Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdRoll
Score 3.0 out of 10
N/A
AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance, run reports, gather insights.
$40
per month
Intercom
Score 8.8 out of 10
N/A
Intercom is an AI-first customer service platform that enhances the customer experience and improves operational efficiency, built on a single AI system with three major components: AI Agent, AI Copilot and AI Analyst (coming soon) to deliver customer service.
$39
per month per seat
Pricing
AdRollIntercom
Editions & Modules
Essentials
$12
per month
Growth
$25
per month
Starter
Free
Essential
$39
per month per seat
Advanced
$99
per month per seat
Expert
$139
per month per seat
The Early Stage program
From $65 for 5 support seats
per month
Proactive Support Plus add-on
from $99
per month
Offerings
Pricing Offerings
AdRollIntercom
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsAI customer service features included in every plan. Intercom integrates Help desk, AI Chat bot, and Proactive support.
More Pricing Information
Community Pulse
AdRollIntercom
Top Pros
Top Cons
Features
AdRollIntercom
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
AdRoll
6.7
21 Ratings
9% below category average
Intercom
-
Ratings
Data Transfer6.721 Ratings00 Ratings
DSP integration6.815 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
AdRoll
4.8
44 Ratings
48% below category average
Intercom
-
Ratings
Ad campaign creation2.243 Ratings00 Ratings
Ad deployment8.044 Ratings00 Ratings
Display advertising4.741 Ratings00 Ratings
Ad display and retargeting segmentation4.744 Ratings00 Ratings
Sequence targeting4.526 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
AdRoll
2.6
44 Ratings
100% below category average
Intercom
-
Ratings
Ad dashboards2.144 Ratings00 Ratings
Ad performance reports2.144 Ratings00 Ratings
Ad conversion tracking3.742 Ratings00 Ratings
Ad attribution reporting2.038 Ratings00 Ratings
Cross-channel ad management3.731 Ratings00 Ratings
Ad forecasting and optimization1.928 Ratings00 Ratings
Incident and problem management
Comparison of Incident and problem management features of Product A and Product B
AdRoll
-
Ratings
Intercom
8.2
115 Ratings
4% above category average
Organize and prioritize service tickets00 Ratings8.4105 Ratings
Expert directory00 Ratings8.468 Ratings
Subscription-based notifications00 Ratings7.868 Ratings
ITSM collaboration and documentation00 Ratings8.575 Ratings
Ticket creation and submission00 Ratings8.3107 Ratings
Ticket response00 Ratings7.7113 Ratings
Self Help Community
Comparison of Self Help Community features of Product A and Product B
AdRoll
-
Ratings
Intercom
7.4
118 Ratings
4% below category average
External knowledge base00 Ratings7.5117 Ratings
Internal knowledge base00 Ratings7.2101 Ratings
Multi-Channel Help
Comparison of Multi-Channel Help features of Product A and Product B
AdRoll
-
Ratings
Intercom
8.1
115 Ratings
7% above category average
Customer portal00 Ratings8.591 Ratings
IVR00 Ratings7.737 Ratings
Social integration00 Ratings7.270 Ratings
Email support00 Ratings8.8109 Ratings
Help Desk CRM integration00 Ratings8.482 Ratings
Best Alternatives
AdRollIntercom
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.5 out of 10
Agiloft Service Desk (discontinued)
Agiloft Service Desk (discontinued)
Score 9.0 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 6.9 out of 10
Agiloft Service Desk (discontinued)
Agiloft Service Desk (discontinued)
Score 9.0 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 9.0 out of 10
Salesforce Service Cloud
Salesforce Service Cloud
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdRollIntercom
Likelihood to Recommend
2.3
(49 ratings)
9.1
(265 ratings)
Likelihood to Renew
7.0
(6 ratings)
8.9
(19 ratings)
Usability
8.0
(6 ratings)
8.9
(173 ratings)
Availability
-
(0 ratings)
9.1
(1 ratings)
Performance
-
(0 ratings)
9.1
(1 ratings)
Support Rating
1.2
(6 ratings)
7.0
(10 ratings)
Online Training
-
(0 ratings)
8.1
(2 ratings)
Implementation Rating
8.0
(3 ratings)
7.5
(5 ratings)
Product Scalability
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
AdRollIntercom
Likelihood to Recommend
NextRoll
Adroll is perfect for companies and situations in which you are trying to retarget customers with specific products. Their platform is perfect for dynamic content on their web and social ads. Also, if you are running multiple campaigns at once then the Adroll platform is perfect when organizing many different campaigns at once. If you are just running one or two social campaigns I feel it is easier to go directly to the source and you can probably leave Adroll out of the mix
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Intercom
Well suited for real time customer support needs - that's where it really shines. Well suited for proactive outreach and the ability to gather feedback from customers + surveys. Less appropriate for a non techie company to set it up, basically any sort of changes in integration have to be done by an engineer.
Read full review
Pros
NextRoll
  • A customer service rep can help us out with any campaign questions, any time during the work week.
  • The platform has a very transparent platform that provides great detail about analytics of the ads.
