of load time
  • The search functionality works well as it should
Matthew Stein profile photo

Cons

AdRoll

  • Customer service: sometimes the response times are not the best.
  • Fixing problems: a lot of times if we have a problem AdRoll reaches out to a lot of their engineers and they are unable to find a solution.
  • Management: we have had issues with our AdRoll team and really taking the time on our accounts.
No photo available

Celtra

  • It is a very click-happy environment, which means there is room for human error
  • The color scheme can make it easy to loose your place
  • There is no bulk editing option so task completion can be lengthy
Matthew Stein profile photo

Likelihood to Renew

AdRoll

AdRoll 6.5
Based on 4 answers
Here are the questions we asked when we were going to renew (note: adroll does not have annual contract and you can cancel at anytime)
  • what new products/ updates were released in the last 6 months?
  • did I find these new products/updates helpful
  • was I informed of these products in a timely fashion?
  • did my Account Manage and Ad opps rep make suggestions on how I could make my campaigns more efficient and effective?
Nadalie Dias profile photo

Celtra

No score
No answers yet
No answers on this topic

Usability

AdRoll

AdRoll 10.0
Based on 3 answers
Honestly, AdRoll is like every other ad management system. In fact, all ad management systems are pretty much identical with a few proprietary tweaks. Creating a campaign is done in one seamless screen with everything you need right there. The ability to add creative and even order AdRoll to create ads for you is also easy. The monitoring of a live campaign is easy as you can see all the necessary information from the main screen. Super easy to use and reliable deliverability
Stefanie Cash profile photo

Celtra

No score
No answers yet
No answers on this topic

Support

AdRoll

AdRoll 10.0
Based on 3 answers
Really reliable support. Dependable, easy to understand billing. I rarely have any issues, but if I do they are super quick to respond
No photo available

Celtra

No score
No answers yet
No answers on this topic

Implementation

AdRoll

AdRoll 6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo

Celtra

No score
No answers yet
No answers on this topic

Alternatives Considered

AdRoll

AdRoll is perhaps the best for very small businesses (less the 50 employees), is the easiest to set-up and administer. Google Marketing I would rate the best overall tool - excels with future product direction, campaign management, and targeting. Criteo has perhaps the best retargeting tool, easy to use and administer. Criteo is best suited for larger mid-market companies with more complex ad campaigns. We initially selected AdRoll when we were initially starting up of B2C business and it was ideal. As our business has grown and become more complex requiring scale it became less useful.
John Williamson profile photo

Celtra

I've really exclusively used this platform for rich media creation. There are other platforms out there for native advertisements such as TripleLift, which I've used in the past, that stacks up pretty well to Celtra. Truthfully we don't use any other ad creation platforms except for Celtra. We have had the option to work with Teads, but ended up not.
Matthew Stein profile photo

Return on Investment

AdRoll

  • It’s a huge help because it allows us to tap into 3rd party traffic.
  • We can roll out ads in AdRoll and not have to deal with the changes in interfaces like Facebook.
  • We can see what’s working and what’s not.
Charles Kirkland profile photo

Celtra

  • Positive - we have a preferred CPM rate while using Celtra so we are able to save costs there.
  • Positive - no need for outsourcing to other creative agencies so we save more costs
  • Positive - achieving KPIs for our clients ensures more revenue down the road as we establish ourselves as a trustworthy vendor
Matthew Stein profile photo

Pricing Details

AdRoll

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Celtra

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

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