AdRoll vs. emfluence Marketing Platform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdRoll
Score 2.9 out of 10
N/A
AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance, run reports, gather insights.
$40
per month
emfluence Marketing Platform
Score 8.0 out of 10
Mid-Size Companies (51-1,000 employees)
The emfluence Marketing Platform is a marketing automation platform featuring drag-and-drop email editors and automated campaign builders, simple social media scheduling, manageable landing pages, workflow management, analytics, website tracking, surveys, and modals. The platform works for B2B and B2C marketers, marketing agencies, and CRM providers. The product supports CRM integrations and an open API for custom integrations. emfluence offers digital marketing consulting…
$1,000
per month
Pricing
AdRollemfluence Marketing Platform
Editions & Modules
Essentials
$12
per month
Growth
$25
per month
Starter
Free
Up to 30,000 Active Emails
$1,000
per month
Up to 60,000 Active Emails
$1,200
per month
Up to 80,000 Active Emails
$1,400
per month
Up to 100,000 Active Emails
$1,600
per month
Up to 150,000 Active Emails
$2,000
per month
Up to 200,000 Active Emails
$2,400
per month
Up to 250,000 Active Emails
$2,600
per month
Up to 500,000 Active Emails
$4,100
per month
Up to 1,000,000 Active Emails
$5,400
per month
More than 1,000,000 Active Emails
Custom
per month
Offerings
Pricing Offerings
AdRollemfluence Marketing Platform
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup fee$3,100 one-time fee
Additional DetailsThe emfluence Marketing Platform offers month-to-month pricing that’s based on the number of contacts added, with no restrictions on how many emails are sent each month or by which features are used.
More Pricing Information
Community Pulse
AdRollemfluence Marketing Platform
Top Pros
Top Cons
Features
AdRollemfluence Marketing Platform
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
AdRoll
6.7
21 Ratings
9% below category average
emfluence Marketing Platform
-
Ratings
Data Transfer6.721 Ratings00 Ratings
DSP integration6.815 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
AdRoll
4.7
44 Ratings
50% below category average
emfluence Marketing Platform
-
Ratings
Ad campaign creation2.043 Ratings00 Ratings
Ad deployment8.044 Ratings00 Ratings
Display advertising4.641 Ratings00 Ratings
Ad display and retargeting segmentation4.644 Ratings00 Ratings
Sequence targeting4.426 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
AdRoll
2.4
44 Ratings
106% below category average
emfluence Marketing Platform
-
Ratings
Ad dashboards1.944 Ratings00 Ratings
Ad performance reports1.944 Ratings00 Ratings
Ad conversion tracking3.642 Ratings00 Ratings
Ad attribution reporting1.838 Ratings00 Ratings
Cross-channel ad management3.631 Ratings00 Ratings
Ad forecasting and optimization1.728 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
AdRoll
-
Ratings
emfluence Marketing Platform
8.4
6 Ratings
8% above category average
WYSIWYG email editor00 Ratings9.16 Ratings
Dynamic content00 Ratings8.66 Ratings
Ability to test dynamic content00 Ratings8.26 Ratings
Landing pages00 Ratings8.24 Ratings
A/B testing00 Ratings8.25 Ratings
Mobile optimization00 Ratings7.75 Ratings
Email deliverability reporting00 Ratings9.16 Ratings
List management00 Ratings8.26 Ratings
Triggered drip sequences00 Ratings8.24 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
AdRoll
-
Ratings
emfluence Marketing Platform
8.1
5 Ratings
4% above category average
Lead nurturing automation00 Ratings9.15 Ratings
Lead scoring and grading00 Ratings7.74 Ratings
Data quality management00 Ratings8.24 Ratings
Automated sales alerts and tasks00 Ratings7.33 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
AdRoll
-
Ratings
emfluence Marketing Platform
8.4
3 Ratings
10% above category average
Calendaring00 Ratings8.23 Ratings
Event/webinar marketing00 Ratings8.63 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
AdRoll
-
Ratings
emfluence Marketing Platform
8.4
3 Ratings
11% above category average
Social sharing and campaigns00 Ratings8.23 Ratings
Social profile integration00 Ratings8.63 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
AdRoll
-
Ratings
emfluence Marketing Platform
6.7
6 Ratings
11% below category average
Dashboards00 Ratings9.16 Ratings
Standard reports00 Ratings7.26 Ratings
Custom reports00 Ratings3.76 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
AdRoll
-
Ratings
emfluence Marketing Platform
8.2
5 Ratings
8% above category average
API00 Ratings8.63 Ratings
Role-based workflow & approvals00 Ratings8.63 Ratings
Customizability00 Ratings8.25 Ratings
Integration with Salesforce.com00 Ratings7.22 Ratings
Integration with Microsoft Dynamics CRM00 Ratings8.22 Ratings
Best Alternatives
AdRollemfluence Marketing Platform
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.5 out of 10
Vbout
Vbout
Score 9.7 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 6.9 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdRollemfluence Marketing Platform
Likelihood to Recommend
2.1
(49 ratings)
9.1
(6 ratings)
Likelihood to Renew
7.0
(6 ratings)
-
(0 ratings)
Usability
8.0
(6 ratings)
-
(0 ratings)
Support Rating
1.2
(6 ratings)
-
(0 ratings)
Implementation Rating
8.0
(3 ratings)
-
(0 ratings)
User Testimonials
AdRollemfluence Marketing Platform
Likelihood to Recommend
NextRoll
Adroll is perfect for companies and situations in which you are trying to retarget customers with specific products. Their platform is perfect for dynamic content on their web and social ads. Also, if you are running multiple campaigns at once then the Adroll platform is perfect when organizing many different campaigns at once. If you are just running one or two social campaigns I feel it is easier to go directly to the source and you can probably leave Adroll out of the mix
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emfluence Digital Marketing
The reporting feature is not as detailed as we require for our documentation, so we have to organize the results into charts and graphs. For every other component of our social media and digital marketing, emfluence checks all of the boxes.
