What users are saying about

AdRoll

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74 Ratings

AdRoll

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74 Ratings
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Score 7.5 out of 101
2 Ratings
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Score 8.8 out of 101

Add comparison

Likelihood to Recommend

AdRoll

AdRoll is great for more advanced Marketing organizations with a robust CRM and Marketing Automation platform as it provides a scalable platform for targeting multiple different audiences along their entire customer journey. Those just starting out may not be able to leverage the tool to its potential without robust training/support
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Epom Ad Server

I started using Epom for its multi-platform capabilities, as I needed a network which would allow managing desktop and mobile ad inventory simultaneously. Epom works with desktop, mobile web, video, and mobile app ads, all within one account. It is really convenient when it comes to analytics - Epom delivers combined data, providing the whole picture on your ad campaigns. Advanced targeting and real-time statistics are another great advantage
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Feature Rating Comparison

Ad Network Integration

AdRoll
7.5
Epom Ad Server
Data Transfer
AdRoll
7.7
Epom Ad Server
DSP integration
AdRoll
7.4
Epom Ad Server

Ad Campaigns

AdRoll
7.9
Epom Ad Server
Ad campaign creation
AdRoll
8.2
Epom Ad Server
Ad deployment
AdRoll
8.4
Epom Ad Server
Display advertising
AdRoll
8.3
Epom Ad Server
Ad display and retargeting segmentation
AdRoll
8.1
Epom Ad Server
Sequence targeting
AdRoll
6.5
Epom Ad Server

Ad Reporting & Analytics

AdRoll
7.0
Epom Ad Server
Ad dashboards
AdRoll
7.6
Epom Ad Server
Ad performance reports
AdRoll
7.4
Epom Ad Server
Ad conversion tracking
AdRoll
6.5
Epom Ad Server
Ad attribution reporting
AdRoll
6.8
Epom Ad Server
Cross-channel ad management
AdRoll
7.4
Epom Ad Server
Ad forecasting and optimization
AdRoll
6.1
Epom Ad Server

Pros

  • Retargeting
  • Prospecting
  • Trackability
Stefanie Cash profile photo
  • The great advantages of this ad server are its multi-platform capabilities. Epom saves your time, enabling you to work with different platforms within one account.
  • Epom supports all major ad formats, so there are plenty of options to choose from.
  • Combined analytics. Epom delivers data in real time, so you can optimize your campaigns accordingly.
  • Easy integration with their own ad network with decent CPM rates.
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Cons

  • Would be better to have more control over where ads appear similar to AdWords
  • A decrease in CPM (cost per thousand impressions) would be crucially beneficial
  • The option to perform CPC campaigns ala AdWords
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  • Antiquated user interface. It definitely could be more user-friendly.
  • Epom Ad Server support does not have a ticket system. Support must be contacted directly.
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Likelihood to Renew

AdRoll6.5
Based on 4 answers
Account management is a big issue for us, its something we were looking for but we didn't get too many big ideas or big strategies to move the needle.
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Epom Ad Server9.0
Based on 1 answer
A combination of useful features for publishers and advertisers turns Epom into a very universal ad network with diverse functionality. It is a great solution for multi-platform advertising.
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Usability

AdRoll10.0
Based on 3 answers
Honestly, AdRoll is like every other ad management system. In fact, all ad management systems are pretty much identical with a few proprietary tweaks. Creating a campaign is done in one seamless screen with everything you need right there. The ability to add creative and even order AdRoll to create ads for you is also easy. The monitoring of a live campaign is easy as you can see all the necessary information from the main screen. Super easy to use and reliable deliverability
Stefanie Cash profile photo
No score
No answers yet
No answers on this topic

Support

AdRoll10.0
Based on 3 answers
Really reliable support. Dependable, easy to understand billing. I rarely have any issues, but if I do they are super quick to respond
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No score
No answers yet
No answers on this topic

Implementation

AdRoll6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Adroll ends up being more costlier than alternatives offered from companies such as Google or Microsoft as you ultimately have a higher level of control on the budget, the platforms that your display banners are showing up on as well as the demographics. I would not choose Adroll again if given the chance as it was costly to execute without much return to show for it.
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No answers on this topic

Return on Investment

  • On a positive front, we've been able to measure some impact from AdRoll campaigns - we actually did an A/B test to look at how many view-through conversions were recorded for people who saw our ads vs seeing PSA's and saw a significant lift.
  • On a more negative front, the large majority of conversions we've seen through AdRoll have been view through conversions, which has made it more difficult to track which conversions specifically were due to AdRoll, and measuring has been more difficult (although their Enhanced Conversion Tracking helps some, although it only works for a subset of campaigns we run).
  • It's honestly hard to tell what the overall impact has been, as we actually haven't been running with it the past few months, and it's been hard to measure a noticeable decrease in overall signups/volume.
Justin Higgins profile photo
  • Besides its multiplatform capabilities, Epom is a highly reliable platform that offers a great level of protection against a system crash.
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Pricing Details

AdRoll

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Epom Ad Server

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details