AdRoll vs. CommuniGator

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdRoll
Score 3.5 out of 10
N/A
AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance, run reports, gather insights.
$40
per month
CommuniGator
Score 10.0 out of 10
N/A
CommuniGator Marketing Automation includes drip marketing, lead nurturing, lead scoring and remarketing capabilities. Based in the UK, the company also offers other products including email marketing, surveys, event marketing and social media management.N/A
Pricing
AdRollCommuniGator
Editions & Modules
Essentials
$12
per month
Growth
$25
per month
Starter
Free
No answers on this topic
Offerings
Pricing Offerings
AdRollCommuniGator
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AdRollCommuniGator
Top Pros
Top Cons
Features
AdRollCommuniGator
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
AdRoll
6.7
21 Ratings
10% below category average
CommuniGator
-
Ratings
Data Transfer6.721 Ratings00 Ratings
DSP integration6.815 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
AdRoll
5.2
44 Ratings
40% below category average
CommuniGator
-
Ratings
Ad campaign creation2.943 Ratings00 Ratings
Ad deployment8.144 Ratings00 Ratings
Display advertising5.241 Ratings00 Ratings
Ad display and retargeting segmentation5.244 Ratings00 Ratings
Sequence targeting4.826 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
AdRoll
3.2
44 Ratings
83% below category average
CommuniGator
-
Ratings
Ad dashboards2.844 Ratings00 Ratings
Ad performance reports2.944 Ratings00 Ratings
Ad conversion tracking4.242 Ratings00 Ratings
Ad attribution reporting2.738 Ratings00 Ratings
Cross-channel ad management4.231 Ratings00 Ratings
Ad forecasting and optimization2.528 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
AdRoll
-
Ratings
CommuniGator
9.1
1 Ratings
16% above category average
Dynamic content00 Ratings10.01 Ratings
Ability to test dynamic content00 Ratings8.01 Ratings
Landing pages00 Ratings10.01 Ratings
A/B testing00 Ratings10.01 Ratings
Mobile optimization00 Ratings6.01 Ratings
Email deliverability reporting00 Ratings9.01 Ratings
List management00 Ratings10.01 Ratings
Triggered drip sequences00 Ratings10.01 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
AdRoll
-
Ratings
CommuniGator
8.3
1 Ratings
7% above category average
Lead nurturing automation00 Ratings9.01 Ratings
Lead scoring and grading00 Ratings8.01 Ratings
Data quality management00 Ratings8.01 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
AdRoll
-
Ratings
CommuniGator
8.5
1 Ratings
11% above category average
Calendaring00 Ratings8.01 Ratings
Event/webinar marketing00 Ratings9.01 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
AdRoll
-
Ratings
CommuniGator
10.0
1 Ratings
28% above category average
Social sharing and campaigns00 Ratings10.01 Ratings
Social profile integration00 Ratings10.01 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
AdRoll
-
Ratings
CommuniGator
9.0
1 Ratings
18% above category average
Dashboards00 Ratings9.01 Ratings
Standard reports00 Ratings9.01 Ratings
Custom reports00 Ratings9.01 Ratings
Best Alternatives
AdRollCommuniGator
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Vbout
Vbout
Score 9.5 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 8.1 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.9 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdRollCommuniGator
Likelihood to Recommend
3.1
(49 ratings)
10.0
(1 ratings)
Likelihood to Renew
7.0
(6 ratings)
-
(0 ratings)
Usability
8.0
(6 ratings)
-
(0 ratings)
Support Rating
1.4
(6 ratings)
-
(0 ratings)
Implementation Rating
8.0
(3 ratings)
-
(0 ratings)
User Testimonials
AdRollCommuniGator
Likelihood to Recommend
NextRoll
Adroll is perfect for companies and situations in which you are trying to retarget customers with specific products. Their platform is perfect for dynamic content on their web and social ads. Also, if you are running multiple campaigns at once then the Adroll platform is perfect when organizing many different campaigns at once. If you are just running one or two social campaigns I feel it is easier to go directly to the source and you can probably leave Adroll out of the mix
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Communigator
I have used CommuniGator to implement a monthly newsletter that sends our latest updates to our opt-in base every month. As well as this, if anyone opts-in after this newsletter has been initiated/broadcasted the new opt-ins will also receive the latest newsletter too to ensure we are communicating with warm leads.
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Pros
NextRoll
  • A customer service rep can help us out with any campaign questions, any time during the work week.
  • The platform has a very transparent platform that provides great detail about analytics of the ads.
  • The platform shows what digital advertising mediums are working the best for your website, not just the ads that you run through them.
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Communigator
  • Email Design Interface - drag & drop.
  • Workflow interface - drag & drop.
  • Live chat/customer service.
Read full review
Cons
NextRoll
  • Improved level of support during the technical setup process would really improve the onboarding process
  • Consistent, proactive account management is key with organizations like AdRoll. A dedicated rep goes such a long way.
  • More granular reporting would help with back-end optimization and client recommendations
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Communigator
  • Minor bugs in the interface sometimes take a while to fix.
  • Sometimes export fields change.
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Likelihood to Renew
NextRoll
We like AdRoll as it's filling a hole in our advertising right now, but it's not our favorite platform for running our online ads. Google and Facebook especially are our favorites, as we can do much more with them than we can with AdRoll, hence the 7 out of 10 rating.
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Communigator
No answers on this topic
Usability
NextRoll
Once tags are given and things are set up, it is fairly easy to utilize the reporting dashboard and check in on your ongoing campaigns. Metrics are simple to follow and can be toggled for specific dates or other qualifiers
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Communigator
No answers on this topic
Support Rating
NextRoll
We don't use AdRoll support much, but when we have it's been fine, in line with other advertising platforms where it takes a few days maximum to resolve an issue that you have with them. In general though, the platform is very self sufficient and we do not have to use their support much, which is a good thing.
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Communigator
No answers on this topic
Implementation Rating
NextRoll
Implementation was easy, as all we needed to do was use Google Tag Manager's built in AdRoll tag type and input our client ID and we were up and running. If you're not using Google Tag Manager, I imagine the implementation would be relatively easy as well, as all that's needed is a basic pixel.
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Communigator
No answers on this topic
Alternatives Considered
NextRoll
AdRoll is better than Taboola in that the ad creation process. I like how the ads have better retargeting than Taboola. Also, I can make the ads look more elegant and fit our brand more than Taboola. Adroll's analytics are also better than Taboola in my experience. Lastly, Tabool is relatively the same price as Taboola.
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Communigator
I really like CommuniGator for the drag & drop interface in email building. I also really like the level of customer service with having a dedicated account manager but also the ability to live chat at any point and if this doesn't help, they are always happy to jump on to a video call so I feel very well supported. I also like how there are many products within one platform, lead nurturing, pop-ups, workflows, email, forms, social media management, etc...
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Return on Investment
NextRoll
  • Mixed - while the tool provides an invaluable productivity gain the actual ROI it provides is less certain. We found if used in combination with other revenue analytics it was useful to determine the impact it had on revenue from returning visitors. If data is used on its own the impact on revenue is less quantifiable.
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Communigator
  • Increased opt-ins using the pop-up functionality.
  • Increased opt-ins using the forms functionality.
  • Increased opt-ins using gated content through forms & landing zones.
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ScreenShots