What users are saying about

AdRoll

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
74 Ratings

Facebook for Business

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
365 Ratings

AdRoll

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
74 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.5 out of 101

Facebook for Business

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
365 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.8 out of 101

Add comparison

Likelihood to Recommend

AdRoll

It's really well suited to being a central hub for your display campaigns across the web and Facebook. I'd say that it's perhaps less appropriate if you want to get into the nitty gritty with what's possible with Facebook Direct - for the convenience of AdRoll you do sacrifice some capabilities to do more advanced advertising.
Justin Higgins profile photo

Facebook for Business

I think it is essential that every small and large business have a Facebook page. Although Facebook is more suited for businesses that cater to lifestyle, beauty, fashion, hobbies, etc., it can still be used by larger companies that provide industry knowledge and services. The most essential part of using Facebook as a business is remaining consistent in your message, branding, and posting. If a company cannot do that, then Facebook certainly isn't going to do the work for you.
Mandy Cramer profile photo

Feature Rating Comparison

Ad Network Integration

AdRoll
7.5
Facebook for Business
Data Transfer
AdRoll
7.7
Facebook for Business
DSP integration
AdRoll
7.4
Facebook for Business

Ad Campaigns

AdRoll
7.9
Facebook for Business
Ad campaign creation
AdRoll
8.2
Facebook for Business
Ad deployment
AdRoll
8.4
Facebook for Business
Display advertising
AdRoll
8.3
Facebook for Business
Ad display and retargeting segmentation
AdRoll
8.1
Facebook for Business
Sequence targeting
AdRoll
6.4
Facebook for Business

Ad Reporting & Analytics

AdRoll
7.0
Facebook for Business
Ad dashboards
AdRoll
7.6
Facebook for Business
Ad performance reports
AdRoll
7.4
Facebook for Business
Ad conversion tracking
AdRoll
6.5
Facebook for Business
Ad attribution reporting
AdRoll
6.8
Facebook for Business
Cross-channel ad management
AdRoll
7.4
Facebook for Business
Ad forecasting and optimization
AdRoll
6.1
Facebook for Business

Pros

  • Provides a unified interface for running Facebook and web prospecting and retargeting campaigns
  • Very solid reporting tools
  • Excellent and helpful account managers who really help you get the most out of the product
Justin Higgins profile photo
  • Facebook for Business makes administrating pages a bit more effective. You can see who created a post or responded to a message and also manage your pages and advertising accounts easily. As a super admin, having an overview of day to day use is helpful to track employee activities.
  • The ability to login separately from your personal Facebook account and do work-related tasks on Facebook is one of the main reasons why we switched all our page accounts to Facebook for Business. It is also easy to remove a person from a page or account from within the dashboard of Facebook for Business.
  • We run multiple advertising accounts for different reasons and Facebook for Business allows us to centralize all campaigns and planning, as well as limit access to specific members of a team, which is helpful. For advertising purposes, this is a valuable way to manage.
Nathan Sichilongo profile photo

Cons

  • The ad sizes are constricting. If you want to have a gif file, you're going to have to use the bare minimum in design.
  • Support is not the best. They are not helpful and has resulted in multiple calls to support.
Justina Logozzo profile photo
  • The ads management can be difficult to understand at first glance. It's also heavy to load, a big problem in Indonesia where the internet connection is among the slowest in the Asian Pacific.
  • Lack of transparency over ads pricing. There is no specific guideline as to what kind of contents or target audience will be more expensive and vice versa. We can only estimate the price through a lot of trial and error.
  • Policy on the amount of text on an image. Facebook for Business does not allow ads which contain more than 30 percent of text in an image. This is significantly counterproductive to the trend of infographics, which a lot of readers like and usually do well organically.
  • Changing algorithm. Facebook for Business always changes its algorithm in a way that pushes you to spend more money, which is understandable since their name is "business". But sometimes the changes are confusing and are not explained thoroughly.
  • Lack of transparency on how ads are reviewed. Sometimes it takes a day, which is a very long time for a news media.
No photo available

Likelihood to Renew

AdRoll6.5
Based on 4 answers
Account management is a big issue for us, its something we were looking for but we didn't get too many big ideas or big strategies to move the needle.
No photo available
Facebook for Business9.0
Based on 5 answers
To be honest, Facebook doesn't give much ROI for small businesses. There isn't the best notification system for letting someone on a mobile device communicate with their fans/customers, and the overall interface isn't very pretty.
Mandy Cramer profile photo

Usability

AdRoll10.0
Based on 3 answers
Honestly, AdRoll is like every other ad management system. In fact, all ad management systems are pretty much identical with a few proprietary tweaks. Creating a campaign is done in one seamless screen with everything you need right there. The ability to add creative and even order AdRoll to create ads for you is also easy. The monitoring of a live campaign is easy as you can see all the necessary information from the main screen. Super easy to use and reliable deliverability
Stefanie Cash profile photo
Facebook for Business6.2
Based on 2 answers
I find it very cumbersome to use. It is a clunky system and often times very buggy. The customer support, though helpful, is very slow to resolve issues.
No photo available

Support

AdRoll10.0
Based on 3 answers
They have helped us solve problems, and have been available when we've had questions. They've also helped us optimize campaigns and improve our overall use of the product
Adam Sabados profile photo
Facebook for Business7.8
Based on 3 answers
I've had good experiences once I actually connect with a representative, but the initial ticketing process is very slow. I don't have status updates on where my support requests are in the queue, either.
No photo available

Implementation

AdRoll6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo
Facebook for Business7.3
Based on 3 answers
Take all of the training offered through Facebook first before attempting to create a page on the platform. Learn all of the capabilities available to you. Learn about the different types of audiences who might be interested in seeing your page. Create short video clips as though they are viewed at a much higher rate than anything else. Offer free giveaways or raffles to further build to your list of prospects and drive traffic to your website
Natasha Thompson profile photo

Alternatives Considered

Again, AdRoll is a great platform for small to mid size businesses, but it doesn't offer every feature one might want. No platform really does. I'm having a lot of customers come to me know either using or wanting to use Criteo and the decision is generally between AdRoll or Criteo. My advice to AdRoll would be to watch Criteo closely and make sure you're at least matching anything they offer
No photo available
They're two different beasts. Pinterest is good for people sharing pictures to each other allowing interested parties to buy our products right from the pictures themselves. Facebook for Business allows us to have an actual storefront right on Facebook which give us and the public more options for exposure, feedback, and socializing.
John Tribolet profile photo

Return on Investment

  • Through significant testing, we've been able to optimize AdRoll to a point where click conversion ROI alone is roundly positive. VTC conversions are the cherry on top.
Kelly Saux profile photo
  • Facebook for Business has been a great tool to help us increase our upgrades during a sale. By creating a custom audience, we can target our existing members to make them aware of any sales or promotions we have.
Destiny Brassfield profile photo

Pricing Details

AdRoll

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Facebook for Business

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details