What users are saying about

AdRoll

70 Ratings

AdRoll

70 Ratings
Score 7.4 out of 101

Epom Ad Server

2 Ratings
Score 8.8 out of 101

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Likelihood to Recommend

AdRoll

I think AdRoll is a great fit for any company looking to build a retargeting marketing channel. They're well suited for all verticals (B2B, B2C, Ecommerce). Being focused on B2B requires some additional features that almost all providers are currently lacking. I have been told that AdRoll is investing heavily in these additional features in 2018. Looking forward to seeing what comes
Logan England profile photo

Epom Ad Server

I started using Epom for its multi-platform capabilities, as I needed a network which would allow managing desktop and mobile ad inventory simultaneously. Epom works with desktop, mobile web, video, and mobile app ads, all within one account. It is really convenient when it comes to analytics - Epom delivers combined data, providing the whole picture on your ad campaigns. Advanced targeting and real-time statistics are another great advantage
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Feature Rating Comparison

Ad Network Integration

AdRoll
7.4
Epom Ad Server
Data Transfer
AdRoll
7.6
Epom Ad Server
DSP integration
AdRoll
7.2
Epom Ad Server

Ad Campaigns

AdRoll
7.8
Epom Ad Server
Ad campaign creation
AdRoll
8.2
Epom Ad Server
Ad deployment
AdRoll
8.4
Epom Ad Server
Display advertising
AdRoll
8.2
Epom Ad Server
Ad display and retargeting segmentation
AdRoll
8.1
Epom Ad Server
Sequence targeting
AdRoll
6.3
Epom Ad Server

Ad Reporting & Analytics

AdRoll
6.9
Epom Ad Server
Ad dashboards
AdRoll
7.5
Epom Ad Server
Ad performance reports
AdRoll
7.4
Epom Ad Server
Ad conversion tracking
AdRoll
6.5
Epom Ad Server
Ad attribution reporting
AdRoll
6.7
Epom Ad Server
Cross-channel ad management
AdRoll
7.3
Epom Ad Server
Ad forecasting and optimization
AdRoll
6.0
Epom Ad Server

Pros

  • Ease of use
  • Robust segment abilities
  • Reach across multiple ad exchanges
Logan England profile photo
  • The great advantages of this ad server are its multi-platform capabilities. Epom saves your time, enabling you to work with different platforms within one account.
  • Epom supports all major ad formats, so there are plenty of options to choose from.
  • Combined analytics. Epom delivers data in real time, so you can optimize your campaigns accordingly.
  • Easy integration with their own ad network with decent CPM rates.
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Cons

  • B2B targeting capabilities (company size, job function/role)
Logan England profile photo
  • Antiquated user interface. It definitely could be more user-friendly.
  • Epom Ad Server support does not have a ticket system. Support must be contacted directly.
No photo available

Likelihood to Renew

AdRoll6.5
Based on 4 answers
We'll be renewing because we have seen positive results including increased web traffic and direct sales from our campaigns
Adam Sabados profile photo
Epom Ad Server9.0
Based on 1 answer
A combination of useful features for publishers and advertisers turns Epom into a very universal ad network with diverse functionality. It is a great solution for multi-platform advertising.
No photo available

Usability

AdRoll10.0
Based on 3 answers
I find most of the functions usable, but can see room for improvement in some areas
Adam Sabados profile photo
No score
No answers yet
No answers on this topic

Support

AdRoll10.0
Based on 3 answers
Really reliable support. Dependable, easy to understand billing. I rarely have any issues, but if I do they are super quick to respond
No photo available
No score
No answers yet
No answers on this topic

Implementation

AdRoll6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Again, AdRoll is a great platform for small to mid size businesses, but it doesn't offer every feature one might want. No platform really does. I'm having a lot of customers come to me know either using or wanting to use Criteo and the decision is generally between AdRoll or Criteo. My advice to AdRoll would be to watch Criteo closely and make sure you're at least matching anything they offer
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No answers on this topic

Return on Investment

  • Easily adaptable ads have allowed us to get the highest ROI.
  • Platform allows us to reach the most customers in the most locations. Again, providing a strong ROI.
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  • Besides its multiplatform capabilities, Epom is a highly reliable platform that offers a great level of protection against a system crash.
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Pricing Details

AdRoll

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Epom Ad Server

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details