  • The platform shows what digital advertising mediums are working the best for your website, not just the ads that you run through them.
Read full review
Intercom
  • Intercom's ability to centralize customer communication is a game-changer.
  • Intercom's automation features have saved us time and streamlined workflows.
  • Help desk for users.
  • Intercom seamlessly integrates with a variety of other tools and platforms, enhancing its functionality and making it a central part of our tech stack.
Read full review
Cons
NextRoll
  • Improved level of support during the technical setup process would really improve the onboarding process
  • Consistent, proactive account management is key with organizations like AdRoll. A dedicated rep goes such a long way.
  • More granular reporting would help with back-end optimization and client recommendations
Read full review
Intercom
  • The AI tools should have a make shorter option
  • The research is difficult compared to other platforms such as Zendesk where it is easier to find stuff (accounts, emails, messages...)
  • I know that you could integrate better AI tools! The chatbot is amazing, so I'm just missing more AI tools to increase productivity
Read full review
Likelihood to Renew
NextRoll
We like AdRoll as it's filling a hole in our advertising right now, but it's not our favorite platform for running our online ads. Google and Facebook especially are our favorites, as we can do much more with them than we can with AdRoll, hence the 7 out of 10 rating.
Read full review
Intercom
We have been and will be continuing our journey with Intercom and nothing too concerning has happened that I have experienced or heard of that has us on the edge yet. If it ever happens it will be something along the lines of "Outgrowing" the use of need of the platform.
Read full review
Usability
NextRoll
Once tags are given and things are set up, it is fairly easy to utilize the reporting dashboard and check in on your ongoing campaigns. Metrics are simple to follow and can be toggled for specific dates or other qualifiers
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Intercom
Everything is very straightforward and easy to see, explore, and use. Intercom provides walkthroughs and helps guides in case something is not apparent to the user and has their agents available to help. I always feel confident when exploring new features or making changes that I can have it accomplished due to the service they provide.
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Reliability and Availability
NextRoll
No answers on this topic
Intercom
always there
Read full review
Performance
NextRoll
No answers on this topic
Intercom
works perfect
Read full review
Support Rating
NextRoll
We don't use AdRoll support much, but when we have it's been fine, in line with other advertising platforms where it takes a few days maximum to resolve an issue that you have with them. In general though, the platform is very self sufficient and we do not have to use their support much, which is a good thing.
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Intercom
Intercom is the premier customer support/engagement model and it definitely has one of the top tier customer support teams as well. I don't think I have ever waited more than 5 minutes to get the information I need or get help with an issue. They are incredible and I aim to model our customer service department after them.
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Online Training
NextRoll
No answers on this topic
Intercom
Easy to know the learning path
Read full review
Implementation Rating
NextRoll
Implementation was easy, as all we needed to do was use Google Tag Manager's built in AdRoll tag type and input our client ID and we were up and running. If you're not using Google Tag Manager, I imagine the implementation would be relatively easy as well, as all that's needed is a basic pixel.
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Intercom
The implementation was surprisingly easy but we are having to adapt from our old process to work well with Intercom.
Read full review
Alternatives Considered
NextRoll
AdRoll is better than Taboola in that the ad creation process. I like how the ads have better retargeting than Taboola. Also, I can make the ads look more elegant and fit our brand more than Taboola. Adroll's analytics are also better than Taboola in my experience. Lastly, Tabool is relatively the same price as Taboola.
Read full review
Intercom
We've used both Drift and Salesforce chat at Owl Labs in the past, and I didn't find them to meet our needs or customer needs the way Intercom has been able to. Intercom ranks higher for us regarding Integrations offered, customization, AI functionality, and user-friendliness. In the past, if chat visitors would click around our website, they'd have to start their chat over again from the start and lose their communication history with us. We also found that Salesforce chat did not have enough customization that we needed. One small example is that in Intercom, you can see when another teammate is looking at a chat and tag them in notes to collaborate. We didn't have access to anything like that when using Salesforce chat. Intercom has made it easy to work alongside one another to be more efficient.
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Return on Investment
NextRoll
  • Mixed - while the tool provides an invaluable productivity gain the actual ROI it provides is less certain. We found if used in combination with other revenue analytics it was useful to determine the impact it had on revenue from returning visitors. If data is used on its own the impact on revenue is less quantifiable.
Read full review
Intercom
  • I like how easy it is to spot the user data needed to assist our members.
  • Love how easy it is to link articles on the chat that will help both us and the customers.
  • I like that the sales force or the tickets is already connected on the chat
Read full review
ScreenShots

Intercom Screenshots

Screenshot of AI Agent - The agent resolves 50% of support volume.Screenshot of AI Copilot - A personal AI assistant for every support agent.Screenshot of Omnichannel inbox - AI-enhanced to increase productivity.Screenshot of Tickets - Intercom tickets are designed for collaboration so complex issues are resolved faster.Screenshot of Help Center -  The help center powers AI and self-serve support.Screenshot of Workflows - Automations are built using the Intercom no code visual builder.