AdRoll vs. ConvertKit

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdRoll
Score 3.5 out of 10
N/A
AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance, run reports, gather insights.
$40
per month
ConvertKit
Score 8.8 out of 10
N/A
ConvertKit, from the company of the same name headquartered in Boise, is presented as email marketing software for online creators - the authors, makers, podcasters, photographers, YouTubers, teachers, and artists. The vendor boasts 19,500 paying customers, sending 500 million emails per month, and rapid growth.
$29
per month
Pricing
AdRollConvertKit
Editions & Modules
Essentials
$12
per month
Growth
$25
per month
Starter
Free
Creator
$29.00
per month
Creator Pro
$59.00
per month
Offerings
Pricing Offerings
AdRollConvertKit
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
AdRollConvertKit
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
AdRoll
6.7
21 Ratings
10% below category average
ConvertKit
-
Ratings
Data Transfer6.721 Ratings00 Ratings
DSP integration6.815 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
AdRoll
5.2
44 Ratings
40% below category average
ConvertKit
-
Ratings
Ad campaign creation2.943 Ratings00 Ratings
Ad deployment8.144 Ratings00 Ratings
Display advertising5.241 Ratings00 Ratings
Ad display and retargeting segmentation5.244 Ratings00 Ratings
Sequence targeting4.826 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
AdRoll
3.2
44 Ratings
83% below category average
ConvertKit
-
Ratings
Ad dashboards2.844 Ratings00 Ratings
Ad performance reports2.944 Ratings00 Ratings
Ad conversion tracking4.242 Ratings00 Ratings
Ad attribution reporting2.738 Ratings00 Ratings
Cross-channel ad management4.231 Ratings00 Ratings
Ad forecasting and optimization2.428 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
AdRoll
-
Ratings
ConvertKit
9.5
3 Ratings
16% above category average
WYSIWYG email editor00 Ratings8.03 Ratings
Dynamic content00 Ratings10.03 Ratings
Ability to test dynamic content00 Ratings10.03 Ratings
Landing pages00 Ratings8.03 Ratings
A/B testing00 Ratings10.03 Ratings
Mobile optimization00 Ratings10.03 Ratings
Email deliverability reporting00 Ratings10.03 Ratings
List management00 Ratings10.03 Ratings
Triggered drip sequences00 Ratings10.03 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
AdRoll
-
Ratings
ConvertKit
9.0
3 Ratings
15% above category average
Dashboards00 Ratings9.03 Ratings
Standard reports00 Ratings9.03 Ratings
Custom reports00 Ratings9.02 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
AdRoll
-
Ratings
ConvertKit
10.0
3 Ratings
16% above category average
URL Validation00 Ratings10.02 Ratings
Link Tracking00 Ratings10.02 Ratings
Image Validation00 Ratings10.02 Ratings
Inbox Display00 Ratings10.03 Ratings
Email Accessibility Tools00 Ratings10.02 Ratings
Spelling and Grammar Check00 Ratings10.02 Ratings
Spam Testing00 Ratings10.02 Ratings
Email Previews00 Ratings10.03 Ratings
Best Alternatives
AdRollConvertKit
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 8.1 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.9 out of 10
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdRollConvertKit
Likelihood to Recommend
3.1
(49 ratings)
10.0
(3 ratings)
Likelihood to Renew
7.0
(6 ratings)
-
(0 ratings)
Usability
8.0
(6 ratings)
-
(0 ratings)
Support Rating
1.4
(6 ratings)
-
(0 ratings)
Implementation Rating
8.0
(3 ratings)
-
(0 ratings)
User Testimonials
AdRollConvertKit
Likelihood to Recommend
NextRoll
Adroll is perfect for companies and situations in which you are trying to retarget customers with specific products. Their platform is perfect for dynamic content on their web and social ads. Also, if you are running multiple campaigns at once then the Adroll platform is perfect when organizing many different campaigns at once. If you are just running one or two social campaigns I feel it is easier to go directly to the source and you can probably leave Adroll out of the mix
Read full review
ConvertKit
It is perfect for artists and content creators. It is perfect for service based providers who want to house their potential leads. Entry level entrepreneurs can also benefit. It is not an all in one type of platform, but it is useful for list building and setting up automation. If you have less than 1K subscribers, this is the route to go until you need to use automation. Then, just feel free to upgrade.
Read full review
Pros
NextRoll
  • A customer service rep can help us out with any campaign questions, any time during the work week.
  • The platform has a very transparent platform that provides great detail about analytics of the ads.
  • The platform shows what digital advertising mediums are working the best for your website, not just the ads that you run through them.
Read full review
ConvertKit
  • Ease of Use
  • Reliability
  • Segmentation
  • Automation
Read full review
Cons
NextRoll
  • Improved level of support during the technical setup process would really improve the onboarding process
  • Consistent, proactive account management is key with organizations like AdRoll. A dedicated rep goes such a long way.
  • More granular reporting would help with back-end optimization and client recommendations
Read full review
ConvertKit
  • Pricing.
  • Google Analytics integration.
  • Email templates and a modern interface for composing emails.
Read full review
Likelihood to Renew
NextRoll
We like AdRoll as it's filling a hole in our advertising right now, but it's not our favorite platform for running our online ads. Google and Facebook especially are our favorites, as we can do much more with them than we can with AdRoll, hence the 7 out of 10 rating.
Read full review
ConvertKit
No answers on this topic
Usability
NextRoll
Once tags are given and things are set up, it is fairly easy to utilize the reporting dashboard and check in on your ongoing campaigns. Metrics are simple to follow and can be toggled for specific dates or other qualifiers
Read full review
ConvertKit
No answers on this topic
Support Rating
NextRoll
We don't use AdRoll support much, but when we have it's been fine, in line with other advertising platforms where it takes a few days maximum to resolve an issue that you have with them. In general though, the platform is very self sufficient and we do not have to use their support much, which is a good thing.
Read full review
ConvertKit
No answers on this topic
Implementation Rating
NextRoll
Implementation was easy, as all we needed to do was use Google Tag Manager's built in AdRoll tag type and input our client ID and we were up and running. If you're not using Google Tag Manager, I imagine the implementation would be relatively easy as well, as all that's needed is a basic pixel.
Read full review
ConvertKit
No answers on this topic
Alternatives Considered
NextRoll
AdRoll is better than Taboola in that the ad creation process. I like how the ads have better retargeting than Taboola. Also, I can make the ads look more elegant and fit our brand more than Taboola. Adroll's analytics are also better than Taboola in my experience. Lastly, Tabool is relatively the same price as Taboola.
Read full review
ConvertKit
The other products I have used are not available on TrustRadius. I used ConvertKit before I used these other products because I need an all in one platform.
Read full review
Return on Investment
NextRoll
  • Mixed - while the tool provides an invaluable productivity gain the actual ROI it provides is less certain. We found if used in combination with other revenue analytics it was useful to determine the impact it had on revenue from returning visitors. If data is used on its own the impact on revenue is less quantifiable.
Read full review
ConvertKit
  • Prospect follow up is much easier than it used to be with fewer real prospects slipping through the cracks
  • My return clients percentages have increased since I started using Convertkit
Read full review
ScreenShots