What users are saying about

AdRoll

70 Ratings

AdRoll

70 Ratings
Score 7.4 out of 101

Facebook for Business

342 Ratings
Score 7.8 out of 101

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Likelihood to Recommend

AdRoll

It is very well suited for easy targeting especially when it comes to visual ads in the remarketing and retargeting categories. As a small business, this option is also affordable for our use.
No photo available

Facebook for Business

Unfortunately, I have to recommend Facebook for Business because it's quite literally the only option, and we all know that it's imperative for businesses to have a digital presence on the platform. However, I think a lot of updates are in order for the process to truly be user-friendly.
No photo available

Feature Rating Comparison

Ad Network Integration

AdRoll
7.4
Facebook for Business
Data Transfer
AdRoll
7.5
Facebook for Business
DSP integration
AdRoll
7.2
Facebook for Business

Ad Campaigns

AdRoll
7.8
Facebook for Business
Ad campaign creation
AdRoll
8.1
Facebook for Business
Ad deployment
AdRoll
8.4
Facebook for Business
Display advertising
AdRoll
8.2
Facebook for Business
Ad display and retargeting segmentation
AdRoll
8.1
Facebook for Business
Sequence targeting
AdRoll
6.3
Facebook for Business

Ad Reporting & Analytics

AdRoll
6.9
Facebook for Business
Ad dashboards
AdRoll
7.5
Facebook for Business
Ad performance reports
AdRoll
7.4
Facebook for Business
Ad conversion tracking
AdRoll
6.5
Facebook for Business
Ad attribution reporting
AdRoll
6.7
Facebook for Business
Cross-channel ad management
AdRoll
7.3
Facebook for Business
Ad forecasting and optimization
AdRoll
6.0
Facebook for Business

Pros

  • Remarketing specific pages to a target audience within our wheelhouse. We can quickly and easily set this up; no wasted time is accumulated.
Justina Logozzo profile photo
  • The ability to do live videos.
  • Easy to post your own blogs and share other people's blogs.
  • Facebook ads are a great way to gain exposure and increase your audience.
Susie Gasparovic MBA profile photo

Cons

  • B2B targeting capabilities (company size, job function/role)
Logan England profile photo
  • Works well, really don't have any complaints
Steve Reger profile photo

Likelihood to Renew

AdRoll6.5
Based on 4 answers
We'll be renewing because we have seen positive results including increased web traffic and direct sales from our campaigns
Adam Sabados profile photo
Facebook for Business10.0
Based on 4 answers
We have to continue using this tool in order to be effective on this marketing platform. Though there are several changes I wish we could see, the fact is that we will still need to use this product to provide customers with the information they need.
No photo available

Usability

AdRoll10.0
Based on 3 answers
Honestly, AdRoll is like every other ad management system. In fact, all ad management systems are pretty much identical with a few proprietary tweaks. Creating a campaign is done in one seamless screen with everything you need right there. The ability to add creative and even order AdRoll to create ads for you is also easy. The monitoring of a live campaign is easy as you can see all the necessary information from the main screen. Super easy to use and reliable deliverability
Stefanie Cash profile photo
Facebook for Business6.4
Based on 2 answers
I find it very cumbersome to use. It is a clunky system and often times very buggy. The customer support, though helpful, is very slow to resolve issues.
No photo available

Support

AdRoll10.0
Based on 3 answers
Really reliable support. Dependable, easy to understand billing. I rarely have any issues, but if I do they are super quick to respond
No photo available
Facebook for Business7.9
Based on 3 answers
Because they have really thought ahead and made all the help content very simple to understand and the training videos were very detailed.
Natasha Thompson profile photo

Implementation

AdRoll6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo
Facebook for Business7.3
Based on 3 answers
Take all of the training offered through Facebook first before attempting to create a page on the platform. Learn all of the capabilities available to you. Learn about the different types of audiences who might be interested in seeing your page. Create short video clips as though they are viewed at a much higher rate than anything else. Offer free giveaways or raffles to further build to your list of prospects and drive traffic to your website
Natasha Thompson profile photo

Alternatives Considered

While I haven't used some of the other similar competitors such as Criteo or AdTheorent, many of our clients have before switching over. Being able to go into the accounts and look at the data, the results we've witnessed have been subpar. One platform our agency has had extensive experience using, is the Google Display Network. GDN obviously is more of self serve, and several options for optimization, but being able to contain both Facebook and web standard + dynamic retargeting in one platform is a definite advantage.
Vincent Misiewicz profile photo
Facebook is one of the best platforms for reaching a wide and varied audience.
No photo available

Return on Investment

  • Through significant testing, we've been able to optimize AdRoll to a point where click conversion ROI alone is roundly positive. VTC conversions are the cherry on top.
Kelly Saux profile photo
  • Has boosted sales.
  • Has boosted traffic to our site!
Jordan F Shoaf profile photo

Pricing Details

AdRoll

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Facebook for Business

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details