AdRoll vs. Kartra

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdRoll
Score 2.9 out of 10
N/A
AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance, run reports, gather insights.
$40
per month
Kartra
Score 8.7 out of 10
N/A
Kartra is an all-in-one business platform to monetize knowledge and services online. The platform includes a suite of tools that help market and sell digital products–like pages, email marketing, membership sites, checkouts, and analytics.
$99
per month
Pricing
AdRollKartra
Editions & Modules
Essentials
$12
per month
Growth
$25
per month
Starter
Free
Starter
$99
per month
Growth
$189
per month
Professional
$429
per month
Offerings
Pricing Offerings
AdRollKartra
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional DetailsSave $240 a year on an annual Starter subscription. Save $480 a year on an annual Growth subscription. Save $1440 a year on an annual Professional subscription.
More Pricing Information
Community Pulse
AdRollKartra
Top Pros
Top Cons
Features
AdRollKartra
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
AdRoll
6.7
21 Ratings
9% below category average
Kartra
-
Ratings
Data Transfer6.721 Ratings00 Ratings
DSP integration6.815 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
AdRoll
4.7
44 Ratings
50% below category average
Kartra
-
Ratings
Ad campaign creation2.043 Ratings00 Ratings
Ad deployment8.044 Ratings00 Ratings
Display advertising4.641 Ratings00 Ratings
Ad display and retargeting segmentation4.644 Ratings00 Ratings
Sequence targeting4.426 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
AdRoll
2.4
44 Ratings
106% below category average
Kartra
-
Ratings
Ad dashboards1.944 Ratings00 Ratings
Ad performance reports2.044 Ratings00 Ratings
Ad conversion tracking3.642 Ratings00 Ratings
Ad attribution reporting1.838 Ratings00 Ratings
Cross-channel ad management3.631 Ratings00 Ratings
Ad forecasting and optimization1.728 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
AdRoll
-
Ratings
Kartra
9.0
1 Ratings
17% above category average
WYSIWYG email editor00 Ratings8.01 Ratings
Dynamic content00 Ratings9.01 Ratings
Ability to test dynamic content00 Ratings8.01 Ratings
Landing pages00 Ratings10.01 Ratings
Mobile optimization00 Ratings9.01 Ratings
Email deliverability reporting00 Ratings9.01 Ratings
List management00 Ratings9.01 Ratings
Triggered drip sequences00 Ratings10.01 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
AdRoll
-
Ratings
Kartra
8.5
1 Ratings
16% above category average
Lead nurturing automation00 Ratings8.01 Ratings
Data quality management00 Ratings9.01 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
AdRoll
-
Ratings
Kartra
8.0
1 Ratings
3% below category average
Calendaring00 Ratings8.01 Ratings
Event/webinar marketing00 Ratings8.01 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
AdRoll
-
Ratings
Kartra
7.0
1 Ratings
3% below category average
Social profile integration00 Ratings7.01 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
AdRoll
-
Ratings
Kartra
9.0
1 Ratings
22% above category average
Dashboards00 Ratings9.01 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
AdRoll
-
Ratings
Kartra
10.0
1 Ratings
34% above category average
Customizability00 Ratings10.01 Ratings
Best Alternatives
AdRollKartra
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.5 out of 10
Kentico Xperience
Kentico Xperience
Score 6.4 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 6.9 out of 10
Kentico Xperience
Kentico Xperience
Score 6.4 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
Kentico Xperience
Kentico Xperience
Score 6.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdRollKartra
Likelihood to Recommend
2.1
(49 ratings)
10.0
(1 ratings)
Likelihood to Renew
7.0
(6 ratings)
-
(0 ratings)
Usability
8.0
(6 ratings)
-
(0 ratings)
Support Rating
1.2
(6 ratings)
-
(0 ratings)
Implementation Rating
8.0
(3 ratings)
-
(0 ratings)
User Testimonials
AdRollKartra
Likelihood to Recommend
NextRoll
Adroll is perfect for companies and situations in which you are trying to retarget customers with specific products. Their platform is perfect for dynamic content on their web and social ads. Also, if you are running multiple campaigns at once then the Adroll platform is perfect when organizing many different campaigns at once. If you are just running one or two social campaigns I feel it is easier to go directly to the source and you can probably leave Adroll out of the mix
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Genesis Digital
Kartra is a great platform for a service-based business that needs a moderate cost solution and one-stop shop for their business needs. Kartra has a marketplace of professionals that can train and or get your services set up in the system. The access to Kartra experts is valuable since the platform does have a bit of a learning curve and is not user-friendly when just starting out.
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Pros
NextRoll
  • A customer service rep can help us out with any campaign questions, any time during the work week.
  • The platform has a very transparent platform that provides great detail about analytics of the ads.
  • The platform shows what digital advertising mediums are working the best for your website, not just the ads that you run through them.
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Genesis Digital
  • Email Marketing
  • Sales Pages
  • CRM
  • Payment processor
Read full review
Cons
NextRoll
  • Improved level of support during the technical setup process would really improve the onboarding process
  • Consistent, proactive account management is key with organizations like AdRoll. A dedicated rep goes such a long way.
  • More granular reporting would help with back-end optimization and client recommendations
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Genesis Digital
  • Training and onboarding
  • Customer Service
  • Initial set up
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Likelihood to Renew
NextRoll
We like AdRoll as it's filling a hole in our advertising right now, but it's not our favorite platform for running our online ads. Google and Facebook especially are our favorites, as we can do much more with them than we can with AdRoll, hence the 7 out of 10 rating.
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Genesis Digital
No answers on this topic
Usability
NextRoll
Once tags are given and things are set up, it is fairly easy to utilize the reporting dashboard and check in on your ongoing campaigns. Metrics are simple to follow and can be toggled for specific dates or other qualifiers
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Genesis Digital
No answers on this topic
Support Rating
NextRoll
We don't use AdRoll support much, but when we have it's been fine, in line with other advertising platforms where it takes a few days maximum to resolve an issue that you have with them. In general though, the platform is very self sufficient and we do not have to use their support much, which is a good thing.
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Genesis Digital
No answers on this topic
Implementation Rating
NextRoll
Implementation was easy, as all we needed to do was use Google Tag Manager's built in AdRoll tag type and input our client ID and we were up and running. If you're not using Google Tag Manager, I imagine the implementation would be relatively easy as well, as all that's needed is a basic pixel.
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Genesis Digital
No answers on this topic
Alternatives Considered
NextRoll
AdRoll is better than Taboola in that the ad creation process. I like how the ads have better retargeting than Taboola. Also, I can make the ads look more elegant and fit our brand more than Taboola. Adroll's analytics are also better than Taboola in my experience. Lastly, Tabool is relatively the same price as Taboola.
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Genesis Digital
I switched from Teachable to Karta. Teachable was at a lower price point but I found it harder to use and didn't provide all of the features the Kartra offers. I also experienced holding on to funds for a long period of time after a transaction has been completed. I'm happy that I switched.
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Return on Investment
NextRoll
  • Mixed - while the tool provides an invaluable productivity gain the actual ROI it provides is less certain. We found if used in combination with other revenue analytics it was useful to determine the impact it had on revenue from returning visitors. If data is used on its own the impact on revenue is less quantifiable.
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Genesis Digital
  • Great return on investment because you are able to get rid of many of the other programs you may be using.
  • Access to Kartra experts to get you up to speed on how to use the platform is a great value added within the Kartra marketplace. You can also add your services to the marketplace.
  • The CRM within Karta is top-notch. Allowing you to segment and tag your clients based on your own criteria.
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ScreenShots