AdRoll vs. FreshMail

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdRoll
Score 3.0 out of 10
N/A
AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance, run reports, gather insights.
$40
per month
FreshMail
Score 7.7 out of 10
N/A
FreshMail is a browser based email marketing solution used to create and send newsletter campaigns. This solution leads users from campaign planning and creation to final reports.N/A
Pricing
AdRollFreshMail
Editions & Modules
Essentials
$12
per month
Growth
$25
per month
Starter
Free
No answers on this topic
Offerings
Pricing Offerings
AdRollFreshMail
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeRequired
Additional DetailsFreshMail is absolutely free if you send less than 2000 emails to up to 500 subscribers per month.
More Pricing Information
Community Pulse
AdRollFreshMail
Top Pros
Top Cons
Features
AdRollFreshMail
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
AdRoll
6.7
21 Ratings
9% below category average
FreshMail
-
Ratings
Data Transfer6.721 Ratings00 Ratings
DSP integration6.815 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
AdRoll
5.0
44 Ratings
44% below category average
FreshMail
-
Ratings
Ad campaign creation2.543 Ratings00 Ratings
Ad deployment8.144 Ratings00 Ratings
Display advertising4.941 Ratings00 Ratings
Ad display and retargeting segmentation5.044 Ratings00 Ratings
Sequence targeting4.626 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
AdRoll
2.9
44 Ratings
92% below category average
FreshMail
-
Ratings
Ad dashboards2.444 Ratings00 Ratings
Ad performance reports2.544 Ratings00 Ratings
Ad conversion tracking3.942 Ratings00 Ratings
Ad attribution reporting2.338 Ratings00 Ratings
Cross-channel ad management3.931 Ratings00 Ratings
Ad forecasting and optimization2.128 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
AdRoll
-
Ratings
FreshMail
8.4
3 Ratings
3% above category average
WYSIWYG email editor00 Ratings8.53 Ratings
Dynamic content00 Ratings8.53 Ratings
Ability to test dynamic content00 Ratings9.03 Ratings
Landing pages00 Ratings9.02 Ratings
A/B testing00 Ratings8.03 Ratings
Mobile optimization00 Ratings7.03 Ratings
Email deliverability reporting00 Ratings10.03 Ratings
List management00 Ratings7.03 Ratings
Triggered drip sequences00 Ratings8.53 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
AdRoll
-
Ratings
FreshMail
8.2
3 Ratings
5% above category average
Dashboards00 Ratings8.03 Ratings
Standard reports00 Ratings8.03 Ratings
Custom reports00 Ratings8.53 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
AdRoll
-
Ratings
FreshMail
8.4
2 Ratings
0% below category average
URL Validation00 Ratings8.52 Ratings
Link Tracking00 Ratings9.52 Ratings
Image Validation00 Ratings8.02 Ratings
Inbox Display00 Ratings8.02 Ratings
Email Accessibility Tools00 Ratings9.02 Ratings
Spelling and Grammar Check00 Ratings8.02 Ratings
Spam Testing00 Ratings8.02 Ratings
Email Previews00 Ratings8.02 Ratings
Best Alternatives
AdRollFreshMail
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.5 out of 10
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 6.6 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 9.0 out of 10
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdRollFreshMail
Likelihood to Recommend
2.7
(49 ratings)
8.5
(3 ratings)
Likelihood to Renew
7.0
(6 ratings)
-
(0 ratings)
Usability
8.0
(6 ratings)
-
(0 ratings)
Support Rating
1.3
(6 ratings)
-
(0 ratings)
Implementation Rating
8.0
(3 ratings)
-
(0 ratings)
User Testimonials
AdRollFreshMail
Likelihood to Recommend
NextRoll
Adroll is perfect for companies and situations in which you are trying to retarget customers with specific products. Their platform is perfect for dynamic content on their web and social ads. Also, if you are running multiple campaigns at once then the Adroll platform is perfect when organizing many different campaigns at once. If you are just running one or two social campaigns I feel it is easier to go directly to the source and you can probably leave Adroll out of the mix
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FreshMail
The platform works very well for sending emails with simple layouts, it also allows you to keep track of the opening data of those who receive the emails. The platform could improve its ability to modify databases and integrate with other platforms in order to automate some of the marketing actions.
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Pros
NextRoll
  • A customer service rep can help us out with any campaign questions, any time during the work week.
  • The platform has a very transparent platform that provides great detail about analytics of the ads.
  • The platform shows what digital advertising mediums are working the best for your website, not just the ads that you run through them.
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FreshMail
  • Location targeting to filter people based on their region
  • Auto responding to questions and similar inquiries related to content
  • Engaging and building interest in the product
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Cons
NextRoll
  • Improved level of support during the technical setup process would really improve the onboarding process
  • Consistent, proactive account management is key with organizations like AdRoll. A dedicated rep goes such a long way.
  • More granular reporting would help with back-end optimization and client recommendations
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FreshMail
  • My campaign got delayed because of their moderation process. When I wrote them to ask what was going on they said they have some kind of anti-spam moderation process that was taking longer than usual.
  • I don’t like the fact that you can’t edit your template in HTML in their editing program (FreshMail Designer). This is probably isn’t a big deal for most people but some of us like to take over every detail of the template.
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Likelihood to Renew
NextRoll
We like AdRoll as it's filling a hole in our advertising right now, but it's not our favorite platform for running our online ads. Google and Facebook especially are our favorites, as we can do much more with them than we can with AdRoll, hence the 7 out of 10 rating.
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FreshMail
No answers on this topic
Usability
NextRoll
Once tags are given and things are set up, it is fairly easy to utilize the reporting dashboard and check in on your ongoing campaigns. Metrics are simple to follow and can be toggled for specific dates or other qualifiers
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FreshMail
No answers on this topic
Support Rating
NextRoll
We don't use AdRoll support much, but when we have it's been fine, in line with other advertising platforms where it takes a few days maximum to resolve an issue that you have with them. In general though, the platform is very self sufficient and we do not have to use their support much, which is a good thing.
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FreshMail
No answers on this topic
Implementation Rating
NextRoll
Implementation was easy, as all we needed to do was use Google Tag Manager's built in AdRoll tag type and input our client ID and we were up and running. If you're not using Google Tag Manager, I imagine the implementation would be relatively easy as well, as all that's needed is a basic pixel.
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FreshMail
No answers on this topic
Alternatives Considered
NextRoll
AdRoll is better than Taboola in that the ad creation process. I like how the ads have better retargeting than Taboola. Also, I can make the ads look more elegant and fit our brand more than Taboola. Adroll's analytics are also better than Taboola in my experience. Lastly, Tabool is relatively the same price as Taboola.
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FreshMail
FreshMail stands out for its ease of email design. Being a specialised email tool, it is more versatile when it comes to obtaining data from users, it is more intuitive, as the amount of time that needs to be invested in learning how to design emails, landing pages, a/b testing and others, is much less than the competition
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Return on Investment
NextRoll
  • Mixed - while the tool provides an invaluable productivity gain the actual ROI it provides is less certain. We found if used in combination with other revenue analytics it was useful to determine the impact it had on revenue from returning visitors. If data is used on its own the impact on revenue is less quantifiable.
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FreshMail
  • Better Outreach
  • Hitting the objective of marketing prospects qualified
  • Return on cost
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ScreenShots

FreshMail Screenshots

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