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Pros
NextRoll
  • A customer service rep can help us out with any campaign questions, any time during the work week.
  • The platform has a very transparent platform that provides great detail about analytics of the ads.
  • The platform shows what digital advertising mediums are working the best for your website, not just the ads that you run through them.
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emfluence Digital Marketing
  • Custom landing pages to dive deeper into campaigns and track results
  • Responsive customer service with any problems we come by
  • A/B testing
Read full review
Cons
NextRoll
  • Improved level of support during the technical setup process would really improve the onboarding process
  • Consistent, proactive account management is key with organizations like AdRoll. A dedicated rep goes such a long way.
  • More granular reporting would help with back-end optimization and client recommendations
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emfluence Digital Marketing
  • I do have issues sometimes when making a website popup. I specify certain measurements of my popup yet when it shows up on my website, the graphic doesn't adjust and I have a bunch of white space. But that could also be my website.
  • When adding a new contact into the contact section, once you hit save, the contact information stays on the screen instead of an empty contact profile so you can immediately add the next person.
  • Sometimes when I update a template, The unsubscribe link will link to my email address instead of the person the email is being sent to.
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Likelihood to Renew
NextRoll
We like AdRoll as it's filling a hole in our advertising right now, but it's not our favorite platform for running our online ads. Google and Facebook especially are our favorites, as we can do much more with them than we can with AdRoll, hence the 7 out of 10 rating.
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emfluence Digital Marketing
No answers on this topic
Usability
NextRoll
Once tags are given and things are set up, it is fairly easy to utilize the reporting dashboard and check in on your ongoing campaigns. Metrics are simple to follow and can be toggled for specific dates or other qualifiers
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emfluence Digital Marketing
No answers on this topic
Support Rating
NextRoll
We don't use AdRoll support much, but when we have it's been fine, in line with other advertising platforms where it takes a few days maximum to resolve an issue that you have with them. In general though, the platform is very self sufficient and we do not have to use their support much, which is a good thing.
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emfluence Digital Marketing
No answers on this topic
Implementation Rating
NextRoll
Implementation was easy, as all we needed to do was use Google Tag Manager's built in AdRoll tag type and input our client ID and we were up and running. If you're not using Google Tag Manager, I imagine the implementation would be relatively easy as well, as all that's needed is a basic pixel.
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emfluence Digital Marketing
No answers on this topic
Alternatives Considered
NextRoll
AdRoll is better than Taboola in that the ad creation process. I like how the ads have better retargeting than Taboola. Also, I can make the ads look more elegant and fit our brand more than Taboola. Adroll's analytics are also better than Taboola in my experience. Lastly, Tabool is relatively the same price as Taboola.
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emfluence Digital Marketing
They were the only company that could solve our specific problems. When we looked at larger companies like Constant Contact, they weren't as capable at handling our specific needs for a reasonable price. Some companies need to charge us programming hours. Bigger companies couldn't help our issue. emfluence is more flexible.
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Return on Investment
NextRoll
  • Mixed - while the tool provides an invaluable productivity gain the actual ROI it provides is less certain. We found if used in combination with other revenue analytics it was useful to determine the impact it had on revenue from returning visitors. If data is used on its own the impact on revenue is less quantifiable.
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emfluence Digital Marketing
  • It's allowed for us to generate more traffic to our client's websites.
  • It's allowed for us to generate more leads from email marketing through emfluence.
  • Visual click maps, more customized dashboard and email templates, and a deeper dive in data would help further business objectives.
Read full review
ScreenShots

emfluence Marketing Platform Screenshots

Screenshot of search perimeters and contact characteristics using the Dynamic Marketing Group Query Builder.Screenshot of Google Analytics, used to measure the success of email and social media alongside spikes in website traffic. Granular reports can be scheduled for an overview of surveys, landing pages, forms, social posts, emails, and list growth.Screenshot of the drag-and-drop Workflow Canvas visual interface used to create automated marketing campaigns, plus send contacts from a single group into branches based on email views, clicks, or custom queries.Screenshot of the interface to build branching into automated workflows based on opens, clicks, or custom decisions (based on custom or out-of-the-box contact fields, dates, and more).Screenshot of a schedule with a month's worth of social media and email, built using the drag and drop marketing calendar.Screenshot of custom email templates, which can be reused or rebuilt with a drag and drop editor.